The Future of the Meat Market in New Zealand to 2017

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The Future of the Meat Market in New Zealand to 2017


Reference Code: FD0623MR

Published: October 2013




     www.canadean-winesandspirits.com
                                                                               The Future of the Meat Market in New Zealand to 2017
                                                                                                                                   Published: October 2013




Table of Contents

        1.      Introduction............................................................................................... 13
        1.1       What is this Report About?................................................................................. 13
        1.2       Definitions .......................................................................................................... 13
        1.2.1     This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 ... 13
        1.2.2     Category Definitions ..................................................................................................... 13
        1.2.3     Distribution Channel Definitions .................................................................................... 15
        1.2.4     Volume Units and Aggregations.................................................................................... 16
        1.2.5     CAGR Definition and Calculation .................................................................................. 16
        1.2.6     Graphical representation of Brands............................................................................... 17
        1.2.7     Exchange Rates ........................................................................................................... 17
        1.2.8     Methodology Summary ................................................................................................. 17
        2.      New Zealand Meat Market Analysis, 2007–17 ........................................ 18
        2.1       Meat Value Analysis, 2007–17 ........................................................................... 18
        2.1.1     Overall Meat Market Value, 2007–17 ............................................................................ 18
        2.1.2     Meat Market Value by Category, 2007–17 .................................................................... 20
        2.1.3     Market Growth Dynamics by Value – Meat, 2007–17 .................................................... 23
        2.2       Meat Volume Analysis, 2007–17 ........................................................................ 24
        2.2.1     Overall Meat Market Volume, 2007–17 ......................................................................... 24
        2.2.2     Per-Capita Consumption - Meat, 2007–17 .................................................................... 25
        2.2.3     Meat Market Volume by Category, 2007–17 ................................................................. 26
        2.2.4     Market Growth Dynamics by Volume – Meat, 2007–17 ................................................. 28
        3.      New Zealand Ambient Meat Market Analysis, 2007–17 ......................... 29
        3.1       Ambient Meat Value Analysis, 2007–17 ............................................................. 29
        3.1.1     Ambient Meat Market by Value, 2007–17...................................................................... 29
        3.1.2     Average Consumer Price/Kg – Ambient Meat, 2007–17 ................................................ 31
        3.2       Ambient Meat Volume Analysis, 2007–17 .......................................................... 32
        3.2.1     Ambient Meat Market by Volume, 2007–17 ................................................................... 32
        3.3       Market Growth Dynamics – Ambient Meat, 2007–17.......................................... 33
        3.3.1     Ambient Meat Market Growth Dynamics by Value, 2007–17 ......................................... 33
        3.3.2     Ambient Meat Market Growth Dynamics by Volume, 2007–17 ...................................... 34
        3.4       Ambient Meat Brand Analysis, 2009–12............................................................. 35
        3.5       Ambient Meat Distribution Channel Analysis, 2009–12 ...................................... 37
        4. New Zealand Chilled Raw Packaged Meat - Processed Market Analysis,
        2007–17.............................................................................................................. 40
        4.1       Chilled Raw Packaged Meat - Processed Value Analysis, 2007–17................... 40




                                                                                                                                                     2
 ©Canadean 2013. This product is licensed and is not to be photocopied.                                         Reference code: FD0623MR
                                                                             The Future of the Meat Market in New Zealand to 2017
                                                                                                                                 Published: October 2013



       4.1.1     Chilled Raw Packaged Meat - Processed Market by Value, 2007–17 ............................ 40
       4.1.2     Average Consumer Price/Unit – Chilled Raw Packaged Meat - Processed, 2007–17 .... 42
       4.1.3     Chilled Raw Packaged Meat - Processed Market Value by Segments, 2007–17 ........... 43
       4.2       Chilled Raw Packaged Meat - Processed Volume Analysis, 2007–17................ 46
       4.2.1     Chilled Raw Packaged Meat - Processed Market by Volume, 2007–17 ......................... 46
       4.2.2     Chilled Raw Packaged Meat - Processed Market Volume by Segments, 2007–17 ........ 47
       4.3       Market Growth Dynamics – Chilled Raw Packaged Meat - Processed, 2007–
                 17....................................................................................................................... 49
       4.3.1     Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Value, 2007–17 49
       4.3.2     Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Volume, 2007–1750
       4.4       Bacon Analysis, 2007–17 ................................................................................... 51
       4.4.1     Bacon Market by Value, 2007–17 ................................................................................. 51
       4.4.2     Bacon Market by Volume, 2007–17 .............................................................................. 53
       4.5       Burgers & Grills Analysis, 2007–17 .................................................................... 54
       4.5.1     Burgers & Grills Market by Value, 2007–17 ................................................................... 54
       4.5.2     Burgers & Grills Market by Volume, 2007–17 ................................................................ 55
       4.6       Coated Portions Analysis, 2007–17 ................................................................... 56
       4.6.1     Coated Portions Market by Value, 2007–17 .................................................................. 56
       4.6.2     Coated Portions Market by Volume, 2007–17 ............................................................... 57
       4.7       Meatballs Analysis, 2007–17.............................................................................. 58
       4.7.1     Meatballs Market by Value, 2007–17 ............................................................................ 58
       4.7.2     Meatballs Market by Volume, 2007–17 ......................................................................... 59
       4.8       Sausages Analysis, 2007–17 ............................................................................. 60
       4.8.1     Sausages Market by Value, 2007–17............................................................................ 60
       4.8.2     Sausages Market by Volume, 2007–17......................................................................... 61
       4.9       Chilled Raw Packaged Meat - Processed Brand Analysis, 2009–12 .................. 62
       4.10      Chilled Raw Packaged Meat - Processed Distribution Channel Analysis,
                 2009–12 ............................................................................................................. 63
       5. New Zealand Chilled Raw Packaged Meat - Whole Cuts Market Analysis,
       2007–17.............................................................................................................. 66
       5.1       Chilled Raw Packaged Meat - Whole Cuts Value Analysis, 2007–17 ................. 66
       5.1.1     Chilled Raw Packaged Meat - Whole Cuts Market by Value, 2007–17 .......................... 66
       5.1.2     Average Consumer Price/Unit – Chilled Raw Packaged Meat - Whole Cuts, 2007–17... 68
       5.1.3     Chilled Raw Packaged Meat - Whole Cuts Market Value by Segments, 2007–17 .......... 69
       5.2       Chilled Raw Packaged Meat - Whole Cuts Volume Analysis, 2007–17 .............. 72
       5.2.1     Chilled Raw Packaged Meat - Whole Cuts Market by Volume, 2007–17 ....................... 72
       5.2.2     Chilled Raw Packaged Meat - Whole Cuts Market Volume by Segments, 2007–17 ....... 73
       5.3       Market Growth Dynamics – Chilled Raw Packaged Meat - Whole Cuts, 2007–
                 17....................................................................................................................... 75



                                                                                                                                                   3
©Canadean 2013. This product is licensed and is not to be photocopied.                                        Reference code: FD0623MR
                                                                           The Future of the Meat Market in New Zealand to 2017
                                                                                                                              Published: October 2013



       5.3.1     Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Value, 2007–1775
       5.3.2     Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Volume, 2007–1777
       5.4       Beef (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2007–17 ................ 78
       5.4.1     Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2007–17 ................ 78
       5.4.2     Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2007–17 ............. 79
       5.5       Chicken (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2007–17 ........... 80
       5.5.1     Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2007–17 .......... 80
       5.5.2     Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2007–17........ 81
       5.6       Lamb (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2007–17 ............... 82
       5.6.1     Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2007–17 .............. 82
       5.6.2     Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2007–17............ 83
       5.7       Other (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2007–17 ............... 84
       5.7.1     Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2007–17 .............. 84
       5.7.2     Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2007–17............ 85
       5.8       Pork (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2007–17 ................ 86
       5.8.1     Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2007–17 ................ 86
       5.8.2     Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2007–17 ............. 87
       5.9       Chilled Raw Packaged Meat - Whole Cuts Brand Analysis, 2009–12................. 88
       5.10      Chilled Raw Packaged Meat - Whole Cuts Distribution Channel Analysis,
                 2009–12 ............................................................................................................. 89
       6.      New Zealand Cooked Meats - Counter Market Analysis, 2007–17 ....... 92
       6.1       Cooked Meats - Counter Value Analysis, 2007–17 ............................................ 92
       6.1.1     Cooked Meats - Counter Market by Value, 2007–17 ..................................................... 92
       6.1.2     Average Consumer Price/Kg – Cooked Meats - Counter, 2007–17 ............................... 94
       6.2       Cooked Meats - Counter Volume Analysis, 2007–17 ......................................... 95
       6.2.1     Cooked Meats - Counter Market by Volume, 2007–17 .................................................. 95
       6.3       Market Growth Dynamics – Cooked Meats - Counter, 2007–17 ......................... 96
       6.3.1     Cooked Meats - Counter Market Growth Dynamics by Value, 2007–17 ......................... 96
       6.3.2     Cooked Meats - Counter Market Growth Dynamics by Volume, 2007–17 ...................... 97
       6.4       Cooked Meats - Counter Brand Analysis, 2009–12 ............................................ 98
       6.5       Cooked Meats - Counter Distribution Channel Analysis, 2009–12...................... 99
       7.      New Zealand Cooked Meats - Packaged Market Analysis, 2007–17 .. 102
       7.1       Cooked Meats - Packaged Value Analysis, 2007–17 ....................................... 102
       7.1.1     Cooked Meats - Packaged Market by Value, 2007–17 ................................................ 102
       7.1.2     Average Consumer Price/Unit – Cooked Meats - Packaged, 2007–17 ........................ 104
       7.1.3     Cooked Meats - Packaged Market Value by Segments, 2007–17 ............................... 105
       7.2       Cooked Meats - Packaged Volume Analysis, 2007–17 .................................... 108
       7.2.1     Cooked Meats - Packaged Market by Volume, 2007–17 ............................................. 108
       7.2.2     Cooked Meats - Packaged Market Volume by Segments, 2007–17............................. 109


                                                                                                                                                4
©Canadean 2013. This product is licensed and is not to be photocopied.                                     Reference code: FD0623MR
                                                                         The Future of the Meat Market in New Zealand to 2017
                                                                                                                 Published: October 2013



       7.3       Market Growth Dynamics – Cooked Meats - Packaged, 2007–17 .................... 111
       7.3.1     Cooked Meats - Packaged Market Growth Dynamics by Value, 2007–17 .................... 111
       7.3.2     Cooked Meats - Packaged Market Growth Dynamics by Volume, 2007–17 ................. 112
       7.4       Beef (Cooked Meats - Packaged) Analysis, 2007–17....................................... 113
       7.4.1     Beef (Cooked Meats - Packaged) Market by Value, 2007–17 ...................................... 113
       7.4.2     Beef (Cooked Meats - Packaged) Market by Volume, 2007–17 ................................... 114
       7.5       Chicken (Cooked Meats - Packaged) Analysis, 2007–17 ................................. 115
       7.5.1     Chicken (Cooked Meats - Packaged) Market by Value, 2007–17 ................................ 115
       7.5.2     Chicken (Cooked Meats - Packaged) Market by Volume, 2007–17 ............................. 116
       7.6       Lamb (Cooked Meats - Packaged) Analysis, 2007–17 ..................................... 117
       7.6.1     Lamb (Cooked Meats - Packaged) Market by Value, 2007–17 .................................... 117
       7.6.2     Lamb (Cooked Meats - Packaged) Market by Volume, 2007–17 ................................. 118
       7.7       Other (Cooked Meats - Packaged) Analysis, 2007–17 ..................................... 119
       7.7.1     Other (Cooked Meats - Packaged) Market by Value, 2007–17 .................................... 119
       7.7.2     Other (Cooked Meats - Packaged) Market by Volume, 2007–17 ................................. 120
       7.8       Pork (Cooked Meats - Packaged) Analysis, 2007–17....................................... 121
       7.8.1     Pork (Cooked Meats - Packaged) Market by Value, 2007–17 ...................................... 121
       7.8.2     Pork (Cooked Meats - Packaged) Market by Volume, 2007–17 ................................... 122
       7.9       Turkey (Cooked Meats - Packaged) Analysis, 2007–17 ................................... 123
       7.9.1     Turkey (Cooked Meats - Packaged) Market by Value, 2007–17 .................................. 123
       7.9.2     Turkey (Cooked Meats - Packaged) Market by Volume, 2007–17 ............................... 124
       7.10      Cooked Meats - Packaged Brand Analysis, 2009–12 ....................................... 125
       7.11      Cooked Meats - Packaged Distribution Channel Analysis, 2009–12 ................ 127
       8.      New Zealand Fresh Meat (Counter) Market Analysis, 2007–17........... 130
       8.1       Fresh Meat (Counter) Value Analysis, 2007–17 ............................................... 130
       8.1.1     Fresh Meat (Counter) Market by Value, 2007–17 ........................................................ 130
       8.1.2     Average Consumer Price/Unit – Fresh Meat (Counter), 2007–17 ................................ 132
       8.1.3     Fresh Meat (Counter) Market Value by Segments, 2007–17 ....................................... 133
       8.2       Fresh Meat (Counter) Volume Analysis, 2007–17 ............................................ 136
       8.2.1     Fresh Meat (Counter) Market by Volume, 2007–17 ..................................................... 136
       8.2.2     Fresh Meat (Counter) Market Volume by Segments, 2007–17 .................................... 137
       8.3       Market Growth Dynamics – Fresh Meat (Counter), 2007–17............................ 139
       8.3.1     Fresh Meat (Counter) Market Growth Dynamics by Value, 2007–17 ........................... 139
       8.3.2     Fresh Meat (Counter) Market Growth Dynamics by Volume, 2007–17......................... 140
       8.4       Beef (Fresh Meat (Counter)) Analysis, 2007–17 .............................................. 141
       8.4.1     Beef (Fresh Meat (Counter)) Market by Value, 2007–17 ............................................. 141
       8.4.2     Beef (Fresh Meat (Counter)) Market by Volume, 2007–17 .......................................... 142
       8.5       Chicken (Fresh Meat (Counter)) Analysis, 2007–17 ......................................... 143
       8.5.1     Chicken (Fresh Meat (Counter)) Market by Value, 2007–17 ........................................ 143



                                                                                                                                   5
©Canadean 2013. This product is licensed and is not to be photocopied.                           Reference code: FD0623MR
                                                                           The Future of the Meat Market in New Zealand to 2017
                                                                                                                             Published: October 2013



       8.5.2     Chicken (Fresh Meat (Counter)) Market by Volume, 2007–17 ..................................... 144
       8.6       Lamb (Fresh Meat (Counter)) Analysis, 2007–17 ............................................. 145
       8.6.1     Lamb (Fresh Meat (Counter)) Market by Value, 2007–17 ............................................ 145
       8.6.2     Lamb (Fresh Meat (Counter)) Market by Volume, 2007–17 ......................................... 146
       8.7       Other (Fresh Meat (Counter)) Analysis, 2007–17 ............................................. 147
       8.7.1     Other (Fresh Meat (Counter)) Market by Value, 2007–17 ............................................ 147
       8.7.2     Other (Fresh Meat (Counter)) Market by Volume, 2007–17 ......................................... 148
       8.8       Pork (Fresh Meat (Counter)) Analysis, 2007–17 .............................................. 149
       8.8.1     Pork (Fresh Meat (Counter)) Market by Value, 2007–17 ............................................. 149
       8.8.2     Pork (Fresh Meat (Counter)) Market by Volume, 2007–17........................................... 150
       8.9       Turkey (Fresh Meat (Counter)) Analysis, 2007–17 ........................................... 151
       8.9.1     Turkey (Fresh Meat (Counter)) Market by Value, 2007–17 .......................................... 151
       8.9.2     Turkey (Fresh Meat (Counter)) Market by Volume, 2007–17 ....................................... 152
       8.10      Fresh Meat (Counter) Brand Analysis, 2009–12............................................... 153
       8.11      Fresh Meat (Counter) Distribution Channel Analysis, 2009–12 ........................ 155
       9.      New Zealand Frozen Meat Market Analysis, 2007–17.......................... 158
       9.1       Frozen Meat Value Analysis, 2007–17 ............................................................. 158
       9.1.1     Frozen Meat Market by Value, 2007–17 ..................................................................... 158
       9.1.2     Average Consumer Price/Kg – Frozen Meat, 2007–17 ................................................ 160
       9.1.3     Frozen Meat Market Value by Segments, 2007–17 ..................................................... 161
       9.2       Frozen Meat Volume Analysis, 2007–17 .......................................................... 163
       9.2.1     Frozen Meat Market by Volume, 2007–17................................................................... 163
       9.2.2     Frozen Meat Market Volume by Segments, 2007–17 .................................................. 164
       9.3       Market Growth Dynamics – Frozen Meat, 2007–17.......................................... 166
       9.3.1     Frozen Meat Market Growth Dynamics by Value, 2007–17 ......................................... 166
       9.3.2     Frozen Meat Market Growth Dynamics by Volume, 2007–17 ...................................... 167
       9.4       Frozen Processed Meat Analysis, 2007–17 ..................................................... 168
       9.4.1     Frozen Processed Meat Market by Value, 2007–17 .................................................... 168
       9.4.2     Frozen Processed Meat Market by Volume, 2007–17 ................................................. 169
       9.5       Frozen Whole Cuts Of Meat Analysis, 2007–17 ............................................... 170
       9.5.1     Frozen Whole Cuts Of Meat Market by Value, 2007–17 .............................................. 170
       9.5.2     Frozen Whole Cuts Of Meat Market by Volume, 2007–17 ........................................... 171
       9.6       Frozen Meat Brand Analysis, 2009–12............................................................. 172
       9.7       Frozen Meat Distribution Channel Analysis, 2009–12 ...................................... 173
       10. Appendix ................................................................................................. 176
       10.1      About Canadean .............................................................................................. 176
       10.2      Disclaimer ........................................................................................................ 176




                                                                                                                                               6
©Canadean 2013. This product is licensed and is not to be photocopied.                                    Reference code: FD0623MR
                                                                                                                 The Future of the Meat Market in New Zealand to 2017
                                                                                                                                                                                             Published: October 2013




List of Figures

        Figure 1: New Zealand Meat Market Value (NZD m) and Growth (Y-o-Y), 2007–17 ...................................................................... 19
        Figure 2: New Zealand Meat Market Value (NZD m) by Category, 2007–17 .................................................................................. 22
        Figure 3: New Zealand Meat Market Dynamics, by Category, by Market Value, 2007–17 ............................................................. 23
        Figure 4: New Zealand Meat Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ...................................................................... 24
        Figure 5: New Zealand Per-Capita Meat Consumption (Kg/head & Y-o-Y growth), 2007–17......................................................... 25
        Figure 6: New Zealand Meat Market Volume (Kg m) by Category, 2007–17 .................................................................................. 27
        Figure 7: New Zealand Meat Market Dynamics, by Category, by Market Volume 2007–17 ........................................................... 28
        Figure 8: New Zealand Ambient Meat Market Value (NZD m) and Growth (Y-o-Y), 2007–17 ........................................................ 30
        Figure 9: New Zealand Ambient Meat Average Consumer Price (NZD) and Growth (Y-o-Y), 2007–17 ........................................ 31
        Figure 10: New Zealand Ambient Meat Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ...................................................... 32
        Figure 11: New Zealand Ambient Meat Market Growth Dynamics by Value, 2007–17 ................................................................... 33
        Figure 12: New Zealand Ambient Meat Market Growth Dynamics by Volume, 2007–17 ................................................................ 34
        Figure 13: New Zealand Ambient Meat Market Value by Brands (NZD m), 2009–12 ..................................................................... 36
        Figure 14: New Zealand Ambient Meat Market Value by Distribution Channel (NZD m), 2009–12................................................ 39
        Figure 15: New Zealand Chilled Raw Packaged Meat - Processed Market Value (NZD m) and Growth (Y-o-Y), 2007–17 ......... 41
        Figure 16: New Zealand Chilled Raw Packaged Meat - Processed Average Consumer Price (NZD) and Growth (Y-o-Y), 2007–
        17 ......................................................................................................................................................................................................... 42
        Figure 17: New Zealand Chilled Raw Packaged Meat - Processed Market Value (NZD m) by Segments, 2007–17 .................... 45
        Figure 18: New Zealand Chilled Raw Packaged Meat - Processed Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ..... 46
        Figure 19: New Zealand Chilled Raw Packaged Meat - Processed Market Volume (Units m) by Segments, 2007–17 ................ 48
        Figure 20: New Zealand Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Value, 2007–17 ...................... 49
        Figure 21: New Zealand Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Volume, 2007–17 ................... 50
        Figure 22: New Zealand Bacon Market by Value (NZD m), 2007–17 .............................................................................................. 52
        Figure 23: New Zealand Bacon Market by Volume (Units m), 2007–17 .......................................................................................... 53
        Figure 24: New Zealand Burgers & Grills Market by Value (NZD m), 2007–17 ............................................................................... 54
        Figure 25: New Zealand Burgers & Grills Market by Volume (Units m), 2007–17 ........................................................................... 55
        Figure 26: New Zealand Coated Portions Market by Value (NZD m), 2007–17 .............................................................................. 56
        Figure 27: New Zealand Coated Portions Market by Volume (Units m), 2007–17 .......................................................................... 57
        Figure 28: New Zealand Meatballs Market by Value (NZD m), 2007–17 ......................................................................................... 58
        Figure 29: New Zealand Meatballs Market by Volume (Units m), 2007–17 ..................................................................................... 59
        Figure 30: New Zealand Sausages Market by Value (NZD m), 2007–17 ........................................................................................ 60
        Figure 31: New Zealand Sausages Market by Volume (Units m), 2007–17 .................................................................................... 61
        Figure 32: New Zealand Chilled Raw Packaged Meat - Processed Market Value by Distribution Channel (NZD m), 2009–12 ... 65
        Figure 33: New Zealand Chilled Raw Packaged Meat - Whole Cuts Market Value (NZD m) and Growth (Y-o-Y), 2007–17........ 67
        Figure 34: New Zealand Chilled Raw Packaged Meat - Whole Cuts Average Consumer Price (NZD) and Growth (Y-o-Y), 2007–
        17 ......................................................................................................................................................................................................... 68
        Figure 35: New Zealand Chilled Raw Packaged Meat - Whole Cuts Market Value (NZD m) by Segments, 2007–17 .................. 71
        Figure 36: New Zealand Chilled Raw Packaged Meat - Whole Cuts Market Volume (Units m) and Growth (Y-o-Y), 2007–17 .... 72
        Figure 37: New Zealand Chilled Raw Packaged Meat - Whole Cuts Market Volume (Units m) by Segments, 2007–17 .............. 74
        Figure 38: New Zealand Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Value, 2007–17 ..................... 76
        Figure 39: New Zealand Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Volume, 2007–17 .................. 77
        Figure 40: New Zealand Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (NZD m), 2007–17 ......................... 78
        Figure 41: New Zealand Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Units m), 2007–17 ..................... 79
        Figure 42: New Zealand Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (NZD m), 2007–17 ................... 80
        Figure 43: New Zealand Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Units m), 2007–17 ............... 81
        Figure 44: New Zealand Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (NZD m), 2007–17 ....................... 82
        Figure 45: New Zealand Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Units m), 2007–17 ................... 83
        Figure 46: New Zealand Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (NZD m), 2007–17 ....................... 84
        Figure 47: New Zealand Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Units m), 2007–17 ................... 85
        Figure 48: New Zealand Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (NZD m), 2007–17 ......................... 86
        Figure 49: New Zealand Pork (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Units m), 2007–17 ..................... 87
        Figure 50: New Zealand Chilled Raw Packaged Meat - Whole Cuts Market Value by Distribution Channel (NZD m), 2009–12 . 91
        Figure 51: New Zealand Cooked Meats - Counter Market Value (NZD m) and Growth (Y-o-Y), 2007–17 .................................... 93
        Figure 52: New Zealand Cooked Meats - Counter Average Consumer Price (NZD) and Growth (Y-o-Y), 2007–17 ..................... 94
        Figure 53: New Zealand Cooked Meats - Counter Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .................................... 95
        Figure 54: New Zealand Cooked Meats - Counter Market Growth Dynamics by Value, 2007–17 ................................................. 96
        Figure 55: New Zealand Cooked Meats - Counter Market Growth Dynamics by Volume, 2007–17 .............................................. 97



                                                                                                                                                                                                                          7
 ©Canadean 2013. This product is licensed and is not to be photocopied.                                                                                          Reference code: FD0623MR
                                                                                The Future of the Meat Market in New Zealand to 2017
                                                                                                                                      Published: October 2013



       Figure 56: New Zealand Cooked Meats - Counter Market Value by Distribution Channel (NZD m), 2009–12 ............................101
       Figure 57: New Zealand Cooked Meats - Packaged Market Value (NZD m) and Growth (Y-o-Y), 2007–17 ...............................103
       Figure 58: New Zealand Cooked Meats - Packaged Average Consumer Price (NZD) and Growth (Y-o-Y), 2007–17 ...............104
       Figure 59: New Zealand Cooked Meats - Packaged Market Value (NZD m) by Segments, 2007–17 .........................................107
       Figure 60: New Zealand Cooked Meats - Packaged Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ...........................108
       Figure 61: New Zealand Cooked Meats - Packaged Market Volume (Units m) by Segments, 2007–17......................................110
       Figure 62: New Zealand Cooked Meats - Packaged Market Growth Dynamics by Value, 2007–17 ............................................111
       Figure 63: New Zealand Cooked Meats - Packaged Market Growth Dynamics by Volume, 2007–17 .........................................112
       Figure 64: New Zealand Beef (Cooked Meats - Packaged) Market by Value (NZD m), 2007–17 ................................................113
       Figure 65: New Zealand Beef (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 ............................................114
       Figure 66: New Zealand Chicken (Cooked Meats - Packaged) Market by Value (NZD m), 2007–17 ..........................................115
       Figure 67: New Zealand Chicken (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 ......................................116
       Figure 68: New Zealand Lamb (Cooked Meats - Packaged) Market by Value (NZD m), 2007–17 ..............................................117
       Figure 69: New Zealand Lamb (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 ..........................................118
       Figure 70: New Zealand Other (Cooked Meats - Packaged) Market by Value (NZD m), 2007–17 ..............................................119
       Figure 71: New Zealand Other (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 ..........................................120
       Figure 72: New Zealand Pork (Cooked Meats - Packaged) Market by Value (NZD m), 2007–17 ................................................121
       Figure 73: New Zealand Pork (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 ............................................122
       Figure 74: New Zealand Turkey (Cooked Meats - Packaged) Market by Value (NZD m), 2007–17 ............................................123
       Figure 75: New Zealand Turkey (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 ........................................124
       Figure 76: New Zealand Cooked Meats - Packaged Market Value by Brands (NZD m), 2009–12 ..............................................126
       Figure 77: New Zealand Cooked Meats - Packaged Market Value by Distribution Channel (NZD m), 2009–12 .........................129
       Figure 78: New Zealand Fresh Meat (Counter) Market Value (NZD m) and Growth (Y-o-Y), 2007–17 .......................................131
       Figure 79: New Zealand Fresh Meat (Counter) Average Consumer Price (NZD) and Growth (Y-o-Y), 2007–17 ........................132
       Figure 80: New Zealand Fresh Meat (Counter) Market Value (NZD m) by Segments, 2007–17 ..................................................135
       Figure 81: New Zealand Fresh Meat (Counter) Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ...................................136
       Figure 82: New Zealand Fresh Meat (Counter) Market Volume (Units m) by Segments, 2007–17 ..............................................138
       Figure 83: New Zealand Fresh Meat (Counter) Market Growth Dynamics by Value, 2007–17 ....................................................139
       Figure 84: New Zealand Fresh Meat (Counter) Market Growth Dynamics by Volume, 2007–17 .................................................140
       Figure 85: New Zealand Beef (Fresh Meat (Counter)) Market by Value (NZD m), 2007–17 ........................................................141
       Figure 86: New Zealand Beef (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17 ....................................................142
       Figure 87: New Zealand Chicken (Fresh Meat (Counter)) Market by Value (NZD m), 2007–17...................................................143
       Figure 88: New Zealand Chicken (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17 ...............................................144
       Figure 89: New Zealand Lamb (Fresh Meat (Counter)) Market by Value (NZD m), 2007–17 .......................................................145
       Figure 90: New Zealand Lamb (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17 ...................................................146
       Figure 91: New Zealand Other (Fresh Meat (Counter)) Market by Value (NZD m), 2007–17 .......................................................147
       Figure 92: New Zealand Other (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17 ...................................................148
       Figure 93: New Zealand Pork (Fresh Meat (Counter)) Market by Value (NZD m), 2007–17 ........................................................149
       Figure 94: New Zealand Pork (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17 ....................................................150
       Figure 95: New Zealand Turkey (Fresh Meat (Counter)) Market by Value (NZD m), 2007–17.....................................................151
       Figure 96: New Zealand Turkey (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17 .................................................152
       Figure 97: New Zealand Fresh Meat (Counter) Market Value by Brands (NZD m), 2009–12 .......................................................154
       Figure 98: New Zealand Fresh Meat (Counter) Market Value by Distribution Channel (NZD m), 2009–12 .................................157
       Figure 99: New Zealand Frozen Meat Market Value (NZD m) and Growth (Y-o-Y), 2007–17 ......................................................159
       Figure 100: New Zealand Frozen Meat Average Consumer Price (NZD) and Growth (Y-o-Y), 2007–17 ....................................160
       Figure 101: New Zealand Frozen Meat Market Value (NZD m) by Segments, 2007–17 ..............................................................162
       Figure 102: New Zealand Frozen Meat Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ....................................................163
       Figure 103: New Zealand Frozen Meat Market Volume (Kg m) by Segments, 2007–17 ..............................................................165
       Figure 104: New Zealand Frozen Meat Market Growth Dynamics by Value, 2007–17 .................................................................166
       Figure 105: New Zealand Frozen Meat Market Growth Dynamics by Volume, 2007–17 ..............................................................167
       Figure 106: New Zealand Frozen Processed Meat Market by Value (NZD m), 2007–17 .............................................................168
       Figure 107: New Zealand Frozen Processed Meat Market by Volume (Kg m), 2007–17 .............................................................169
       Figure 108: New Zealand Frozen Whole Cuts Of Meat Market by Value (NZD m), 2007–17 .......................................................170
       Figure 109: New Zealand Frozen Whole Cuts Of Meat Market by Volume (Kg m), 2007–17 .......................................................171
       Figure 110: New Zealand Frozen Meat Market Value by Distribution Channel (NZD m), 2009–12..............................................175




                                                                                       
				
DOCUMENT INFO
Description: Product Synopsis The Future of the Meat Market in New Zealand to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Meat consumption trends in New Zealand, historic and forecast Meat consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Meat sales overall and to know which categories and segments are showing growth in the coming years. Introduction and Landscape Why was the report written? • This report provides authoritative and granular data on the Meat market in New Zealand and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. • Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies. What are the key drivers behind recent market changes? This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen. What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in New Zealand Meat market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future. Key Features and Benefits Detailed category coverage is provided, covering Seven product segments that include: Ambi
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PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.