Bring out your inner child through the Children’s
Entertainment Writing, Production and
Children’s entertainment has evolved throughout the years with digital
animation, reality shows, and cartoons and shows that are streamed outside
of television. Keeping up with story writing for children can be
challenging as today’s media and entertainment landscape changes and
brings in new rules on content for children.
A graduate certificate program called Children’s Entertainment: Writing,
Production and Management (6424) is based on the creative, business, and
ethical issues surrounding storytelling and media production for children.
Centennial College offers this three-semester program on children’s
entertainment in Toronto at the Centre for Creative Communications, a place
where creative minds hone their artistic skills while learning about
sustainable careers in competitive fields, such as the Canadian
Here is an outline laying out the milestones in the program:
The first semester begins with an academic approach on learning basic
media production processes such as licensing and merchandising, and
understanding child development in order for students to create
appropriate stories for specific kids age groups.
Suzanne Wilson, Program Coordinator and TVOntario’s Acquisitions,
Children's Media Content & Programming specialist, describes the
second semester: “We’re actually doing hands-on projects: shooting
some shorts, learning to work with visual media, learning to edit,
working on your writing portfolio, working on marketing plans, and
putting together strategies for viable projects.”
As students reach the climax of the curriculum, they prepare for the
working world by completing a portfolio and undertaking on-the-job
training at an employer in the children’s media and entertainment
Learning how to produce rich and valuable content for children’s
entertainment needs mentorship and guidance from industry leaders to stir
students in the right direction. Wilson leads the program’s faculty members
in enriching student learning. The professors range from an Early Childhood
Education expert to a Marketing executive for kids entertainment to a story
editor at children’s television networks. Here are more reasons on why you
should choose the Children’s Entertainment: Writing, Production and
Management program at Centennial College:
This is the first and only program in Canada that focuses on producing
children’s media content. Therefore, you will gain specialized skills in
this field, have better job prospects, and gain competitive advantage
over other jobseekers in children’s entertainment.
The program keeps up-to-date with industry trends and policies
through its program advisory committee, which consists of industry
experts in children’s media houses.
Graduates can choose from a wide array of opportunities upon
graduation, revolving around the children’s entertainment industry.
Here are some occupations they can delve into: Content Manager,
children’s TV Producer, Marketing Specialist, Creative Writer, and New
The innovative Children’s Entertainment Writing, Production and
Management program creates an atmosphere of fun, child-centric
productions with business aspects in mind. Story writing for kids has never
been as exciting until Centennial introduced this new program to Canada.
Now, graduates can easily dive into the children niche in the entertainment
industry and produce content, not only for television, but for online and new
media channels as well.