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ShoeMoney’s 12 Week Course To Internet Success

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With the recent advances in technology, the “American dream” has transformed from thoughts of white picket fences and a well-paying nine to five job into the idea of having a lucrative, work-from-home and make-money-while-you-sleep type career. You make your own hours and have yourself as a boss! That’s the dream of today. Most people think that just because you’re able to do it home and at your own computer means it’s going to be from

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WELCOME…
Here
we
go
with
the
second
week
of
this
two
part
Pay‐Per‐Click
marketing
series.
Last
week
we
 learned
about
the
basic
concepts
of
PPC.
Hopefully
you
followed
through
with
my
action
plan
and
 created
your
Google
AdWords
account,
became
familiar
with
the
interface
and
reviewed
the
 terminology
at
the
end
of
the
guide.
Now
that
you
understand
the
basics
of
creating
a
PPC
campaign,
 we
will
dive
into
more
technical
and
advanced
topics
related
to
the
science
of
pay‐per‐click
 marketing.

From
developing
your
own
landing
page
and
optimizing
your
bidding
strategy
to
utilizing
 PPC
tools
and
writing
bulk
advertisements,
the
ShoeMoney
Xtreme
Internet
Marketing
Course’s
Part
 2:
Advanced
Pay‐Per‐Click
Marketing
Methods
will
show
you
how
to
do
just
that.
Are
you
ready
to
get
 started?
Good!
Let’s
begin
with
the
second
half
of
this
pay‐per‐click
marketing
series.


The Science of Landing Pages 

As
we
talked
about
last
week,
the
landing
page
is
the
page
that
your
visitor
“lands”
at
after
they
have
 clicked
on
your
PPC
advertisement.
Sure,
you’ve
put
in
a
lot
of
time
crafting
the
perfect
keyword
lists,
 ad
copy
and
bid
prices,
but
the
landing
page
is
the
last
factor
you
want
to
skimp
on.
What’s
the
point
 of
getting
a
visitor
to
your
site
if
it
appears
unprofessional,
lacking
information
and
spammy?
They
 will
bail
immediately
and
you
will
lose
money
in
no
time.
 Before
we
discuss
various
split
testing
methods
(ways
for
you
to
determine
if
a
certain
landing
page
 converts
your
users
at
a
significantly
higher
rate),
let’s
look
at
the
most
basic
types
of
landing
pages
 that
exist.
These
examples
will
give
you
a
great
template
for
your
future
PPC
endeavors.
 The
four
types
of
landing
pages
we
will
review
include:
 Single
Product
Highlights/Reviews
 Product
Type
Highlights/Reviews
 “Squeeze”
Landing
Page
 Sales
Letter
 
 Single
Product
Highlights/Reviews
 I
bet
you
guessed
it.
This
type
of
landing
page
features
a
single,
specific
product.
These
types
of
 landing
pages
work
extremely
well
because
they
are
laser
targeted.
If
you
can
provide
the
user
with
 exactly
what
they
are
searching
for,
the
chances
their
visit
will
result
in
a
conversion
skyrockets.
For
 instance,
if
I
Google
BMW
X5,
one
of
the
first
PPC
ads
is
from
BMW
for
just
that.
 • • • •




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When
I
click
on
the
PPC
ad,
this
is
the
page
I
am
taken
to.



 
 Wow.
It
takes
me
directly
to
the
product
that
I
am
searching
for.

The
landing
page
also
highlights
a
 picture
of
the
product
and
a
bullet
point
list
of
features.
They
also
make
learning
more
about
the
 vehicle
easy
with
simple
navigation
along
the
left
hand
side
of
the
page.
Of
course,
a
landing
page
for
 an
expensive
vehicle
is
going
to
be
more
intense
than
a
$25
ClickBank
product
–
but
the
point
 remains
the
same.
If
you
can
take
a
user
to
the
exact
thing
they
are
searching
for
–
you
will
see
 excellent
results
(and
also
receive
a
great
Google
Quality
Score
which
leads
to
a
lower
CPC).
 So
when
does
this
method
work
well?
If
you
are
promoting
a
brand
name
that
people
are
specifically
 searching
for
and
are
familiar
with
–
this
will
work
great.

This
type
of
landing
page
also
works
well
 when
people
are
searching
for
reviews
of
products.
Keep
your
reviews
sweet,
short
and
informative.
 If
you
write
too
much,
you
may
say
something
that
triggers
the
user
to
back
away
from
the
purchase
 process.
Make
sure
that
you
craft
your
copy
in
a
way
which
teases
the
visitor
into
wanting
to
learn
 more,
without
completely
spilling
every
pro
and
con
about
the
product.
The
final
sales
page
will
lock
 in
the
deal
–
not
the
review
page.
 Product
Type
Highlights/Reviews
 Let’s
say
that
you
are
going
to
set
up
a
website
that
reviews
a
series
of
fitness
and
diet
eBooks.
If
 someone
searches
for
one
of
those
specific
eBooks,
then
you
can
send
them
to
that
single
product
 page.
However,
if
someone
simply
searches
for
“diet
book
reviews”
then
you
can
send
the
user
to
a
 more
general
product‐type
landing
page
that
features
reviews
of
multiple
eBooks
offered
on
your
 site.

 So
when
does
this
method
work
well?
You
can
utilize
a
product
type
highlight
page
if
you
are
 promoting
a
series
of
related
products
and
you
are
looking
to
attract
visitors
who
have
not
yet
 decided
what
they
would
like
to
purchase.



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For
instance,
when
I
Google
“flat
screen
TV
reviews”
a
series
of
PPC
ads
appears
including
the
ones
 below:


 Let’s
say
I
click
on
the
ad
that
I
have
circled
above.
Here
is
the
page
that
I
am
taken
to:





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This
site
does
not
focus
on
one
specific
television
model.
Instead,
it
rates
the
top
10
televisions
and
 gives
a
brief
review
of
each
one.
This
allows
the
user
to
compare
the
TV’s
and
make
a
choice
they
like.

 In
order
to
optimize
the
effectiveness
of
a
multiple‐product
landing
page,
you
should
keep
your
 review
copy
at
around
100
words.
Also,
if
you
include
a
“star”
rating
system
for
various
product
 features,
you
will
capture
your
visitor’s
eyes
and
enable
them
to
quickly
see
which
products
may
or
 may
not
be
suited
for
them.
(This
site
has
chosen
to
rank
their
products
–
an
equally
effective
 marketing
tactic.)
Be
sure
that
this
page,
however,
does
not
provide
your
user
with
too
many
outlets
 or
places
where
they
can
get
lost
on
the
site.
Always
“sell”
them
and
make
sure
they
are
only
a
click
 away
from
making
the
purchase.
 “Squeeze”
Landing
Page
 The
goal
of
a
squeeze
landing
page
is
to
develop
a
long‐term
sales
relationship
with
your
site
visitors.
 Essentially,
marketers
offer
users
something
for
free
(such
as
an
e‐book
or
educational
videos)
in
 exchange
for
their
email
address.
The
marketer’s
goal
is
then
to
approach
these
qualified,
interested
 prospects
with
affiliate
offers
down
the
road.

 Typically
speaking,
squeeze
pages
are
short
and
to
the
point.
And
the
action
the
marketer
wants
you
 to
take
is
very
clear
–
enter
your
contact
information.

Does
this
look
familiar?






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Although
my
goal
is
not
to
sell
you
anything,
but
rather
give
Internet
marketers
a
place
to
learn
about
 the
industry,
you
will
find
most
“squeeze”
pages
look
a
lot
like
mine.
 If
qualified
prospects
are
signing
up
for
your
information,
you
are
building
an
incredibly
powerful
 database
of
consumers
who
you
will
never
again
have
to
pay
for
their
click.
Be
careful,
however.
If
 you
slam
your
database
with
spammy
affiliate
offers
and
never
provide
them
with
any
real
value,
you
 won’t
make
ANY
sales.
On
top
of
that,
your
list
will
shrink
as
users
begin
to
unsubscribe
from
your
 list.
If
you
choose
to
develop
a
squeeze
type
of
landing
page,
you
must
be
committed
to
providing
 your
subscribers
with
valuable,
relevant
information
about
the
topic.
Only
when
you
gain
these
users’
 trust
will
you
be
able
to
make
a
sale.
 Sales
Letter
 A
fourth
popular
type
of
landing
page
is
the
“sales
letter.”
I’m
sure
you’ve
seen
this
type
of
landing
 page
all
over
the
Internet.
They
usually
look
something
like
this:



 
 


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Sales
letter
landing
pages
usually
contain
these
types
of
features:
 • • • • • • • 
 This
type
of
sales
letter
landing
page
works
great
for
enticing
customers
to
purchase
a
program,
 system,
subscription
or
virtual
product
such
as
videos
or
an
eBook.

If
you
believe
this
type
of
landing
 page
would
work
best
for
your
promotion,
make
sure
that
your
copywriting
skills
are
up
to
par.
If
you
 are
new
to
the
field
and
are
unsure
of
your
writing
capabilities
when
it
comes
to
producing
a
long
 sales
letter
like
this,
it
may
be
best
for
you
to
outsource
the
project
or
analyze
other
sales
letter
 landing
pages
to
spark
your
copywriting.

 Summary
 Of
course,
these
are
not
the
only
types
of
landing
pages
that
exist.
Every
landing
page
out
there
is
 unique
in
its
own
right
and
there
is
no
perfect
template
that
works
every
time.
Look
at
the
type
of
 offer
or
product
you
are
promoting
and
then
use
your
creative
skills
to
develop
a
great
way
to
 present
this
to
potential
consumers.
Don’t
overanalyze
the
situation.
It’s
as
simple
as
this:
1)
Put
 yourself
in
your
consumers
shoes.
What
information
would
you
like
to
see?
What
would
cause
you
to
 make
a
purchase?
2)
Even
if
you
have
no
web
design
skills,
grab
a
piece
of
paper
and
begin
to
sketch
 out
your
ideas
and
what
you
envision
the
landing
page
looking
like.
By
hiring
a
designer
(you
can
use
 a
site
like
Elance.com,
99Designs.com
or
the
Digital
Point
forums
to
find
people
to
help
with
the
 work),
you
can
make
your
ideas
come
alive
in
no
time.
(P.S.
Another
great
option
for
creating
your
 own
landing
page
is
through
a
product
developed
by
my
good
friends
at
UniqueBlogDesigns.com.
It’s
 perfect
for
WordPress
users
and
it’s
called
the
Affiliate
Theme.
With
the
Affiliate
Theme,
you
can
 build
and
customize
affiliate
sites
and
landing
pages
in
no
time.
Don’t
worry.
We
will
talk
more
about
 building
your
own
site,
however,
later
in
the
course.)
 No
matter
what
type
of
landing
page
you
decide
to
create,
it’s
important
not
to
forget
these
landing
 page
tips:
 • • • • Keep
the
most
important
information
above
the
fold.
 If
you
have
product
reviews,
do
not
make
them
too
long.
 Consider
capturing
email
addresses
for
future
marketing
efforts
if
it
fits
your
niche.
 Create
bonuses
(or
extra
rewards
for
consumers)
that
are
relevant
and
perhaps
more
 valuable
than
the
product
itself.
 Test,
test
and
then
test
again.
Select
the
landing
page
that
provides
you
with
the
best
 conversion
results.
 Long
sales
copy
 Customer
testimonials
 Highlighted
phrases
 Bullet
point
lists
of
benefits
 Pictures
of
the
product
(if
it’s
a
virtual
product
especially)
 Special
product
bonuses
for
ordering
now
 And
it
ends
with
a
hard
sell
–
“Yes,
I
want
instant
access!”
that
leads
to
the
payment
page


•

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Google Website Optimizer
Once
you’ve
set
up
what
you
consider
to
be
the
perfect
landing
page,
you
have
to
split
test
different
 versions
to
see
which
one
increases
your
conversions.
Simply
put,
with
split
testing
you
develop
two
 versions
of
your
site
and
rotate
the
pages
among
your
visitors.
If
100
people
visit
your
website,
50
 people
will
see
version
1
of
your
landing
page
and
the
other
50
will
see
version
2.
 Let
me
tell
you,
I
can’t
even
begin
to
quantify
the
value
of
the
Google
Website
Optimizer
–
a
free
tool
 that
allows
you
to
do
just
this.
I
think
it’s
by
far
the
most
underrated,
underused
Google
provided
tool.
 How
do
you
put
a
value
on
something
that
shows
you
very
easily
that
by
“using
x
version
of
your
page
 you
have
an
80%
better
chance
of
conversion
than
what
you
were
doing
before”?
 For
example:



 Before
Google
Website
Optimizer,
I
had
to
setup
all
of
my
own
tracking
codes
and…
man
what
a
pain.
 Google
Website
Optimizer
makes
life
so
much
easier.

 So
how
can
you
setup
the
Google
Website
Optimizer
for
your
site
and
what
factors
should
you
 consider
when
tracking
your
results?
Well,
I’ll
answer
those
questions
right
now.
Let’s
get
started
by
 setting
up
the
Google
Website
Optimizer
by
heading
here:
 https://www.google.com/analytics/siteopt/splash.
If
you
are
logged
in,
you
will
arrive
at
this
page:





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Click
the
“Get
started”
button
and
head
here:



 Fill
out
your
location
and
time
zone
and
click
the
“Continue”
button
to
move
to
the
next
page.
Agree
to
 the
Google
Terms
of
Service
and
you
will
arrive
at
this
page.



 As
instructed,
click
the
“Create
experiment”
link
to
begin
setting
up
your
landing
page
testing
 experiment.
When
first
starting
out,
I
recommend
that
you
keep
your
testing
simple
and
begin
with
 an
A/B
split
testing
experiment.
As
the
phrase
implies,
this
type
of
testing
will
only
test
two
versions
 of
a
page
–
A
and
B.
Do
you
have
one
landing
page
that’s
red
and
features
3
pictures
while
your
other
 landing
page
is
blue
and
provides
a
sales
letter
approach?
Don’t
guess
which
one
you
think
will
work
 better.
Test
it
through
an
A/B
split
test.


网赚在线:http://www.cashzx.com


 Click
the
A/B
Experiment
button
and
you
will
be
taken
to
this
page:



 I
strongly
urge
you
to
follow
Google’s
advice
and
complete
all
of
the
steps
listed
here
in
their
 experiment
checklist.
One
you
have
done
so,
check
the
box
at
the
bottom
and
click
‘Create.’

 On
the
next
page
you
will
see
a
series
of
fields
for
you
to
complete,
including
a
name
for
your
 experiment
(Example:
Diet
eBook
Landing
Page),
the
website
addresses
of
the
two
pages
that
you
 would
like
to
test
against
one
another,
and
the
conversion
page
that
users
reach
after
they
have
 successfully
completed
the
sales
process.
This
is
what
the
page
looks
like:
 



网赚在线:http://www.cashzx.com


 Once
you
have
completed
all
of
these
fields,
click
the
“Continue”
button
at
the
bottom
of
the
page.
You
 will
now
be
provided
with
a
set
of
unique
JavaScript
tags
that
you
will
need
to
install
on
the
backend
 of
your
web
pages.
Once
you
have
done
this,
Google
Website
Optimizer
is
ready
to
start
tracking
your
 results
immediately.
Depending
on
how
much
traffic
you
are
sending
to
the
site,
it
may
take
a
couple
 of
days
for
Google
Website
Optimizer
to
gather
enough
results
to
produce
a
complete
report
for
you.
 However,
once
Google
believes
there
are
enough
results
to
provide
you
with
a
sufficient
report,
it
will
 tell
you
which
version
it
declares
to
be
a
winner
and
the
confidence
it
has
in
providing
you
with
this
 answer.
(For
a
more
complete
tutorial
on
setting
up
Google
Website
Optimizer
and
to
explore
all
of
 the
elements
you
can
track,
you
can
head
here.)
 You
may
be
thinking
to
yourself,
“Wow,
Jeremy.
That
wasn’t
hard
at
all.
Maybe
testing
and
tracking
is
 easier
than
I
thought.”
And
you’re
right.
It
is
thanks
to
tools
like
this.
Well,
now
that
you
know
the
 basics
of
setting
up
the
Google
Website
Optimizer
for
your
landing
pages,
let’s
review
some
important
 points
to
keep
in
mind
as
you
set
up
your
experiments.
 • • Change
only
one
element.
 When
conducting
an
A/B
test,
it’s
important
to
make
only
one
change
at
a
time.
If
you
change
 the
color
of
a
button,
the
picture
in
the
corner
and
the
headline
at
the
same
time
and
sales
 begin
to
plummet,
you’ll
never
know
what
caused
the
negative
change.
If
you
test
one
factor
 at
a
time,
however,
you
will
know
the
exact
affect
each
element
is
having
on
your
results.



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•

Test
the
most
important
factors.
 o The
most
important
factor
that
you
should
test
is
your
headline.
Since
this
is
the
first
 thing
that
visitors
see/read,
this
has
a
huge
influence
over
whether
or
not
they
will
 stay
on
your
site.
As
with
all
your
copywriting,
make
sure
that
it
is
benefit
focused
and
 answers
the
users
question,
“What’s
in
it
for
me?”
 You
should
also
test
your
call
to
action.
Are
you
saying,
“Click
here”
with
a
blue
 button?
Or
are
you
saying
“Sign
up
now”
with
a
red
arrow?
Which
method
is
truly
 enticing
your
visitors
to
convert?
 Colors
evoke
different
emotions
and
can
subliminally
imply
different
meanings
to
 your
users.
Test
different
color
schemes
to
see
which
one
people
respond
to
best?
 There
has
been
multiple
times
where
I
thought
a
certain
color
looked
better
and
 would
produce
the
results
I
wanted,
but
the
statistics
never
lied
and
I
was
able
to
see
 that
despite
my
taste,
the
other
landing
page
with
a
different
color
was
a
better
choice.
 Analyze
your
graphics.
If
you
have
one
extremely
prominent
image
on
the
page,
 switch
the
image
and
see
if
your
results
change.
 Change
the
layout.
Should
the
purchase
button
be
at
the
bottom
of
the
page
or
along
 the
right
hand
side?
Should
there
be
a
pop‐up
light
box
for
people
to
enter
their
email
 address
or
should
this
be
on
the
left
hand
side?
You
get
the
point.


o

o

o

o

If
you
want
to
double
or
triple
your
conversion
rate,
then
the
Google
Website
Optimizer
will
help
you
 to
do
so.
TEST
everything!

 Although
this
section
is
focused
primarily
on
the
Google’s
Website
Optimizer,
there
are
some
of
the
 tools
of
the
trade
I
just
HAVE
to
tell
you
about
if
you
are
serious
about
tracking
your
results.
 • CrazyEgg
‐
Crazy
Egg
is
a
heat‐map
tracking
utility
that
will
show
you
where
your
users
are
 clicking
on
your
page.

It’s
very
useful
when
conducting
split
testing.
 ClickTale
‐
ClickTale
shows
your
mouse
tracking.

It’s
amazing
to
see
what
people
do
with
 their
mouse
movements.

It’s
an
absolute
“must‐have”
for
those
who
are
using
forms
to
collect
 leads.

It
will
show
you
where
visitors
stop
to
pay
attention,
where
people
stop
to
read
more,
 and
even
where
people
quit
and
give
up
on
your
form.
 ShoeMoney
Tools
‐
These
are
our
PPC
and
SEO
tools,
which
we
have
been
using
in‐house
for
 years.
Now
we
have
opened
them
up
to
the
public
on
a
membership
basis.
(I
will
show
you
 some
examples
later
in
this
guide.)


•

•

There’s
not
much
else
to
say
about
tracking
except
that
if
you
TEST
EVERYTHING…
YOU
WILL
MAKE
 MORE
MONEY.



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Dynamic Keyword Insertion
Let’s
say
that
you’ve
been
running
your
campaign
for
a
few
months
now
and
are
beginning
to
feel
 comfortable
building
campaigns
focused
around
hundreds
or
thousands
of
keywords.
If
that’s
the
 case,
you
may
want
to
utilize
the
Google
AdWord’s
tool
known
as
Dynamic
Keyword
Insertion
(DKI).
 The
DKI
feature
of
AdWords
allows
advertisers,
like
you,
to
automatically
insert
a
specific
keyword
 into
the
headline
of
an
ad
(a
tactic
that
also
produces
a
higher
CTR
and
lower
cost).

 Perhaps
you’re
saying,
“Wow,
Jeremy!
That
sounds
like
a
good
idea.
How
do
I
use
the
tool?”
To
use
the
 tool
is
one
thing;
you
simply
insert
{keyword:
}
into
the
headline
and
complete
the
rest
of
the
copy
as
 normal.
The
specific
keyword
the
user
searches
for
will
then
appear
in
the
advertisement.
Now
using
 this
tool
correctly
is
another
story.
Although
the
DKI
feature
enables
you
to
quickly
automate
this
task
 (which
can
be
a
real
lifesaver
if
you
are
managing
huge
campaigns),
it
can
affect
the
grammar
and
 overall
copywriting
power
of
the
ad.
 If
the
keyword
inserted
into
the
advertisement
looks
great,
reads
well
and
stands
out
from
the
crowd
 –
then
using
DKI
is
a
great
idea.
For
example,
I
searched
for
the
term
“red
shoes”
and
this
is
what
I
 found.


 
 The
ad
at
the
very
top
of
the
page
works
very
well
using
the
DKI
tool.
The
headline
reads
well,
 intrigues
me,
and
is
timely
by
promoting
a
seasonal
event.


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The
second
ad,
however,
is
a
complete
disaster.
With
a
lack
of
capitalized
words,
random
spaces
and
 misplaced
quotation
marks,
this
is
the
perfect
example
of
exactly
what
you
don’t
want
your
ad
to
look
 like
if
you
use
this
tool.
And
finally,
look
at
the
ads
along
the
left
hand
side.
Wow
–
three
 advertisements
in
a
row
have
the
same
headline
–
basically
just
the
keyword
and
nothing
else.
Now
 that’s
no
way
to
stand
out,
grab
the
users
attention
and
improve
your
CTR
or
costs.

 So
would
you
like
to
know
how
to
best
use
the
Dynamic
Keyword
Insertion
tool?
Follow
these
tips
for
 success
with
your
ads
and
DKI:
 • Add
an
adjective,
or
descriptive
word,
with
your
keyword
phrase.
For
instance,
avoid
simply
 inserting
something
like
the
term
“laptop.”
Add
another
word
like
“affordable
laptops”
to
help
 your
ad
be
unique.
 If
your
keyword
phrase
is
long,
try
to
pare
it
down
to
the
root
word.
Instead
of

“Mississippi
 real
estate”
use
the
phrase
“real
estate”.

 Be
relevant.
Have
I
stressed
this
enough
yet?
Make
sure
that
no
matter
what
you
do,
your
 headline
accurately
tells
the
user
what
your
site
is
about.


•

•

Don’t
Forget:
 {keyword:}
will
make
the
title
small
 {KeyWord:}
will
capitalize
all
the
words
in
the
Google
AdWords
ad
title.
 By
comprehending
and
mastering
the
Dynamic
Keyword
Insertion
feature,
you
will
be
able
to
create
a
 massive
amount
of
highly
targeted,
well‐written
advertisements.


The Price Is Right
As
we
talk
about
more
advanced
PPC
strategies,
I
have
to
include
a
 section
about
bidding
strategies.
I
mean,
come
on,
this
is
your
 money
we’re
talking
about
and
I
want
you
to
spend
it
wisely.
So
 just
as
I
do
every
week
in
the
ShoeMoney
Xtreme
Internet
 Marketing
Course,
I
am
here
to
bring
you
another
round
of
True
or
 False
questions.
This
time
my
goal
is
to
see
how
much
you
know
 about
the
science
of
maximizing
your
PPC
budget.
Are
you
ready
to
 begin?
True
or
False.
 • Managing
your
bids
can
be
boring.
 o True.
Okay,
I
don’t
want
to
make
this
sound
like
bid
management
is
like
watching
 paint
dry.
What
I
am
saying,
however,
is
that
if
you
are
truly
dedicated
to
managing
 the
amount
of
money
you
spend,
increasing
your
ROI,
and
making
sure
that
your
ads
 appear
where
you
want
them
to,
you
will
have
to
spend
some
time
each
week
 improving
your
campaign.
A
clear
sign
of
an
inexperienced
PPC
newbie
who
probably


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won’t
make
it
in
the
field
is
someone
who
ignores
this
factor
of
their
campaigns
 because
it
can
be
“annoying”
or
“boring”.
 • Review
your
bidding
strategy
daily.
 o False.
Depending
on
your
niche,
certain
days
of
the
week
will
cause
your
campaign
to
 fluctuate
and
perform
differently.
For
this
reason,
it
would
be
pointless
to
start
a
new
 bidding
strategy
in
the
morning
and
then
review
the
results
that
very
same
night.
As
 with
testing
any
other
elements
of
your
campaign,
it’s
a
better
idea
to
gather
a
 sizeable
amount
of
data
so
you
can
make
a
decision
based
on
a
longer
period
of
time.
 For
instance,
by
looking
at
your
bidding
strategy
on
a
weekly
basis
you
will
be
able
to
 see
any
trends,
whether
or
not
you
should
tweak
your
current
strategy,
and
best
of
all,
 your
results
will
not
be
skewed.



•

I’m
receiving
a
ton
of
visitors
but
very
few
conversions.
I
should
drop
my
bid.
 o True.
Of
course
you
want
to
maintain
a
positive
ROI
by
making
more
money
than
your
 spending.
And
dropping
your
bid
may
be
the
first
step
towards
controlling
your
costs.
 However,
a
great
rule
of
thumb
to
follow
is
this.
If
all
of
your
ads
are
in
the
top
two
 positions,
then
you
may
be
getting
an
influx
of
click‐happy
users.
Reduce
your
bids
by
 30%
(or
so)
and
analyze
your
campaign
again
in
one
week.
(P.S.
Just
because
you
are
 in
the
top
spot
does
not
mean
that
your
ad
will
necessarily
perform
better
than
other
 people’s.)


•

I
will
never
know
what
my
top
competitor’s
highest
bid
is.
 o False.
By
running
your
own
simple,
one‐day
experiment,
you
can
find
out
exactly
what
 your
competitors
maximum
bid
is.
How
do
you
do
it?
Simply
bid
$10
on
the
keyword
 you
would
like
to
analyze.
Once
someone
has
clicked
through
your
ad,
pause
your
 campaign
and
head
to
your
account.
What
did
you
pay
for
the
click?
Let’s
say
that
you
 paid
$.75
for
the
click.
That
means
that
your
competitor’s
max
bid
for
the
keyword
is
 $.74
since
you
will
only
pay
1
cent
more
than
the
highest
bidder.
By
knowing
this
fact,
 you
will
be
able
to
gage
the
marketplace,
understand
what
it
takes
to
be
at
the
very
 top,
and
the
amount
you
will
need
to
bid
for
your
ad
to
land
in
a
certain
position.



•

Creating
a
sideways
arrow
using
the
text
in
my
ad
is
an
effective
way
to
get
more
clicks.
 o True.
Believe
it
or
not,
this
is
an
experiment
I
developed
on
my
own.
By
creating
a
 sideways
arrow
in
my
PPC
ad
(see
picture
below),
the
ads
CTR
increased
25%
 regardless
of
the
position
of
the
ad.
Combine
this
strategy
with
dynamic
keyword
 insertion
and
you
should
receive
a
higher
CTR,
lower
AdWords
CPC,
and
higher
ROI.





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•

The
top
position
always
provides
the
best
ROI.
 o False.
Not
only
does
the
top
position
obviously
cost
you
the
most
money,
but
also
 some
advertisers
believe
that
users
who
are
click‐happy
and
impulsive
may
have
a
 tendency
to
click
on
the
top
ad
and
then
never
convert.
Depending
on
your
niche,
the
 top
position
may
work
best,
but
only
testing
will
tell
you
whether
or
not
this
is
true.
 Don’t
assume
that
being
#1
means
that
your
ROI
will
always
increase
as
well.



•

Misspelled
keywords
can
provide
quality
traffic.
 o True.
My
friend
Aaron
Wall
has
a
Typo
Generator
‐
an
amazing
free
resource
for
 serious
PPC
marketers
who
are
looking
to
expand
their
campaign
with
common
 misspellings.
For
instance,
I
typed
in
the
word
“shoes”
and
was
able
to
generate
over
 100
misspellings
that
people
may
type
in.
I
could
add
these
misspellings
to
my
 campaigns
and
get
top
positions
for
low
bids
when
people
searched
for
these
words.


•

I
start
by
bidding
the
minimum
for
each
keyword.
 o True.
Okay.
So
this
does
not
work
for
everyone,
and
you
may
not
be
able
to
implement
 this
strategy
until
later
on
in
your
PPC
career,
but
I
have
a
strategy
I
consistently
stick
 to
–
I
bid
the
minimum.
Here’s
my
philosophy:
I
make
sure
that
the
expected
affiliate
 commission
is
100
times
my
maximum
starting
bid.
For
example,
if
the
commission
on
 a
ClickBank
eBook
is
$20,
the
initial
bid
should
not
be
above
$.20.
(.20
x
100
=
$20).
By
 doing
this,
I
make
sure
that
I
am
at
least
breaking
even
if
1%
of
the
traffic
converts.
(If
 I
send
1000
people
and
10
people
convert
I
will
earn
$200.
I
will
also
have
spent
$200
 at
$.20
per
click
to
get
the
traffic.)
Once
I
gather
some
stats
about
the
conversions
and
 keywords,
I
then
optimize
my
bids
accordingly.
It’s
difficult
to
maintain
a
delicate
 balance
of
holding
a
good
position
(preferably
on
the
first
page
of
search
engine
 results)
and
sticking
to
my
bid
philosophy,
but
it
is
possible.


So
now
you
know
how
to
optimize
just
about
everything…your
landing
pages,
your
ad
copy
and
your
 bidding
strategy.
So
what
else
is
there
left
to
do?
Increase
your
PPC
marketing
power
by
increasing
 your
productivity.
And
now
I
will
show
you
a
few
examples
of
how
you
can
use
various
online
tools
to
 do
just
that.


Increase Productivity
Once
you
have
learned
the
basics
and
are
dedicated
to
being
a
serious
pay‐per‐click
marketer,
it
may
 be
wise
for
you
to
invest
in
some
of
the
various
PPC
tools
that
exist.
Not
only
will
these
tools
help
you
 increase
your
productivity,
but
the
right
tools
will
also
give
you
a
competitive
edge.
Although
there
is
 a
variety
of
both
free
and
paid
tools
available,
I
think
there
is
something
to
be
said
for
paid
tools.
Sure
 –
paying
for
tools
may
seem
like
“money
out
the
door”.
But
if
you
truly
use
quality,
paid
tools,
you
 should
see
a
huge
indirect
return
on
your
investment.
How
well
can
you
trust
a
tool
that
is
free,
and
 perhaps
rarely
updated
or
working?
Are
there
staff
members
ready
to
answer
your
questions?
 Chances
are
the
answer
is,
“No!”
Let
me
show
you
a
few
of
the
tools
I
have
used
over
the
years
to
 successfully
execute
PPC
campaigns.
(All
of
these
are
available
to
you
through
the
ShoeMoney
Tools.)


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Keyword
Grabber
 Let’s
begin
by
looking
at
my
Keyword
Grabber
tool.
Back
in
2006,
I
made
a
blog
post
asking
the
 question,
“What
if
you
could
get
your
competitors
keywords?”
I
asked
people
to
submit
the
domains
 of
their
competitors
and
in
return,
I
would
give
them
their
keywords.
It
caused
quite
a
stir
and
some
 companies
even
threatened
legal
action.
I
always
intended
to
make
this
a
public
service
but
had
other
 projects
going
on.
In
the
mean
time,
some
companies
have
tried
to
offer
this
service,
too.
There’s
one
 difference,
they’ve
never
had
the
accuracy
of
the
ShoeMoney
Tools’
Keyword
Grabber.
 Let’s
look
at
this
example
of
the
tool
in
action.
Let’s
say
that
I
search
for
Mac
computers,
see
this
 advertisement
and
would
like
to
know
what
keywords
my
competitor
is
also
bidding
on.




 I
head
to
the
Keyword
Grabber
tool
and
enter
the
domain.


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In
a
matter
of
seconds,
I
will
see
all
of
the
keywords
my
competitor
is
bidding
on
with
the
major
 search
engines.
At
this
time,
I
can
then
edit
the
list,
remove
any
unwanted
keyword,
name
the
list
and
 save
it
to
my
account.
Like
magic,
I
can
make
sure
I
am
side
by
side
with
my
competitor
dominating
 all
of
the
same
keywords
and
perhaps
adding
words
to
my
keyword
list
that
I
never
thought
of.
 Keyword
Suggestion
Tool
 Let’s
look
at
the
Keyword
Suggestion
Tool.
This
tool
allows
you
to
cull
5
different
sources
for
 keyword
suggestions.
Enter
a
base
keyword
and
the
tool
will
expand
the
keyword
using
Google,
 Yahoo,
Amazon,
Ask,
and
Cuil.



 Once
you
receive
your
keyword
suggestions,
you
can
once
again
edit,
name
and
save
your
keyword
 list
to
your
ShoeMoney
Tools
account.
(I
can’t
tell
you
how
many
times
our
users
have
told
us
that
 having
all
of
your
information
like
this
in
one
place
saves
them
massive
amounts
of
time
and
shoots
 their
productivity
through
the
roof!)


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Keyword
Generator
 A
third
tool
we
can
look
at
is
the
Keyword
Generated.
Much
like
the
Keyword
Suggestion
tool,
the
 Keyword
Generator
is
a
great
way
for
you
to
expand
your
keyword
list.
Rather
than
search
engine
 suggestions,
these
keywords
include
search
phrases
that
people
are
actually
using
and
are
also
on
the
 rise.
 Let’s
say
you
are
going
to
start
a
computer
review
site.
Simply
be
entering
the
keyword
“computer”,
 you
receive
over
1,300
keywords
related
to
computer
niches.
Once
again,
you
have
the
option
to
edit,
 name
and
save
your
keyword
list
to
the
ShoeMoney
Tools
Keyword
Manager.


PPC
Ad
Generator
 With
my
PPC
Ad
Generator,
you
can
create
PPC
ads
in
the
blink
of
an
eye.
You
simply
enter
the
 keyword
(or
niche
keyword)
for
the
ads
you
want
to
generate.
 For
example,
if
you
wanted
to
start
a
campaign
for
Mac
computers,
then
“Mac”
would
be
a
good
 keyword.
Enter
this
keyword.
Next,
enter
the
Display
URL,
or
the
URL
that
will
be
displayed
in
your
 ads.
Now
enter
the
Click
URL,
or
the
URL
where
the
user
will
be
taken
when
they
click
on
the
ad.
 Finally,
select
either
the
“Use
My
Keyword”
or
“Use
Dynamic
Keyword
Insertion”
option
and
click
the
 “Generate
Ads”
button.


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Within
a
few
seconds,
tons
of
ad
copy
will
load.
Click
on
the
ads
you’d
like
to
put
into
your
account.
 Once
you
are
finished
selecting
ads,
click
“Next.”



网赚在线:http://www.cashzx.com


 Select
the
advertisements
you
want
and
you
will
arrive
at
this
page.



Here
you
can
edit
the
ad
copy,
make
any
changes
you
see
necessary
and
save
the
ads
to
your
 ShoeMoney
Tools
Ad
Manager
for
use
later
in
your
campaigns.


 
 


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Instant
PPC
Campaign
 With
the
ShoeMoney
Tools
Instant
PPC
Campaign
builder,
you
can
build
a
campaign
in
a
matter
of
 clicks.
Enter
your
campaign
name
and
select
the
keyword
and
ad
lists
you
created
before.
Finally
 enter
your
CPC
bid
and
click
the
Generate
Campaign
button.


After
you
hit
the
“Generate
Campaign”
button,
you
will
receive
all
of
the
keyword
and
ad
files
for
you
 to
upload
into
your
Google
AdWords
account.
You’re
ready
to
begin
a
campaign
with
seconds.





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Google
AdWords
Campaign
Builder
 Another
option
offered
within
the
ShoeMoney
Tools
is
our
Google
AdWords
Campaign
Builder.
This
 tool
walks
you
through
four
simple
steps
that
will
help
you
build
a
profitable,
tightly
knit
PPC
 campaigns.
Begin
by
entering
the
name
for
your
campaign
and
the
bidding
options
for
your
keyword
 matches.

(Remember,
we
reviewed
the
difference
between
broad,
phrase
and
exact
match
in
the
 previous
guide?
Don’t
hesitate
to
look
back
if
you
need
a
refresher.
)



 For
step
2,
simply
select
one
of
the
keyword
lists
you
created
in
the
ShoeMoney
Tools.


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For
the
third
step
in
this
process,
simply
enter
any
URL
changes
you
would
like
to
make.
And
in
the
 final
step,
create
your
ads
and
click
Build
PPC
Campaigns.
Your
ad
and
keyword
files
will
be
 generated
instantly.
You
even
have
the
option
to
upload
these
files
directly
to
your
AdWords
account
 via
your
ShoeMoney
Tools
account.
Pretty
slick.


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AdSense
Crawler
 Last
week
I
mentioned
multiple
times
that
if
you
are
interested
in
advertising
on
the
Google
Content
 Network,
you
should
keep
these
campaigns
separate
from
the
ones
you
run
on
the
search
engine
 results
pages.
I
also
recommended
that
if
you
choose
to
run
ads
on
the
content
network,
you
should
 make
sure
you
specify
which
sites
you
would
like
your
ad
to
be
displayed
rather
than
letting
Google
 decide.
Well
in
order
to
do
this
we
created
the
AdSense
Crawler
tool.
You
begin
by
typing
in
the
 keywords
related
to
the
type
of
sites
you
would
like
to
advertise
on.
After
you’ve
entered
the
 keywords
you
are
targeting,
click
the
“Find
Sites”
button.



 The
tool
will
begin
to
scour
the
Internet
looking
for
sites
that
relate
to
the
keywords
you
have
 entered.
At
this
time,
our
tool
will
also
verify
that
this
is
a
top‐ranking
site,
then
analyze
whether
or
 not
these
sites
contain
AdSense
advertisements
as
well
as
the
sizes
of
those
ad
spaces.
Wow!
Not
to
 brag
–
but
there’s
no
other
tool
like
this.
When
your
report
is
complete,
simply
click
on
the
keyword
 to
view
the
report.


网赚在线:http://www.cashzx.com

Here
is
the
report
I
received
for
my
“Mac
computers”
keyword
report.



As
you
can
see,
there
are
three
ad
units
on
the
website
QuickOnlineTips.com.
Let’s
check
out
what
the
 site
actually
looks
like.
Click
on
the
link
in
the
report
and
a
light
box
with
a
snapshot
of
site
appears.
 Looks
great
to
me.



Now,
not
only
can
you
add
this
site
to
your
Google
Content
Network
of
sites
you
would
like
to
 advertise
on,
but
better
yet,
you
can
create
and
upload
an
advertisement
in
each
of
the
sizes
listed
 above!
Graphic
ads
are
not
only
more
interactive
and
eye
catching,
but
they
don’t
cost
you
any
more
 than
the
normal,
boring
plain
text
ads.
With
this
tool,
you
can
easily
dominate
the
advertising
on
a
 particular
site
that
features
Google
AdSense.


网赚在线:http://www.cashzx.com

Best Search Engines To Use
So
you’ve
created
campaigns,
“optimized”
your
butt
off
and
are
ready
to
expand
your
reach
beyond
 something
like
Google.
Well,
you
can
definitely
do
that!
After
you
have
completed
this
course,
I
 sincerely
hope
you
do
not
get
the
impression
that
Google
AdWords
is
the
only
way
in
which
you
can
 drive
PPC
profits.
In
fact,
there
is
a
whole
plethora
of
different
search
engines
and
advertising
 networks
that
can
provide
your
site
with
affordable,
or
perhaps
even
cheap,
quality
traffic.
Just
look
 at
the
graph
below.
This
is
a
list
of
the
Top
25
Internet
ad
networks
as
of
April
2009.
As
you
can
see,
 AOL
still
maintains
the
top
spot
followed
by
Yahoo
and
Google.
As
you
progress
in
your
PPC
ventures,
 you
will
definitely
want
to
review
and
experiment
with
a
couple
of
the
companies
listed
below.





 There’s
a
good
chance
that
you
don’t
recognize
every
company
or
advertising
network
on
that
list.
 But
that’s
okay.
You
will
learn
more
about
them
over
the
course
of
time
and
which
ones
work
best
for
 your
niches.
Until
then,
let’s
quickly
look
at
a
few
other
advertising
options
that
may
sound
more
 familiar
to
you
(besides
the
major
search
engines,
of
course).
 
 


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•

Social
Networks
(Facebook,
MySpace)
 o The
number
of
people
joining
social
 networks
grows
every
day.
The
amount
of
 time
users
spend
on
these
sites
each
day
 continues
to
rise
as
well.
With
the
great
 interaction
and
connectivity
users
have
with
sites
such
as
Facebook
and
MySpace,
 they
are
often
receptive
to
advertisements
–
especially
to
ones
targeted
towards
them.
 And
guess
what?
Targeting
your
users
couldn’t
get
any
easier.
You
have
the
 demographic
and
psychographic
profiles
of
your
consumers
directly
in
front
of
you.
 When
someone
searches
Google,
you
have
no
way
of
telling
whether
they
are
even
 male
or
female.
On
sites
like
Facebook,
not
only
can
you
choose
to
only
target
women,
 but
you
can
even
go
as
far
as
targeting
only
women
between
the
ages
of
18
and
21
 who
love
the
show
The
Simpsons.
You
name
it,
and
you’ll
be
able
to
pinpoint
your
 target
audience.
(Some
of
you
may
know
this,
but
I
once
created
an
incredibly
 successful
Facebook
campaign
for
a
local
dentist.
The
entire
case
study
and
step‐by‐
 step
directions
to
starting
your
own
local
affiliate
marketing
business
are
inside
the
 ShoeMoney
Tools
Resources
section.)


•

User
Generated
Content
Sites
(YouTube)

 o Millions
of
people
head
to
YouTube
everyday
to
watch
videos
and
upload
their
own
 content.
Unlike
some
other
advertising
networks
(like
AdWords
text
ads),
YouTube
 allows
you
to
create
engaging
videos
that
can
be
the
center
for
your
online
campaigns.
 Beyond
that
they
also
offer
advertising
along
the
side
of
the
videos
people
watch
or
in
 the
videos
themselves.
If
you
target
videos
related
to
 your
consumers
and
their
interests,
this
may
be
a
 profitable
and
interactive
way
for
you
to
reach
them.


•

Google
Content
Network
 o By
utilizing
the
Google
Content
Network
in
a
campaign
of
it’s
own,
you
can
create
 banner
ad
displays
as
opposed
to
text
only
ads.
And
better
yet
–
it
doesn’t
cost
you
 anymore.
With
strong
copy,
big
text
and
intriguing
graphics,
these
larger
banner
ads
 can
catch
the
attention
of
your
consumers.
As
an
advertiser,
these
banner
ads
will
 ultimately
be
much
more
profitable
than
the
Google
Content
Network
text
ads.
One
 great
way
to
target
your
Google
Content
Network
advertisements
is
by
using
the
 ShoeMoney
AdSense
Crawler
Tool
(which
I
just
showed
you
how
to
use).
By
using
this
 tool,
you
will
be
able
to
maximize
your
advertising
efforts.
Now,
not
only
do
you
pay
 to
advertise
only
on
the
sites
you
want,
but
you
also
have
the
opportunity
to
be
the
 sites
main
advertiser
with
large
banners
for
only
pennies.



 



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5 Ways To Blow Your Campaign
While
learning
how
to
effectively
manage
a
paid
search
advertising
campaign
can
take
quite
a
bit
of
 time,
there
are
plenty
of
quick
and
easy
ways
to
increase
your
chances
at
success.
This
article
aims
to
 outline
five
common
mistakes
that
end
up
keeping
small
businesses
and
in‐house
marketers
from
 maximizing
the
potential
of
their
pay
per
click
campaigns.
 • Ego
Bidding
 o Both
companies
and
individuals
are
guilty
of
this
PPC
“crime”
from
time
to
time.

They
 just
started
their
new
campaign
and
want
to
see
their
ad
right
at
the
top.
Although
 that
may
be
a
great
feeling,
they
bid
far
too
much
to
do
so.
Even
more
so,
most
of
the
 terms
people
“fight”
over
or
get
into
a
bidding
war
about
tend
to
be
the
highly
 competitive
terms
–
not
the
long
tail
phrases
with
ten
times
better
conversions.
Save
 your
pride
and
your
budget
by
allowing
other
people
to
win
the
“bidding
war”
for
 these
types
of
phrases.
Rank
4
or
5
and
let
them
blow
their
money
trying
to
be
#1.

 
 Keyword
Overload
 o Many
new
beginners
may
make
the
mistake
of
creating
one
or
two
ads
they
think
are
 good
–
but
also
very
generic.

They
start
adding
keyword
after
keyword
after
keyword
 to
a
single
ad
group.
Uh
oh.
The
ads
aren’t
very
targeted,
and
besides
that
Google
will
 charge
you
more
because
the
lack
of
relevance
and
lower
CTR.
Don’t
forget
–
no
parts
 of
your
ad
will
be
in
bold
since
they
do
not
repeat
the
search
query.

Instead
sort
the
 keywords
into
smaller
related
groups
as
I
advised
before.
Then
write
one
to
two
 focused
ads
for
each
keyword
group.
 
 Budget
Obsessed
 o If
you
are
like
many
other
people
reading
this
course,
you
are
most
likely
a
one‐man
 show,
or
at
least
part
of
a
very
small
team,
where
it
is
very
important
for
you
to
 account
for
every
penny.
Being
budget
conscious
may
be
a
way
of
life
for
you
by
this
 point.
One
problem.
PPC
is
not
a
traditional
form
of
advertising,
like
a
commercial
or
 print
ad.
In
PPC,
it’s
difficult
to
tell
yourself
you
can
only
use
$XXX
in
your
campaigns.
 What
if
you
begin
to
see
an
amazing
ROI
on
your
ad
spend?
You
must
be
willing
to
 spend
more
money
at
any
given
time
if
you
come
across
this
situation.
Don’t
miss
out
 on
more
profits
because
you
aren’t
willing
to
open
the
checkbook
when
necessary.
 
 One
Page,
Many
Roles
 o If
you
are
just
starting
out
with
PPC,
there
is
a
good
chance
that
you
may
be
tempted
 to
set
your
homepage
as
your
landing
page.
Yep,
that’s
where
you
want
every
visitor
 to
start
at
no
matter
what
they
searched
for.
You
guessed
it;
that
makes
no
sense.
 Match
your
landing
page
with
the
ad
and
the
users
search
and
your
cost
will
go
down.
 Better
yet,
the
user
will
be
less
likely
to
bail
from
your
site
and
waste
a
click.
Even
if
 you
don’t
create
a
specific
page
for
every
ad,
at
least
said
the
user
to
the
most
relevant
 part
of
your
site.


•

•

•

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ShoeMoney Action Plan: Week 5
In
order
to
be
prepared
for
next
week’s
course
about
pay
per
click
marketing,
it
is
highly
 recommended
that
you
complete
each
of
the
action
steps
listed
here.

  
Review
and
understand
the
basic
type
of
landing
pages
I
described.
Then
decide
which
type
 would
work
best
for
the
niche
you
are
thinking
about
entering.
  Do
a
search
for
the
niche
you
are
thinking
about
entering.
Read
through
the
advertisements
that
 pop
up.
What
do
some
do
well
and
what
do
some
do
poorly?
Then
write
a
sample
ad
you
believe
 would
be
better
than
ANY
other
ad
on
the
page.
  Once
you
have
analyzed
all
of
the
ads
on
the
page,
click
on
a
few
of
them
and
see
what
type
of
 landing
page
you
are
directed
to.
Do
they
send
you
to
a
single
product
page?
Is
it
a
sales
letter?
Write
 down
5
things
done
well
and
5
things
done
poorly
on
each
landing
page.  Take
your
findings
from
the
previous
exercise
and
begin
to
sketch
a
sample
landing
page
that
 you
believe
could
outperform
all
of
these.
Mimic
their
strong
points
and
avoid
their
weaknesses.  Log
into
your
Google
account
and
go
to
the
Website
Optimizer
tool.
Even
though
you
may
not
 have
a
campaign
ready,
follow
the
steps
I
have
outlined
in
the
guide
so
you
can
become
familiar
with
 the
interface.
  If
you
are
really
ambitious,
I
suggest
that
you
read
through
the
Get
Started
guide
for
the
Google
 Website
Optimizer
tool.
This
will
teach
you
about
the
full
strength
and
capabilities
of
the
tool
as
well
 as
its
best
uses.
  Head
to
the
CrazyEgg
and
ClickTale
websites
to
these
website
optimizer
tools
for
yourself.



 Write
a
sample
advertisement
in
which
you
believe
the
DKI
tool
could
work
well
for
your
 keywords.
  Make
sure
you
are
familiar
with
the
various
bidding
strategies
that
I
have
suggested.
Also,
 discover
the
affiliate
payout
for
an
offer
you
may
be
interested
in
promoting.
Then
calculate
the
 break‐even
point
and
what
your
maximum
bid
should
be
(assuming
a
1%
conversion
rate).
  Search
the
Internet
for
various
PPC
tools
that
can
help
you
achieve
your
goals
and
increase
your
 productivity.
The
ShoeMoney
Tools
are
a
great
place
to
start.

  Come
up
with
a
list
of
the
top
5
advertising
networks
you
would
like
to
expand
your
PPC
efforts
 to
after
your
first
successful
campaign.
 Next
week
we
will
begin
our
discussion
on
a
major
Internet
marketing
art
–
Search
Engine
 Optimization
(aka
SEO).
We’ll
explore
the
factors
that
will
help
your
site
rise
in
the
rankings!
 SHOEMONEY
BONUS:
If
you
are
interested
in
using
the
ShoeMoney
Tools
at
any
point
during
 this
course,
head
to
https://tools.shoemoney.com
and
use
the
promo
code
XCOURSE.
You
will
 receive
a
14­day
trial
with
100%
access
to
the
tools
for
only
$1.95.
(You
can
cancel
anytime!)




				
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posted:11/14/2009
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Description: With the recent advances in technology, the “American dream” has transformed from thoughts of white picket fences and a well‐paying nine to five job into the idea of having a lucrative, work‐from‐home and make‐money‐while‐you‐sleep type career. You make your own hours and have yourself