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					Direct Lions Shortlist CL2011

Cat. No   Entry   Title               Advertiser              Product               Entrant Company               Country        Agency
          No
A01 (Flat Mailing)
A01/011   00189   POSTCALENDAR        DEUTSCHE POST           POSTCARD CALENDAR     JUNG von MATT Hamburg         GERMANY        JUNG von MATT Hamburg

A01/022   00559   SPRINTER APPLIES    LUKAS LINDEMANN         MERCEDES-BENZ         LUKAS LINDEMANN ROSINSKI      GERMANY        LUKAS LINDEMANN ROSINSKI
                  FOR A JOB           ROSINSKI /DAIMLER       SPRINTER              Hamburg                                      Hamburg
A01/064   01438   BEAUTIFY YOUR CITY - AUCKLAND COUNCIL       HEART OF THE CITY     COLENSO BBDO Auckland         NEW ZEALAND    COLENSO BBDO Auckland
                  A RUBBISH IDEA


A01/072   01611   DISAPPEARING        R I AYURVEDA RESEARCH   LASS NATURAL          MUDRA COMMUNICATIONS Mumbai INDIA            MUDRA COMMUNICATIONS
                  DISCOUNTS           LABS                    COSMETICS                                                          Mumbai


A01/073   01612   BOUNCING MAIL       UNION BANK OF INDIA     LOANS                 MUDRA COMMUNICATIONS Mumbai INDIA            MUDRA COMMUNICATIONS
                                                                                                                                 Mumbai


A01/081   01820   LIVING CHRISTMAS    THE SWEDISH POST        POSTAL SERVICE        ÅKESTAM HOLST Stockholm       SWEDEN         ÅKESTAM HOLST Stockholm
                  CARDS



A02 (Dimensional Mailing)
A02/007   00040   SPARK HOPE          ROCK 4 AIDS             ART FOR AIDS          JOE PUBLIC Johannesburg       SOUTH AFRICA   JOE PUBLIC Johannesburg
                  MATCHBOOK
A02/064   01208   CATALOGUE & TEE     AS COLOUR               FASHION WHOLESALER/   DDB GROUP NEW ZEALAND Auckland NEW ZEALAND   DDB GROUP NEW ZEALAND
                  SHIRT FOLDING                               RETAILER                                                           Auckland
                  MACHINE
A02/080   00672   THE PEOPLE'S CUP    OLYMPIKUS               SPORTS BRAND          BOCA Porto Alegre             BRAZIL         BOCA Porto Alegre

A02/085   00784   THE WORLDS          SONY ERICSSON           MOBILE PHONE          STORÅKERS McCANN Stockholm    SWEDEN         STORÅKERS McCANN Stockholm
                  SMALLEST BRAVIA
                  FLATSCREEN
A02/091   01254   DEATH PENALTY       AMNESTY INTERNATIONAL AMNESTY                 TBWA\PARIS                    FRANCE         TBWA\PARIS
                  CANDLES                                   INTERNATIONAL
A02/103   01664   THE DAY BRAZIL WOKE RED BALLOON             ENGLISH SCHOOL FOR    OGILVY BRASIL São Paulo       BRAZIL         OGILVY BRASIL São Paulo
                  UP TO ENGLISH                               KIDS


A02/104   01665   POPCORN SOFA        MAGAZINE LUIZA          SOFA'S WEEK           OGILVY BRASIL São Paulo       BRAZIL         OGILVY BRASIL São Paulo

A02/105   01692   WHITENING POST-IT   PROCTER & GAMBLE        TOOTHPASTE            PUBLICIS BRASIL Sao Paulo     BRAZIL         PUBLICIS BRASIL Sao Paulo
                  NOTES
A02/110   01771   BATTERIES           MTV                     TV CHANNEL            LEO BURNETT IBERIA Lisbon     PORTUGAL       LEO BURNETT IBERIA Lisbon

A02/114   01822   HAPPINESS BY THE    THE SWEDISH POST        POSTAL SERVICE        ÅKESTAM HOLST Stockholm       SWEDEN         ÅKESTAM HOLST Stockholm
                  METRE
A02/115   01823   THE SOUND OF GREEN THE SWEDISH POST         POSTAL SERVICE        ÅKESTAM HOLST Stockholm       SWEDEN         ÅKESTAM HOLST Stockholm




A03 (Direct Response Digital: Email Marketing)
A03/012   01119   SELF TRANSLATING    WIENERS + WIENERS       AGENCY PROMOTION      GRABARZ & PARTNER Hamburg     GERMANY        GRABARZ & PARTNER Hamburg
                  EMAIL


A03/017   01272   WE DELIVER YOUR     CINE 24 HORAS           VIDEO RENTAL          AGE ISOBAR São Paulo          BRAZIL         AGE ISOBAR São Paulo
                  DOWNLOAD
Direct Lions Shortlist CL2011

A04 (Direct Response Digital: Mobile Marketing)
A04/004   00251   DISCOVER THE         VIRGINIA MUSEUM OF FINE PICASSO EXHIBITION    THE MARTIN AGENCY Richmond   USA              THE MARTIN AGENCY Richmond
                  MASTER               ARTS
A04/005   00191   THE WITNES           UNIVERSAL GLOBAL        TELEVISION CHANNEL    JUNG von MATT Hamburg        GERMANY          JUNG von MATT Hamburg
                                       NETWORKS
A04/009   00123   SALUTE TRAINER       JAPAN MARITIME SELF-    RECRUITMENT           HAKUHODO Tokyo               JAPAN            HAKUHODO Tokyo
                                       DEFENSE FORCES
A04/018   00361   IHOBO 1.1            DEPAUL                  YOUTH HOMELESS        PUBLICIS LONDON              UNITED KINGDOM   PUBLICIS LONDON
                                                               CHARITY
A04/027   01048   DOG-A-LIKE APP       MARS PETCARE            MOBILE APP            WHYBIN\TBWA Sydney           AUSTRALIA        WHYBIN\TBWA Sydney

A04/043   01247   THE VOICE            REPORTERS WITHOUT       NON GOVERNMENTAL      PUBLICIS BRUSSELS            BELGIUM          PUBLICIS BRUSSELS
                                       BORDERS                 ORGANISATION


A04/063   01898   INVISIBLE POP UP     AIRWALK                 FOOTWEAR              Y&R New York                 USA              Y&R New York
                  STORE


A05 (Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social
Media) 00824
A05/062         THE GUY AT HOME IN STANFIELD'S     UNDERWEAR         JOHN ST Toronto                              CANADA           JOHN ST Toronto
                  HIS UNDERWEAR


A05/075   00879   TAKE THE CITY        NIKE                    NIKE RUNNING          BOONDOGGLE Leuven            BELGIUM          BOONDOGGLE Leuven

A05/092   00985   IS THIS TROLLER      TROLLER                 T4 4x4                JWT BRAZIL São Paulo         BRAZIL           JWT BRAZIL São Paulo
                  YOURS?
A05/096   01918   SHARE IF YOU CARE    BELGIAN CONSORTIUM      CHARITY               MORTIERBRIGADE Brussels      BELGIUM          MORTIERBRIGADE Brussels
                                       FOR EMERGENCY AID
A05/113   01085   SEND A MESSAGE TO    AMF                     PENSION FUNDS         FORSMAN & BODENFORS          SWEDEN           FORSMAN & BODENFORS
                  THE FUTURE                                                         Gothenburg                                    Gothenburg
A05/114   01086   THE PROMISE KEEPER REEBOK                    SHOES                 FORSMAN & BODENFORS          SWEDEN           FORSMAN & BODENFORS
                                                                                     Gothenburg                                    Gothenburg
A05/129   01530   DELAY THE WORK DAY 361                       SPORTSWEAR            OGILVY SHANGHAI              CHINA            OGILVY SHANGHAI

A05/130   01538   PHOTOSHOOTING        WWF                     CHARITY               LEO BURNETT MOSCOW Moscow    RUSSIA           LEO BURNETT MOSCOW
                                                                                                                                   Moscow
A05/134   01569   A HUNTER SHOOTS A    BIC TIPP-EX             POCKET MOUSE          BUZZMAN Paris                FRANCE           BUZZMAN Paris
                  BEAR
A05/140   01630   A NEW WARRIOR        GREENPEACE              ENVIRONMENTALISM      DDB PARIS                    FRANCE           DDB PARIS

A05/153   01828   THE HUMAN JUKEBOX PAUSE HOME                 HIFI CHAIN            ÅKESTAM HOLST Stockholm      SWEDEN           ÅKESTAM HOLST Stockholm
                                    ENTERTAINMENT
A05/157   01878   FEEDER               RENEGADES               MUSIC                 GREY LONDON                  UNITED KINGDOM   GREY LONDON

A05/168   02033   CHRISTMAS BARGAINS SAVE THE CHILDREN         CHARITY               LOWE BRINDFORS Stockholm     SWEDEN           LOWE BRINDFORS Stockholm
                                     SWEDEN
A05/170   02045   COME BACK            ESTRELA TOYS            FERRORAMA TOY TRAIN   DDB BRASIL São Paulo         BRAZIL           DDB BRASIL São Paulo
                  FERRORAMA
A05/172   02055   THE MYSTERIOUS       IKEA                    CARPOOLING            LA CHOSE Paris               FRANCE           LA CHOSE Paris
                  PASSENGER
A05/174   00115   VISIO 2010 FAIRY TALES MICROSOFT             VISIO 2010            WUNDERMAN Munich             GERMANY          WUNDERMAN Munich




A06 (Direct Response Digital: Other Digital Platforms)
Direct Lions Shortlist CL2011
A06/018   01096   MUSICAL FITTING     STARHUB                ONLINE MUSIC STORE   DDB SINGAPORE                   SINGAPORE        DDB SINGAPORE
                  ROOMS
A06/021   00465   EDDING DIGITAL      EDDING INTERNATIONAL   STATIONARY           KEMPERTRAUTMANN Hamburg         GERMANY          KEMPERTRAUTMANN Hamburg
                  HIGHLIGHTER
A06/022   00466   WALL OF FAME        EDDING INTERNATIONAL   STATIONARY           KEMPERTRAUTMANN Hamburg         GERMANY          KEMPERTRAUTMANN Hamburg

A06/027   01441   DOGGELGANGER        MARS                   DOG ADOPTION         COLENSO BBDO Auckland           NEW ZEALAND      COLENSO BBDO Auckland

A06/032   01670   PARENTAL CONTROL    BANDSPORTS             SPORTS CHANNEL       OGILVY BRASIL São Paulo         BRAZIL           OGILVY BRASIL São Paulo

A06/033   01831   THE SOUND OF GREEN THE SWEDISH POST        POSTAL SERVICE       ÅKESTAM HOLST Stockholm         SWEDEN           ÅKESTAM HOLST Stockholm




A07 (Ambient Media (Large Scale))
A07/003   00167   PLASTIC BAG         ROOTS AND SHOOTS       ENVIRONMENTAL        BATES 141 SHANGHAI              CHINA            BATES 141 SHANGHAI
                  MONSTER             SHANGHAI               AWARENESS
A07/007   00109   KID                 UNICEF                 CHARITY              CASANOVA PENDRILL Costa Mesa    USA              CASANOVA PENDRILL Costa
                                                                                                                                   Mesa
A07/011   00443   12 SECOND STRIP     RENAULT                WIND ROADSTER        PUBLICIS LONDON                 UNITED KINGDOM   PUBLICIS LONDON

A07/021   00615   THE BIG TRIP        STRAUSS GROUP          CHOCOLATE            BAUMANN BER RIVNAY SAATCHI &    ISRAEL           BAUMANN BER RIVNAY
                                                                                  SAATCHI Ramat Gan                                SAATCHI & SAATCHI Ramat Gan


A07/025   01127   CARIBBEAN LIVE      BRITISH AIRWAYS        HOLIDAYS             BEING London                    UNITED KINGDOM   BEING London

A07/026   00851   HIDDEN PIZZA        SENSIS YELLOW PAGES    BUSINESS DIRECTORY   CLEMENGER BBDO MELBOURNE        AUSTRALIA        CLEMENGER BBDO
                  RESTAURANT                                                                                                       MELBOURNE
A07/029   00775   THE MISSING CHILD   INITIATIVE VERMISSTE   MISSING CHILDREN'S   KEMPERTRAUTMANN Hamburg         GERMANY          KEMPERTRAUTMANN Hamburg
                                      KINDER                 INITIATIVE
A07/030   00754   PATTEX CRANE        HENKEL                 GLUE                 PLAN.NET Munich                 GERMANY          PLAN.NET Munich

A07/032   00870   DISPOSABLE FOREST   GREENPEACE             GREENPEACE           OGILVY BEIJING                  CHINA            OGILVY BEIJING

A07/036   00723   BURMA               HUMAN RIGHTS WATCH     PETITION             JWT NEW YORK                    USA              JWT NEW YORK

A07/047   01097   MUSICAL FITTING     STARHUB                ONLINE MUSIC STORE   DDB SINGAPORE                   SINGAPORE        DDB SINGAPORE
                  ROOMS
A07/048   01173   ELECTRICITY HOG     ENTEGA VERTRIEB        RENEWABLE ENERGY     DDB GERMANY BERLIN              GERMANY          DDB GERMANY BERLIN

A07/051   01259   THE FRIENDSHIP      COCA-COLA              COCA-COLA            OGILVY ARGENTINA Buenos Aires   ARGENTINA        OGILVY ARGENTINA Buenos
                  MACHINE                                                                                                          Aires
A07/056   00686   CORONA SAVE THE     GMODELO EUROPA SAU     BEER                 JWT Madrid                      SPAIN            JWT Madrid
                  BEACH HOTEL
A07/059   00949   FALL BILLBOARD      JAMES READY            ALCOHOL              LEO BURNETT TORONTO             CANADA           LEO BURNETT TORONTO

A07/082   01409   POOLBALL            COMPAÑIA INDUSTRIAL    BUDWEISER            OGILVY ARGENTINA Buenos Aires   ARGENTINA        OGILVY ARGENTINA Buenos
                                      CERVECERA                                                                                    Aires
A07/090   01586   SPREAD THE TED      TEDX BUENOS AIRES      TEDX                 OGILVY ARGENTINA Buenos Aires   ARGENTINA        OGILVY ARGENTINA Buenos
                                                                                                                                   Aires
A07/115   00950   POP-UP BILLBOARD    JAMES READY            ALCOHOL              LEO BURNETT TORONTO             CANADA           LEO BURNETT TORONTO

A07/123   01186   WELCOME BACK        T-MOBILE               TELECOMMUNICATIONS   SAATCHI & SAATCHI London        UNITED KINGDOM   SAATCHI & SAATCHI London




A08 (Ambient Media & Print Collateral, Non-Mail (Small Scale))
Direct Lions Shortlist CL2011
A08/029   00650   SHOCKING LITTLE     DKV                   HEALTH INSURANCE      OGILVY FRANKFURT                GERMANY        OGILVY FRANKFURT
                  BEASTS
A08/035   01044   STORIES FROM THE    MELBOURNE WRITERS     ARTS                  JWT Melbourne                   AUSTRALIA      JWT Melbourne
                  STREET              FESTIVAL
A08/038   01131   SOMEONE TO ZIP YOU JDATE                  ONLINE DATING SERVICE McCANN ERICKSON ISRAEL Tel Aviv ISRAEL         McCANN ERICKSON ISRAEL Tel
                  UP                                                                                                             Aviv
A08/043   01266   MAGIC DRAIN OPENER PROCTER & GAMBLE       SHAMPOO               GREY WORLDWIDE (INDIA) Mumbai   INDIA          GREY WORLDWIDE (INDIA)
                                                                                                                                 Mumbai
A08/046   01919   SHARE YOUR PARENTS STUDIO BRUSSELS        CHARITY               MORTIERBRIGADE Brussels         BELGIUM        MORTIERBRIGADE Brussels

A08/050   00240   WATER THAT KILLS    KRUHA                 CHARITY               JWT Jakarta                     INDONESIA      JWT Jakarta

A08/052   00714   MIRRORS             MEXICAN MINISTRY OF   PUBLIC AWARENESS      DRAFTFCB MEXICO                 MEXICO         DRAFTFCB MEXICO
                                      PUBLIC SAFETY
A08/053   00743   SPORTY VOUCHERS     SPORTSCHECK           SPORTS STORE          OGILVY FRANKFURT                GERMANY        OGILVY FRANKFURT

A08/063   01495   THE BICYCLE CAP      PESETA               ACCESSORIES           LEO BURNETT IBERIA Madrid       SPAIN          LEO BURNETT IBERIA Madrid
                  MADE WITH LOVE, BY A
                  BIKE.
A08/067   01590   DECODE JAY-Z WITH   BING/JAY-Z            INTERNET SEARCH       DROGA5 New York                 USA            DROGA5 New York
                  BING                                      ENGINE
A08/080   01739   UNTOASTED           SUNSENSE              SUNBLOCK OIL          GREY HONG KONG                  HONG KONG      GREY HONG KONG



A09 (Direct Response Broadcast: TV, Radio & Infomercials)
A09/009   00893   DOUBLE LIFE         CFP-E/SHOTS           YOUNG DIRECTOR        TBWA\PHS Helsinki               FINLAND        TBWA\PHS Helsinki
                                                            AWARDS
A09/010   00852   SAUSAGE             CARLTON UNITED        ALCOHOL               CLEMENGER BBDO MELBOURNE        AUSTRALIA      CLEMENGER BBDO
                                      BREWERIES                                                                                  MELBOURNE
A09/016   01383   GET TESTED PROJECT AIDS TASK FORCE        AIDS AWARENESS        SHALMOR AVNON AMICHAY/Y&R       ISRAEL         SHALMOR AVNON AMICHAY/
                                                                                  INTERACTIVE TEL AVIV                           Y&R INTERACTIVE TEL AVIV


A09/024   01921   SATISFACTION THE    EQUAL PAY DAY         EQUAL PAY DAY         MORTIERBRIGADE Brussels         BELGIUM        MORTIERBRIGADE Brussels
                  GRANNY REMAKE
A09/025   01922   REVENGE ON          RADIO 1               PEETERS & PICHAL      MORTIERBRIGADE Brussels         BELGIUM        MORTIERBRIGADE Brussels
                  CALLCENTERS &
                  HELPDESKS
A09/031   01351   THE CODE            ARMED FORCES OF       ARMED FORCES          DDB COLOMBIA Bogotá             COLOMBIA       DDB COLOMBIA Bogotá
                                      COLOMBIA              SUPPORT



A10 (Direct Response Print or Standard Outdoor, including Inserts)
A10/008   00353   HOMEPLUS SUBWAY     TESCO                 RETAIL                CHEIL WORLDWIDE Seoul           KOREA          CHEIL WORLDWIDE Seoul
                  VIRTUAL STORE


A10/018   00807   SELL YOUR CAR       VOLKSWAGEN            VW POLO               OGILVY CAPE TOWN                SOUTH AFRICA   OGILVY CAPE TOWN

A10/020   00708   TEST DRIVE          MERCEDES-BENZ         MERCEDES-BENZ CL 63   140 BBDO Cape Town              SOUTH AFRICA   140 BBDO Cape Town
                                                            AMG
A10/021   00623   AXA BRINGS PRINT AD AXA                   BANKING & INSURANCE   DUVAL GUILLAUME ANTWERP/        BELGIUM        DUVAL GUILLAUME ANTWERP/
                  TO LIFE                                                         MODEM                                          MODEM
A10/026   01113   THE VOICELESS       THE ZIMBABWEAN        NEWSPAPER             TBWA\HUNT\LASCARIS              SOUTH AFRICA   TBWA\HUNT\LASCARIS
                  CAMPAIGN                                                        JOHANNESBURG                                   JOHANNESBURG
A10/032   01551   THE AD YOU WOULD    CHEVROLET             AUTOMOBILE            WMcCANN Sao Paulo               BRAZIL         WMcCANN Sao Paulo
                  KEEP
Direct Lions Shortlist CL2011
A10/036   01651   SUPERSTICIOUS        FREEPORT               DEPARTMENT STORE      LEO BURNETT IBERIA Lisbon      PORTUGAL             LEO BURNETT IBERIA Lisbon
                  OUTDOOR
A10/041   01815   OPEN AIR BOOK        ROSSI RESIDENCIAL      REAL ESTATE           LEO BURNETT BRASIL São Paulo   BRAZIL               LEO BURNETT BRASIL São Paulo




B01 (Loyalty/Continuity Schemes)
B01/004   00425   FLIGHT SKETCHES      LUFTHANSA              AIRLINE               WUNDERMAN Frankfurt            GERMANY              WUNDERMAN Frankfurt



B02 (Best Low Budget Campaign)
B02/018   00598   CARDBOARD GUERILLA HINZ & KUNZT             HOMELESS AWARENESS    JWT GERMANY Hamburg            GERMANY              JWT GERMANY Hamburg
                  CAMPAIGN


B02/052   01239   4TH AMENDMENT        4TH AMENDMENT WEAR     METALLIC INK          4TH AMENDMENT WEAR Boulder     USA                  4TH AMENDMENT WEAR
                  WEAR                                        UNDERCLOTHES                                                              Boulder
B02/056   01323   FIRST PDF            NATURALIA              CHARITY               OGILVY MEXICO                  MEXICO               OGILVY MEXICO
                  COMMERCIAL
B02/062   01487   DONATED SPACES       FUNDACIÓN LOGROS       CHARITY               LOWE GINKGO Montevideo         URUGUAY              LOWE GINKGO Montevideo

B02/065   01618   SILENT NATIONAL      RELIANCE MEDIA WORKS   CINEMAS               MUDRA COMMUNICATIONS Mumbai INDIA                   MUDRA COMMUNICATIONS
                  ANTHEM                                                                                                                Mumbai


B02/067   01652   VOICES FOR FREEDOM AMNESTY INTERNATIONAL AMNESTY                  LEO BURNETT IBERIA Lisbon      PORTUGAL             LEO BURNETT IBERIA Lisbon
                                                           INTERNATIONAL
B02/073   01696   THE DISEASE JOURNEY CCSVI NELLA SCLEROSI    MULTIPLE SCLEROSIS    LOWE PIRELLA FRONZONI Milan    ITALY                LOWE PIRELLA FRONZONI Milan
                  THE FIRST URL STORY MULTIPLA ONLUS          CHARITY
                  EVER


B02/078   02041   SAVE AS WWF          WWF                    CHARITY               JUNG von MATT Hamburg          GERMANY              JUNG von MATT Hamburg

B02/085   01024   IAN'S GETTING READY THE COMMUNICATIONS      AWARDS                PUBLICIS MOJO Sydney           AUSTRALIA            PUBLICIS MOJO Sydney
                                      COUNCIL



B03 (Product Launches)
B03/004   00333   THE NEXT BIG THING   AUDI                   CAR                   HEIMAT Berlin                  GERMANY              HEIMAT Berlin

B03/012   01100   SECRETS BEHIND       NATIONAL MUSEUM IN     MUSEUM                LEO BURNETT WARSAW             POLAND               LEO BURNETT WARSAW
                  PAINTINGS            KRAKOW
B03/015   00624   THE CRYING INVOICE   USG PEOPLE             OUTSOURCING           DUVAL GUILLAUME ANTWERP/       BELGIUM              DUVAL GUILLAUME ANTWERP/
                                                              COMPANY               MODEM                                               MODEM
B03/037   01901   INVISIBLE POP UP     AIRWALK                FOOTWEAR              Y&R New York                   USA                  Y&R New York
                  STORE
B03/038   02049   COME BACK            ESTRELA TOYS           FERRORAMA TOY TRAIN   DDB BRASIL São Paulo           BRAZIL               DDB BRASIL São Paulo
                  FERRORAMA



B04 (Traffic & Brand Building)
B04/013   00295   HAPPY VALENTINE'S    KERN & SOHN            PRECISION SCALES      WUNDERMAN London               UNITED KINGDOM       WUNDERMAN London

B04/020   00025   I SWIM WITH MARCOS   UNITED NATIONS         POVERTY AWARENESS     PAGÉS BBDO Santo Domingo       DOMINICAN REPUBLIC   PAGÉS BBDO Santo Domingo

B04/023   00562   SPRINTER APPLIES     LUKAS LINDEMANN        MERCEDES-BENZ         LUKAS LINDEMANN ROSINSKI       GERMANY              LUKAS LINDEMANN ROSINSKI
                  FOR A JOB            ROSINSKI / DAIMLER     SPRINTER              Hamburg                                             Hamburg
Direct Lions Shortlist CL2011
B04/040   00604   AMERICAN ROM         KANDIA DULCE            SNACK                 BV MCCANN ERICKSON Bucharest    ROMANIA           BV MCCANN ERICKSON
                                                                                                                                       Bucharest
B04/045   00681   ACMI PIE BAG         AUSTRALIAN CENTRE FOR TIM BURTON EXHIBITION RAPP MELBOURNE                    AUSTRALIA         RAPP MELBOURNE
                                       THE MOVING IMAGE
B04/068   01310   RESPONSE CAMPAIGN PROCTER & GAMBLE           OLD SPICE BODY WASH   WIEDEN+KENNEDY Portland         USA               WIEDEN+KENNEDY Portland

B04/069   01324   TRACKTAPE            MATTEL MÉXICO           HOT WHEELS            OGILVY MEXICO                   MEXICO            OGILVY MEXICO

B04/078   01426   CHEVROLET TAXI      GM COLMOTORES            CHEVROLET             SANCHO BBDO Bogotá              COLOMBIA          SANCHO BBDO Bogotá
                  DRIVERS´ UNIVERSITY


B04/079   01443   DOGGELGANGER         MARS                    DOG ADOPTION          COLENSO BBDO Auckland           NEW ZEALAND       COLENSO BBDO Auckland

B04/089   01615   DISAPPEARING         R I AYURVEDA RESEARCH   LASS NATURAL          MUDRA COMMUNICATIONS Mumbai INDIA                 MUDRA COMMUNICATIONS
                  DISCOUNTS            LABS                    COSMETICS                                                               Mumbai


B04/097   01711   UNEXPECTED           SPANAIR                 CHRISTMAS CAMPAIGN    SHACKLETON Madrid               SPAIN             SHACKLETON Madrid
                  LUGGAGE
B04/109   01896   SUBTITLES            ENGLISH LANGUAGE        LANGUAGE CLASS        OGILVY PERU Lima                PERU              OGILVY PERU Lima
                                       INSTITUTE: ENGLISH
                                       EXCELLENCE

C01 (Fast Moving Consumer Goods)
C01/021   00605   AMERICAN ROM         KANDIA DULCE            SNACK                 BV MCCANN ERICKSON Bucharest    ROMANIA           BV MCCANN ERICKSON
                                                                                                                                       Bucharest
C01/028   01221   DINNERTIME           FRESH MEALS             READY MEALS           LDV UNITED Antwerp              BELGIUM           LDV UNITED Antwerp

C01/029   01260   THE FRIENDSHIP       COCA-COLA               COCA-COLA             OGILVY ARGENTINA Buenos Aires   ARGENTINA         OGILVY ARGENTINA Buenos
                  MACHINE                                                                                                              Aires
C01/035   01029   BIG STAIN            PROCTER & GAMBLE        ARIEL                 SAATCHI & SAATCHI GREAT WALL    CHINA             SAATCHI & SAATCHI GREAT
                                                                                     ADVERTISING Guangzhou                             WALL ADVERTISING Guangzhou


C01/036   00952   CAP RECALL           JAMES READY             ALCOHOL               LEO BURNETT TORONTO             CANADA            LEO BURNETT TORONTO

C01/045   01573   A HUNTER SHOOTS A    BIC / TIPP-EX           POCKET MOUSE          BUZZMAN Paris                   FRANCE            BUZZMAN Paris
                  BEAR



C02 (Cars & Automotive Services)
C02/017   00928   ONLINE GUERRILLA     MERCEDES-BENZ           MERCEDES-BENZ         N=5 Amsterdam                   THE NETHERLANDS   N=5 Amsterdam
                                                               SPRINTER
C02/022   00795   GETAWAY STOCKHOLM MINI                       MINI COUNTRYMAN       JUNG von MATT Stockholm         SWEDEN            JUNG von MATT Stockholm

C02/023   00844   SCIROCCO CUP         VOLKSWAGEN              VOLKSWAGEN            OGILVY BEIJING                  CHINA             OGILVY BEIJING

C02/027   01222   LIE DETECTOR         KIA MOTORS BELGIUM      AUTOMOBILE            LDV UNITED Antwerp              BELGIUM           LDV UNITED Antwerp



C03 (Other Consumer Products (including Durable Goods))
C03/024   01789   BUILDERS OF INFINITY LEGO                    TOYS                  PLAN.NET Hamburg                GERMANY           PLAN.NET Hamburg

C03/035   01349   NIKE AIR LIVE SHOW   NIKE                    SPORTSWEAR            +CASTRO Buenos Aires            ARGENTINA         +CASTRO Buenos Aires

C03/037   01445   LOST SOCKS           FISHER & PAYKEL         WHITE GOODS           COLENSO BBDO Auckland           NEW ZEALAND       COLENSO BBDO Auckland

C03/039   01610   EXCELLBOOK           DIESEL                  CLOTHING BRAND        4 AM SAATCHI & SAATCHI Guatemala GUATEMALA        4 AM SAATCHI & SAATCHI
                                                                                                                                       Guatemala
C03/047   00881   TAKE THE CITY        NIKE                    NIKE RUNNING          BOONDOGGLE Leuven               BELGIUM           BOONDOGGLE Leuven
Direct Lions Shortlist CL2011

C04 (Financial Products & Services)
C04/020   01055   MY CAR IS YOUR CAR   NRMA                   CAR INSURANCE        WHYBIN\TBWA Sydney            AUSTRALIA         WHYBIN\TBWA Sydney

C04/022   00655   SHOCKING LITTLE      DKV                    HEALTH INSURANCE     OGILVY FRANKFURT              GERMANY           OGILVY FRANKFURT
                  BEASTS
C04/033   01446   IMPULSE SAVER        WESTPAC                BANKING              COLENSO BBDO Auckland         NEW ZEALAND       COLENSO BBDO Auckland

C04/038   01917   GIVE 100 TL GET 125 TL PRIVATE PENSION SYSTEM INSURANCE          LEO BURNETT ISTANBUL          TURKEY            LEO BURNETT ISTANBUL
                  BACK



C05 (Commercial Public Services, incl. Healthcare & Medical)
C05/007   00929   WORLD CUP ENERGY     NUON                   ENERGY               N=5 Amsterdam                 THE NETHERLANDS   N=5 Amsterdam
                  SHIRT
C05/008   00856   HIDDEN PIZZA         SENSIS YELLOW PAGES    BUSINESS DIRECTORY   CLEMENGER BBDO MELBOURNE      AUSTRALIA         CLEMENGER BBDO
                  RESTAURANT                                                                                                       MELBOURNE
C05/015   00883   SHARE AVEC TON       VOO                    TELECOMMUNICATIONS   BOONDOGGLE Leuven             BELGIUM           BOONDOGGLE Leuven
                  GRAND-PÈRE
C05/019   00803   HIGH SPEEDS          TELMEX                 BROADBAND INTERNET   JWT COLOMBIA Bogotá           COLOMBIA          JWT COLOMBIA Bogotá

C05/027   01429   OPULENCE             DIRECTV                TELECOMMUNICATIONS   GREY NEW YORK                 USA               GREY NEW YORK

C05/037   01576   SUBTITLES            ENGLISH LANGUAGE       LANGUAGE CLASS       OGILVY PERU Lima              PERU              OGILVY PERU Lima
                                       INSTITUTE: ENGLISH
                                       EXCELLENCE

C06 (Travel, Entertainment & Leisure)
C06/010   00418   PROSCIUTTO DI GIALLO ELMSTA 3000 HORROR     FILM FESTIVAL        SAATCHI & SAATCHI Stockholm   SWEDEN            SAATCHI & SAATCHI Stockholm
                                       FEST
C06/016   01128   CARIBBEAN LIVE       BRITISH AIRWAYS        HOLIDAYS             BEING London                  UNITED KINGDOM    BEING London

C06/018   00552   PERSONAL SPACE       KLM INTERNATIONAL      AIRLINE              RAPP Amstelveen               THE NETHERLANDS   RAPP Amstelveen
                  EXPERIMENT
C06/031   01637   THE ESCAPE MACHINE SNCF                     RAIL TRAVEL          DDB PARIS                     FRANCE            DDB PARIS

C06/032   01684   DRUNK VALET          BAR AURORA & BOTECO    CHAIN OF BARS        OGILVY BRASIL São Paulo       BRAZIL            OGILVY BRASIL São Paulo
                                       FERRAZ
C06/033   01716   UNEXPECTED           SPANAIR                CHRISTMAS CAMPAIGN   SHACKLETON Madrid             SPAIN             SHACKLETON Madrid
                  LUGGAGE
C06/034   01743   U-LATE HOTLINE       UA CINEMA              CINEMA               GREY HONG KONG                HONG KONG         GREY HONG KONG



C07 (Retail & E-Commerce, including Restaurants)
C07/006   00354   HOMEPLUS SUBWAY      TESCO                  RETAIL               CHEIL WORLDWIDE Seoul         KOREA             CHEIL WORLDWIDE Seoul
                  VIRTUAL STORE


C07/030   01654   VACUUM SHOPPING      FREEPORT               SHOPPING OUTLET      LEO BURNETT IBERIA Lisbon     PORTUGAL          LEO BURNETT IBERIA Lisbon
                  BAG FOR TOURISTS




C08 (Publications & Media)
C08/005   00490   CARDEÑOSA            MOVISTAR               SPORTS WEBSITE       DDB SPAIN Madrid              SPAIN             DDB SPAIN Madrid

C08/012   01115   THE VOICELESS        THE ZIMBABWEAN         NEWSPAPER            TBWA\HUNT\LASCARIS            SOUTH AFRICA      TBWA\HUNT\LASCARIS
                  CAMAPAIGN                                                        JOHANNESBURG                                    JOHANNESBURG
Direct Lions Shortlist CL2011
C08/017   01448   GO GIRLS VIRGINITY   TVNZ                     DRAMA SERIES           COLENSO BBDO Auckland        NEW ZEALAND   COLENSO BBDO Auckland
                  MAP



C09 (Business Products & Services)
C09/006   00412   THE WORLD'S          SERVCORP                 SERVICED & VIRTUAL     THE HALLWAY Redfern          AUSTRALIA     THE HALLWAY Redfern
                  SMALLEST                                      OFFICES
                  MULTINATIONAL
C09/014   00625   THE CRYING INVOICE   USG PEOPLE               OUTSOURCING            DUVAL GUILLAUME ANTWERP/     BELGIUM       DUVAL GUILLAUME ANTWERP/
                                                                COMPANY                MODEM                                      MODEM
C09/016   01122   SELF TRANSLATING     WIENERS + WIENERS        AGENCY PROMOTION       GRABARZ & PARTNER Hamburg    GERMANY       GRABARZ & PARTNER Hamburg
                  EMAIL




C10 (Corporate Image & Information)
C10/013   00301   4TH AMENDMENT        4TH AMENDMENT WEAR       METALLIC INK           4TH AMENDMENT WEAR Boulder   USA           4TH AMENDMENT WEAR
                  WEAR                                          UNDERCLOTHES                                                      Boulder
C10/015   00525   DEAR LAZY AIR        LA DESPENSA              SELF PROMOTION         LA DESPENSA INGREDIENTES     SPAIN         LA DESPENSA INGREDIENTES
                  TRAFFIC                                                              CREATIVOS Madrid                           CREATIVOS Madrid
                  CONTROLLERS
C10/035   00832   THE SEARCH FOR THE OGILVYONE WORLDWIDE        SELF PROMOTION         OGILVY & MATHER New York     USA           OGILVY & MATHER New York
                  WORLD'S GREATEST
                  SALESPERSON


C10/054   01282   SOLES WITH SOULS     J.K. TYRE & INDUSTRIES   TYRE COMPANY           CONTRACT ADVERTISING INDIA   INDIA         CONTRACT ADVERTISING
                                                                                       Gurgaon                                    INDIA Gurgaon
C10/067   01687   THE 3239KM           OGILVY                   SELF PROMOTION         OGILVY BRASIL São Paulo      BRAZIL        OGILVY BRASIL São Paulo
                  EXPERIENCE
C10/068   01688   SANTA’S FORGOTTEN    COCA-COLA                CHRISTMAS MESSAGE      OGILVY BRASIL São Paulo      BRAZIL        OGILVY BRASIL São Paulo
                  LETTERS




C11 (Charities, Public Health & Safety, Public Awareness Messages)
C11/011   00190   SAVE AS WWF          WWF                      WWF                    JUNG von MATT Hamburg        GERMANY       JUNG von MATT Hamburg

C11/034   00519   UNDERHEARD IN NEW NEW YORK CITY RESCUE        HOMELESSNESS           BBH New York                 USA           BBH New York
                  YORK              MISSION                     AWARENESS
C11/041   00926   HEARTBEATS           THE GLOBAL FUND TO       THE FIGHT AGAINST AIDS SERVICEPLAN Munich           GERMANY       SERVICEPLAN Munich
                                       FIGHT AIDS,
                                       TUBERCULOSIS AND
C11/043   01072   REPAY FOR GOOD       UNICEF                   UNICEF DONATIONS       SERVICEPLAN Munich           GERMANY       SERVICEPLAN Munich
                                       MALARIA
C11/056   01056   DOG-A-LIKE APP       MARS PETCARE             MOBILE APP             WHYBIN\TBWA Sydney           AUSTRALIA     WHYBIN\TBWA Sydney

C11/061   00725   BURMA                HUMAN RIGHTS WATCH       PETITION               JWT NEW YORK                 USA           JWT NEW YORK

C11/062   01465   THE REFUGEES       GOTHENBURG HOMELESS CHARITY                       GOSS Gothenburg              SWEDEN        GOSS Gothenburg
                                     AID
C11/063   01388   GET TESTED PROJECT AIDS TASK FORCE     AIDS AWARENESS                SHALMOR AVNON AMICHAY/Y&R    ISRAEL        SHALMOR AVNON AMICHAY/
                                                                                       INTERACTIVE TEL AVIV                       Y&R INTERACTIVE TEL AVIV


C11/065   01390   WOMEN FOR SALE       ATZUM                    TASK FORCE ON HUMAN    SHALMOR AVNON AMICHAY/Y&R    ISRAEL        SHALMOR AVNON AMICHAY/
                                                                TRAFFICKING            INTERACTIVE TEL AVIV                       Y&R INTERACTIVE TEL AVIV


C11/066   00543   THE FORGOTTEN        ALZHEIMER                CHARITY                JUNG von MATT Hamburg        GERMANY       JUNG von MATT Hamburg
                  LETTER               GESELLSCHAFT BADEN-
                                       WÜRTTEMBERG
Direct Lions Shortlist CL2011
C11/069   00626   LITTLE ROBIN         OPVOEDINGSLIJN          PARENT ADVICE         DUVAL GUILLAUME ANTWERP/        BELGIUM          DUVAL GUILLAUME ANTWERP/
                                                               HELPLINE              MODEM                                            MODEM
C11/088   00716   MIRRORS              MEXICAN MINISTRY OF   PUBLIC AWARENESS        DRAFTFCB MEXICO                 MEXICO           DRAFTFCB MEXICO
                                       PUBLIC SAFETY
C11/098   01252   SPOKESANIMAL         HUAXIA ANIMAL         CHARITY                 DDB CHINA GROUP Shanghai        CHINA            DDB CHINA GROUP Shanghai
                                       PROTECTION FOUNDATION
C11/100   01278   SAND-FILL BOTTLES    RECYCLING               RECYCLING INSTITUTE   AGE ISOBAR São Paulo            BRAZIL           AGE ISOBAR São Paulo
                                       ENVIRONMENTAL
                                       INSTITUTE
C11/101   01291   BASILICA BLOCK PARTY BASILICA OF ST. MARY    BLOCK PARTY           FALLON Minneapolis              USA              FALLON Minneapolis

C11/105   01342   OPERATION            MINISTERIO DE DEFENSA   HUMANITARIAN          LOWE-SSP3 Bogotá                COLOMBIA         LOWE-SSP3 Bogotá
                  CHRISTMAS            NACIONAL
C11/111   01450   BEAUTIFY YOUR CITY - AUCKLAND COUNCIL        HEART OF THE CITY     COLENSO BBDO Auckland           NEW ZEALAND      COLENSO BBDO Auckland
                  A RUBBISH IDEA


C11/113   01488   DONATED SPACES       FUNDACIÓN LOGROS        CHARITY               LOWE GINKGO Montevideo          URUGUAY          LOWE GINKGO Montevideo

C11/116   01524   SURPRISE CATWALK     THE SALVATION ARMY      SECONDHAND CLOTHES KITCHEN LEO BURNETT Oslo           NORWAY           KITCHEN LEO BURNETT Oslo

C11/123   01587   SPREAD THE TED       TEDX BUENOS AIRES       TEDX                  OGILVY ARGENTINA Buenos Aires   ARGENTINA        OGILVY ARGENTINA Buenos
                                                                                                                                      Aires
C11/129   01689   DRUNK VALET          BAR AURORA & BOTECO     CHAIN OF BARS         OGILVY BRASIL São Paulo         BRAZIL           OGILVY BRASIL São Paulo
                                       FERRAZ
C11/133   01750   WAKING UP THE        POWA                    FEMALE ABUSE          OGILVY JOHANNESBURG             SOUTH AFRICA     OGILVY JOHANNESBURG
                  NEIGHBOURHOOD                                PREVENTION
C11/156   01989   LETTERBOMBING     AUTISM SPEAKS              AUTISM SPEAKS         BBDO NEW YORK                   USA              BBDO NEW YORK
                  GOVERNOR PATERSON


C11/157   02024   OIL & WATER DO NOT   COALITION TO RESTORE    ENVIRONMENTAL         HAPPINESS BRUSSELS              BELGIUM          HAPPINESS BRUSSELS
                  MIX                  COASTAL LOUISIANA       PROTECTION
C11/158   02025   SLOW DOWN            PARENTS OF CHILD ROAD   ROAD SAFETY MESSAGE   HAPPINESS BRUSSELS              BELGIUM          HAPPINESS BRUSSELS
                                       VICTIMS



D01 (Best Integrated Campaign Led by Direct Marketing)
D01/005   00140   SOLO LUCKY UNDIES    SCHWEPPES               SOFT DRINK            BMF Sydney                      AUSTRALIA        BMF Sydney

D01/019   00492   CARDEÑOSA            MOVISTAR                SPORTS WEBSITE        DDB SPAIN Madrid                SPAIN            DDB SPAIN Madrid

D01/033   01126   CARIBBEAN LIVE       BRITISH AIRWAYS         HOLIDAYS              BEING London                    UNITED KINGDOM   BEING London

D01/034   00853   SNAKE                CARLTON UNITED          ALCOHOL               CLEMENGER BBDO MELBOURNE        AUSTRALIA        CLEMENGER BBDO
                                       BREWERIES                                                                                      MELBOURNE
D01/036   00914   THE ZONING PLAN      GREENPEACE              NUCLEAR ENERGY        walker Zürich                   SWITZERLAND      walker Zürich
                                       SWITZERLAND             AWARENESS
D01/041   00776   GERMANY'S BIGGEST INITIATIVE VERMISSTE       MISSING CHILDREN'S    KEMPERTRAUTMANN Hamburg         GERMANY          KEMPERTRAUTMANN Hamburg
                  SEARCH FOR MISSING KINDER                    INITIATIVE
                  CHILDREN


D01/045   00875   IT'S FACE TIME!      VITASOY INTERNATIONAL   BEVERAGE              PHD HONG KONG                   HONG KONG        PHD HONG KONG
                                       HOLDINGS
D01/046   01058   MY CAR IS YOUR CAR   NRMA                    CAR INSURANCE         WHYBIN\TBWA Sydney              AUSTRALIA        WHYBIN\TBWA Sydney

D01/062   01177   FOOD FOR THOUGHT     ENTEGA                  RENEWABLE ENERGY      DDB TRIBAL GROUP Berlin         GERMANY          DDB TRIBAL GROUP Berlin /
                                                                                                                                      TRIGGER HAPPY
                                                                                                                                      PRODUCTIONS Berlin
D01/067   01923   SATISFACTION THE     EQUAL PAY DAY           EQUAL PAY DAY         MORTIERBRIGADE Brussels         BELGIUM          MORTIERBRIGADE Brussels
                  GRANNY REMAKE
Direct Lions Shortlist CL2011
D01/068   01924   REVENGE ON            RADIO 1            PEETERS & PICHAL   MORTIERBRIGADE Brussels   BELGIUM     MORTIERBRIGADE Brussels
                  CALLCENTERS &
                  HELPDESKS
D01/069   01925   ONE WEEKEND OFF       SCARLET            SCARLET TELECOM    MORTIERBRIGADE Brussels   BELGIUM     MORTIERBRIGADE Brussels

D01/070   01926   SHARE YOUR PARENTS STUDIO BRUSSELS       CHARITY            MORTIERBRIGADE Brussels   BELGIUM     MORTIERBRIGADE Brussels

D01/076   01025   IAN'S GETTING READY THE COMMUNICATIONS   AWARDS             PUBLICIS MOJO Sydney      AUSTRALIA   PUBLICIS MOJO Sydney
                                      COUNCIL
D01/108   01591   DECODE JAY-Z WITH     BING/JAY-Z         INTERNET SEARCH    DROGA5 New York           USA         DROGA5 New York
                  BING                                     ENGINE



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