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					Intellectual Property On
the Internet: Copyright,
    Trademark and
 Domain Name Issues
   Ayala Deutsch, NBA Properties
  Anastasia Danias, NFL Properties

                                     0
                        Overview
n   Trademark
    n   E-Commerce Tools
n   Domain Names
    n Use in Commerce
    n Fair Use

n   Copyright
    n   Contributory and vicarious liability


                                               1
                       Trademark
n   E-Commerce
    n   Use of Trademarks in
         n Search Engines Keywords

         n Sponsored Links and Advertising




                                             2
Search Engine Keywords
                     AdWords Ads
Search Term




    Search Results                 3
Search Engine Keywords




      Use of Trademarks in Title




                                   4
    Why is this a Trademark Issue?
n   Trademark owners do not like to see competitors’
    advertisements appear
n   Some trademark owners object to resellers using the
    mark as a keyword
n   Some trademark owners do not allow franchisees or
    affiliates to use the mark to advertise in competition to
    the trademark owner




                                                                5
                     E-Commerce
n   Likely a Use In Commerce
    n   GEICO v. Google, Inc., 330 F. Supp. 2d 700 (E.D. Va. 2004)
    n   Google, Inc. v. American Blind & Wallpaper Factory, Inc., 74
        U.S.P.Q. 2d 1385 (N.D. Cal. 2005)
n   Not Likely a Use in Commerce
    n   Merck v. Mediplan, 2006 U.S. Dist. LEXIS 14826 (S.D.N.Y.
        March 30, 2006 )
n   Not Likely to Cause Confusion
    n   GEICO v. Google, Inc., 2005 WL 1903128 (E.D. Va. Aug. 8,
        2005)

                                                                   6
Practical Response




                     7
Practical Response




                     8
             Domain Names
n   Legal Framework
n   ACPA v. UDRP
n   Fair Use




                            9
             Legal Framework
n   Relevant Statutes
    n Anticybersquatting Consumer Protection Act
    n Digital Millennium Copyright Act

n   Potential Forum
    n Federal Court
    n WIPO Proceeding




                                                   10
             ACPA vs. UDRP

§   The Anticybersquatting Consumer Protection
    Act (“ACPA”),
    15 U.S.C. § 1125(d) 

•   The Uniform Domain Name Dispute
    Resolution Policy (“UDRP”)


                                                 11
              ACPA vs. UDRP
n   ACPA
    n Federal Court Proceeding
    n Fair Use Trend

    n Discovery

n   UDRP
    n Administrative Proceeding
    n Non-precedential

    n Relatively Inexpensive

    n Unpredictable
                                  12
            ACPA vs. UDRP
n Standards   of Proof
  n ACPA
    n Use in Commerce
    n Likelihood of confusion

  n UDRP
    n identical or confusingly similar; and
    n no rights or legitimate interests; and

    n bad faith
                                               13
                  Bad Faith
n Factors    suggesting “Bad Faith”
  n Intent to sell for commercial gain
  n Pattern of bad faith registration

  n Intent to attract customers for commercial
    gain
  n Provision of inaccurate or incomplete contact
    information


                                                14
            Legitimate Purpose
n Factors   suggesting “Legitimate Purpose”
  n Prior use
  n Noncommercial use

  n “Fair Use”




                                              15
        Domain Names – Fair Use?
n   “Sucks” sites (ACPA)
    n   Lucas Nursery & Landscaping, Inc. v. Grosse, 359 F.3d
        806 (6th Cir. 2004) (<lucasnursery.com> gripe site
        did not violate ACPA)

    n   Lamparello v. Falwell, 420 F.3d 309 (4th Cir. 2005)
        (<fallwell.com> criticism site did not violate ACPA)




                                                                16
        Domain Names – Fair Use?
n   Ticket Brokers (UDRP)
    n   The Orange Bowl Comm. v. Front and Center Tickets, Inc.,
        WIPO Case No. D2004-0947 (<orangebowltickets.net>)
    n   NCAA v. Randy Pitkin, WIPO Case No. D2000-0903
            n   <womensfinalfour.com>
            n   <finalfourseats.com>
            n   <final-four-seats.com>
            n   <final-4-tickets.com>
            n   <final4-tickets.com>
            n   <final-four-tickets.net>
            n   <womensfinalfourtickets.com>
            n   <sweetsixteentickets.com>
            n   <sweet-sixteen-tickets.com>


                                                                   17
                  Domain Names
n   Other Legal Considerations
    n   Country of Origin & Jurisdictional Issues


n   Non-legal Considerations
    n Public Relations
    n Fan Loyalty

    n Cost

    n Generating interest in offending web site


                                                    18
                        Pop-Up Ads
n   Use in Commerce?
    n   Likely No:
         n U-Haul International, Inc. v. WhenU.com, Inc.,   279 F. Supp. 2d
           723 (E.D. Va. 2003)
         n Wells Fargo & Co. v. WhenU.com, Inc., 293 F. Supp. 2d 734
           (E.D. Mich. 2003)
    n   Likely Yes:
         n 1-800-Contacts, Inc. v. WhenU.com, Inc.,   414 F.3d 400 (2nd
           Cir. 2005)


                                                                          19
                           Copyright
n   Contributory and Vicarious Liability
    n   Peer-to-Peer Software Provider
         n Metro-Goldwyn-Mayer Studios, Inc., v. Grokster,   545 U.S. ___
           (2005)
    n   Internet Service Provider
         n Parker v. Google, Inc.,   2006 US Dist. LEXIS 9860 (March
           10, 2006)
n   Digital Millennium Copyright Act
    n   Notice and Take Down

                                                                            20

				
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posted:10/15/2013
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