Business Pitch Deck

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This Business Pitch Deck is a PowerPoint presentation that can be used to pitch a business plan to potential investors. Pitch Decks are different than a business plan by summarizing the important factors and pitch-worthy characteristics of a business plan. Follow the examples and explanations provided, and you can create a custom Business Pitch Deck to attract investors to your business. This presentation is ideal for small businesses that are starting up and need more capital to open, run, manage, and operate a small business.

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									Business Pitch Deck

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       Developing the Pitch
     Always remember to keep it simple
The Goal of the Pitch        Pitch should be 10-15
                              slides and 10 minutes
  is:                        Appearance matters – just
 To communicate the          use key sound bites on
  company story clearly       slide – the rest you should
                              be prepared to verbalize
 To create excitement       Use fonts greater than 32
  about the company           for titles and 28 for text
 To get a second            Don’t use slide animations
                              unless they add real value

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         Business Pitch Deck Slides
This is only the suggested order of the slides. You should present in the order
you believe presents your business and business opportunity in the best light.

Slide   1–     Company Introduction/Company Purpose
Slide   2–     The Problem
Slide   3–     The Solution
Slide   4–     Business Model
Slide   5–     Product
Slide   6–     Market
Slide   7–     Competition
Slide   8–     Competitive Advantage
Slide   9–     Go To Market Strategy
Slide   10 –   Team
Slide   11 –   Financials
Slide   12 –   Use of Funds
Slide   13 -   Summary

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  Slide 1 –Company Intro/Purpose
 This slide will just be a title page with your organization name, your
name and title and your contact info. You will speak to these points in
 a 60 second elevator pitch. It is key as everything else flows from it!
 Presenter must cover:
  Who you are – experience/team’s experience
  You need to define the company and business in a
   single declarative sentence – i.e. what you do
  What markets you compete in
  Significant milestones to date
  Size of the investment required

 This all needs to be accomplished in 1 minute without additional slides – just you
     talking to the points
 All the slide consists of is:
                                Company Name
                                Your Name/Title
                                Your Contact Information

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       Slide 2 – Problem or the Pain
  Key slide for investors as it introduces the customer you sell to. The
goal is to get everyone in the room nodding in agreement and buying in

  Describe the Pain of               Key Points to consider
  the customer
     What problem do you             Make sure you address
      solve?                           who your ideal
      ◦ Describe what the problem      customer is who will
        is                             pay for the solution.
      ◦ Address where the demand      Present your solution
        came from                      as “the pain killer/must
     Outline how the customer         have” rather than “the
      addresses the issue today        vitamin/nice to have”
     Quantify the problem            Always avoid
      concisely. How much does         presenting yourself as a
      the problem cost the             solution that is
      owner?                           searching for a problem

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               Slide 3 – The Solution
    Key slide as it demonstrates your company’s value proposition to
    make the customer’s life better and alleviate “the pain”. Show you
                  are a must have and not a nice to have!
   Develop a compelling presentation of your solution – use of
    graphics, illustrations, or pictures are recommended (Keep
    It Simple)
   Relate to the problem slide – focus on how the pain is
   List the key points that will ensure that the audience
    clearly understands what you sell and your value
     ◦ Explain what your solution is, what it does but NOT how it does it –
       no tech or technology talk!
     ◦ What happens if it is implemented? How much will it save? What
       will it allow your customer to do that couldn’t be done before?
     ◦ How does the customer pay?
     ◦ Why are they going to pay for a solution – the benefit to them –
       i.e. cost savings? Elimination of a bottleneck? Increased market
       share or revenues for them, etc.

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         Slide 4 – Business Model
    Key slide allows you to address critical issue of how you will
            sustainably deliver value to your customers

Cutting to the chase – How will you make money!

 Who are your ideal customers?
 Sales/Distribution Model - From whom do they buy?
  (Direct, sell through channels) What are your
  channels of distribution?
 Pricing model – how are you going to make money?
  Discuss gross margins and cost of goods.
 Revenue Model – how will your business scale? Are
  customer acquisition costs scalable? Any economies
  of scale with higher volumes, more customers?
 Good time to drop names of organizations that
  already use your service or products and bring up
  customer pipeline (if appropriate)

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                   Slide 5 – Product
        Your product line-up (form, functionality, features, benefits)

   Describe your product
    ◦ Highlight the “underlying magic/secret sauce”
    ◦ Describe product/technology – less text, more diagrams,
      schematics and flow charts
    ◦ Objective proof concepts helpful
    ◦ Give a compelling description without abbreviations or “techy”

      Assume audience does not know the technological
                      field you are in

     Always relate your product and feature to customer
        derived benefits and the Basis of Competition

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                  Slide 6 – Market
    Need to demonstrate strong knowledge of the market and
         demonstrate a significant market opportunity.
How big is the problem/pain?
 Identify and profile the customer
  – who they are and where they
 Use graphs to show market size
  and growth
 Calculate Total Available Market
  (TAM) and Served Available
  Market (SAM). The SAM is the
  segment of the market that is
  reachable for you.
 Explain how you reach these
 Show how your solution is
  positioned in the market and how
  uniquely it fits

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     Total Available Market/Served
       Available Market Example
You are selling a specialized lamb based canned dog
 Total amount of dog food sold: $6 B (Total Available
  Market – TAM)
 Total amount of canned dog food sold: $2B
 Total amount of specialized canned dog food sold:
 Total amount of specialized lamb based canned dog
  food: $500M (Served Available Market –SAM).
    ◦ You could say that the $6B TAM is eventually your market
   The SAM is the smallest segment for credible
    penetration for you to focus on – investors like to see

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                      Slide 7 – Competition
Don’t dismiss your competitors. Discuss why you are good, not why
   they are bad. Competition is good – it validates the market!
Competitive Landscape                Basis of Competition
   List your competitors                                  What is the criteria by which your
   Delineate competitors key strengths                     customer will make their decision
    and weaknesses                                          when comparing your product with
   Address any large companies                             company XYZ.
    response to your entry into market                     List all of the criteria in order or
   Speak frankly to your strengths and                     importance to the customer, not you!
    weaknesses.                                             Be quantitative if you can.
                                                           Discuss how you meet and exceed
COMPANY         STRENGTHS            WEAKNESSES             the customers Basis of Competition
Acme Inc        broad line           slow to respond
                                                           Some examples could be:
                financially strong   old technology         ◦   Quality (define)
                                                            ◦   Innovation
XYZ Corp        large sales force    quality issues
                                                            ◦   Breadth of Line
Our company     ???                  ??????                 ◦   Accuracy (quantify)
                                                            ◦   Specificity (quantify)
•   List all key strengths and weakness for major           ◦   Price (less than what?)
    competitors and your company – be honest!
•   Address how you are different, how you stand out        ◦   Tech support (perhaps turnaround time)
•   Highlight the Basis of Competition - How you meet       ◦   Brand name recognition
    these requirements
                                                            ◦   Distribution channels

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    Slide 8 – Competitive Advantage
What are your key sustainable competitive advantages? – extract from previous

 List your competitive advantages relating
  them to customer’s Basis of Competition
 What are the differentiated features of your
  product that will attract the decision maker?
 How long will you have a competitive
  advantage in the market?
 How are you going to protect your advantage
  (patents, copy rights, trade secrets)? Talk
  about your IP strategy and the status of your

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    Slide 9 – Go To Market Strategy
              Key slide – highlight any third party validation
   Briefly address the Marketing Plan
    ◦ What market segments to pursue?
    ◦ What marketing strategies you will use?
    ◦ How you will reach your customers (PR, Media, SEO, Ads)?
    ◦ How you will acquire your customers?

   Briefly address the Distribution Plan
    ◦ What is your channel of distribution – direct vs. indirect
      channels, partners, etc.?
    ◦ How does this compare to industry as a whole?
    ◦ Why will it be successful?

      Identify customer acquisition cost vs. customer derived
         revenue (if in the right proportions will show that
                         business will scale)

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                     Slide 10 – Team
Show company has traction and understand that investors really invest in people

    Team (this could be                   Show org chart
     your greatest strength)
        Short summary of each
         founding members key
         strengths and
    Board of Directors
     and/or Advisory Board
     ◦ If any members have
       recognition in the industry

          Mention important
          milestones achieved

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                  Slide 11 – Financials
    Make sure the audience understands the underlying assumptions of your
      forecast. Elements that make up each category shown in next slide.

Revenue             2013            2014           2015                   2016
Sales (000)         $500            $650           $720                   $850
Cost of Goods       $200            $250           $250                   $295
Gross Profit        $300            $400           $470                   $555
Gross Margin %      60%             62%             65%                   65%
Selling              $76            $88             $98                   $113
General/Admini       $45            $52             $57                    $67
Total Operating     $121            $140           $155                   $180
Net Income          $179            $260           $315                   $375
Before Taxes

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Financial Slide backup information
   Operating expenses
    ◦ Selling Expenses include
          Salaries and wages
          Commissions
          MarCom (advertising)
          Other
    ◦ General/Administrative (G&A) Expenses include
          Salaries and wages
          Benefits
          Payroll taxes
          Insurance
          Rent
          Utilities
          Office supplies
          Travel and entertainment
          Furniture and equipment

You can do a 3-5 year forecast as long as you are realistic
Everyone knows that this is an estimate but still need to know how realistic your financials are
Can also include number of customers and conversion rates

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          Slide 12 – Use of Funds
        Investors prefer to see funds used for marketing and sales

 Reiterate how much
  you are seeking
 Show the use of
  funds – Pie graphs
  work nicely
 How long will the
  funds last? Will you
  need another cash
  infusion or is this all
  the financing you
  will need?
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                 Slide 13 – Summary
Use this slide to close with a bias towards ACTION! Why they need to invest NOW!

    Describe current status of the company
      ◦ Accomplishments to date
      ◦ Timeline
    List Strengths unique to your company
    Finish with 3-5 points you want the audience to
     remember when they leave the room
      ◦ Share the details of your positive momentum
    If an excited audience member can describe your
     business and business opportunity to a colleague
     in one minute you have succeeded!

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     Be prepared with back up slides
You may be asked to describe risks and your assumptions as well as Exit Strategy

    Assumptions and Risk – have a slide ready

     List critical           Describe negative        Describe what you
     assumptions (I          impact                   are doing to
     decreasing order                                 mitigate or “de-
     of likelihood)                                   risk”

     Start with ones that
     may affect
     Timeline issues

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           Exit Strategy Back Up

   Be prepared to address Exit Strategy
    ◦ Acquisition
      Could be By Supplier
      By Competitor
      By Strategic Partner
       ◦ In all cases try to name Names if possible
    ◦ Recent Acquisitions
      XYZ acquired Acme in 2013 at X multiple of Sales
       ◦ At the end of year 3 we will have sales of $Y
    ◦ IPO – examples if companies in this sector
      have recently completed one

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Tips on Communicating the Pitch
   Investors respond to your story – not how the
    product works. Talk about how well the business is
   Traction is the thing – tell your story of momentum
    building through quantified evidence
   De-Risk before it is brought up. Address that you can
    build it, people will use it, people will pay for it, and
    then more people will use it (growth)
   Try to concrete and quantifiable – don’t use fluff!
   Address your weaknesses honestly
   Keep pitching and iterating – the more you pitch the
    more you will get a sense of what resonates with

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