2004 Media Presentation by Levone


									2005 Media Presentation

Presented by:

Represented Nationally by:

Excelente Radio Latina! No other radio station in the region has targeted the San Diego Hispanic market as long as Radio Latina! For over 25 years, listeners have counted on Radio Latina for great music, friendly personalities and up to the minute information. Radio Latina programming is a beautiful blend of Adult Contemporary Hits, Romantic Ballads, Latin and International Pop music.
The Radio Latina format targets the affluent, Hispanic adult, 21-54 years of age. The Radio Latina audience is extremely loyal.

Radio Latina listeners stay informed with newscasts’ traffic reports and border crossings throughout morning drive. Plus, changing conditions at the border and on San Diego freeways are updated throughout the day. Entera informacion!
Your advertising message stands out on Radio Latina, one of the most powerful Spanish language FM radio stations in San Diego County and Northern Baja California.

“Buenos Días Californias”, Radio Latina’s up-tempo music highlight’s
your morning commute, which includes News, Traffic and Weather with Ricardo Ojeda, comments on current events by Salvador Morales, interviews, Hispanic community relations, horoscopes and more. GABY CASAS (9:00AM-1:00PM) "Linea Latina", Gaby Casas, along with Radio Latina’s music, is the perfect companion for our listeners during midday’s, whether they be at work or at home. This day-part includes listener requests during the noon hour, as well as News and Traffic Reports. JOSÉ LUIS RANGEL (1:00PM-5:00PM) "Las Movidas de la Tarde", The contemporary music of Radio Latina continues! Listeners enjoy the latest “Upbeat” Latin music on their drive home, José Luis’ enthusiastic personality really perks-up everyone’s evening commute! This day-part is supported by News and Traffic Reports. NELLY & JESSE (5:00AM-9:00AM)

LUIS EDUARDO CANTUA (5:00PM-9:00PM Luis' show carries News and Traffic Reports until 8:00 PM followed by special programming:“Romance Musical” airs from 8pm to 10pm, when Radio Latina plays the best romantic ballads.
ALEX & GLORIA (9:00PM-1:00AM) “Noches Romantica", The very best romantic ballads are sure to relax you at night, hosted by the popular Alex Casteneda and Gloria Beltran. CARLOS GARCIA (1A-5A)

"Amanecer Latino", Radio Latina’s contemporary, up-beat, music continues with Luis Eduardo as your late-night companion. Early commuters enjoy Luis Eduardo’s
unique style, before our Morning Show begins at 6:00 AM. JOSÉ LUIS RANGEL (Saturday) (8P-3A) The number one weekend program continues with “Latina Remix” from 8P to 9P and “Fiesta Latina”, a six-hour segment playing the best non-stop dance music from Rock en Español to Salsa & Merengue, from 9P to 3A

(All the current Night Club dance music)

Traffic Sponsorships!
A Radio Latina Traffic Sponsorship is the perfect advertising vehicle for reaching our active adult listeners, throughout the day, Every Monday through Friday!

Metro Traffic keeps our listeners up to speed with up to the minute reports on the activity on San Diego County roads, freeways and International Borders.
Your Traffic Sponsorship includes a ten-second message during one of Metro Traffic’s daily traffic reports.
Your weekly Sponsorship includes: • • An opening billboard each day before your sponsored traffic report One (:10 second) commercial announcement each day next to your sponsored report.

(This program is subject to availability and may be withdrawn at any time without notice. Limited to six sponsors per week.)

Newscast Sponsorship
The Radio Latina News Department provides our listeners with Local, State, National and International News and information throughout the day. News reports can be heard Monday through Friday at the top of the hour from 6:00 AM to 8:00 AM and 10:00 AM to 7:00 PM.
A Radio Latina News Sponsorship is a perfect place to reach our affluent listeners! Your weekly Sponsorship includes: • One (:10 second) commercial announcement daily in your sponsored newscast. YOUR INVESTMENT: $250.00 WEEKLY

(This program is subject to availability and may be withdrawn at any time without notice. Limited to ten sponsors per week.)

90-Minute Sticker Stop
Radio Latina has distributed thousands of stickers in the San Diego area this past year. There continues to be a lot of demand for the Stickers and Radio Latina will be distributing thousands of additional stickers! With more prizes, there are more reasons than ever for listeners to put a Sticker on their car. Your business can take part in this exciting campaign by being a location for a “90 Minute Sticker Stop”.
Your “90-Minute Sticker Stop” includes:

• •

The Radio Latina Van or Street Blimp and the Prize Patrol will sticker cars that drive up to your business during the 90 minutes we are at your location.
Six (:10 second) Promotional announcements to air the day prior to and the day of your sticker stop. Two (:10 second) in-studio promotional announcements during your sticker stop. YOUR INVESTMENT: $600.00

The Traveling Party!
The Radio Latina “Traveling Party” is a two hour on-location promotion with “live” announcements which invite Radio Latina listeners to come to your special event or sale. Listeners are encouraged to become familiar with your goods and services while winning prizes and listening to their favorite music. For two hours Radio Latina will be at your location. Station banners, vehicles and portable sound system help draw Radio Latina listeners to your site. The Radio Latina personality will award prizes supplied by your business, plus bumper stickers, CD’s and tickets to various events supplied by us when these items are available. Twice each hour during the promotion, live announcements by the Radio Latina personality will be broadcast on the radio station. These announcements will encourage listeners to come join in the fun, thus, increasing store traffic.

22 (:60 second) spots airing (Mon – Sun), 6a - 12mid 4 (:30 second) live call-ins during your event 20 (:10 second) promotional announcements the week preceding your event
46 Total Announcements to promote your event! INVESTMENT:

Commercials: Talent: Motorcoach: TOTAL

$ 200 $ +250 (Optional)


Radio Latina Nights!
If you’re looking for a radio personality to host your nightclub event, Radio Latina can make that event extra-exciting with the appearance of our Radio Latina personalities. These personalities; Jose Luis Rangel, Arturo Gonzalez Pulido, Jesus Espinosa and Gloria Beltran will encourage their loyal listeners to join them for a fun-filled night out at your club. A Radio Latina Night includes: • • • • • 12 (:60 second) commercial announcements (6a-12x) 6 (:10 second) promotional announcements (6a-12x) Two (:30 second) live call-ins (1x per hour). Two-hour Radio Latina Personality Appearance One Radio Latina Prize Package Your Weekly Investment: $948.00 Talent Fee: $200.00 Total Weekly Investment: $1,148.00

San Bernardino Pasadena Los Angeles Santa Monica Anaheim Long Beach Riverside

Laguna Beach

104.5 Megahertz
POWER: ERP 60,000 Watts Vertical ERP 60,000 Watts Horizontal

San Clemente

Carlsbad Escondido

Pacific Ocean

Del Mar

ANTENNA: 1,000 above sea level

La Jolla San Diego Chula Vista


Rate Card
Monday – Friday
6:00 AM – 10:00 AM 10:00 AM – 3:00 PM 3:00 PM – 7:00 PM 7:00 PM - !2:00 AM $150 $150 $150 $50


6:00 AM – 10:00 AM 10:00 AM – 3:00 PM 3:00 PM – 7:00 PM 7:00 PM - !2:00 AM $60 $150 $125 $50 $40 $90 $80 $30

6:00 AM – 7:00 PM 6:00 AM – 12:00 AM 12:00AM – 6:00 AM $130 $115 $15

6:00 AM – 10:00 AM 10:00 AM – 3:00 PM 3:00 PM – 7:00 PM 7:00 PM - !2:00 AM

Rates are priced per individual (:30) or (:60) second commercial. Rates subject to change and availability, Effective 9/15/04.

These…and many more advertisers…have received a solid return on their investment with Radio Latina!
4 Wheel Parts 7-Eleven Albertson’s All State Insurance Anthony’s Fish Grotto AT&T Wireless Baja Duty Free Bank of America Boot World Burger King CA Children & Families CA Dept. of Health CA Grant Education Fund Cacique CA State Lottery Caltrans Carl’s Jr. Cingular Wireless Coca Cola Cox CSK Auto Disneyland Drew Ford Ecology Auto Parts Factory 2U Farmer John Ford Motor Foster Farms Fox News Channel General Motors Greyhound GTE Corp. Home Depot House of Blues House of Motorcycles IKEA JC Penney Jose Cuervo Just For Feet Knott’s Soak City KFC San Diego Padres Kohl’s San Diego Zoo Las Americas Sav-On Lowe’s SBC Macy’s Sears Mandalay Bay Six Flags Magic Resorts Mountain McDonald’s Smart & Final Mervyn’s Miller Brewing Co. South Bay Volkswagen Mitsubishi South CA Ford Mossy Nissan Dealers Nassco Oasis Water Park So. CA LincolnProctor & Gamble Mercury Dlrs. South County Volvo Pepsi Sycuan Casino Pizza Hut Target Stores Radio Shack Toys R Us Ralph’s SD County Toyota UCSD Healthcare Union 76 Verizon Wireless XLTN

Viejas Casino Vons Washington Mutual Wells Fargo Western Union

8900 Grossmont Boulevard Suite 4 La Mesa, CA. 91941 Ph: 619.466.3776 Fx: 619.466.3775 Email: sales@mediaaccesspartners.com http://www.mediaaccesspartners.com

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