Mobile Value-added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-based VAS 2013 - 2018

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					     Mobile Value-added Services (VAS) in 4G: Market Analysis
           and Forecasts for LTE-based VAS 2013 – 2018
Aarkstore Enterprise (India), 10th October, 2013 : In the pre-LTE marketplace, the
biggest mobile value-added services (VAS) are mobile apps and mobile advertising. This
does not change simply with the introduction of LTE, as there will only be roughly 184
million LTE subscribers globally against 7.2 billion subs overall by year end 2013. A
transformation will occur over a period of years in which certain key mobile VAS applications
will establish a sustainable market position for the network operators. In fact, this must
occur for carriers to establish new revenue streams for business growth beyond core voice
and data services as well as anticipated margin squeeze.

The first part of this report assesses the current state of LTE. The report then analyzes
value-added services (VAS) in the post LTE era. The research takes an umbrella approach
as it evaluates data, mobile advertising, and mobile apps first, and then considers market
verticals. Mind Commerce explains how revenues are realized in each market. Mind
Commerce examines Rich Communications Suite (RCS) and Voice over LTE (VoLTE). The
report describes how the market will develop, in general, and also evaluate what countries
are likely to adopt VoLTE by taking a detailed look at infrastructure, spectrum, and the
competitive landscape in each country.

The report includes forecasts for 2013 - 2018 for every major VAS application
category including:

•   Mobile Data
•   Voice over LTE (VoLTE)
•   Rich Communication Suite (RCS)
•   Mobile Advertising
•   API-based Apps
•   Social Networking
•   Coupons and Loyalty
•   Geo-location
•   Mobile Gaming
•   Mobile Virtual Goods
•   Video, TV, and Second Screen
•   Mobile Health
•   Mobile Entertainment
•   Machine-to-Machine (M2M)
•   Connected Vehicles
•   Public Safety
•   Messaging (non RCS)
•   Small Cell Targeted Advertising

The report includes conclusions and recommendations for network operators, content
providers, application developers, and infrastructure providers. This marketing research
Report also includes vendor analysis from selected companies including Empirix,
OpenCloud, Openmind Networks, Samsung, and Tropo.

Key Findings:
• Challenges to carrier business include existing concerns, such as Over-the-Top (OTT)
service providers, as well as emerging threats such as Direct (Peer-to-Peer)
Communications, which shall ironically be enabled via LTE.
• Network operators must deal with the threat of these "dial around" voice over wireless IP
(or VoIP over Wireless OTT) OTT service providers by offering their own "dialable" VoIP.
Dialable VoIP is enabled through Voice over LTE (VoLTE). Network operators must also offer
Rich Communications Suite (RCS) as a multimedia VAS application to combat OTT
competition. Carriers must also embrace API integration with various third-parties to offer
their own VAS.
• It is our strong recommendation to incumbent carriers that they recognize that core
bearer based revenues will go down over time. They must leverage LTE infrastructure and
capabilities to offer their own differentiating capabilities including premium-priced VAS

Report Benefits:

•   Global and regional forecast for key apps: VoLTE and RCS
•   Forecasts for 2013 - 2018 for every major LTE VAS application
•   Identify challenges and opportunities for LTE services providers
•   Understand the business drivers and key success factors for VoLTE and RCS
•   Identify opportunities for infrastructure providers and application developers
•   Understand LTE technology and supporting next generation network infrastructure
•   Identify emerging opportunities including Connected Vehicles and Small Cell Advertising

Other Important Reports:

Telecom Industry Analytics: Company Analysis and Solutions

Capturing Big Data in Social and Detection Systems: Market Opportunities and Challenges
2013 - 2019

For More details please contact:

Aarkstore Market Research Pvt. Ltd.

Email: |
OfficePhone : (+91) 9699492267
24/7 Online Support: (+91) 8149852585

Description: The first a part of this report assesses this state of LTE. The report then analyzes added services (VAS) within the post LTE era.