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					                                                                                                 18 Phipp Street,

                                                                                                 London EC2A 4NU

                                                                                                 T +44 (0)20 7256 1001

                                                                                                 F +44 (0)20 7739 1117

                                                                                                 www.goldengoose.uk.com



  pressrelease

                     10/06/09, for immediate release


                     RAC to accelerate licensing programme

                     112 year old motoring Superbrand RAC has appointed licensing
                     agency Golden Goose to grow its brand licensing programme.


                     The trusted motoring brand currently sells more than £20m worth of
                     pressure washers, satnavs, tools, torches and travel kits nationwide
                     through major retailers such as Argos, Halfords, and Homebase.
                     Having run the licensing programme in house since 2007, RAC
                     appointed Golden Goose to grow their successful range of branded
                     motoring accessories and break into new retailers.


                      Karl Ellis, RAC, said: “We have achieved considerable success in
                     product licensing and the appointment of Golden Goose now
                     provides us with focused expertise to develop long-term strategic
                     direction and to deliver increased brand equity.”


                     Adam Bass, Director of Golden Goose, said: “There are nearly 34
                     million drivers in the UK and 28.2 million cars. We’re confident of
                     working with existing and new RAC licensees to develop successful
                     products that will make driving easier and safer for Britain’s
                     motorists.”
                     Ends

                   Golden Goose                                          RAC
                   Adam Bass                                             Karl Ellis
                   adam@goldengoose.uk.com                               KEllis@rac.co.uk
                   www.goldengoose.uk.com                                www.rac.co.uk
                   Tel: 020 7256 1001                                    Tel: 01454 208 328



Registered company: Brand XL Ltd registered number: 04792921 | Director: Adam Bass | VAT NO. 815439230
                                                                                                 18 Phipp Street,

                                                                                                 London EC2A 4NU

                                                                                                 T +44 (0)20 7256 1001

                                                                                                 F +44 (0)20 7739 1117

                                                                                                 www.goldengoose.uk.com



  pressrelease

Notes:

Golden Goose is a brand licensing consultancy established in 2002 to help corporate brands develop
licensing opportunities. Based in London the company balances a consultative approach with an
entrepreneurial spirit, offering a range of services from ideation, project management, and negotiation,
through to style guide and packaging design. Other Golden Goose clients include Harry Ramsden’s,
Arjo Wiggins, and News International.


About RAC.
With around seven million members, RAC is one of the UK's most progressive motoring organisations,
providing services for both private and business motorists. Whether it's roadside assistance, vehicle
inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to
meet motorists’ needs. RAC incorporates RAC Insurance.

RAC is committed to providing the very highest levels of service to its members and has been ranked
first for customer service by J.D. Power and Associates’ UK Roadside Assistance Study for the last
three years.

Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer
base with the expertise and leading position in motor insurance of Norwich Union Insurance (soon to be
Aviva). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a
market share of around 15 per cent.

RAC is part of Aviva, the world’s fifth largest insurance group which operates in 28 countries.

RAC’s news releases and a selection of images are available from the internet press centre at
www.racnews.co.uk.




Registered company: Brand XL Ltd registered number: 04792921 | Director: Adam Bass | VAT NO. 815439230

				
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