Emergency Preparedness - DOC by Levone

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									Emergency Preparedness: Competitive Analysis and Market Evaluation
Megan Rosol: Market Analyst Sandra Kisiedu: Market Research Manager

Introduction The national emphasis and the need for emergency preparedness training and products in the United States escalated dramatically, first after the September 11th events, then during the Anthrax attacks, chickenpox and avian flu pandemics, and finally, Hurricane Katrina. The September 11th event expended the need for emergency preparedness and response training in the face of biological, chemical, nuclear agents, or explosions and blasts, while the consequences of the Katrina Hurricane emphasized the country’s vulnerabilities in the face of natural disasters and severe weather conditions. The objective of this study is to evaluate the current state of the emergency preparedness market by performing a competitive analysis of U.S. providers of emergency preparedness training programs and products. This will help the NSC hone its product offerings and find a niche in the marketplace to maximize its competitive advantage. In addition, NSC’s past and present emergency preparedness product offering will also be discussed. The area of emergency preparedness is extremely broad and includes the following areas:        Fire safety Biological Chemical, and radiological hazards Natural disasters, Influenza pandemics, Terrorism Computer viruses

Emergency preparedness can be divided into three categories: emergency preparedness for businesses, community, and the home. In addition emergency preparedness is often known as emergency planning, emergency response, or disaster response. Since emergency preparedness is a broad subject area, this study will focus heavily on emergency preparedness as it applies to the workplace environment, as this has historically been the main focus of the Council. The subject of home and community emergency preparedness will be discussed with minimal emphasis. However, since home and community issues continue to be a focal point at the NSC,


further in depth analysis specifically focused on this category can be investigated in the next phase of research. A. National Safety Council’s Emergency Preparedness Product Offering: Past and Present The National Safety Council currently offers some resources and products relating to emergency preparedness. Its main item is the “On-Site Emergency Response Planning Guide” (126 pages; soft cover, b/w, $32.95 /members and $42.83/non-members). This book provides a comprehensive set of information on the basics of emergency planning, setting up a general emergency plan, and customizing the procedures and responses based on site-specific emergencies. In 2002, NSC developed an “Emergency Response Planning Seminar,” a 2-hour long classroom training based on the information in the “On-Site Emergency Response Planning Guide.” The cost of the training was set at $99.00 for members and $135.00 for nonmembers. According to the data from the OSH class attendee Access database, between January 2003 and February 2006, when the last class took place, 166 people completed the course. Of 166 unique attendees, 93 were matched using the Dun & Bradsteet’s MP Target database subscribed by NSC’s Marketing Department to segment the attendees by a division, employee size and state. Company names, addresses and phone fields were used to perform the match. According to data included in the Table 1., most of the past “Emergency Response Planning Seminar” attendees belong to either Manufacturing or Services division. Also, Finance, Insurance, and Real Estate Division and Transportation and Public Utilities account for 8 attendees each. The divisions with the highest penetration rates are Mining (0.006%) and Manufacturing (0.004%), which is mostly correlated with the total number of establishments in these divisions. Note that the attendee data set is extremely small and any trends gleaned from his data may not be conclusive. Analysis By SIC, Major Industry Division
Number of NSC Attendees Matched 29 25 8 8 7 5 4 4 2 1 93 Market Size (Number of Businesses) 660,970 5,561,003 1,177,073 531,252 655,410 2,291,078 218,351 1,153,393 34,506 657,536 12,940,572 Percentage of Market Penetrated 0.004 0 0.001 0.002 0.001 0 0.002 0 0.006 0 0.001

SIC Division Manufacturing Services Finance, Insurance, and Real Estate Transportation and Public Utilities Wholesale Trade Retail Trade Public Administration Construction Mining Non-classified Establishments Total

Table 1.


Analysis by Company Size
Total Number of Employees in this Segment (in thousands) 4,000 3,800 5,044 4,355 2,048 745 326 121 41 19 2 N/A 20,501

Number of Employees 2,500 to 4,999 1,000 to 2,499 500 to 999 250 to 499 100 to 249 50 to 99 25 to 49 10 to 24 5 to 9 2 to 4 1 unknown Total

Number of Employees Matched 1 3 7 14 14 11 9 7 6 8 2 11 93

Percentage of Market Penetrated 0.07 0.049 0.053 0.042 0.01 0.004 0.002 0.001 0 0 0 0.001 0.001

Table 2. The same process using the Dun & Bradstreet’s MP Target application was used to analyze the company size of the past attendees. 93 out of 166 total attendees matched the records in the D&B database. As seen in the Table 2., the most frequently occurring employee size interval was small to medium, with 76% of the represented companies having between 1 and 499 employees. Analysis by State

State Nebraska Maryland Illinois Louisiana Missouri Iowa Utah Florida Arkansas Pennsylvania Massachusetts Arizona Virginia South Carolina

Number of NSC Businesses Matched 26 16 10 6 5 5 4 4 4 3 2 2 1 1

Market Size 101,524 251,437 522,788 207,120 253,295 176,667 111,346 914,552 125,051 524,200 325,908 218,569 320,394 179,495

Percentage of Market Penetrated 0.026 0.006 0.002 0.003 0.002 0.003 0.004 0 0.003 0.001 0.001 0.001 0 0.001


New York New Jersey Kentucky Kansas Total

1 1 1 1 93

830,318 402,204 181,366 141,809 5,788,043

0 0 0.001 0.001 0.002

Table 3. As the Table 3 shows, the state of Nebraska accounted for the most attendees, with 26 out of 93 matched purchasers arriving from that particular state. The second highest represented state was Maryland, with 16 attendees, and Illinois with 10. This distribution can be clearly attributed to NSC’s strong Chapter presence in these regions. A member of the OSH Department indicated that the course had not been offered very often as an open enrollment or an on-site class due to lack of demand. Currently, only the Northern Ohio Chapter lists the course as an offering. We could speculate that the course has a limited appeal due to its delivery method. Short, 2-hour workshops are usually not well-suited for off-site training. The inconvenience of travel often outweighs the benefits of a short seminar. Also, sometime in 2002, NSC attempted to launch an “Emergency Preparedness Package,” which consisted of the “On-Site Emergency Response Planning Guide”, a first aid & CPR online training course, and an on-the-job first aid kit. The product was short-lived and has been discontinued since. This lack of demand could also be attributed to a lack of knowledge on the emergency preparedness products that our members and customers really want. Additionally, NSC’s Emergency Care Department’s product offering includes a full range of onthe-job, on-the-move, and at-home first aid kits, as well as first aid, CPR, bloodborne and other emergency courses, all of which are frequently used as elements of standard emergency preparedness plans. Finally, NSC offers some emergency preparedness safety tips, such as “Fighting Fire with Foresight,” “Nowhere to Hide—Managing Earthquakes Safety,” “Tornado Safety Reminders,” or “When the Wind Gets Wicked: Managing Hurricanes Safely.” Most of these safety tips are offered in English and Spanish. Their cost is $9.95 for a package of hundred for members and $14.95 for non-members. According to the purchasing history derived from the Vision database, between July 15th, 2003 and March 23rd, 2006, 96 individual companies purchased a total of 245 individual safety tip sheets listed above, which accounted for $3,495.50 in the total product sales revenue. Finally, most of the purchasers were members (73% of all purchasers), with non-members accounting for only 18.7% of the total purchasers, and former members and government purchasers each accounting for 4.2% of the total purchasers. Other NSC resources, which are used to provide some emergency preparedness information and education to our customers and members, include the “Safety + Health” magazine, which in the last few years published many articles on workplace basic emergency preparedness and planning, as well as, articles on the response to specific disasters and hazards. “The Family Safety and Health” magazine also publishes articles regarding the subject of home and community emergency preparedness and planning. Our NSC website also offers a rather limited set of information on the subject of emergency preparedness. Overall, it appears that the National Safety Council currently offers very little on the subject of emergency preparedness. At the same time, there are strong indications that the subject of emergency preparedness is of high priority to 4

our customers and members. According to the feedback solicited over time from our customers and members, the subject of emergency preparedness and emergency planning was, and still is, of very high importance. Based on the results from the “Customer/Member Satisfaction Survey,” which was deployed in December of 2005 to current NSC members, former primary member and non-members, emergency preparedness appeared as the second most pressing safety and health issue out of nineteen issues. OSHA compliance received the highest response rate, with 47.6% of total of 2,258 respondents classifying it as the most pressing safety and health issue. When the same question was posed to current and former location members, the issue of the emergency preparedness appeared as the number one pressing safety and health issue for their organizations. The question regarding major safety and health concerns was also asked in the “Volunteer Member Division Survey,” which was sent to NSC’s current primary members in January of 2005. According to that survey, the members identified emergency preparedness as the fifth top issue for their companies, out of twenty available choices. Finally, the issue of emergency preparedness appeared as the third most pressing subject, according to the feedback solicited from our members in July 2004 via the “Occupational Training and Products Evaluation Survey.” We can safely conclude that the subject of emergency preparedness is an important and recurring subject for our customers and members. B. OSHA Standard and Regulations According to the Occupational Safety and Health Administration, nearly every business in the United States is required to have an emergency action plan, which is defined as “…a written document required by a particular OSHA standard and designed to facilitate and organize employees and employee actions during workplace emergencies in order to avoid injuries to the employees and structural damage to the facilities.”1 The elements of the plan must include, but are not limited to, emergency procedure and assignment of escape routes, assignment of people who are designed to coordinate and oversee the evacuation plan, and account for all employees, assignment of medical duties for those employees who are to perform them and means of reporting fires and other emergencies. OSHA’s specifies certain set of emergency standards, which apply to small, low-hazard service or retail businesses. The following standards are:  1910.36 Design and Construction Requirements for Exit Routes,  1910.37 Maintenance, Safeguards, and Operational Features for Exit Routes,  1910.38 Emergency Action Plans,  1910.39 Fire Prevention Plans,  1910.157 Portable Fire Extinguishers,  1910.160 Fixed Extinguishing Systems,  1910.164 Fire Detection Systems, and  1910.165 Employee Alarm Systems. Additionally, businesses that deal with hazardous substances such as toxic, reactive, flammable, or explosive chemicals or workplaces where employees fight fires, perform rescue and medical tasks, or delay evacuation after alarm sound to shut down critical equipment require more complex emergency action plans plan in compliance with 29 CFR 1910.38(a).

Occupational Safety and Health Administration website: http://www.osha.gov/.


C. Workplace Emergency Preparedness: A Competitive Landscape 1. American Red Cross The American Red Cross is one of the top providers of the emergency and disaster preparedness information and training in the United States. The resources on American Red Cross’s website are divided into separate modules for home, school, work and community, which, in turn provide, information on emergency preparedness in the events of various hazards. Here is more information on the particular modules and on the category of products and information they offer: Online Resources Description: The American Red Cross web site provides detailed information on preparing business owners, managers, and employees for emergencies and disasters connected with blackouts, chemical emergencies, drought, earthquakes, fires, floods, heat waves, hurricanes, mudslides, terrorism, thunderstorms, tornadoes, tsunami, volcanoes, wild fires and winter storms. For each category of hazard, the website provides a template plan of action in the event of a particular disaster or hazard. The business emergency preparedness plans can also be customized to specific needs, or the recourses provided can be utilized to construct the plan anew. The emergency preparedness modules also provide detailed directions on how to build and what to include in the emergency kits for specific disasters or hazards. The resources also include a variety of downloadable brochures, forms and manuals, which can be used for training, or be disseminated among the employees. To view some of the examples access the following web links or see the attached paper samples (Attachment 1.):  “Preparing Your Business For The Unthinkable” (http://www.redcross.org/services/disaster/beprepared/unthinkable2.pdf)  “Personal Workplace Disaster Supplies Kit Fact Sheet” (http://www.redcross.org/static/file_cont118_lang0_61.pdf)  “Shelter-In-Place Fact Sheet” (http://www.redcross.org/services/disaster/beprepared/shelterinplace.pdf)  “Terrorism. Preparing For Unexpected” (http://www.redcross.org/static/file_cont21_lang0_15.pdf)  “Are You Prepared For A Hurricane” (http://www.redcross.org/static/file_cont207_lang0_94.pdf)  “Against The Wind” (http://www.redcross.org/services/disaster/beprepared/Agnstwd.pdf)  “Are You Ready For A Tornado” (http://www.redcross.org/static/file_cont244_lang0_114.pdf) Format: Most of the information is provided in the online, web-based format, or as .pdf’s. The information is accessible in English and Spanish. The great majority of the information is free, and can be conveniently downloaded and printed. Some of the brochures and posters have to be requested via the local American Red Cross Chapters.


Cost: All the online information and web-based resources are free to the customers. There might be some charges associated with requesting pre-printed brochures, posters, forms or manuals, especially if high quantities of materials are needed. Training/Products “Preparing for Emergencies in the Workplace Kit” (1 ½ hour; Cost: $295.00 English and Spanish) This is a new packaged training combining first aid, preparedness and disaster training, which includes:  Business Continuity Planning CD-ROM to help you develop an emergency plan for your organization and protect your business operations  CD-ROM of emergency preparedness instructional tools and resources designed to educate employees on what they can and should do to better protect themselves from the natural and human-caused hazards that threaten you workplace and community  “Preparing for Emergencies” in the workplace DVD, which provides an overview of the five action steps of “Together We Prepare” and encourages viewers to implement these steps in their workplaces and at homes  Tools to help you prepare for any type of disaster - including terrorism - and how to respond to directions from local authorities  10 sets of participant materials, including “Emergency Preparedness: A Quick Reference Guide” and Safety Tubes-personal emergency kits for the workplace

Figure 4. Here are other, emergency preparedness-related products, offered by the American Red Cross:  “First Aid and Preparedness: Quick Reference Guide.” 82 pages; full color, flip chart format. $9.95 each  “First Aid and Preparedness Participant’s Booklet.” 32 pages. Pkg/10. $19.50  “Guide to Business Continuity Planning CD-ROM.” $39.95  “Preparing for Emergencies in the Workplace DVD.” $39.95  “Spanish-First Aid and Preparedness: A Quick Reference Guide.” 82 pages; full color, flip chart format. $8.95  “Spanish-First Aid and Preparedness Participant’s Booklet.” 32 pages. Pkg/10. $19.50 Finally, the American Red Cross offers a variety of first aid or emergency preparedness kits such as:  Family First Aid Kit-Hard Case ($18.95) 7

 Family First Aid.” ($6.95)  Emergency Preparedness Kit (Adult-3-day) ($49.95)  Deluxe Emergency Preparedness Kit ($64.95) The American Red Cross offers a similar array of emergency preparedness resources and training, which are specifically customized for home, school and community emergency needs. D. National Fire Protection Association (NFPA) The training and product offering of the National Fire Protection Association is clearly more targeted at its specialized audience, and more focused on the evacuation and emergency response aspects of the emergency preparedness subject area. Here are NFPA’s main products or training, focused on the workplace emergency preparedness: “The National Preparedness Standard on Disaster/ Emergency Management and Business Continuity Programs (NFPA 1600).”2 2-day Workshop, $675.00/member, $755/non-member This program is offered at various locations and times. The first day of the training focuses on the Executive Forum (NFPA 1600), which involves learning the vital information on developing or improving the organization’s business recovery plan. The second day involves auditing and assessment methods, giving a company standardized process to prepare for emergency situations while developing response and recovery plans. The training is directed at any professional concerned with preparedness and protection of facilities. The training includes free seminar materials valued at $85.00 and can be customized for a specific company. The customer may also choose to attend one of the days only ($345/member; $385/nonmember). Between now and the end of June the seminar is offered at thirteen different locations, including Schaumburg, IL. The map below (Table 5.) shows a geographic distribution of all of the upcoming seminars. The legend is listed below the map. i.

Figure 5.


1. TrainUp: 8439 N.E. Columbia Blvd., Portland, OR 97220 2. NFPA: Crowne Plaza San Francisco, Union Square, 480 Sutter Street, San Francisco, CA 94109 3. NFPA: Crowne Plaza Resort Anaheim, 12021 Harbor Blvd., Garden Grove (Anaheim), CA 92840 4. TrainUp: 2200 IH-35 South, Austin, TX 78704 5. TrainUp: 7401 Wurzbach Road, San Antonio, TX 78229 6. TrainUp: 101 N. Main Street, McAllen, TX 78501 7. TrainUp: # 7 Statehouse Plaza, Markham & Broadway Streets, Little Rock, AR 72201 8. TrainUp: 6921 S. Lindbergh Blvd., St. Louis, MO 63125 9. TrainUp: 333 W. College Ave., Appleton, WI 54913 10. TrainUp: 31525 W. Twelve Mile Road, Farmington Hls, MI 48334 11. TrainUp: 3600 Dunckel Drive, Lansing, MI 48910 12. NFPA: Crowne Plaza Cleveland, 777 St. Clair Avenue, Cleveland, OH 44114 13. NFPA: Chicago Marriott Schaumburg, 50 North Martingale Rd., Schaumburg, IL 60173 14. TrainUp: 7701 East 42nd Street, Indianapolis, IN 46226 15. NFPA: Nashville Airport Marriott, 600 Marriott Drive, Nashville, TN 37214 16. NFPA: Atlanta Marriott Century Center, 2000 Century Boulevard N.E., Atlanta, GA 30345 17. TrainUp: 230 Spring Street NW, AmericasMart-Building 2, Atlanta, GA 30303 18. NFPA: Sheraton Greensboro Hotel, 3121 High Point Road, Greensboro, NC 27407 19. TrainUp: 2863 Woodbridge Avenue, Edison, NJ 8837 20. TrainUp: 440 West 57th Street, New York, NY 10019 21. NFPA: Hartford Marriott/Farmington, 15 Farm Springs Road, Farmington, CT 06032 22. TrainUp: 1350 Old Walt Whitman Road, Melville, NY 11747 23. TrainUp: Route 573 and Gibson Place, Freehold, NJ 7728 24. NFPA: Atlantic City Convention Ctr., 1 Miss American Way, Atlantic City, NJ 08401 25. NFPA: Embassy Suites Hotel, 1100 SE 17th Street, Ft. Lauderdale, FL 33316 26. TrainUp: 1825 Griffin Road, Ft Lauderdale, FL 3330 ii. “Emergency Evacuation Seminar”3 This is a day long off-site seminar offered at various dates and locations. Its price is set at $195.00 (member/non-member price). The seminar teaches how to develop and practice workplace emergency evacuation and relocation plan in case of fire, severe weather, natural and man-made disasters, hazardous material releases, workplace violence and other incidents. It teaches how to assess the company needs and potential risks, what type of response plan is the most appropriate, how to organize and train the emergency response team and more. The seminar is targeted at property managers, facility managers, engineering managers, safety directors, loss prevention, risk managers and others. It’s an off-site seminar and is scheduled to be offered in Schaumburg, Illinois and Quincy, Massachusetts. The seminar can be customized, if requested and is categorized on NFPA’s website under the subject of homeland security. iii. “Emergency Response Team Handbook” (Softbound, 240 pages, 2004, $80.55/member, $89.50/non-member) The handbook was developed to help corporate safety and risk management employees to deal with emergency planning, fire emergencies, Haz-mat emergencies, medical emergencies,


industrial rescue, terrorism emergencies and protecting the responders. This product is categorized on NFPA’s website under the subject of homeland security. iv. “Business at Risk: How to Assess, Mitigate, and Respond to Terrorist Threats.” (Softbound, 368 pages, 2002, $38.66/member, $42.95/non-member) The product was developed in the aftermath of September 11, and covers the subject of managing the terrorism risk for businesses. v. “NFPA 1600: Disaster/Emergency Management and Business Continuity Programs, 2004 Edition”(softbound, 20 pages, $28.00/member, $32/non-member) The main objective of the book is to “implement current "best practices" for disaster/emergency management mitigation, preparedness, response, recovery, and business continuity programs for the public and private sectors.” For more information on NFPA’s resources go to: http://www.nfpa.org/index.asp E. Occupational Safety and Health Administration (OSHA) When it comes to creating a simple emergency action plan for low-hazard businesses, such as offices, retail facilities or small manufacturing settings with no hazardous materials or processes, OSHA’s eTool online application provides a free “fill in the blank” system which is probably all that the companies would need to perform a workplace evaluation, design, create and implement a simple emergency action plan. OSHA’s Emergency Action Plan (EAP) eTool system is very easy to use, exhaustive in the amount of information that it contains and quite intuitive in navigation. The online application can assist organizations in developing a plan, which would put them in a compliance with OSHA’s emergency standards, as well as provide a wide variety of additional information and resources, which can address their unique needs. For example, OSHA’s area offices offer publications, audiovisual aids, technical advice, and speakers for special engagements. Considering the fact that the OSHA’s Emergency Action Plan (EAP) eTool system is comprehensive, easy to use, high in quality and free, it can be considered as one of the most competitive resources for developing simple emergency plans for small, non-hazardous organizations. OSHA also providers educational and training opportunities, publications, consultation services, voluntary protection programs, partnership opportunities, safety and health programs and information regarding state programs and assistance from other groups and associations. Some of these services or programs are free, while others are fee-based, but all of them provide considerable competition for other providers who would consider providing similar services. For more information on this tool view the following OSHA website: http://www.osha.gov/SLTC/etools/evacuation/ F. Federal Emergency Management Agency (FEMA) FEMA can be considered the main, and the most comprehensive source of information on all aspects of emergency preparedness and response. Through its virtual library and electronic reading room archive, FEMA’s website offer the public everything from the simplest check lists, brochures, forms to the most comprehensive documents on preparing for and responding to emergencies. Most of the resources and information are free and either downloadable or


available upon request. FEMA provides information on how to create and maintain a comprehensive emergency management program, which can be used by manufacturers, corporate officers, retailers, utilities or any organization where a sizable number of people work or gather. Among many emergency preparedness resources that FEMA offers, “Emergency Management Guide For Business & Industry” is one of its main offerings. The document is approximately 78 pages long and it’s available for free in a .pdf version on FEMA’s website. The guide was developed by FEMA in cooperation with a number of private companies and associations and contains a detailed, step-by-step approach to designing an emergency plan by establishing a planning team, analyzing capabilities and hazards and developing and implementing the plan. The guide also has extensive information on responding to specific hazards such as:  Hazardous materials incidents  Floods and flash floods  Hurricanes  Tornadoes  Severe winter storms  Earthquakes and technological emergencies  Ready-to-print brochures on family and community emergency preparedness and vulnerability analysis  Training drills and exercise charts. To view the copy of the “Emergency Management Guide For Business & Industry” access the following link http://www.fema.gov/pdf/library/bizindst.pdf, or see the attached paper copy (Attachment 2.). FEMA also offers a variety of emergency preparedness training through its Emergency Management Institute (EMI). G. The Emergency Management Institute The Emergency Management Institute (EMI) serves as the national focal point for the development and delivery of emergency management training. Its training improves the capabilities of the Federal, state, and local government, volunteer organizations, and the private sector to minimize the impact of disasters on the American public. EMI curricula, including the Independent Study Program (ISP) courses, are structured to meet the needs of a diverse audience with an emphasis on how the various elements work together in emergencies to save lives and protect property. The training focuses on the four phases of emergency management: mitigation, preparedness, response, and recovery. EMI develops courses for off and on campus classes on emergency response and preparedness including:        Natural hazards (earthquakes, hurricanes, floods, dam safety) Technological hazards (hazardous materials, terrorism, radiological incidents, chemical stockpile emergency preparedness) Professional development Leadership Instructional methodology Exercise design and evaluation Information technology 11

  

Public information Integrated emergency management Train-the-trainers.

Although, most of the classes are targeted more at training the national and state emergency response professionals, some of them can be utilized as a source of training for the safety and risk management personnel in the private industry, in schools and in healthcare companies. All of the training is free. The lengths of the courses vary from a few hours to a few days, depending on the subject matter. To learn more go to: http://www.training.fema.gov H. U.S. Department of Homeland Security U.S. Department of Homeland Security is yet another organization providing a variety of emergency preparedness information. Their “Ready Business” online resources are broad in their coverage, and addresses issues from designing an emergency plan, addressing fire safety, and promoting employee safety, to addressing cyber security and addressing business insurance needs. The U.S. Department of Homeland Security website also offers a full gamut of free, downloadable posters, informational brochures, checklists, templates, and marketing materials, all designed to help businesses protect themselves and their employees in case of an emergency. It also offers a variety of packaged emergency preparedness plans. The U.S. Department of Homeland Security does not offer any seminars; instead it supports the training via other organizations through its grants and cooperative agreements. For more information go to: http://www.dhs.gov/dhspublic I. Centers of Disease Control (CDC) The Center of Disease Control is one of the main governmental sources of information and training on the subject of emergency preparedness and response. CDC’s approach to the subject is very broad and includes information on emergency preparedness in response to bioterrorism, chemical emergencies, radiation emergencies, mass explosions and blasts, natural disasters and even outbreaks of disease, such as a treat of avian flu and more. The CDC website has an incredible amount of information and a full list of resources designed to assist the businesses and the public in educating themselves on the subject of emergency preparedness. The resources range from a comprehensive, downloadable, incident-specific manuals, video webcasts, customizable emergency plans. Just to list a few of the resources, the website provides various resources and training materials on the emergency preparedness and planning for:      Specific types of emergencies Personal preparedness Businesses Healthcare facilities State, local and national resources

Although, CDC does not directly provide any specific emergency preparedness training classes, its “Training and Education” section of the website contains an exhaustive list of streaming video webcasts, satellite broadcasts or Power Point presentations covering a full assortment of subjects spanning from building a simple evacuation plan to responding to bio-terrorism.


J. National Association of Safety Professionals (NASP) The National Association of Safety Professionals offers “The Certified Emergency Management Specialist (SEM)”4 training. The main objective behind the training is to prepare safety professionals for a variety of emergencies, such as HAZ-MAT spills, fires, floods, tornadoes, hurricanes, terrorism or earthquakes. The training is also designed to educate businesses on proper interaction procedures with a multitude of government agencies, and on identifying and taking advantage of variety of government resources available to safety professionals. It’s a 40-hour an independent study course and can be downloaded from a website or ordered on a CD. The price of the course is $245.00 per student and the graduates are certified as “Specialists in Emergency Management” (SEM). The course includes five modules:      Emergency Preparedness Emergency Program Management The Incident Command System Disaster Assistance Emergency Response to terrorism

For a detailed outline of the course see the following: http://www.naspweb.com/emergency_management.htm K. Risk and Insurance Management Society, Inc. (RIMS) RIMS, a not-for-profit organization dedicated to advancing the practice of risk management, offers the following workshops: “Disaster Planning/Business Continuity Planning and Management.”5 (Two-Day Workshop; $495/members or $795/non-members) The objective of the workshop is to learn the elements of a disaster plan and the principles of contingency planning and bring new skills, including media management and product recall, back to the workplace. Also, to learn all the aspects of how to plan for a quick recovery when a disaster happens. The closest workshop on disaster and business continuing planning is scheduled for June 12th to 13th, in Boston, Massachusetts. RIMS offers the same “Disaster Planning/Business Continuity Planning and Management” as an in-company, on-site training, which can be custom-designed for a specific company’s needs. The instruction format of the training is hands-on, with interactive sessions using case studies and exercises. The objective of the training is to manage the disaster by learning the elements of disaster planning and the principles of contingency planning. The workshop covers risk identification and management, with a goal of anticipating crisis and taking steps to avoid or minimize their impacts. The registration costs are as follows:     Two-Days of on-site presentation with instructor services (master set of hand-outs included): $5,900 (plus instructor’s out-of-pocket expenses) One-Day: $3,000 (plus instructor’s out-of-pocket expenses) Half-Day: $2,000 (plus instructor’s out-of-pocket expenses)


RIMS also offers the following online emergency preparedness-related training classes:

Online Crisis Management Courses Bomb Threat - The Initial Search $270/member; $300/non-member Foundations of Crisis Communications $450/member; $500/non-member Foundations of Crisis Management $450/member; $500/non-member Foundations of Emergency Planning $270/member; $300/non-member Foundations of Personal Security $140/member; $155/non-member Protective Actions for Life Safety (PALS) $350/member; $390/non-member Workplace Emergencies - Floor Warden Duties $180/member; $200/non-member For more information double-click here: http://www.rims.org L. SkillPath Seminars SkillPath Seminars is one of the largest providers of business seminars, workshops, conferences and on-site training in the United States, Australia, New Zealand and UK. Most of SkillPath’s training is business and computer skills-related but it also offers an “Emergency Response Planning for Your Business” seminar. It’s a one-day training offered at various times and multiple locations. The cost of the training is $199.00. The main elements of the training include:     Securing your financial, insurance, record-keeping and contact networks Analysis of exposure and risk Preventing disasters and protecting facilities Developing, revising and presenting emergency management plans

It has to be noted, that this category of seminars focuses not only on preparing and reacting in the event of fire, flood or severe weather conditions, but even more heavily on the threats of computer viruses, hackers, computer crashes and accidental data loss. This subject is not a primary specialty of the National Safety Council. M. TrainUp.Com TrainUp.Com, a provider of a variety of training seminars, ranging from Information Technology to safety-related seminars, offers “The Conference on Emergency Response Planning for Your Business.” It’s a one-day course offered at various times and multiple locations. The cost of the training is $199.00. The map on page 8 (Table 5.) shows a geographic distribution of all upcoming seminars. The legend is listed below the map.


N. American Management Association The American Management Association is an international not-for-profit, membership organization that provides a full range of management development and educational services. AMA offers “The Facility Manager’s Emergency Preparedness Handbook” (2003/Hardcover/400 pages/$85.00) and an assortment of other, free online information on the subject of crisis preparedness advice for businesses. It also provides online resources on drafting family crisis response plans. The American Management Association used to offer “Disaster Management: Helping Your Business Survive and Thrive” training, designed to develop and implement an effective business emergency plan, but discontinued the training in 2005. At this time, the organization carries no emergency preparedness-oriented seminars.

O. The American Safety and Health Institute (ASHI) ASHI is a not-for-profit organization that provides safety and health training programs for EMS, educational facilities, safety departments and health agencies. It only offers one, rather simple emergency preparedness-related product. It’s “When Disaster Strikes-Are You Prepared?” video (VHS, 22 minutes, $69.00) The content of the video covers natural and man-made disasters. It’s designed to help reduce fear and uncertainty through personal preparation and planning. It covers fire, terrorism, mail and bomb threats, tornados and floods. It’s designed for employees and employers, alike. For more information see the following: http://www.ashinstitute.org/ P. Society of Human Resources Management (SHRM) SHRM, with its 200,000 individual members, is the world’s largest association devoted to human resource management and to serving the needs of HR professionals. SHRM offers its members a free “Developing a Crisis Response and Business Continuity Plan,” a web cast, which provides an overview of the basic methods for responding to a workplace crisis. SHRM also provides its members with a wide variety of other emergency preparedness and disaster response resources such as free toolkits, checklists, articles, and emergency plan templates. All of SHRM’s emergency response resources are closely customized to the needs of HR professionals. Q. Insurance Providers Several of the main insurance providers, for example State Farm, American Family Insurance, and The Hartford offer online resources or consulting services on the subject of natural disaster preparedness, emergency preparedness, emergency planning, and evacuation planning. The services are offered to the policyholders and can be customized or expended, if requested. Most of the available insurance resources are designed to educate the policyholders on home and local community aspects of emergency preparedness. Other resources advise on the subject of workplace emergency preparedness. The Hartford’s safety tips pages are appended to the study and are good examples of emergency preparedness resource provided by an insurance company. To view the attachments double click on the hyperlinked titles listed below:  Preparing for Floods  Preparing for Tornadoes  Lightning Prevention and Protection  Preparing for Hurricanes


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Emergency Action Plans and Fire Protection Plans: OSHA Regulation 29 CFR 1910.38 Life Safety: Evacuation Planning Preparing for Earthquakes Elements of an Emergency Preparedness Plan Preparing for Winter Weather After the Flood: Safety Tips for Business Owners After the Flood: Safety Tips for Home Owners Emergency Preparedness Planning: Media Relations Life Safety: Evacuation and Accessibility Planning for the Disabled

R. Providers of Emergency Preparedness Products Only There are numerous providers who exclusively specialize in selling emergency preparedness products, packages and kits. Some of the main companies currently on the market are: i. LifeSecure Emergency Solutions. This Northbrook-based company provides a variety of emergency preparedness kits, “Kits-that-Fit”, which can be customized for home, work, school, on-the-go, and workplace environments. The resources on the company’s website assist the customers in identifying the applicable government requirements, possible hazards, and in designing the emergency preparedness packages fitting the customer’s specific needs. The prices range widely, depending on the needs and the size of the facility. For a full list of “Kits-That-Fit-Your-Workplace,” with prices and descriptions, double-click here: https://www.commercecorner.com/lifesecure/productlistLS.aspx?catid=328 Get Ready Gear. The company offers, pre-packaged home, office, auto and school survival kits, in both standard and deluxe versions. It also offers food rations, water, shelter, sanitation, first aid, PPE and other emergency products. For more information see here: http://www.getreadygear.com/ American Family Safety. It provides a variety of home, office and transit customized emergency preparedness kits and an assortment of other safety supplies. For more info. see here: http://www.americanfamilysafety.com Nitro-Pak Preparedness Center, Inc is a large provider of emergency preparedness gear and food storage products, carrying over 800,000 products in stock. Their survival kits are highly customizable to specific needs, situations, or hazards. For a list of specific products and prices go to the following website: http://www.nitro-pak.com. First-Aid Product.Com is a large provider of first aid, emergency and survival kits. To view more go here: http://www.first-aid-product.com Conclusions The demand for emergency preparedness, disaster response and planning is very large and not likely to contract in the near future. Although, the subject of emergency preparedness and planning was always an integral part of the workplace safety training, the events of September 11th changed business attitudes and priorities and vastly accelerated the need for






emergency preparedness products and training. This trend was only reinforced by Anthrax attacks, periodical elevations of the national threat levels due to terrorist attacks, the aftermath of the Katrina Hurricane, and now by the spreading treat of the avian flue pandemic. There is no doubt as to the high need for emergency preparedness products and training. It’s also clear that there are currently a multitude of providers of emergency preparedness products and training on the market. Some of the largest providers are either governmental agencies, such as the Federal Emergency Management Agency (FEMA), or the Occupational Safety and Health Administration (OSHA), or not-for-profit organizations, working in a close association with the governmental agencies, such as the American Red Cross or the Public Risk Management Association. Also, although there are a lot of free emergency preparedness resources available online and through various governmental agencies, it is reasonable to think that most companies are not aware of the available resources, do not have time and/or staff to research, compile, and use the information appropriately, and would prefer using a reputable organization to purchase a pre-packaged training, or to have their employees trained by a professional trainer. Therefore, there is a strong opportunity for the National Safety Council to enter the emergency preparedness market. There are several entry options that could be considered. The choice of these options depends on NSC’s ability and willingness to invest in developing new products and training, and in refocusing and/or expending upon our core competencies. For example, the National Safety Council could develop a high quality and highly interactive emergency preparedness packaged training, consisting of training manuals, DVD/VHS, CD-ROM training modules, and first aid/CPR products. In addition, since downloadables are a sought after format for delivering information to our members, NSC can provide emergency preparedness information in this forma These training formats would be in line with our members’ and customers’ repeated demands for cheaper, more convenient training. The multi-media modules would allow for more interactive training. Ideally, the packaged training would be customized based on the industry needs and the various categories of hazards. The training could also be offered as an off-site seminar via our Chapters or an on-site class through our consultants. It is also critical to note that an in depth study would be vital in discerning the types of emergency preparedness training products that our members and customers would demand at any point in time. In conclusion, the possibility of obtaining grants or partnering with governmental organizations in order to develop an emergency preparedness program, such as OSHA or FEMA, should also be investigated. In the current political environment, the government agencies are putting more emphasis on developing and disseminating emergency preparedness training via various training centers, such as non-for-profit organizations or educational institutions.


Examples of the seminar curriculum:

National Fire Protection Association’s “National Preparedness Standard on Disaster/ Emergency Management and Business Continuity Programs (NFPA 1600).” 2-day Workshop, $675.00/member, $755/non-member   Executive Forum (NFPA 1600) 1-day seminar Auditing and Assessment (NFPA 1600) 1-day seminar A “total program approach” for integrating emergency management with business continuity planning. Day 1 - Executive Forum Get the vital information you need to develop or improve your organization’s business recovery plan. The essential elements of NFPA 1600 are discussed during this first day, which may be taken alone or as a precursor to day two. Upon completion of day one you should be able to:    Recognize the components of an effective emergency management and business continuity program, including hazard identification, risk assessment and impact analysis Identify the management structure and process necessary to develop a new or advance an existing program Discuss the integration of hazard identification, vulnerability assessment and business impact analysis in prioritizing risks and allocating resources

Day 2 - Auditing and Assessment This day focuses on auditing and assessment methodologies, giving you a standardized process to prepare for emergency situations while developing response and recovery plans. Upon completion of day two you should be able to:      Appraise the techniques of effective auditing, including pre-assessment, through postassessment activities Interpret and audit against the NFPA 1600 program elements accurately Develop an effective assessment program for your organization, including integrating NFPA 1600 assessments with other existing audit programs Communicate assessment results to management, improving overall business continuity planning Recognize the business value gained from conducting effective NFPA 1600 assessments



National Fire Protection Association’s “Emergency Evacuation Seminar.” 1-day seminar. $195.00. Course description: Fire, severe weather, natural and man-made disasters, hazardous material releases, and workplace violence are some of the reasons why your organization needs a well-developed and regularly practiced emergency evacuation and relocation plan. Using numerous case studies, individual, and group exercises you will learn how to:             

Discuss the advantages and disadvantages of the different types of evacuations Assess the types of emergencies and conditions that require evacuation Create fire safety and prevention objectives Review life safety and egress components Recognize the characteristics of an effective plan Appraise building features, systems and issues including compartmentalization, opening protection, and construction features Explore human behavior issues and roles in planning for and handling emergencies Adapt an emergency plan to meet a wide variety of situations and hazards Develop the decision-making skills required to implement an emergency response appropriate to the various types of hazards Identify the systems within your facility designed to protect occupants and evaluate their operational readiness Determine the critical information necessary to make the right emergency evacuation decisions Train your building occupants in emergency evacuation procedures Identify strategies to involve the local fire department in emergency planning and training

National Association of Safety Professionals’ “Certified Emergency Specialist (SEM)” training. A 40-hour independent study course. $245.00. COURSE OUTLINE: Module One: Emergency Preparedness  Section I: The Four Phases of Emergency Management o General Activities Appropriate to Each Phase o Government Responsibilities o Emergency Management Activities Section II: Analyzing the Risks o The Major Hazards o Related Hazards o Hazard Evaluation




Risk Factors


Section III: Natural Hazards: Applying the Four Phases o Definitions o Signs and Warnings o Dangers of Natural Hazards o Mitigation, Preparedness, Response, Recovery for Natural Hazards o Related Emergencies Section IV: Technological Hazards: Applying the Four Phases o Definitions o Signs and Warnings o Dangers of Natural Hazards o Mitigation, Preparedness, Response, Recovery for Natural Hazards o Related Emergencies Section V: Preparing Your Personal Disaster Plan o Development o Practice o Maintenance Section VI: Emergency Action Plans o Responsibility for Emergency Management o Available Emergency Services o Available Resources




Module Two: Emergency Program Management  Section I: Comprehensive Emergency Management o Emergency Management Defined o Phases of Emergency Management o Implementing Emergency Management o IEMS Section II: The Emergency Program Manager o Civil Defense and Emergency Management o Legal and Moral Responsibilities o Coordination With Other Agencies o Emergency Management and Your Community o Intergovernmental Relations o Government Assistance o Tasks of the Emergency Program Manager



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Hazard Identification and Planning Maintain the Emergency Partnership Emergency Response Systems Hazard Mitigation Administration


Section III: Mitigation o Introduction o Hazard Identification and Vulnerability Analysis o Vulnerability Analysis o Keeping Your Hazard Identification Current o Emergency Mitigation Section IV: Preparedness o Introduction o The Emergency Program Manager And The Law o Emergency Operations Planning o The Emergency Operations Plan Section V: Response o Stages of Response o Notification/Warning o Public Safety o Restoration o The Emergency Operations Center o Improving Public Emergency Response o Damage Assessment Section VI: Recovery o Recovery Assistance o Documentation o Disaster Recovery Aid o Individual Needs o Community Assistance o Recovery Planning o Redevelopment as Mitigation o Recovery




Module Three: The Incident Command System  Section I: Introduction to the Incident Command System


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What Is ICS? When Is ICS Used? ICS History ICS Organization The Command Function The Planning Section The Operations Section The Logistics Section The Finance/Administration Section ICS Concepts and Principles ICS and the Emergency Operations Center


Section II: The Incident Command System Organization o The ICS Organization o Expanding the ICS Organization o Organization Terminology o Contracting the ICS Organization o Transfer of Command o Incident Action Plans Section III: Incident Facilities o The Incident Command Post o Staging Areas o Bases o Other Incident Facilities o Camps o Helibases and Helispots o Casualty Collection Points Section IV: Incident Resource Management o Resources Used in Operations o Kinds of Resources o Types of Resources o Resource Categories o Tracking Resource Status Section V: Incident Command System Assignments o Pre-Deployment Readiness o Assembling a "Go Kit" o Personal Preparedness





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Deployment Procedures Immediate Deployment Activities Check-In and Post-Check-In Activities Recordkeeping Communications Demobilization Procedures

Module Four: Disaster Assistance  Section I: Local and State Emergency and Disaster Response o Disaster Assistance o Local Response and Recovery Resources o State Response and Recovery Resources o Planning in Disaster Assistance o Federal Assistance Section II: Overview of Federal Disaster Assistance o The Federal Government in Disaster Assistance o Authority for Disaster Assistance o Declaration of a Disaster o Types of Federal Disaster Assistance With a Presidential Disaster Declaration o Types of Federal Disaster Assistance Without a Presidential Disaster Declaration Section III: Federal Disaster Assistance in Action o Emergency Information o Applying for Individual Disaster Assistance o Applying for Public Assistance Section IV: What Your Employees Should Know About Disaster Preparedness o Finding Out What Could Happen o Protecting Against Financial Loss o Knowing the Warning System o Preparing to Evacuate or Staying at Home o Reuniting After a Disaster o Conducting Preparedness Activities o Helping Your Community




Module Five: Emergency Response to Terrorism  Section I: Terrorism: An Overview o Definitions


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Historical Perspective Potential Threats



Section II: Incidents and Indicators o Recognizing Suspicious Incidents o Key Indicators o Warning Signs and Detection Section III: Self-Protection o Types of Potential Harm o Means of Protection Section IV: Scene Control o Initial Response Considerations o Arrival Considerations o Scene Isolation o Evacuation Section V: Notification and Coordination o Activating Response Resources



Risk and Insurance Management Society, Inc.’s “Disaster Planning/Business Continuity Planning and Management.” 2-day workshop; $495/members or $795/non-members. Workshop Topic Outline: DAY ONE Session one will focus on establishing the foundation for the business continuity program to work well. Like any others, business continuity programs need scope and definition to guide all the participants along the same path.       Developing the Business Continuity Program Winning and maintaining support Determining details of the program Integrating BCP with related disciplines Creating BCP governance How to maintain the program

Session two will focus on building teams that contribute to the success of the overall program. Business continuity requires teams at the local, regional and corporate level to understand their responsibilities and how they are to interact with others.   Making incident command teams work for your organization Local vs. Regional vs. Corporate responsibilities 24

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Selecting a complementary team. Working with established teams from other specialties

DAY TWO Session three addresses the analysis required to build a business continuity program. A key element to the success of the program is justifying resources required for specific levels of continuity. Many programs fail because business continuity managers did not have the right kind or amount of information to support their requests.     How a business impact analysis is different from a risk assessment How to determine impact to an organization Selecting and justifying a business continuity strategy Ensuring the strategy can be executed when needed.

Session four will detail how to document and exercise business continuity plans. Many tools are available to assist in the documentation of plans, but the old adage of garbage in/garbage out applies. After plans are developed, periodic exercises provide the training, gap analysis and maintenance triggers required for long-term sustainability.     Types of plan formats How to build a plan that really works Frequent mistakes made by business continuity planners Effective methods to exercise business continuity plans for any type of business

While the workshop will discuss several business continuity management frameworks and resources that will apply equally to the diverse group expected to attend, the workshop is not intended to provide a "one-size fits all" business continuity planning template.


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