COMPANY OVERVIEW Ratti Entertainment Inc. has created a martial arts film franchise entitled “Black Salt” which has become part of mainstream American culture. Investors who participate in this film project will share in the profits of the whole distribution chain, and not just the domestic returns provided by most Hollywood arrangements. Our goal is to create a film with a new backwards approach method which is non traditional from the Hollywood film process but is drastically needed in today’s business environment, based on changing technology, piracy and the new global economy. This backwards approach method consists of first developing the multi-merchandising product lines (apparel, video game, animated cartoon, comic book, toy, trading cards etc.) Then it is equally important to launch a strategical grass roots marketing and promotional campaign to create a consumer demand, loyal customer base and multi product revenue streams for the film before it is even made. This film has positive role models and will have a PG-13 rating to capture a wider target market. The Black Salt budget consists of three parts: a feature film; video game; and an animated series. The Company’s equity investment to date is over $205,000. Which includes budgeting, scheduling, script rewrites, business plan, website, internet marketing, grass roots promotional campaign, apparel line, video game layout, comic book layout, animated series layout and toy sculpture input. After the funding is in place, the film project is scheduled for 8 weeks of preproduction, 10 weeks of principal photography and 15 weeks of post-production, totaling 33 weeks from start to finish. The company has formed relationships with other key consultants and advisors, not currently part of our overhead who will be available for hire to fill important roles on an as-needed basis. This group comes to us directly from within the entertainment industry. The expertise they provide includes domestic distribution, foreign distribution, pre-production, production, post-production, directing, sound and without exception every aspect of the motion picture business. The Company’s equity investment to date is over $205,000. Which includes budgeting, scheduling, script rewrites, business plan, website, internet marketing, grass roots promotional campaign, apparel line, video game layout, comic book layout, animated series layout and toy sculpture input. After the funding is in place, the film project is scheduled for 8 weeks of pre-production, 10 weeks of principal photography and 15 weeks of post-production, totaling 33 weeks from start to finish.
BOX OFFICE COMPARABLES The following are box office results for past projects comparable to “Black Salt.” These Box office returns reflects U.S./Canada territories, foreign sales and video and DVD revenue. TITLE: CROUCHING TIGER, HIDDEN DRAGON Distributor: Sony Classic Domestic Release Date: December 8, 2000 Max Number of Screens: 2027 Negative Costs: $16.5 million Prints and Ads: $12 million Domestic Theatrical Information Box Office Gross: $128,026,803 Rentals: $67,995,035 International Theatrical Information Box Office Gross: $62,600,000 Rentals: $30,824,240 Domestic Video Information Video Release Date: June 5, 2001 Video Revenue: $52,652,632 Video Units: 1,200,000 Domestic DVD Information DVD Release Date: June 5, 2001 DVD Revenue: $30,240,000 DVD Units: 1,800,000 TITLE: KILL BILL VOL. 2
Distributor: Miramax Domestic Release Date: April 16, 2004 Max Number of Screens: 3073 Negative Costs: $32.5 million Prints and Ads: $34.609 million Domestic Theatrical Information Box Office Gross: $66,207,920 Rentals: $35,421,237 International Theatrical Information Box Office Gross: $82,100,000 Rentals: $36,945,000 Domestic Video Information Video Release Date: August 10, 2004 Video Revenue: $7,287,500 Video Units: 530,000 Domestic DVD Information DVD Release Date: August 10, 2004 DVD Revenue: $70,200,000 DVD Units: 3,900,000
Paul Kagan’s Film Revenues & Cost Estimate 09-01-2005
FINANCING AND DISTRIBUTION PLAN The company seeks to finance the Black Salt film project by securing a financing deal with equity investors/private investor groups executed by legal representation at Loeb & Loeb. A limited liability agreement will be formed between the production company (“managing member”) and the investor(s) (“limited member(s)”). Gross revenues paid to the LLC will be allocated in the following manner. 80% (Eighty Percent) of all distribution profits received by the LLC will be placed into a mutually agreed Bank Trust Account and paid out to the investors until such time as his or her initial amount of investment (Principal) has been recouped. Thereafter, the investors would share in his predetermined profit percentage. This type of transaction falls under the necessary definition’s that will allow the LLC investor’s to avail themselves the use of “The American Jobs Creation Act of 2004.” The Act allows LLC member/investors to write off the entire cost of their investment in an independent film up to an amount not to exceed $15,000,000.00 in a tax year. With funding, A-list talent, director and the merchandising revenue potential, the Company will be able to broker a distribution deal with a major studio. RETURN OF INVESTMENT The rate of Return for Investors will be a negotiated percentage that reflects industry standards. This will also consist of a “preferred return” (order of re-payment for investment), a fixed bonus amount, share in profits and screen credit. Currently, we are planning to offer investors 110% return on their principal investment and 30% to 50% profit participation in addition to a company screen credit, or an executive producer credit determined by the number of investors and the structure of the funding. Principal repayment and profit participation will be paid through various revenue streams, which include Box office returns, DVD Sales, Pay-per-view, Cable, Network and Syndicated Television, and all other ancillary revenue streams. RISK STATEMENT Investment in the film industry is highly speculative and inherently risky. There can be no assurance of the economic success of any motion picture since the revenues derived from the production and distribution of a motion picture depend primarily upon its acceptance by the public, which cannot be predicted. Therefore, we aim to mitigate the risk to our financiers by conducting very thorough and detailed development, pre-production and a strong marketing strategy. We will also seek to employ Alist talents and a reputable production crew in the industry to maximize the potential for a greater return of profits.
The Business Plan For Black Salt
TABLE OF CONTENTS Executive Summary Strategic Overview of Company The Management The Project The Industry The Market & Marketing Distribution Strategy Investment Opportunities and Financial Highlights The Film Project Synopsis The Industry Motion Picture Production Distribution of Motion Pictures Tracking the Independent Dollar The Markets and Marketing Comparable Box Office Performance Marketing Strategy Distribution Distribution Strategy Merchandising Risk Statement Financing Plan Cash Distribution Financial Assumptions Comparative films including domestic and foreign dollars Projected income statement for three years Projected cash flow for three years Budget Appendix: Concept Poster, Letters of Intent, Wish List, Video Game, Cartoon, Comic Book, Apparel, Trading Card, Copy Rights, Trade Mark, Writer's Guild Ratti Entertainment Inc. has great investment opportunities and is looking for investors and companies that would be interested in participating in the Black Salt film project.