2004 MAZDA RX-8 OVERVIEW by Levone

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									Mazda RX-8

2003 Mazda Product & Comparison Guide

2004 MAZDA RX-8 OVERVIEW
Mazda’s sports-car history began in 1967 with the Cosmo Sports. It continued with the launch of the RX-7 in 1978 and the introduction of the Miata in 1989. In 1991, the rotary-powered Mazda 787B became the first and only Japanese car to grab overall victory in the world’s most prestigious endurance race, the 24 Hours of Le Mans. Now, this heritage goes forward with the Mazda RX-8, a sports car like no other, which seats four adults and is powered by the RENESIS (Rotary Engine Genesis) engine. 2004 Mazda RX-8 Positioning Statement A sports car experience like no other. Assembly Location Hiroshima, Japan

WHAT’S NEW FOR 2004
For 2004, the totally new Mazda RX-8 delivers driving excitement with two trim levels: Sport Automatic and 6-Speed Manual. Highlights include: Functional             All-new 210-hp, 1.3-liter, 2-rotor, in-line, RENESIS rotary engine (Sport Automatic) All-new 250-hp, 1.3-liter, 2-rotor, in-line, RENESIS rotary engine (6-Speed Manual) Sport AT 4-speed electronically controlled dual-mode automatic overdrive transmission with steering-wheel-mounted paddle shifters (Sport Automatic) 6-speed manual overdrive transmission (6-Speed Manual) Tochigi Fuji limited-slip differential (Std. 6-Speed Manual, Opt. Sport Automatic) Newly developed in-wheel-type double-wishbone front suspension with stabilizer bar Newly developed multilink rear suspension with stabilizer bar Sport-tuned suspension (Std. 6-Speed Manual, Opt. Sport Automatic) Newly developed electrically assisted rack-and-pinion steering 4-wheel power-assisted ventilated disc brakes with 11.9-inch rear discs and 11.9-inch front discs (Sport Automatic) or 12.7-inch front discs (Std. 6-Speed Manual, Opt. Sport Automatic) Anti-lock Brake System (ABS) with Electronic Brakeforce Distribution (EBD) Antitheft alarm system with engine-immobilizer

Exterior     Pillarless center-opening freestyle doors 16-inch 5-spoke alloy wheels and 225/55R16 high-performance radial tires (Sport Automatic) 18-inch 5-spoke alloy wheels and 225/45R18 high-performance radial tires (Std. 6-Speed Manual, Opt. Sport Automatic) Tire pressure monitoring system

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2003 Mazda Product & Comparison Guide

Interior          4-passenger seating Reclining front bucket seats with integrated head restraints Whiplash-reducing front-seat construction Rear bucket seats with integrated head restraints and rear-seat trunk pass-through 3-spoke leather-wrapped steering wheel with tilt steering column Modular audio AM/FM/CD stereo with digital clock, six speakers, and integrated-glass antenna Steering-wheel-mounted audio and cruise controls Dual-stage advanced driver’s and passenger’s front air bag Supplemental Restraint System (SRS) Driver’s and passenger’s front seat-mounted side-impact air bags and front and rear side air curtains

Options and Option Packages  Navigation System with 7-inch instrument-panel-mounted video screen, center-console-mounted controls with pointing device operation, and DVD drive located in rear console storage compartment Sport Package that includes Xenon headlights with automatic headlight leveling, fog lights, and Dynamic Stability Control (DSC) with electronic traction control on both trim levels, and adds a Tochigi Fuji limited-slip differential, sport-tuned suspension, 12.7-inch ventilated front disc brakes, and 18-inch 5-spoke alloy wheels and 225/45R18 high-performance radial tires to the Sport Automatic trim level Touring Package that includes the Sport Package and adds an auto-dimming mirror with HomeLink® wireless control system, power sliding-glass moonroof with sunshade and tilt-up ventilation feature, and Bose® Music System that incorporates the standard modular audio AM/FM/CD stereo into a 300-watt, nine-speaker Bose®-designed system that includes AudioPilot® noise compensation technology, an instrument-panel-mounted 3-inch centerfill speaker, left and right door-mounted 2-inch mid/high-range speakers and separately-powered 9-inch Nd® woofers, and two rear-shelf-mounted 2-inch mid/high-range speakers with two 6 x 9-inch woofers. Grand Touring Package that includes the Touring Package and adds leather-trimmed upholstery with matching synthetic-leather door trim, 8-way power driver’s seat with power adjustable lumbar support, heated front seats, heated outside mirrors

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MODEL AVAILABILITY
The Mazda RX-8 is available in two trim levels for 2004:  Sport Automatic offers standard features such as a 210-hp 1.3-liter RENESIS rotary engine with Sport AT 4-speed dual-mode automatic overdrive transmission, new in-wheel-type doublewishbone front suspension, new multilink rear suspension, front and rear stabilizer bars, new electrically assisted rack-and-pinion steering, 4-wheel power-assisted 11.9-inch ventilated disc brakes, Anti-lock Brake System (ABS) with Electronic Brakeforce Distribution (EBD, 16-inch 5-spoke alloy wheels and 225/55R16 high-performance radial tires, tire pressure monitoring system, and antitheft alarm system with engine-immobilizer. It features a 3-spoke leatherwrapped steering wheel with tilt steering column, modular audio AM/FM/CD stereo with six speakers, steering-wheel-mounted audio and cruise controls, CFC-free air conditioning, power windows and door locks, power mirrors, remote keyless entry system with illuminated entry, and front and rear bucket seats with integrated head restraints and rear-seat trunk pass-through. 6-Speed Manual adds a 250-hp 1.3-liter RENESIS rotary engine with 6-speed manual overdrive transmission, Tochigi Fuji limited-slip differential, sport-tuned suspension, 12.7-inch ventilated front disc brakes, 18-inch 5-spoke alloy wheels and 225/45R18 high-performance radial tires, aluminum and leather-wrapped manual transmission shift knob, and aluminum foot pedals and driver’s left footrest.

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Feature Vehicle: Mazda RX-8 6-Speed Manual in Velocity Red Mica (27A) with Black/Red Leather The feature vehicle is used predominantly in advertising, merchandising, and public relations to best illustrate RX-8’s overall character, style, and attitude. Focus Vehicle: Mazda RX-8 6-Speed Manual in Velocity Red Mica (27A) with Black/Red Leather The focus vehicle is projected to be the highest-volume vehicle in dealer inventory.

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2003 Mazda Product & Comparison Guide

KEY REASONS TO BUY RX-8
Spirited driving dynamics—The RX-8 delivers an unparalleled driving experience with its highrigidity body, 210-hp or 250-hp RENESIS rotary engines, 6-speed manual or Sport AT dual-mode automatic transmissions, new in-wheel-type double-wishbone front suspension, new multilink rear suspension, front and rear stabilizer bars, new electrically assisted rack-and-pinion steering, powerassisted 4-wheel ventilated disc brakes, and available Tochigi Fuji limited-slip differential. Innovative design—On the outside, the RX-8 conveys the feeling of an athlete in action with its short overhangs, long hood, rotary-shaped power bulge, high wheel arches, pillarless center-opening freestyle doors, well-defined roofline, contoured rear deck, and three-dimensional taillight design. On the inside, the RX-8 is built around a driver-focused cockpit with wraparound-style bucket seats, high central backbone, and comfortable 4-passenger seating. Exceptional packaging—The RX-8 offers an unprecedented level of value as a freestyle-door, 4-seat sports car with its front and rear bucket seats with integrated head restraints, 3-spoke leatherwrapped steering wheel with tilt steering column, modular audio AM/FM/CD stereo with six speakers, steering-wheel-mounted audio and cruise controls, CFC-free air conditioning, power windows and door locks, power mirrors, remote keyless entry system with illuminated entry, optional Navigation System, and available Sport, Touring, and Grand Touring Packages. Quality craftsmanship—The RX-8 pursues a new level of perfection with tighter and narrower gaps between body panels, sleek engine compartment design, sport-tuned engine intake and exhaust notes, pillarless center-opening freestyle doors, human-centered bucket seat design, intuitive instrument panel displays and controls, subtle interior illumination, and available leather-trimmed upholstery with heated front seats. Comprehensive safety package—A perfect union of safety and performance includes innovations such as ―Triple H‖ body construction, power-assisted 4-wheel ventilated disc brakes, 4-wheel Anti-lock Brake System (ABS) with Electronic Brakeforce Distribution (EBD), whiplash-reducing front-seat construction, crushable pedal design, dual-stage advanced driver’s and passenger’s front air bag Supplemental Restraint System (SRS), driver’s and passenger’s front seat-mounted side-impact air bags and front and rear side air curtains, tire pressure monitoring system, and available Dynamic Stability Control (DSC) with electronic traction control.

KEY RX-8 COMPETITORS
While Mazda RX-8 competitors may vary by market, customers nationwide are likely to cross-shop the following vehicles, listed alphabetically by manufacturer:      Audi TT Coupe BMW 330Ci Coupe Honda S2000 Infiniti G35 Sport Coupe Nissan 350Z

RX-8 TARGET CUSTOMER DEMOGRAPHICS
The Mazda RX-8 is targeted at image-makers and performance-seekers who see their cars as a thrilling form of self-expression. These buyers are primarily single men in their early thirties who work hard in order to play hard. They are financially comfortable college graduates who actively pursue new experiences.

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2004 MAZDA RX-8 SPORT AUTOMATIC STANDARD EQUIPMENT
FUNCTIONAL    210-hp, 1.3-liter, 2-rotor, in-line, RENESIS rotary engine with two intake ports per rotor Electronic fuel injection Sport AT 4-speed electronically controlled dual-mode automatic overdrive transmission with steering-wheel-mounted paddle shifters Rear-wheel drive In-wheel-type double-wishbone front suspension Multilink rear suspension Front and rear stabilizer bars Front suspension-tower brace Rack-and-pinion steering with vehicle-speedsensitive direct drive electrical assist Power-assisted 11.9-inch ventilated front and rear disc brakes            4-wheel Anti-lock Brake System (ABS) with Electronic Brakeforce Distribution (EBD) Power Plant Frame ―Triple H‖ body construction Side-impact door beams 15.9-gallon fuel tank Underhood insulator pad Sport-tuned exhaust system Dual bright round exhaust outlets Antitheft alarm system with engine immobilizer Remote keyless entry system with illuminated entry Tire pressure monitoring system

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EXTERIOR          Body-color front and rear fascias Multireflector halogen headlights Aluminum hood with rotary-shaped power bulge Tinted glass with windshield sunshade band Variable-intermittent windshield wipers 16-inch 5-spoke alloy wheels with wheel locks 225/55R16 high-performance radial tires Pillarless center-opening freestyle doors Dual power body-color door mirrors       Body-color door handles Clear-lens taillights Electric rear window defogger Heat-absorbent glass on front-door and rear windows Integrated-glass antenna RX-8 badging

INTERIOR    4-passenger seating Black cloth upholstery Reclining bucket seats with integrated head restraints, whiplash-reducing construction, and rotor-shaped aluminum-look seat bezel motif Rear bucket seats with integrated head restraints 8,000-rpm tachometer, digital speedometer, and two resettable trip odometers Engine coolant temperature, oil pressure, and fuel level gauges Black-faced instrument gauges with bright bezels and white lettering Blue indirect illumination for gauges Red nighttime illumination for instrument panel switches and gauges Illuminated ignition keyhole         Instrument panel 12-volt power outlet Cigarette lighter and illuminated ashtray 3-spoke leather-wrapped steering wheel Tilt steering column Leather-wrapped automatic transmission shift knob and parking brake lever Piano black center instrument panel trim Cruise control with steering-wheel-mounted controls Modular audio AM/FM/CD stereo with digital clock, six speakers, and steering-wheelmounted audio controls Heater/defroster with 4-speed blower, front side-window demisters CFC-free air conditioning with outside temperature display

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INTERIOR (continued)  Driver’s and passenger’s sun visors with punched metal motif, illuminated vanity mirrors with covers, and driver’s-side ticket holder Day/night rearview mirror Front door-mounted courtesy lights Front overhead console with dual map lights and sunglasses holder Lockable illuminated glove compartment Instrument panel coin box with lid Center console with covered storage compartment, dual front cup holders, second 12-volt power outlet, and armrest Molded front door trim with storage pockets Passenger’s-side seatback storage pocket Rear console with covered storage compartment and dual rear cup holders Rear-seat trunk pass-through Dual-stage advanced driver’s and passenger’s front air bag Supplemental Restraint System (SRS) Driver’s and passenger’s front seat-mounted side-impact air bags and front and rear side air curtains 3-point safety belts for all passengers Front-seat safety belt pretensioners and load limiters                 Rear-seat upper and lower child-safety-seat anchors Internal trunk-lid release system Power windows with driver and frontpassenger’s illuminated switches and driver’sside one-touch-down feature Piano black power window switch panels Dual-action power door locks with illuminated switches and central-locking feature on driver and front-passenger’s doors Driver’s left footrest Bright center panel bezel, air vent bezels, inner front door handles, parking brake button, and transmission shift plate bezel Black inner rear door handles Passenger-assist grip Remote hood, trunk-lid, and fuel-door releases Full carpeting Carpeted floor mats Cloth headliner Black scuff plates with aluminum accents Full cargo area trim with carpeted trunk mat Trunk light

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2004 MAZDA RX-8 SPORT AUTOMATIC OPTIONS
Options  Navigation System with 7-inch instrument-panel-mounted video screen, center-consolemounted controls with pointing device operation, and DVD drive located in rear console storage compartment (a)

Option Packages  Sport Package—Includes Xenon headlights with automatic headlight leveling, fog lights, Dynamic Stability Control (DSC) with electronic traction control, Tochigi Fuji limited-slip differential, sport-tuned suspension, 12.7-inch ventilated front disc brakes, and 18-inch 5-spoke alloy wheels and 225/45R18 high-performance radial tires Touring Package—Includes the Sport Package and adds an auto-dimming mirror with HomeLink® wireless control system, power sliding-glass moonroof with sunshade and tilt-up ventilation feature, and Bose® Music System that incorporates the standard modular audio AM/FM/CD stereo into a 300-watt, nine-speaker Bose®-designed system that includes AudioPilot® noise compensation technology, an instrument-panel-mounted 3-inch centerfill speaker, left and right door-mounted 2-inch mid/high-range speakers and separately-powered 9-inch Nd® woofers, and two rear-shelf-mounted 2-inch mid/high-range speakers with two 6 x 9-inch woofers Grand Touring Package—Includes the Touring Package and adds leather-trimmed upholstery with matching synthetic-leather door trim (b), 8-way power driver’s seat with power adjustable lumbar support, heated front seats, heated outside mirrors

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(a) Do not operate the Navigation System while driving. Obey traffic regulations. Read the 2004 Mazda RX-8 Owner’s Manual for complete instructions. (b) Seating surfaces upholstered in leather except for vinyl on seat side panels, rear sides of seatbacks, and other minor areas. Options and option packages listed are factory-installed. Port- and dealer-installed accessories are addressed in the Accessories section of the Product & Comparison Guide, and in separate dealer communications and consumer brochures throughout the model year.

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2004 MAZDA RX-8 6-SPEED MANUAL STANDARD EQUIPMENT OVER SPORT AUTOMATIC
FUNCTIONAL      250-hp, 1.3-liter, 2-rotor, in-line, RENESIS rotary engine with three intake ports per rotor 6-speed manual overdrive transmission with short-throw shifter Tochigi Fuji limited-slip differential Sport-tuned suspension 12.7-inch ventilated front disc brakes

EXTERIOR   18-inch 5-spoke alloy wheels 225/45R18 high-performance radial tires

INTERIOR   Aluminum and leather-wrapped manual transmission shift knob Aluminum foot pedals and driver’s left footrest

2004 MAZDA RX-8 6-SPEED MANUAL OPTIONS
Options  Navigation System with 7-inch instrument-panel-mounted video screen, center-consolemounted controls with pointing device operation, and DVD drive located in rear console storage compartment (a)

Option Packages   Sport Package—Includes Xenon headlights with automatic headlight leveling, fog lights, and Dynamic Stability Control (DSC) with electronic traction control Touring Package—Includes the Sport Package and adds an auto-dimming mirror with HomeLink® wireless control system, power sliding-glass moonroof with sunshade and tilt-up ventilation feature, and Bose® Music System that incorporates the standard modular audio AM/FM/CD stereo into a 300-watt, nine-speaker Bose®-designed system that includes AudioPilot® noise compensation technology, an instrument-panel-mounted 3-inch centerfill speaker, left and right door-mounted 2-inch mid/high-range speakers and separately-powered 9-inch Nd® woofers, and two rear-shelf-mounted 2-inch mid/high-range speakers with two 6 x 9-inch woofers Grand Touring Package—Includes the Touring Package and adds leather-trimmed upholstery with matching synthetic-leather door trim (b), 8-way power driver’s seat with power adjustable lumbar support, heated front seats, heated outside mirrors

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(a) Do not operate the Navigation System while driving. Obey traffic regulations. Read the 2004 Mazda RX-8 Owner’s Manual for complete instructions. (b) Seating surfaces upholstered in leather except for vinyl on seat side panels, rear sides of seatbacks, and other minor areas. Options and option packages listed are factory-installed. Port- and dealer-installed accessories are addressed in the Accessories section of the Product & Comparison Guide, and in separate dealer communications and consumer brochures throughout the model year.

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2004 MAZDA RX-8 SPECIFICATIONS
Functional Engine Sport Automatic 1.3-Liter, 2-Rotor, In-Line, RENESIS Rotary Engine with Two Intake Ports per Rotor 79.8 (1308) 210 @ 7200 164 @ 5000 6-Speed Manual 1.3-Liter, 2-Rotor, In-Line, RENESIS Rotary Engine with Three Intake Ports per Rotor 79.8 (1308) 250 @ 8500 159 @ 5500

Displacement (cu in) (cc) Horsepower (SAE net @ rpm) Torque (SAE net lb-ft @ rpm) Fuel System Drive Configuration Transmission Standard

Optional Suspension Front Rear Steering Type Turning Diameter (ft) Brakes Type

Electronic Fuel Injection Rear-Wheel Drive Sport AT 4-Speed 6-Speed Manual Overdrive Electronically Controlled Dual-Mode Automatic Overdrive with Lockup Torque Converter — — Independent In-Wheel Double-Wishbone with Front Suspension-Tower Brace, Coil Springs, Gas-Pressurized Shock Absorbers, and Stabilizer Bar Independent Multilink with Coil Springs, Gas-Pressurized Shock Absorbers, and Stabilizer Bar Power-Assisted Rack-and-Pinion with Vehicle-Speed-Sensitive Direct Drive Electrical Assist 34.8 Hydraulic, Dual-Circuit, Hydraulic, Dual-Circuit, Ventilated Front Disc 11.9 in (Std.) or Ventilated Front Disc 12.7 in/ 12.7 in (Opt.)/ Ventilated Rear Disc 11.9 in Ventilated Rear Disc 11.9 in 4-Wheel, 4-Sensor, 4-Channel with Electronic Brakeforce Distribution (EBD) 225/55R16 High-Performance Radial (Std.) 225/45R18 High-Performance Radial (Opt.) 7.5JJ x 16/5-Spoke Alloy (Std.) 8.0JJ x 18/5-Spoke Alloy (Opt.) 225/45R18 High-Performance Radial

Anti-lock Brake System (ABS) Tires and Wheels Tire Size

Wheel Size/Type

8.0JJ x 18/5-Spoke Alloy

Capacities Fuel Tank (gal) 15.9 Coolant (qt) 8.7 Oil (qt) 6.3 7.1 Performance Bumper Impact Rating 2.5 mph (front/rear) EPA Mileage Estimates 18/25 18/24 (cty/hwy) Maximum Driving Range 398 382 (mi) Exterior (All dimensions are in inches unless otherwise noted) Wheelbase 106.4 Overall Length 174.3 Overall Width 69.7 Overall Height 52.8 Track: Front/Rear 58.9/59.3 Curb Weight (lb) 3053 3029 Coefficient of Drag (Cd) 0.31 Interior (All dimensions are in inches unless otherwise noted) Seating Capacity 4 Headroom—Front/Rear 38.2/36.8 (36.7/36.5 with moonroof) Shoulder Room—Front/Rear 54.9/54.9

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Legroom—Front/Rear Passenger Volume (cu ft) Trunk Volume (cu ft)

42.7/32.2 TBD 7.6

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2004 MAZDA RX-8 COLORS
Exterior Sunlight Silver Metallic (22V) Trim Level Sport Automatic/ 6-Speed Manual Interior Black Cloth (FF6) Black Leather (FF3) (a) Black/Red Leather (FF4)

(a)

Titanium Gray Metallic (29Y)

Sport Automatic/ 6-Speed Manual

Black Cloth (FF6) Black Leather (FF3) (a) Black/Red Leather (FF4) (a) Black/Chaparral Leather (FF5) Black Cloth (FF6) Black Leather (FF3) (a) Black/Red Leather (FF4) (a) Black/Chaparral Leather (FF5) Black Cloth (FF6) Black Leather (FF3)
(a)

(a)

Velocity Red Mica (27A)

Sport Automatic/ 6-Speed Manual

(a)

Winning Blue Metallic (27B)

Sport Automatic/ 6-Speed Manual Sport Automatic/ 6-Speed Manual

Nordic Green Mica (27C)

Black Cloth (FF6) Black Leather (FF3) (a) Black/Chaparral Leather (FF5) Black Cloth (FF6) Black Leather (FF3) (a) Black/Red Leather (FF4) (a) Black/Chaparral Leather (FF5) Black Cloth (FF6) Black Leather (FF3)
(a)

(a)

Brilliant Black Clearcoat (A3F)

Sport Automatic/ 6-Speed Manual

(a)

Lightning Yellow (A4J)

Sport Automatic/ 6-Speed Manual

(a) Seating surfaces upholstered in leather except for vinyl on seat side panels, rear sides of seatbacks, and other minor areas. Due to variations in the printing process, there may be subtle differences between the colors shown above and the actual vehicle colors. Colors and materials were current at the time of publication. Mazda may make color or materials changes at any time without notice.

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2004 MAZDA RX-8 PURCHASE MOTIVATION WALKAROUND GUIDE PERFORMANCE AND HANDLING
The following product features are to be used as a guide in presenting to buyers who express an interest in Performance and Handling. Use this information to help build an organized and focused product presentation on the features and benefits that appeal most to your customer. A walkaround presentation of these performance and handling features is especially persuasive when it follows a test drive of the Mazda RX-8. DRIVER’S SIDE High-rigidity body  Features rigid door frame construction, high-mount backbone frame, engine compartment and transmission tunnel crossmembers, and rear diagonal braces  Enhances handling characteristics for a more responsive ride Power Plant Frame  Locks the engine, chassis, and differential into a solid unit to reduce drivetrain vibration and improve throttle response One-piece carbon-fiber composite driveshaft (Std. 6-Speed Manual)  Features a lightweight, high-strength design that eliminates the need for conventional two-piece driveshafts to attach to the vehicle floor  Reduces drivetrain noise, vibration, and harshness 16-inch 5-spoke alloy wheels and high-performance tires (Std. Sport Automatic)  Provide a large contact patch with the road for better handling and stability 18-inch 5-spoke alloy wheels and high-performance tires (Std. 6-Speed Manual, Opt. Sport Automatic) (a)  Offer a larger contact patch for enhanced handling and stability Tire pressure monitoring system  Uses a radio frequency to monitor wheel-mounted tire pressure sensors, activating a warning light in the instrument panel if the tire pressure is too low  Alerts the driver to low tire pressure so that optimum tire pressure can be maintained for better performance and handling Power-assisted 4-wheel ventilated disc brakes  Deliver unparalleled stopping power with ventilated front and rear discs  Fully ventilated discs provide superior cooling to better resist brake fade Anti-lock Brake System (ABS) with Electronic Brakeforce Distribution (EBD)  ABS automatically modulates hydraulic pressure when braking, reducing the chance of wheel lockup for better steering control in hard braking situations  EBD electronically proportions braking force for dependable stopping power under various driving and load conditions Dynamic Stability Control (DSC) with electronic traction control (Opt.) (a)  Integrates the functions of ABS and electronic traction control, managing engine power output and optimal brake control on all four wheels  Aids vehicle stability when cornering on slippery road surfaces or during emergency avoidance maneuvers  Off button allows for full driver control during advanced driving techniques such as drift maneuvers on a racing circuit

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FRONT END Rear-wheel drive layout  Distributes weight more evenly between the front and rear of the vehicle for better sports-car handling

1.3-liter, 2-rotor, in-line, RENESIS rotary engine    All-new design produces a compact, lightweight, high-performance engine Side intake and exhaust ports eliminate port timing overlap for better combustion, increased power, and improved fuel efficiency 210-hp engine the in Sport Automatic model incorporates two intake ports per rotor with a matched variable intake control system for superior performance in the rpm ranges that drivers typically use 250-hp engine the in 6-Speed Manual model utilizes three intake ports per rotor, a variable fresh air duct, and a matched variable intake control system for exceptional performance at higher engine speeds

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Sport-tuned intake-air systems  Provide the RX-8 with a sporty engine sound under high-load driving conditions

Short-throw 6-speed manual transmission (Std. 6-Speed Manual)  Incorporates close gear ratios to take best advantage of the rotary engine’s power at all road speeds for better acceleration and performance

Sport AT 4-speed electronically controlled dual-mode automatic overdrive transmission with lockup torque converter (Std. Sport Automatic)    Supplements automatic operation with a manual shift mode, giving the driver the option of a more exhilarating driving experience Features steering-wheel-mounted paddle shifters for fingertip control in manual shift mode Produces crisp, smooth gear changes for increased passing and merging performance

In-wheel double-wishbone front suspension    Features an RX-8-unique design that mounts the upper and lower arms on a highly rigid subframe Keeps front wheels in optimum alignment with the road for superior cornering performance, handling stability, and ride comfort Utilizes short-stroke gas-pressurized monotube shock absorbers for a responsive ride

Front and rear stabilizer bars  Help maintain tire contact with the road to reduce body roll for better handling and control

Front suspension-tower brace  Reduces side-to-side flexing and stiffens the front end for better handling characteristics and greater ride comfort

Rack-and-pinion steering with vehicle-speed-sensitive direct drive electrical assist     Features an all-new design that incorporates a torque sensor on the pinion shaft and operates by an electric motor on the rack, offering more precise steering response and feedback Uses fewer components than the more commonly used hydraulically assisted systems found on most competitor’s vehicles Provides computer-controlled vehicle-speed-sensitive assist for enhanced maneuverability at parking speeds and improved stability at highway speeds Takes less than three steering wheel turns to go lock-to-lock for a sharp steering response

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TRUNK/REAR AREA 50/50 weight distribution  Shares equal weight on the front and rear wheels to improve vehicle balance for better handling and performance

Independent multilink rear suspension   Features an RX-8-unique design that uses five extended-length and optimally arranged links to ensure that the tires always maintain the best possible contact with the road Utilizes short-stroke gas-pressurized monotube shock absorbers for a responsive ride

Tochigi Fuji torque-sensing limited-slip differential (Std. 6-Speed Manual, Opt. Sport Automatic) (a)  Transfers torque smoothly to the driving wheel with the most traction, or when traction is stable, equally divides power between the driving wheels

Sport-tuned exhaust system  Provides the RX-8 with a sporty exhaust note under high-load driving conditions

MSRP WINDOW STICKER Sport Package (Opt.)   Includes Xenon headlights with automatic headlight leveling, fog lights, and Dynamic Stability Control (DSC) with electronic traction control for both models Adds a Tochigi Fuji limited-slip differential, sport-tuned suspension, 12.7-inch ventilated front disc brakes, and 18-inch 5-spoke alloy wheels and 225/45R18 high-performance radial tires to the Sport Automatic model Enhances the RX-8’s performance and handling characteristics for the driving enthusiast

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(a) Included in Sport Package.

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2004 MAZDA RX-8 PURCHASE MOTIVATION WALKAROUND GUIDE QUALITY, DURABILITY, AND RELIABILITY
The following product features are to be used as a guide in presenting to buyers who express an interest in Quality, Durability, and Reliability. Use this information to help build an organized and focused product presentation on the features and benefits that appeal most to your customer. DRIVER’S SIDE Freestyle doors  Feature a pillarless center-opening design that reduces rear door size for a compact exterior, while offering easy entry and exit into a comfortable interior with ample room for four adults

“Triple H” body construction   Incorporates H-shaped structures in the floor, cab sides, and roof to enhance body rigidity Contributes to better handling stability, quietness, and crash protection

Body-panel seams  Pursue a new level of perfection with tighter and narrower gaps between panels

FRONT END Engine cover  Conforms to the height and shape of the parts it conceals, complementing the high-performance image of the new RENESIS rotary engine

Multireflector halogen headlights   Produce a brighter and wider light pattern Provide a quality fit and finish and improved aerodynamics with flush design
(a)

Xenon headlights (Opt.)     

Replace the filament of a light bulb with a capsule of Xenon gas that produces an arc of light when voltage is applied Provide one of the brightest and most uniform light patterns on the road More closely approximate the color temperature of natural daylight, appearing as a distinctive bright white light with a slight purple tint Use less power and last three to five times longer than conventional halogen headlights Feature automatic headlight leveling to avoid undue glare to oncoming traffic

Sport-tuned intake-air systems  Provide the RX-8 with a sporty engine sound under high-load driving conditions

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INTERIOR OptiSpace™ design  Uses Mazda’s award-winning optimum-use-of-space design philosophy to maximize interior room and provide a feeling of spaciousness within the cabin

Instrument panel layout   Features three instrument clusters optimally positioned in the driver’s field of view to keep attention focused on the road ahead Incorporates blue indirect illumination for gauges and red nighttime illumination for instrument panel switches and gauges that significantly enhance visibility

Front and rear bucket seat design   Results from hundreds of hours of ergonomic tests Produces four comfortable adult-sized seats perfectly adapted to high-performance driving
(b) (c)

Leather-trimmed upholstery (Opt.) 

Offers the rich feel of leather for both RX-8 trim levels

TRUNK/REAR AREA Integrated-glass antenna  Ensures optimal reception regardless of surrounding terrain

Trunk design    Accommodates two golf bags or two medium-sized suitcases for a weekend trip for four Uses a double-link hinge that opens past 90 degrees and folds neatly under the edge of the trunk lid, preventing luggage or other large items from being damaged by the hinge Includes an emergency flat tire repair kit that eliminates the need for a spare tire

Sport-tuned exhaust system  Provides the RX-8 with a sporty exhaust note under high-load driving conditions

MSRP WINDOW STICKER 48-month/50,000-mile basic warranty  Reflects manufacturer’s confidence in reliability and lowers maintenance costs

60-month/unlimited-mile anti-perforation warranty  Reflects manufacturer’s confidence in corrosion resistance and lowers maintenance costs

Roadside Assistance  Provides help in emergency situations during the basic warranty period for added peace of mind

Service Transportation Solution  Reduces inconvenience by providing a loaner car at no cost when the owner’s vehicle is receiving warranty service

(a) Included in Sport Package. (b) Included in Grand Touring Package. (c) Seating surfaces upholstered in leather except for vinyl on seat side panels, rear sides of seatbacks, and other minor areas.

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2004 MAZDA RX-8 PURCHASE MOTIVATION WALKAROUND GUIDE SAFETY
The following product features are to be used as a guide in presenting to buyers who express an interest in Safety. Use this information to help build an organized and focused product presentation on the features and benefits that appeal most to your customer. DRIVER’S SIDE Freestyle doors  Feature a pillarless center-opening design that provide the same safety performance as a conventional 4-door sedan

Remote keyless entry system with illuminated entry  Includes a panic button and interior light fade-out feature for added convenience, security, and peace of mind

Dual power body-color door mirrors   Allow driver to easily position outside mirrors for maximum rearward visibility Incorporate rain deflectors for increased visibility in wet weather

“Triple H” body construction   Incorporates H-shaped structures in the floor, cab sides, and roof to enhance body rigidity Contributes to better stability, quietness, and crash protection

Crushable pedal design   Provides additional protection in the event of a collision severe enough to force the lower body structure into the footwell Deploys away from the driver's foot to prevent over three inches of pedal intrusion that could cause a foot, ankle, or lower leg injury

Antitheft alarm system with engine immobilizer   Incorporates a door-, hood-, and trunk-activated antitheft alarm for additional security Helps protect the vehicle from theft by immobilizing the engine if someone attempts to start it without the proper key

Power-assisted 4-wheel ventilated disc brakes   Deliver unparalleled stopping power with ventilated front and rear discs Fully ventilated discs provide superior cooling to better resist brake fade

Anti-lock Brake System (ABS) with Electronic Brakeforce Distribution (EBD)   ABS automatically modulates hydraulic pressure when braking, reducing the chance of wheel lockup for better steering control in hard braking situations EBD electronically proportions braking force for dependable stopping power under various driving and load conditions

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DRIVER’S SIDE (continued) Tire pressure monitoring system   Uses a radio frequency to monitor wheel-mounted tire pressure sensors, activating a warning light in the instrument panel if the tire pressure is too low Alerts the driver to low tire pressure so that optimum tire pressure can be maintained for added safety
(a)

Dynamic Stability Control (DSC) with electronic traction control (Opt.)   

Integrates the functions of ABS and electronic traction control, managing engine power output and optimal brake control on all four wheels Aids vehicle stability when cornering on slippery road surfaces or during emergency avoidance maneuvers Off button allows for full driver control during advanced driving techniques such as drift maneuvers on a racing circuit

FRONT END Multireflector halogen headlights  Provide a brighter and wider light pattern
(a)

Xenon headlights (Opt.)     

Replace the filament of a light bulb with a capsule of Xenon gas that produces an arc of light when voltage is applied Provide one of the brightest and most uniform light patterns on the road More closely approximate the color temperature of natural daylight, appearing as a distinctive bright white light with a slight purple tint Use less power and last three to five times longer than conventional halogen headlights Feature automatic headlight leveling to avoid undue glare to oncoming traffic
(a)

Fog lights (Opt.) 

Enhance nighttime and inclement-weather visibility

Front and rear “crumple zones”  Absorb crash energy by progressively collapsing during a collision for greater occupant protection

Aluminum hood  Features cone-type construction to absorb and cushion impacts and reduce injury to pedestrians in the event of a car-pedestrian accident

INTERIOR Side-impact door beams  Provide added occupant protection in the event of a side impact

Rear-door vertical steel tube reinforcements  Lock into place with the door lock mechanism to act as built-in pillars that exhibit greater strength than conventional center pillars

Impact-absorbing interior materials  Help reduce the risk of injury in the event of a collision

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INTERIOR (continued) 3-point safety belts for all passengers    Provide lap and shoulder safety restraints for all passengers Emergency locking retractors (ELR) on all 3-point safety belts, including the driver’s, lock seat belts only during a sudden motion, stop or impact to keep occupants securely in place Automatic locking retractors (ALR) on all 3-point safety belts, except the driver’s, lock the seat belt in a retracted position to securely hold a child safety seat

Pretensioners and load limiters on front safety belts   Pretensioners cinch safety belts tighter when an impact is detected to minimize forward body movement in a collision Load limiters help reduce the chance of injury to the occupant’s chest area in the event of a collision

Front and rear bucket seat integrated head restraints  Provide additional head and neck protection in the event of a collision

Whiplash-reducing front-seat construction  Provides more effective restraint against the rearward motion of the occupant's head in the event of a collision

Dual-stage advanced driver’s and passenger’s front air bag Supplemental Restraint System (SRS)  Uses an advanced crash zone sensor to determine the type and severity of a frontal or nearfrontal impact and deploys the front air bags in one of two stages as necessary for optimal occupant protection
(b)

Front seat-mounted side-impact air bags  

Use a sensor in each side pillar to determine the deployment of side-impact air bag protection, including the front and rear side air curtains Provide supplemental chest protection to front-seat occupants in the event of certain side impacts

Front and rear side air curtains   Use a sensor in each side pillar to determine the deployment of side-impact air bag protection, including the front seat-mounted side-impact air bags Deploy from the outboard edge of the headliner to cover the side windows from the A-pillar to the C-pillar and provide supplemental head protection to front-seat and rear-seat occupants in the event of certain side impacts

Rear-seat upper and lower child-safety-seat anchors  Better stabilize a child-safety seat and reduce the potential for head injury

Rear door design  Features a combined outer/inner handle that prevents opening of a rear door unless its corresponding front door is also open

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TRUNK/REAR AREA Rear window defogger  Helps provide clear rearward visibility

Internal trunk-lid release system  Uses a glow-in-the-inner dark trunk release slide lever to reduce the chance of an individual becoming trapped inside the trunk

MSRP WINDOW STICKER Roadside Assistance  Provides help in emergency situations during the basic warranty period for added peace of mind

(a) Included in Sport Package. (b) Front seats only. Never use seat covers on front seats. In a severe side collision, the seat covers could interfere with the side air bag inflation and serious injuries could result.

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2004 MAZDA RX-8 PURCHASE MOTIVATION WALKAROUND GUIDE COMFORT AND CONVENIENCE
The following product features are to be used as a guide in presenting to buyers who express an interest in Comfort and Convenience. Use this information to help build an organized and focused product presentation on the features and benefits that appeal most to your customer. DRIVER’S SIDE Freestyle doors  Feature a pillarless center-opening design that reduces rear door size for a compact exterior, while offering easy entry and exit into a comfortable interior with ample room for four adults

Remote keyless entry system with illuminated entry  Includes a panic button and interior light fade-out feature for added convenience, security, and peace of mind

Dual-action power door locks   Allow the choice of unlocking only the driver’s door or all doors for additional convenience and security Feature illuminated switches and central-locking feature on driver and front-passenger’s doors

Dual power body-color door mirrors   Allow driver to easily position outside mirrors for maximum rearward visibility Incorporate rain deflectors for increased visibility in wet weather

FRONT END Sport AT 4-speed electronically controlled dual-mode automatic overdrive transmission with lockup torque converter (Std. Sport Automatic)    Supplements automatic operation with a manual shift mode, giving the driver the option of a more exhilarating driving experience Features steering-wheel-mounted paddle shifters for fingertip control in manual shift mode Produces crisp, smooth gear changes for increased passing and merging performance

Rack-and-pinion steering with vehicle-speed-sensitive direct drive electrical assist     Features an all-new design that incorporates a torque sensor on the pinion shaft and operates by an electric motor on the rack, offering more precise steering response and feedback Uses fewer components than the more commonly used hydraulically assisted systems found on most competitor’s vehicles Provides computer-controlled vehicle-speed-sensitive assist for enhanced maneuverability at parking speeds and improved stability at highway speeds Takes less than three steering wheel turns to go lock-to-lock for a sharp steering response

Variable-interval intermittent windshield wipers  Allow driver to select a wiper speed suitable for all weather conditions

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INTERIOR OptiSpace™ design  Uses Mazda’s award-winning optimum-use-of-space design philosophy to maximize interior room and provide a feeling of spaciousness within the cabin

Front and rear bucket seat design   Results from hundreds of hours of ergonomic tests Produces four comfortable adult-sized seats perfectly adapted to high-performance driving

Instrument panel layout   Features three instrument clusters optimally positioned in the driver’s field of view to keep attention focused on the road ahead Incorporates blue indirect illumination for gauges and red nighttime illumination for instrument panel switches and gauges that significantly enhance visibility

Tilt steering column  Allows driver to position steering wheel for maximum comfort

Cruise control with steering-wheel-mounted controls  Allows the driver to set the vehicle speed, reducing foot and leg fatigue on long trips

Power windows  Include driver and front-passenger’s illuminated switches and driver’s-side one-touch-down feature for added convenience

Remote hood, fuel-door, and trunk-lid releases   Allow effortless release of the trunk, hood, and fuel-door for added convenience Include a one-touch trunk-lid release button integrated into the lower left-hand side of the instrument panel
(a)

8-way power driver’s seat (Opt.)  

Provides fully adjustable seating for increased comfort, especially on long trips Features power adjustable lumbar support for further comfort

Rear-seat trunk pass-through  Provides added cargo-carrying convenience and versatility

Convenient storage  Includes lockable glove compartment, instrument panel coin box with lid, overhead console with sunglasses holder, center console with covered storage compartment and dual front cup holders, front door-trim storage pockets, passenger’s-side seatback storage pocket, and rear console with covered storage compartment and dual rear cup holders

Subtle illumination  Includes front overhead dual map lights with interior light fade-out, front door-mounted courtesy lights with interior light fade-out, illuminated vanity mirrors, illuminated driver and frontpassenger’s power window and door lock switches, illuminated ignition keyhole, illuminated ashtray, illuminated glove compartment, and trunk light

Bright accents  Feature instrument gauge bezels, center panel bezel, air vent bezels, inner front door handles, parking brake button, and transmission shift plate bezel

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INTERIOR (continued) Modular audio AM/FM/CD stereo   Provides exceptional sound quality in a six-speaker system that includes two mirror-garnishmounted tweeters, two front-door-mounted speakers, and two rear-shelf-mounted speakers Offers owners the ability to add components to their audio system at any time

Steering-wheel-mounted audio controls  Provide fingertip adjustment of audio source, volume, and radio tuning without removing hands from the steering wheel
(b)

Bose® Music System (Opt.) 

Incorporates the standard modular audio AM/FM/CD stereo into a 300-watt, nine-speaker Bose®designed system that includes AudioPilot® noise compensation technology, an instrument-panelmounted 3-inch centerfill speaker, left and right door-mounted 2-inch mid/high-range speakers and separately-powered 9-inch Nd® woofers, and two rear-shelf-mounted 2-inch mid/high-range speakers with two 6 x 9-inch woofers Delivers heightened sound quality while offering owners the ability to add components to their audio system at any time



CFC-free air conditioning  Keeps the interior cool and comfortable on warm days

Center instrument panel design   Displays audio system, air conditioning, and outside temperature information in a single easy-toread location Positions controls downward on the center instrument panel to be closer to the driver’s hands for ease of operation
(a) (c)

Leather-trimmed upholstery (Opt.)  

Offers the rich feel of leather for both RX-8 trim levels Includes heated front seats for increased comfort cold weather driving conditions

TRUNK/REAR AREA Integrated-glass antenna  Ensures optimal reception regardless of surrounding terrain

Trunk design    Accommodates two golf bags or two medium-sized suitcases for a weekend trip for four Uses a double-link hinge that opens past 90 degrees and folds neatly under the edge of the trunk lid, preventing luggage or other large items from being damaged by the hinge Includes an emergency flat tire repair kit that eliminates the need for a spare tire

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MSRP WINDOW STICKER Roadside Assistance  Provides help in emergency situations during the basic warranty period for added peace of mind

Service Transportation Solution  Reduces inconvenience by providing a loaner car at no cost when the owner’s vehicle is receiving warranty service

Complimentary full tank of gas  Allows owners to experience the fun of driving a Mazda right away
(d)

Navigation System (Opt.)   

Includes 7-inch instrument-panel-mounted video screen, center-console-mounted controls with pointing device operation, and DVD drive located in rear console storage compartment Features routing capabilities, moving map with voice guidance, and local points-of-interest database for exceptional functionality and convenience Uses single DVD that offers owners the ability to update their navigation database

Touring Package (Opt.)   Includes the Sport Package and adds an auto-dimming mirror with HomeLink® wireless control system, and power sliding-glass moonroof with sunshade and tilt-up ventilation feature Features a Bose® Music System that incorporates the standard modular audio AM/FM/CD stereo into a 300-watt, nine-speaker Bose®-designed system that includes AudioPilot® noise compensation technology, an instrument-panel-mounted 3-inch centerfill speaker, left and right door-mounted 2-inch mid/high-range speakers and separately-powered 9-inch Nd® woofers, and two rear-shelf-mounted 2-inch mid/high-range speakers with two 6 x 9-inch woofers Offers popular sports-car options at an affordable price



Grand Touring Package (Opt.)  Includes the Touring Package and adds leather-trimmed upholstery with matching syntheticleather door trim (c), 8-way power driver’s seat with power adjustable lumbar support, heated front seats, heated outside mirrors Offers luxury sports-car options at an affordable price



(a) Included in Grand Touring Package. (b) Included in Touring Package. (c) Seating surfaces upholstered in leather except for vinyl on seat side panels, rear sides of seatbacks, and other minor areas. (d) Do not operate the Navigation System while driving. Obey traffic regulations. Read the 2004 Mazda RX-8 Owner’s Manual for complete instructions.

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2004 MAZDA RX-8 PURCHASE MOTIVATION WALKAROUND GUIDE VALUE FOR THE MONEY
The following product features are to be used as a guide in presenting to buyers who express an interest in Value for the Money. Use this information to help build an organized and focused product presentation on the features and benefits that appeal most to your customer. DRIVER’S SIDE Freestyle doors   Feature a pillarless center-opening design that reduces rear door size for a compact exterior, while offering easy entry and exit into a comfortable interior with ample room for four adults Enable owners to use the RX-8 as their sole form of transportation

Remote keyless entry system with illuminated entry  Includes a panic button and interior light fade-out feature for added convenience, security, and peace of mind

Dual-action power door locks   Allow the choice of unlocking only the driver’s door or all doors for additional convenience and security Feature illuminated switches and central-locking feature on driver and front-passenger’s doors

Dual power body-color door mirrors   Allow driver to easily position outside mirrors for maximum rearward visibility Incorporate rain deflectors for increased visibility in wet weather

Antitheft alarm system with engine immobilizer   Incorporates a door-, hood-, and trunk-activated antitheft alarm for additional security Helps protect the vehicle from theft by immobilizing the engine if someone attempts to start it without the proper key

Power-assisted 4-wheel ventilated disc brakes   Deliver unparalleled stopping power with ventilated front and rear discs Fully ventilated discs provide superior cooling to better resist brake fade

Anti-lock Brake System (ABS) with Electronic Brakeforce Distribution (EBD)   ABS automatically modulates hydraulic pressure when braking, reducing the chance of wheel lockup for better steering control in hard braking situations EBD electronically proportions braking force for dependable stopping power under various driving and load conditions

Tire pressure monitoring system   Uses a radio frequency to monitor wheel-mounted tire pressure sensors, activating a warning light in the instrument panel if the tire pressure is too low Alerts the driver to low tire pressure so that optimum tire pressure can be maintained for increased fuel efficiency and reduced tire wear

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FRONT END Variable-intermittent windshield wipers  Allow driver to select a wiper speed suitable for all weather conditions High-quality wheels and tires  Include 16-inch 5-spoke alloy wheels and 225/55R16 high-performance radial tires (Std. Sport Automatic)  Offer 18-inch 5-spoke alloy wheels and 225/45R18 high-performance radial tires (Std. 6-Speed Manual, Opt. Sport Automatic) INTERIOR Power windows  Include driver and front-passenger’s illuminated switches and driver’s-side one-touch-down feature for added convenience Cruise control with steering-wheel-mounted controls  Allows the driver to set the vehicle speed, reducing foot and leg fatigue on long trips Rear-seat trunk pass-through  Provides added cargo-carrying convenience and versatility Convenient storage  Includes lockable glove compartment, instrument panel coin box with lid, overhead console with sunglasses holder, center console with covered storage compartment and dual front cup holders, front door-trim storage pockets, passenger’s-side seatback storage pocket, and rear console with covered storage compartment and dual rear cup holders Subtle illumination  Includes front overhead dual map lights with interior light fade-out, front door-mounted courtesy lights with interior light fade-out, illuminated vanity mirrors, illuminated driver and frontpassenger’s power window and door lock switches, illuminated ignition keyhole, illuminated ashtray, illuminated glove compartment, and trunk light Bright accents  Feature instrument gauge bezels, center panel bezel, air vent bezels, inner front door handles, parking brake button, and transmission shift plate bezel Modular audio AM/FM/CD stereo  Provides exceptional sound quality in a six-speaker system that includes two mirror-garnishmounted tweeters, two front-door-mounted speakers, and two rear-shelf-mounted speakers  Offers owners the ability to add components to their audio system at any time Steering-wheel-mounted audio controls  Provide fingertip adjustment of audio source, volume, and radio tuning without removing hands from the steering wheel CFC-free air conditioning  Keeps the interior cool and comfortable on warm days Center instrument panel design  Displays audio system, air conditioning, and outside temperature information in a single easy-toread location  Positions controls downward on the center instrument panel to be closer to the driver’s hands for ease of operation

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TRUNK/REAR AREA Integrated-glass antenna  Ensures optimal reception regardless of surrounding terrain

Trunk design    Accommodates two golf bags or two medium-sized suitcases for a weekend trip for four Uses a double-link hinge that opens past 90 degrees and folds neatly under the edge of the trunk lid, preventing luggage or other large items from being damaged by the hinge Includes an emergency flat tire repair kit that eliminates the need for a spare tire

MSRP WINDOW STICKER 48-month/50,000-mile basic warranty  Reflects manufacturer’s confidence in reliability and lowers maintenance costs

Roadside Assistance  Provides help in emergency situations during the basic warranty period for added peace of mind

Service Transportation Solution  Reduces inconvenience by providing a loaner car at no cost when the owner’s vehicle is receiving warranty service

Complimentary full tank of gas  Allows owners to experience the fun of driving a Mazda right away

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2004 MAZDA RX-8 DELIVERY TIPS
A thorough delivery signifies the beginning of your customer’s ownership experience and lays the foundation for referral and repeat business. The New Vehicle Sales Delivery Checklist can help you make a thorough delivery and have a significant impact on customer satisfaction. For example, as much as a 20-point increase can be seen in the average nationwide month-to-month CARE Scores of Sales Consultants who complete the Delivery Checklist with their customers compared to those who do not. When delivering a Mazda RX-8 to a new owner, use the Delivery Checklist and remember to address the following items. Remote Keyless Entry System with Illuminated Entry Demonstrate the operation of the remote keyless entry system transmitter:  To lock all the doors, press the LOCK button on the transmitter. To confirm that all the doors have been locked, press the LOCK button again within five seconds. If they are locked, the horn will sound and the hazard warning lights will flash once. To unlock the driver’s door, press the UNLOCK button and the hazard warning lights will flash twice. To unlock all the doors, press the UNLOCK button again within five seconds and the hazard warning lights will flash twice. To open the trunk, press the button with the image of the trunk on it. To signal for attention in an emergency, press the panic (!) button once. The horn will sound intermittently and the hazard warning lights will flash. To turn off this alarm, press any button on the transmitter. When the UNLOCK button is pressed, the interior light will illuminate for 30 seconds, then it will go out.



 



For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

Antitheft Alarm System with Engine Immobilizer Explain the operation of the engine immobilizer:    If the engine is started without the properly encoded transponder-equipped key, the immobilizer system will cause the engine to stall to help prevent vehicle theft. If the system is working properly, the security indicator light will come on when the ignition switch is turned to the START position. The light will go out when the engine starts. If the engine does not start with the correct ignition key, and the security indicator light keeps illuminating or flashing, the system may have a malfunction. If this occurs, contact a Mazda Dealer.

Demonstrate the operation of the antitheft alarm system:  To arm the antitheft alarm, press the LOCK button on the remote keyless entry system transmitter. A security indicator light will illuminate on the instrument panel and then begin to flash intermittently to indicate that the system is armed. To disarm the antitheft alarm, press the UNLOCK button on the transmitter. The trunk lid can be opened with the key or the transmitter even when the antitheft alarm is armed. The alarm will not come on and the system will remain armed. To stop a triggered alarm, press the UNLOCK button on the transmitter.

  

For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual. Note that the antitheft alarm system may be referred to as a theft-deterrent system in the Owner’s Manual.

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Driver’s and Front Passenger’s Seat Operation Show your customer the operation of the driver’s and front passenger’s seats:  To move a seat forward or backward, raise the lever under the front of the seat, slide the seat to the desired position and release the lever. Make sure that the lever returns to its original position and the seat is locked in place by attempting to push it forward and backward. To change the seatback angle, lean forward slightly while raising the lever on the outboard side of the seat. Then lean back to the desired position and release the lever. Make sure that the lever returns to its original position and the seat is locked in place by attempting to push it forward and backward. To raise the driver’s seat, pull up on the lever on the outboard side of the seat. Release the lever at the desired position. To lower the driver’s seat, push down on the lever on the outboard side of the seat. Release the lever at the desired position.





For additional details and warnings—including operation of the available 8-way power driver’s seat—refer to the 2004 Mazda RX-8 Owner’s Manual.

Freestyle Doors The pillarless center-opening freestyle doors of the RX-8 are front- and rear-hinged for ease of entry and exit. The rear door cannot be opened while the front door is closed. The RX-8 is not equipped with child-safety locks due to the design of the front and rear doors. Make sure the front seatbelt is unfastened before the rear door is opened. The rear door cannot be opened with the front seatbelt fastened because the front seatbelt may lock. Show your customer the operation of the freestyle doors:     Open the front door first. Pull the rear door handle and open the rear door. Close the rear door first, and then close the front door. Make sure the freestyle doors are securely closed.

For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

Rotary Engine The rotary engine in the RX-8 requires premium unleaded fuel with an octane rating of 91 or above. It is normal for rotary engines to consume a small amount of engine oil to lubricate internal engine components. Drivers should use the oil dipstick to inspect the oil level when refueling. During short periods of cold engine driving (such as backing the RX-8 out of a garage to wash it in a driveway) drivers should use the following procedure to help keep the spark plugs from fouling or the rotary engine from running rough:      Turn the ignition switch to the START position and hold (up to 10 seconds at a time) until the engine starts. After starting the engine, let it idle for about 10 seconds, then move the vehicle. After moving the vehicle, let the engine idle for about 5 minutes. Rev the engine to 3000 rpm, and then let it return to idle. Turn the ignition switch to the OFF position.

For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

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Sport AT Dual-Mode Automatic Transmission (Std. RX-8 Sport Automatic) The Sport AT 4-speed dual-mode automatic overdrive transmission supplements automatic operation with a manual shift mode to give drivers the option of a more exhilarating driving experience at any time. Drivers select the manual shift mode by moving the shift lever from the D-range position to a gated slot marked ―–‖ and ―+‖. To shift up to a higher gear with the shift lever, drivers tap the shift lever back (+) once. To shift up with the steering-wheel-mounted paddle shifters, drivers tap either of the UP switches once with their fingers. To shift down to a lower gear with the shift lever, drivers tap the shift lever forward (–) once. To shift down with the steering-wheel-mounted paddle shifters, drivers tap either of the DOWN switches once with their thumbs. Within the instrument panel and next to the oil pressure gauge, there is a Shift Position Indicator (P-R-N-D-M) and a Gear Position Indicator (1-2-3-4). In manual shift mode, the numeral for the selected gear illuminates. These indicators provide drivers with a visual confirmation of the shift and gear position selections.
For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

Anti-lock Brake System (ABS) The ABS control unit continuously monitors the speed of each wheel. If a wheel is about to lock up, the ABS responds by automatically releasing and reapplying that wheel’s brake up to 20 times a second. The driver will feel a slight vibration in the brake pedal and may hear a chattering noise from the brake system. This is normal when the ABS operates. Do not pump the brakes, but continue to press down on the brake pedal.
For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

Dynamic Stability Control (DSC) with Electronic Traction Control (Opt.)

(a)

Available Dynamic Stability Control (DSC) works in conjunction with the Anti-lock Brake System (ABS) and Traction Control System (TCS) to control side slip when driving on slippery surfaces, or during sudden or evasive maneuvering. Electronic traction control senses a loss of grip through the same wheel speed sensors used with ABS. It then regains traction by automatically reducing engine power to the driving wheels by adjusting fuel delivery and spark timing. Dynamic Stability Control (DSC) remains on unless deactivated via the DSC OFF button located on the instrument panel. The DSC OFF button allows for rocking the car back and forth when slip is needed, such as when the car is stuck in snow. It also allows for full driver control during advanced driving techniques such as drift maneuvers on a racing circuit. When DSC is deactivated, the DSC OFF indicator light will illuminate on the instrument panel.
For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

Tire Pressure Monitoring System (TPMS) The tire pressure monitoring system monitors the pressure for each tire. If tire pressure is too low or too high in one or more tires, the system will inform the driver via a warning light in the instrument panel and a warning buzzer. The tire pressure sensors installed on each wheel send tire pressure data by radio signal to the receiver unit in the vehicle. The system does not alleviate the driver’s need to check the pressure and condition of all four tires before driving.
For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

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Instant Mobility System (IMS) Emergency Flat Tire Repair Kit The IMS emergency flat tire repair kit included with the RX-8 enables a temporary repair of a slightly damaged flat tire resulting from running over nails or similar sharp objects on the road surface. In the event of a flat tire, drivers should follow the instructions in the kit to repair the tire temporarily. After temporarily repairing a tire with the kit, the vehicle should be taken to a Mazda Dealer to have the tire replaced. While the RX-8 is not equipped with a spare tire as standard equipment, a temporary spare tire is available as a dealer-installed accessory.
For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

Rear-Seat Child-Safety-Seat Anchors Show your customer the locations of the child-safety-seat anchors. Explain that each RX-8 is equipped with federally mandated LATCH (Lower Anchors and Tethers for CHildren) anchors for attachment of specially designed LATCH child-restraint systems. Both anchors must be used, otherwise the seat will bounce around and put the child in danger. Some LATCH child-restraint systems must also be used in conjunction with a tether to be effective. If they have a tether, it must be used to ensure a child’s safety. If asked, explain that the proper attachment procedures are provided in their 2004 Mazda RX-8 Owner’s Manual, as well as in the instructions provided by the manufacturer of the particular LATCH child-restraint system.
For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

Power Sliding-Glass Moonroof (Opt.)

(b)

Show your customer the operation of the power sliding-glass moonroof:     Turn the ignition switch to the ON position. Press the rear of the SLIDE switch, located on the overhead console, until reaching the desired open position. Press the front of the SLIDE switch until the moonroof is fully closed. Press the rear of the TILT switch to tilt the moonroof up. Press the front of the TILT switch until the moonroof is fully closed. Explain the operation of the sunshade. With the moonroof closed, the sunshade can be moved to the desired position manually. When the moonroof slides open, the sunshade automatically opens.

For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

Trunk-Lid Release Button and Valet Trunk Lockout System On the RX-8, a one-touch trunk-lid release button is integrated into the lower left-hand side of the instrument panel. A valet trunk lockout system provides for situations where customers must leave their vehicle with another person, such as a parking attendant, and want to prevent the trunk from being opened with the remote trunk-lid release. Show your customer the location of the trunk-lid release button and operation of the valet trunk lockout system:    Move the trunk-lid release lockout switch in the glove compartment to the OFF position. The remote trunk-lid release button cannot be operated. Give the valet only the secondary key, which does not open the trunk. Move the trunk-lid release lockout switch to the ON position. The remote trunk-lid release button can again be operated.

For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

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Navigation System (Opt.) The available Navigation System for the RX-8 includes a 7-inch instrument-panel-mounted video screen, center-console-mounted controls with pointing device operation, and DVD drive located in the rear console storage compartment. The system features routing capabilities, moving map with voice guidance, and a local points-of-interest database. It uses a single DVD that offers owners the ability to update their navigation database. Navigation System features and functions will require additional explanation and demonstration during a thorough delivery. Every Mazda RX-8 equipped with a Mazda Navigation System comes with a Mazda Navigation System Quick Start Guide. In addition, the 2004 Mazda RX-8 Owner’s Manual includes a Navigation System section. Use these materials to show your customer how to operate the system, while following these additional tips:   Select the correct map area for your driving location. There are five map areas for North America: Western, Southern, North Central, North Eastern, and Canada. Make sure that the DVD is inserted correctly into the DVD drive. The drive will only support map discs from Navigation Technologies, whose data is used by all vehicle navigation systems in North America. The DVD drive will not read other types of DVDs or CDs. Program your customer’s home address and your dealership’s address into the system either before or during delivery. Choose locations close to your dealership to test the system with your customers. Ensure that you can see the sky in order to establish the vehicle’s position. The signal from Global Positioning System (GPS) satellites may be temporarily lost inside parking structures, in tunnels, among high-rise buildings, under elevated roads, and in wooded areas.

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WARNING: Do not operate the Navigation System while driving. Obey traffic regulations. Read the 2004 Mazda RX-8 Owner’s Manual for complete instructions. For additional details and warnings, refer to the Mazda Navigation System Quick Start Guide or the Mazda Navigation System section of the 2004 Mazda RX-8 Owner’s Manual.

HomeLink® Wireless Control System (Opt.)

(b)

The available auto-dimming mirror for the RX-8 comes with the HomeLink wireless control system. This integrated transceiver can be programmed to activate radio frequency (RF) devices such as garage doors, estate/community gates, entry door locks, home/office lighting, security systems, or other RF devices. The HomeLink system replaces up to three hand-held transmitters with a single built-in unit in the auto-dimming mirror. Pressing the preprogrammed HomeLink button on the autodimming mirror activates the selected device.
For additional details and warnings, refer to the 2004 Mazda RX-8 Owner’s Manual.

Mazda Driver’s Assurance Plan The Mazda Driver’s Assurance Plan helps deliver a worry-free ownership experience with Mazda’s New Vehicle Limited Warranty, Roadside Assistance Program, and Service Transportation Solution. Remember to use the Driver’s Assurance Plan brochure and Warranty Information Booklet to explain the specific features and benefits of the plan to your customers.
(a) Included in Sport Package. (b) Included in Touring and Grand Touring Packages.

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FAST FACTS

(a)

Compared to its top cross-shopped competitors, the RX-8 offers a number of key advantages. Use the following lists when you first learn that a customer is considering one of these competitors. RX-8 OVER AUDI TT COUPE             Sports-car platform RENESIS rotary-engine performance Available limited-slip differential Variable-assist electric rack-and-pinion steering In-wheel double-wishbone front suspension Available sport-tuned suspension Tire pressure monitoring system Freestyle doors More rear-seat headroom, shoulder room, and legroom Steering-wheel-mounted cruise, audio, and automatic transmission controls Dual-stage advanced front air bags Front and rear side air curtains

RX-8 OVER BMW 330Ci COUPE        Sports-car platform RENESIS rotary-engine performance Available limited-slip differential Variable-assist electric rack-and-pinion steering In-wheel double-wishbone front suspension Freestyle doors Available Bose® Music System

RX-8 OVER HONDA S2000               RENESIS rotary-engine performance Available automatic overdrive transmission Available navigation system Freestyle doors Available 18-inch wheels and tires 4-passenger seating More front-seat headroom and shoulder room More trunk room Front seat-mounted side-impact air bags Front and rear side air curtains Available Bose® Music System Longer warranty coverage No-cost emergency roadside assistance Free loaner car during warranty service

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RX-8 OVER INFINITI G35 SPORT COUPE      Sports-car platform Variable-assist electric rack-and-pinion steering Tire pressure monitoring system Freestyle doors More rear-seat headroom, shoulder room, and legroom

RX-8 OVER NISSAN 350Z            Variable-assist electric rack-and-pinion steering Freestyle doors Available power sliding-glass moonroof 4-passenger seating More trunk room Steering-wheel-mounted audio and automatic transmission controls Front seat-mounted side-impact air bags Front and rear side air curtains Longer warranty coverage No-cost emergency roadside assistance Free loaner car during warranty service

(a) Unless otherwise noted, the source for all competitive comparison information is from the Automotive Information Center (AIC), the leading provider of objective automotive content. To research additional features or competitors, use the competitive comparison feature for the RX-8 on the MazdaUSA Web site—powered by AIC.

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RX-8 OVER AUDI TT COUPE
Compared to the TT Coupe, the RX-8 offers a number of key competitive advantages that can be included in a product presentation for customers who are cross-shopping the Audi TT. FUNCTIONAL  The RX-8 is built on a rear-wheel-drive sports-car platform that provides the foundation for superior performance, ride, and handling. The platform for both the front-wheel drive TT Coupe FrontTrak and all-wheel drive Quattro is based on that of the Volkswagen Golf. While the RX-8 is available with 210-hp or 250-hp 1.3-liter 2-rotor in-line RENESIS rotary engines that deliver impressive horsepower, the TT Coupe only offers conventional 180-hp or 225-hp 1.8-liter dual-overhead-cam 20-valve 4-cylinder engines. A Tochigi Fuji torque-sensing limited-slip differential, standard on the RX-8 6-Speed Manual and available on the Sport Automatic, transfers torque smoothly to the driving wheel with the most traction, or when traction is stable, equally divides power between the driving wheels. A limitedslip differential is not available on the TT Coupe. While the RX-8 comes with a standard front suspension-tower brace that provides added structural rigidity for enhanced handling characteristics, this feature is not available on the TT Coupe. The in-wheel double-wishbone front suspension on the RX-8 delivers superior cornering performance, handling stability, and ride comfort. The traditional MacPherson-strut front suspension of the TT Coupe is typically found on sedans. While the multilink rear suspension on the RX-8 ensures that the tires always maintain optimum contact with the road, the torsion-beam rear suspension on the TT Coupe FrontTrak is only semiindependent. As a result, road shock that impacts one wheel will be transferred in part to the other wheel. The sport-tuned suspension that is standard on the RX-8 6-Speed Manual and available on the Sport Automatic enhances handling characteristics for the performance enthusiast, while the TT Coupe only offers a conventionally tuned suspension. Variable-assist electric rack-and-pinion steering is standard on the RX-8. It has fewer components than the more commonly used hydraulically assisted system on the TT Coupe, offering better steering response and feedback. Fully ventilated front and rear disc brakes on the RX-8 provide superior cooling to better resist brake fade. The TT Coup FrontTrak comes with less-capable solid rear disc brakes. While a standard engine-immobilizer security system helps protect the RX-8 from theft, this security feature is not available on the TT Coupe. A tire pressure monitoring system is standard on the RX-8 and alerts the driver to low tire pressure so that optimum tire pressure can be maintained for better performance and handling, increased fuel efficiency, reduced tire wear, and added safety. This performance and safety feature is not available on the TT Coupe. While both the RX-8 and TT Coupe offer an optional Navigation System, the Audi system uses older CD-ROM technology that requires the driver to change discs when traveling from state to state. The Mazda system uses a single DVD to achieve nationwide coverage.

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EXTERIOR   The freestyle doors that are a signature of the RX-8 feature a pillarless center-opening design not found on the TT Coupe. While both RX-8 trim levels offer an available power sliding-glass moonroof, this popular feature is not offered on the TT Coupe.

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INTERIOR     Standard rear bucket seats on the RX-8 are perfectly adapted to high-performance driving, while the TT Coupe only comes with a rear bench seat. Each rear-seat passenger will appreciate the added comfort of the RX-8 over the TT Coupe with 5 more inches of headroom, 7 more inches of shoulder room, and 12 more inches of legroom. While both RX-8 trim levels offer an available 8-way power driver’s seat, this comfort and convenience feature is not offered on the TT Coupe. The RX-8 offers the fingertip convenience of steering-wheel-mounted cruise and audio controls, while the RX-8 Sport Automatic includes steering-wheel-mounted paddle shifters. None of these features is available on the TT Coupe. While both the RX-8 and TT Coupe offer an available Bose® Music System, Bose® AudioPilot® noise compensation technology is not available on the Audi system. Both RX-8 trim levels come with standard dual-stage advanced driver’s and passenger’s front air bags and front and rear side air curtains. The TT Coupe comes with standard single-stage driver’s and passenger’s front air bags, and front and rear side air curtains are not available.

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SELLING AGAINST AUDI TT COUPE
Use the following information to offer customer-centered responses to common customer concerns regarding the RX-8 over the Audi TT Coupe. CONCERN: The TT Coupe is uniquely styled. RESPONSE: While the styling of the TT Coupe is layered on its Volkswagen Golf-based platform, the RX-8 was built from the ground up as a sports car and conveys this with its short overhangs, long hood, rotary-shaped power bulge, high wheel arches, pillarless center-opening freestyle doors, welldefined roofline, contoured rear deck and three-dimensional taillight design. CONCERN: The TT Coupe has a reputation for performance. RESPONSE: When it comes to performance, the RX-8 6-Speed Manual with its sports-car platform beats even the TT Coupe Quattro for thousands of dollar less with a standard 250-hp RENESIS rotary engine, Power Plant Frame, Tochigi Fuji torque-sensing limited-slip differential, front suspension-tower brace, in-wheel double-wishbone front suspension, sport-tuned suspension, variable-assist electric rack-and-pinion power steering, and 18-inch alloy wheels and high-performance tires. CONCERN: The TT Coupe is well equipped. RESPONSE: While the TT Coupe does come with many standard features, its base-model MSRP is almost six thousand dollars more than the RX-8 6 Speed Manual. With such a price difference, RX-8 owners can easily equip their sports car with a variety of options and accessories, and still enjoy a significant cost savings over the TT Coupe. CONCERN: The TT Coupe has a reputation for quality. RESPONSE: Mazda backs its commitment to quality with a Driver’s Assurance Plan that goes head-tohead with that of luxury-performance manufacturer Audi with a 48-month/50,000-mile basic warranty, no-cost emergency roadside assistance, and a free loaner car during warranty service.

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RX-8 OVER BMW 330Ci COUPE
Put the RX-8 side-by-side with the 330Ci Coupe, and you will see key competitive advantages that can be included in a product presentation for customers who are cross-shopping the BMW 330Ci Coupe. FUNCTIONAL   While the RX-8 is built on a dedicated sports-car platform that provides the foundation for superior performance, ride, and handling, the 330Ci Coupe is built on a sedan-based platform. The RX-8 is available with 210-hp or 250-hp 1.3-liter 2-rotor in-line RENESIS rotary engines that deliver impressive horsepower, while the 330Ci Coupe only offers a conventional 225-hp 3.0-liter dual-overhead-cam 24-valve in-line 6-cylinder engine. A Tochigi Fuji torque-sensing limited-slip differential, standard on the RX-8 6-Speed Manual and available on the Sport Automatic, transfers torque smoothly to the driving wheel with the most traction, or when traction is stable, equally divides power between the driving wheels. A limitedslip differential is not available on the 330Ci Coupe. While the RX-8 comes with a standard front suspension-tower brace that provides added structural rigidity for enhanced handling characteristics, this feature is not available on the 330Ci Coupe. The in-wheel double-wishbone front suspension on the RX-8 delivers superior cornering performance, handling stability, and ride comfort. The traditional MacPherson-strut front suspension of the 330Ci Coupe is typically found on sedans. Variable-assist electric rack-and-pinion steering is standard on the RX-8. It has fewer components than the more commonly used hydraulically assisted system on the 330Ci Coupe, offering better steering response and feedback. While an antitheft alarm system is standard on the RX-8, this security feature is an extra-cost option on the 330Ci Coupe. A tire pressure monitoring system is standard on the RX-8 and alerts the driver to low tire pressure so that optimum tire pressure can be maintained for better performance and handling, increased fuel efficiency, reduced tire wear, and added safety. This performance and safety feature is an extra-cost package option on the 330Ci Coupe.

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EXTERIOR  The freestyle doors that are a signature of the RX-8 feature a pillarless center-opening design not found on the 330Ci Coupe.

INTERIOR   Standard rear bucket seats on the RX-8 are perfectly adapted to high-performance driving, while the 330Ci Coupe only comes with a rear bench seat. A custom-engineered 300-watt Bose® Music System with nine speakers and AudioPilot® noise compensation technology is available for both RX-8 trim levels and accommodates the distinctive acoustic properties of the RX-8 utilizing optimal speaker placement and electronic equalization. A Bose® Music System is not available on the 330Ci Coupe.

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SELLING AGAINST BMW 330Ci COUPE
Use the following information to offer customer-centered responses to common customer concerns regarding the RX-8 over the BMW 330Ci Coupe. CONCERN: The 330Ci Coupe is well equipped. RESPONSE: While the 330Ci Coupe does come with many standard features, its base-model MSRP is almost nine thousand dollars more than the RX-8 6 Speed Manual. With such a price difference, RX-8 owners can easily equip their sports car with a variety of options and accessories, and still enjoy a significant cost savings over the 330Ci Coupe. CONCERN: The 330Ci Coupe has a reputation for performance. RESPONSE: When it comes to performance, the RX-8 6-Speed Manual with its sports-car platform beats the 330Ci Coupe for thousands of dollar less with a standard 250-hp RENESIS rotary engine, Power Plant Frame, Tochigi Fuji torque-sensing limited-slip differential, short-throw 6-speed manual overdrive transmission, front suspension-tower brace, in-wheel double-wishbone front suspension, variable-assist electric rack-and-pinion power steering, and 18-inch alloy wheels and highperformance tires. CONCERN: The 330Ci Coupe has a reputation for quality. RESPONSE: Mazda backs its commitment to quality with a Driver’s Assurance Plan that matches that of luxury-performance manufacturer BMW at every turn with a 48-month/50,000-mile basic warranty, no-cost emergency roadside assistance, and a free loaner car during warranty service.

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RX-8 OVER HONDA S2000
Against the S2000, the RX-8 offers key competitive advantages that can be included in a product presentation for customers who are cross-shopping the Honda S2000. FUNCTIONAL  While the RX-8 is available with 210-hp or 250-hp 1.3-liter 2-rotor in-line RENESIS rotary engines that deliver impressive horsepower, the S2000 only offers a conventional 240-hp 2.0-liter dualoverhead-cam 16-valve 4-cylinder engine. The RX-8 offers a Sport AT 4-speed dual-mode automatic overdrive transmission that supplements automatic operation with a manual shift mode and features steering-wheel-mounted paddle shifters. An automatic transmission is not available on the S2000. While the RX-8 comes with a standard front suspension-tower brace that provides added structural rigidity for enhanced handling characteristics, this feature is not available on the S2000. Fully ventilated front and rear disc brakes on the RX-8 provide superior cooling to better resist brake fade. The S2000 comes with less-capable solid rear disc brakes. The Anti-lock Brake System (ABS) on the RX-8 features Electronic Brakeforce Distribution (EBD) to electronically proportion braking force for dependable stopping power under various driving and load conditions. Electronic Brakeforce Distribution is not available on the S2000. Dynamic Stability Control (DSC) is available on both RX-8 trim levels and integrates the functions of ABS and electronic traction control to aid vehicle stability when cornering on slippery road surfaces or during emergency avoidance maneuvers. This feature is not available on the S2000. While an antitheft alarm system is standard on the RX-8, this security feature is an extra-cost option on the S2000. A tire pressure monitoring system is standard on the RX-8 and alerts the driver to low tire pressure so that optimum tire pressure can be maintained for better performance and handling, increased fuel efficiency, reduced tire wear, and added safety. This performance and safety feature is not available on the S2000. A DVD-based Navigation System is optional on both RX-8 trim levels and features routing capabilities, moving map with voice commands, and local points-of-interest database for exceptional functionality and convenience. A Navigation System is not available on the S2000.

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EXTERIOR       The freestyle doors that are a signature of the RX-8 feature a pillarless center-opening design not found on the S2000. While 18-inch alloy wheels and high-performance tires are standard on the RX-8 6-Speed Manual and available on the Sport Automatic, the S2000 only comes with 16-inch wheels and tires. Xenon headlights are available on both RX-8 trim levels and provide one of the brightest and most uniform light patterns on the road. Xenon headlights are not available on the S2000. While fog lights are available on both RX-8 trim levels and enhance nighttime and inclementweather visibility, this feature is not available on the S2000. The RX-8 comes with a standard integrated-glass antenna that delivers optimal reception regardless of surrounding terrain. The S2000 has a fixed antenna mounted on the rear panel. While heated outside mirrors are available on both RX-8 trim levels, they are not available on the S2000.

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INTERIOR      The RX-8 comes with four comfortable adult-sized seats perfectly adapted to high-performance driving, while the S2000 seats only a driver and passenger. The driver and front-seat passenger will appreciate the added comfort of the RX-8 over the S2000 with 3 more inches of headroom and 4 more inches of shoulder room. While heated front seats are available on both RX-8 trim levels, they are not available on the S2000. Both RX-8 trim levels offer an available 8-way power driver’s seat, while this comfort and convenience feature is not offered on the S2000. The RX-8 offers the fingertip convenience of steering-wheel-mounted audio controls, while the RX8 Sport Automatic includes steering-wheel-mounted paddle shifters. Neither of these features is available on the S2000. The innovative design of the multilink rear suspension on the RX-8 provides more trunk room than S2000. While the rear-seat trunk pass-through on the RX-8 provides added cargo-carrying convenience and versatility, this feature is not available on the S2000. The RX-8 provides handy storage spaces throughout the cockpit including a glove compartment and door map pockets. These almost universal features are not available on the S2000. A custom-engineered 300-watt Bose® Music System with nine speakers and AudioPilot® noise compensation technology is available for both RX-8 trim levels and accommodates the distinctive acoustic properties of the RX-8 utilizing optimal speaker placement and electronic equalization. A Bose® Music System is not available on the S2000. Both RX-8 trim levels provide front-seat occupants with standard seat-mounted side-impact air bags and side air curtains. Neither of these safety features is available on the S2000.

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WARRANTY   The 48-month/50,000-mile basic warranty of the RX-8 provides 12 more months and 14,000 more miles of coverage than the 36-month/36,000-mile basic warranty of the S2000. While the RX-8 offers no-cost roadside assistance for the duration of its basic warranty, the S2000 only offers roadside assistance as part of a dealer-sold extended warranty or roadside assistance program. Mazda’s Service Transportation Solution reduces inconvenience by providing a loaner car at no cost when the owner’s vehicle is receiving warranty service. Honda owners have this available only as a dealership program.

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SELLING AGAINST HONDA S2000
Use the following information to offer customer-centered responses to common customer concerns regarding the RX-8 over the Honda S2000. CONCERN: The S2000 is a powerful two-seater. RESPONSE: While numbers may look impressive on paper, the entire package creates the overall driving experience. The standard and available features of the 4-passenger RX-8 can match or beat the S2000 for thousands of dollar less with a 250-hp RENESIS rotary engine, Power Plant Frame, Tochigi Fuji torque-sensing limited-slip differential, short-throw 6-speed manual overdrive transmission, front suspension-tower brace, in-wheel double-wishbone front suspension, multilink rear suspension, variable-assist electric rack-and-pinion power steering, power-assisted 4-wheel ventilated disc brakes, Anti-lock Brake System with (ABS) Electronic Brakeforce Distribution (EBD), Dynamic Stability Control (DSC) with electronic traction control, and 18-inch alloy wheels and high-performance tires. CONCERN: The S2000 is a well-equipped sports car. RESPONSE: While the 2-passenger S2000 does come with many standard features, its base-model MSRP is almost six thousand dollars more than the RX-8 6 Speed Manual. With such a price difference, RX-8 owners can easily equip their 4-passenger sports car with a variety of options and accessories, and still enjoy a significant cost savings over the S2000. CONCERN: The S2000 has a reputation for quality. RESPONSE: Mazda backs its reputation for quality with a basic warranty that provides 12 more months and 14,000 more miles of coverage than Honda’s. And the RX-8 comes with no-cost emergency roadside assistance and a free loaner car during warranty service.

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RX-8 OVER INFINITI G35 SPORT COUPE
Versus the G35 Coupe, the RX-8 has a list of key competitive advantages that can be included in a product presentation for customers who are cross-shopping the Infiniti G35 Coupe. FUNCTIONAL    While the RX-8 is built on a dedicated sports-car platform that provides the foundation for superior performance, ride, and handling, the G35 Coupe is built on a sedan-based platform. While the RX-8 comes with a standard front suspension-tower brace that provides added structural rigidity for enhanced handling characteristics, this feature is not available on the G35 Coupe. Variable-assist electric rack-and-pinion steering is standard on the RX-8. It has fewer components than the more commonly used hydraulically assisted system on the G35 Coupe, offering better steering response and feedback. With a curb-to-curb turning diameter that is almost three feet shorter, the RX-8 is more maneuverable than the G35 Coupe. A tire pressure monitoring system is standard on the RX-8 and alerts the driver to low tire pressure so that optimum tire pressure can be maintained for better performance and handling, increased fuel efficiency, reduced tire wear, and added safety. This performance and safety feature is not available on the G35 Coupe.

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EXTERIOR  The freestyle doors that are a signature of the RX-8 feature a pillarless center-opening design not found on the G35 Coupe.

INTERIOR     Standard rear bucket seats on the RX-8 are perfectly adapted to high-performance driving, while the G35 Coupe only comes with a rear bench seat. Each rear-seat passenger will appreciate the additional headroom, shoulder room, and legroom that the RX-8 holds over the G35 Coupe. While the RX-8 Sport Automatic offers the fingertip convenience of steering-wheel-mounted paddle shifters, this feature is not available on the G35 Coupe. While both the RX-8 and G35 Coupe offer an available Bose® Music System, Bose® AudioPilot® noise compensation technology is not available on the Infiniti system.

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SELLING AGAINST INFINITI G35 SPORT COUPE
Use the following information to offer customer-centered responses to common customer concerns regarding the RX-8 over the Infiniti G35 Coupe. CONCERN: The G35 Coupe is uniquely styled. RESPONSE: While the styling of the G35 Coupe is layered on a sedan-based platform, the RX-8 was built from the ground up as a sports car and conveys this with its short overhangs, long hood, rotaryshaped power bulge, high wheel arches, pillarless center-opening freestyle doors, well-defined roofline, contoured rear deck, and three-dimensional taillight design. CONCERN: The G35 Coupe has a more powerful engine. RESPONSE: While numbers may look impressive on paper, the entire package creates the overall driving experience. The standard and available features of the RX-8 can match or beat the G35 Coupe for thousands of dollar less with a 250-hp RENESIS rotary engine, Power Plant Frame, Tochigi Fuji torque-sensing limited-slip differential, short-throw 6-speed manual overdrive transmission, front suspension-tower brace, in-wheel double-wishbone front suspension, multilink rear suspension, variable-assist electric rack-and-pinion power steering, power-assisted 4-wheel ventilated disc brakes, Anti-lock Brake System with (ABS) Electronic Brakeforce Distribution (EBD), Dynamic Stability Control (DSC) with electronic traction control, and 18-inch alloy wheels and high-performance tires. CONCERN: The G35 Coupe is well equipped. RESPONSE: While the G35 Coupe does come with many standard features, its base-model MSRP is almost three thousand dollars more than the RX-8 6 Speed Manual. With such a price difference, RX-8 owners can easily equip their sports car with a variety of options and accessories, and still enjoy a significant cost savings over the G35 Coupe.

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2003 Mazda Product & Comparison Guide

RX-8 OVER NISSAN 350Z
When compared against the 350Z, the RX-8 offers a number of key competitive advantages that can be included in a product presentation for customers who are cross-shopping the Nissan 350Z. FUNCTIONAL  Variable-assist electric rack-and-pinion steering is standard on the RX-8. It has fewer components than the more commonly used hydraulically assisted system on the 350Z, offering better steering response and feedback.

EXTERIOR     The freestyle doors that are a signature of the RX-8 feature a pillarless center-opening design not found on the 350Z. While fog lights are available on both RX-8 trim levels and enhance nighttime and inclementweather visibility, this feature is not available on the 350Z. The RX-8 comes with a standard integrated-glass antenna that delivers optimal reception regardless of surrounding terrain. The 350Z has a fixed antenna mounted on the rear fender. While both RX-8 trim levels offer an available power sliding-glass moonroof, this popular feature is not offered on the 350Z.

INTERIOR   The RX-8 comes with four comfortable adult-sized seats perfectly adapted to high-performance driving, while the 350Z seats only a driver and passenger. Both RX-8 trim levels offer the fingertip convenience of steering-wheel-mounted audio controls, while the RX-8 Sport Automatic includes steering-wheel-mounted paddle shifters. None of these features is available on the 350Z. The innovative design of the multilink rear suspension on the RX-8 provides more trunk room than 350Z. While the rear-seat trunk pass-through on the RX-8 provides added cargo-carrying convenience and versatility, this feature is not available on the 350Z. Both RX-8 trim levels provide front-seat occupants with standard seat-mounted side-impact air bags and side air curtains. These safety features are extra-cost options on all 350Z trim levels.

  

WARRANTY   The 48-month/50,000-mile basic warranty of the RX-8 provides 12 more months and 14,000 more miles of coverage than the 36-month/36,000-mile basic warranty of the 350Z. While the RX-8 offers no-cost roadside assistance for the duration of its basic warranty, the 350Z only offers roadside assistance as part of a dealer-sold extended warranty or roadside assistance program. Mazda’s Service Transportation Solution reduces inconvenience by providing a loaner car at no cost when the owner’s vehicle is receiving warranty service. Nissan owners have this available only as a dealership program.



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2003 Mazda Product & Comparison Guide

SELLING AGAINST NISSAN 350Z
Use the following information to offer customer-centered responses to common customer concerns regarding the RX-8 over the Nissan 350Z. CONCERN: The 350Z has a more powerful engine. RESPONSE: While numbers may look impressive on paper, the entire package creates the overall driving experience. The standard and available features of the RX-8 can match or beat the 350Z for thousands of dollar less with a 250-hp RENESIS rotary engine, Power Plant Frame, Tochigi Fuji torquesensing limited-slip differential, short-throw 6-speed manual overdrive transmission, front suspensiontower brace, in-wheel double-wishbone front suspension, multilink rear suspension, variable-assist electric rack-and-pinion power steering, power-assisted 4-wheel ventilated disc brakes, Anti-lock Brake System with (ABS) Electronic Brakeforce Distribution (EBD), Dynamic Stability Control (DSC) with electronic traction control, and 18-inch alloy wheels and high-performance tires. CONCERN: The 350Z is uniquely styled. RESPONSE: The RX-8 conveys the feeling of an athlete in action with its short overhangs, long hood, rotary-shaped power bulge, high wheel arches, pillarless center-opening freestyle doors, well-defined roofline, contoured rear deck, and three-dimensional taillight design. CONCERN: The 350Z is a well-equipped sports car. RESPONSE: Customers interested in comparably equipped 2-passenger 350Z models will often find that they need to pay more to get the features that are standard on the 4-passenger RX-8 Sport Automatic or 6-Speed Manual. And the RX-8 will still offer better value for the money with 12 more months and 14,000 more miles of basic warranty coverage, no-cost roadside assistance, and a free loaner car during warranty service.

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2003 Mazda Product & Comparison Guide

COMPETITIVE FEATURES
Use the following table to answer customer questions regarding specific RX-8 features over its top cross-shopped competitors. To research additional features or competitors, use the competitive comparison feature for the RX-8 on the MazdaUSA Web site.
Functional 2004 RX-8 Sport Automatic/ 6-Speed Manual 2003 Audi TT Coupe FrontTrak/ Quattro 2003 BMW 330Ci Coupe 2003 Honda S2000 2003 Infiniti G35 Coupe/ Coupe Leather/ Coupe Leather 6MT –/–/– –/P/S –/–/S 2003 Nissan 350Z Coupe/ Enthusiast/ Performance/ Touring/ Track –/–/–/–/– –/S/S/S/S S/S/S/P/S

Rotary Engine Limited-Slip Differential 6-Speed Manual Transmission Dual-Mode Automatic Transmission SteeringWheelMounted Automatic Transmission Controls Front SuspensionTower Brace Independent Rear Suspension Sport-Tuned Suspension VariableAssist Electric Rack-andPinion Steering Ventilated Rear Disc Brakes Anti-Lock Brake System (ABS) Electronic Brakeforce Distribution (EBD)

S/S P/S –/S

–/– –/–
(a)

– – –

– S S

–/S

S/–

S/–

O

–

S/S/–

–/O/–/S/–

S/–

–/–

–

–

–/–/–

–/–/–/–/–

S/S

–/–

–

–

–/–/–

S/S/S/S/S

S/S

–/S

S

S

S/S/S

S/S/S/S/S

P/S S/S

–/– –/–

S –

S S

S/S/S –/–/–

S/S/S/S/S –/–/–/–/–

S/S

–/S

S

–

S/S/S

S/S/S/S/S

S/S

S/S

S

S

S/S/S

S/S/S/S/S

S/S

S/S

S

–

S/S/S

S/S/S/S/S

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2003 Mazda Product & Comparison Guide

Dynamic Stability Control (DSC) Remote Keyless Entry System Engine Immobilizer Antitheft Alarm System Tire Pressure Monitoring System Navigation System Exterior Freestyle Doors 18-Inch Wheels and Tires Alloy Wheels Dual Exhaust Outlets Xenon Headlights Fog Lights Power Mirrors Heated Outside Mirrors IntegratedGlass Antenna Power Sliding-Glass Moonroof Interior 4-Passenger Seating Front Bucket Seats Rear Bucket Seats LeatherTrimmed Upholstery

P/P

S/S

S

–

S/S/S

–/–/S/P/S

S/S

S/S

S

S

S/S/S

S/S/S/S/S

S/S S/S

–/– S/S

S O

S O

S/S/S S/S/S

S/S/S/S/S S/S/S/S/S

S/S

–/–

P

–

–/–/–

–/–/S/P/S

O/O

O/O

O

–

–/O/O

–/–/O/O/O

S/S P/S

–/– –/O

– O

– –

–/–/– –/P/S

–/–/–/–/– –/–/S/P/S

S/S S/S P/P P/P S/S P/P

S/S –/S P/P S/S S/S S/S

S S O S S S

S S – – S –

S/S/S S/S/S S/S/S S/S/S S/S/S S/S/S

S/S/S/S/S S/S/S/S/S –/S/S/S/S –/–/–/–/– S/S/S/S/S –/–/–/S/–

S/S

S/S

S

–

S/S/S

–/–/–/–/–

P/P

–/–

O

–

–/O/O

–/–/–/–/–

S/S S/S S/S P/P

S/S S/S –/– S/S

S

(b)

– S – S

S/S/S S/S/S –/–/– –/S/S

–/–/–/–/– S/S/S/S/S –/–/–/–/– –/–/–/S/–

S – S

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2003 Mazda Product & Comparison Guide

Heated Front Seats Power Driver’s Seat Rear-Seat Trunk PassThrough Cruise Control SteeringWheelMounted Cruise Control CD Player SteeringWheelMounted Audio Controls Bose® Music System Bose® AudioPilot® Noise Compensation Technology Air Conditioning Dual-Stage Advanced Front Air Bags Front SeatMounted Side-Impact Air Bags Front and Rear Side Air Curtains Power Windows Power Door Locks Warranty Basic Warranty Coverage Roadside Assistance

P/P P/P S/S

P/P –/– –/–
(c)

O S –
(c)

– – –

–/S/S S/S/S S/S/S

–/–/–/S/– –/–/–/S/– –/–/–/–/–

S/S S/S

S/S –/–

S S

S S

S/S/S S/S/S

S/S/S/S/S –/S/S/S/–

S/S S/S

S/S –/–

S S

S –

S/S/S S/S/S

S/S/S/S/S –/–/–/–/–

P/P P/P

P/P –/–

– –

– –

–/O/O –/–/–

–/–/–/S/– –/–/–/S/–

S/S S/S

S/S –/–

S S

S S

S/S/S S/S/S

S/S/S/S/S S/S/S/S/S

S/S

S/S

S

–

S/S/S

O/O/O/O/O

S/S

–/–

S

(d)

–

S/S/S

O/O/O/O/O

S/S S/S

S/S S/S

S S

S S

S/S/S S/S/S

S/S/S/S/S S/S/S/S/S

48-month/ 50,000-mile S

48-month/ 50,000-mile S

48-month/ 50,000-mile S

36-month/ 36,000-mile O

48-month/ 60,000-mile S

36-month/ 36,000-mile O

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Warranty Service Loaner Car

S

S

S

–

S

–

Features shown as neither standard nor optional equipment may be available as dealer-installed accessories. S = Standard Equipment O = Optional Equipment P = Package Option Only – = Not offered (a) (b) (c) (d) Standard locking front differential 5-passenger seating Split fold-down bench seat Front air curtain only

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Mazda RX-8

2003 Mazda Product & Comparison Guide

COMPETITIVE SPECIFICATIONS
Use the following table to answer customer questions regarding RX-8 specifications over its top crossshopped competitors. To research additional specifications or competitors, use the competitive comparison feature for the RX-8 on the MazdaUSA Web site.
Functional 2004 RX-8 Sport Automatic/ 6-Speed Manual 2003 Audi TT Coupe FrontTrak/ Quattro 2003 BMW 330Ci Coupe 2003 Honda S2000 2003 Infiniti G35 Coupe/ Coupe Leather/ Coupe Leather 6MT 3.5L DOHC 24V V-6 – 2003 Nissan 350Z Coupe/ Enthusiast/ Performance/ Touring/ Track 3.5L DOHC 24V V-6 –

Base Model Engine Premium Model Engine Horsepower (SAE net @ rpm) Torque (SAE net lb-ft @ rpm) Drive Configuration

1.3L RENESIS Rotary 1.3L RENESIS Rotary 210 @ 7200 250 @ 8500 164 @ 5000 159 @ 5500 Rear-Wheel Drive

1.8L DOHC 20V I-4 1.8L DOHC 20V I-4 180 @ 5500 225 @ 5900 173 @ 1950 207 @ 2200 Front-Wheel Drive (FrontTrak) All-Wheel Drive (Quattro) 6-Speed Dual-Mode Automatic Overdrive (FrontTrak) 6-Speed Manual Overdrive (Quattro)

3.0L DOHC 24V I-6 –

2.0L DOHC 16V I-4 –

225 @ 5900

240 @ 8300

260 @ 6000

287 @ 6200

214 @ 3500

153 @ 7500

270 @ 4800

274 @ 4800

Rear-Wheel Drive

Rear-Wheel Drive

Rear-Wheel Drive

Rear-Wheel Drive

Standard Transmission

Sport AT 4-Speed Dual-Mode Automatic Overdrive (Sport Automatic) 6-Speed Manual Overdrive (6-Speed Manual) –

6-Speed Manual Overdrive

6-Speed Manual Overdrive

5-Speed Dual-Mode Automatic Overdrive (Coupe/ Coupe Leather) 6-Speed Manual Overdrive (Coupe Leather 6MT) –

6-Speed Manual Overdrive (Coupe/ Enthusiast/ Performance/ Track) 5-Speed Dual-Mode Automatic Overdrive (Touring) 6-Speed Manual Overdrive (Touring) 5-Speed Dual-Mode Automatic Overdrive (Enthusiast)

Optional Transmission

–

5-Speed Dual-Mode Automatic Overdrive

–

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Front Suspension

Independent In-Wheel DoubleWishbone with Stabilizer Bar Independent Multilink with Stabilizer Bar

Independent MacPherson Strut with Stabilizer Bar

Independent MacPherson Strut with Stabilizer Bar

Independent DoubleWishbone with Stabilizer Bar Independent DoubleWishbone with Stabilizer Bar

Independent Multilink with Stabilizer Bar

Independent Multilink with Stabilizer Bar

Rear Suspension

SemiIndependent TorsionBeam with Stabilizer Bar (FrontTrak) Independent Multilink with Stabilizer Bar (Quattro) VariableAssist Rackand-Pinion

Independent Multilink with Stabilizer Bar

Independent Multilink with Stabilizer Bar

Independent Multilink with Stabilizer Bar

Steering

VariableAssist Electric Rack-andPinion 34.8 Ventilated Front Disc/ Ventilated Rear Disc

VariableAssist Rackand-Pinion

VariableAssist Electric Rack-andPinion 35.4 Ventilated Front Disc/ Solid Rear Disc

VariableAssist Rackand-Pinion

VariableAssist Rackand-Pinion

Turning Diameter (ft) Brakes

34.2 Solid Front Disc/Solid Rear Disc (FrontTrak) Ventilated Front Disc/ Ventilated Rear Disc (Quattro) 16 (FrontTrak) 17 (Quattro)

34.4 Ventilated Front Disc/ Ventilated Rear Disc

37.4 Ventilated Front Disc/ Ventilated Rear Disc

35.3 Ventilated Front Disc/ Ventilated Rear Disc

Standard Wheel Size (in)

16 (Sport Automatic) 18 (6-Speed Manual) 18 (Sport Automatic) 15.9

17

16

17 (Coupe/ Coupe Leather) 18 (Coupe Leather 6MT) 18 (Coupe Leather) 20.0

17 (Coupe/ Enthusiast/ Touring) 18 (Performance/ Track) 18 (Touring)

Optional Wheel Size (in) Fuel Tank (gal)

17 (FrontTrak) 18 (Quattro) 14.5 (FrontTrak) 16.3 (Quattro)

18

–

16.6

13.2

20.0

Exterior (All dimensions are in inches unless otherwise noted) Wheelbase 106.4 95.4 (FrontTrak) 95.6 (Quattro) 159.1 73.1 107.3 94.5 112.1 104.3

Overall Length Overall Width

174.3 69.7

176.7 69.2

162.2 68.9

182.2 71.5

169.4 71.5

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Overall Height Base Curb Weight (lb)

52.8 3053 (Sport Automatic) 3029 (6-Speed Manual)

53.0 2921 (FrontTrak) 3274 (Quattro)

53.9 3285

50.6 2810

54.8 3416 (Coupe) 3442 (Coupe Leather) 3435 (Coupe Leather 6MT)

51.9 3188 (Coupe) 3197 (Enthusiast) 3217 (Performance) 3247 (Touring) 3225 (Track)

Interior (All dimensions are in inches unless otherwise noted) Seating Capacity Headroom— Front/Rear Shoulder Room— Front/Rear Legroom— Front/Rear Passenger Volume (cu ft) Trunk Volume (cu ft) 4 38.2/36.8 54.9/54.9 4 37.8/32.6 55.6/48.1 5 37.5/36.5 54.5/52.7 2 34.6/– 50.2/– 4 39.2/34.7 53.7/52.7 2 38.2/– 53.6/–

42.7/32.2 TBD

41.2/20.2 58.9

41.7/33.2 84.4

44.3/– 48.4

43.8/31.4 86.6

42.6/– 50.5

7.6

13.8 (FrontTrak) 10.8 (Quattro)

9.5

5.0

7.8

6.8

Performance EPA Mileage Estimates (city/hwy) (a) 18/25 (Sport Automatic) 18/24 (6-Speed Manual) 398 (Sport Automatic) 382 (6-Speed Manual) 14.5 (Sport Automatic) 12.1 (6-Speed Manual) 21/29 (FrontTrak) 20/29 (Quattro) 21/30 20/26 19/26 (Coupe/ Coupe Leather) 20/27 (Coupe Leather 6MT) 520 (Coupe/ Coupe Leather) 540 (Coupe Leather 6MT) 12.2 (Coupe) 12.3 (Coupe Leather/Coup e Leather 6MT) 20/26 (Coupe/ Enthusiast/ Performance/ Track) 19/26 (Touring) 520 (Coupe/ Enthusiast/ Performance/ Track) 520 (Touring) 11.1 (Coupe/Enthusi ast) 11.2 (Performance) 11.3 (Touring) 11.2 (Track)

Maximum Driving Range (mi)

421 (FrontTrak) 473 (Quattro)

498

343

Power-toWeight Ratio (lb/hp) (b)

16.2 (FrontTrak) 14.6 (Quattro)

14.6

11.7

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Weight Balance— Front/Rear

50/50
(a)

62/38 (FrontTrak) INA (Quattro)

50/50

49/51

53/47 (Coupe/ Coupe Leather) INA (Coupe Leather 6MT) 6.1
(d)

52/48

0–60 (sec)

5.9

(d)

7.9 (c) (FrontTrak) 6.3 (c) (Quattro)

6.4

(c)

5.5

(d)

5.6

(d)

INA (a) (b) (c) (d)

= Information Not Available With standard transmission With base curb weight Manufacturer-provided information Road & Track

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