FOR IMMEDIATE RELEASE
Colorado HealthOP Officially Open for Business
Statewide Health Insurance CO-OP Launches Campaign
To Help Coloradans Without Health Insurance Get Covered
Denver, CO, October 1, 2013 — Today, as healthcare marketplaces open across the country,
Colorado HealthOP, one of 23 new health insurance cooperatives launching nationwide today
as a result of the Affordable Care Act, announced it is now selling health insurance plans to
Coloradans. Colorado HealthOP’s health insurance policies are available on Connect for
Health Colorado, the state’s online health insurance exchange, and through a statewide
network of brokers. Coverage becomes effective in 2014.
As part of its emergence on the health insurance market, Colorado HealthOP, Colorado’s
only statewide consumer-operated and oriented health plan, launched an aggressive
campaign today to help Coloradans without health insurance Get Covered. The campaign
kicked off this morning with “exposed” models on Denver’s high traffic 16 th Street Mall
handing out “Get Covered” cards designed to awaken consumers to the need for health
insurance and outline the steps to buy coverage.
“More than 1.5 million people in Colorado lack adequate health insurance, which leaves
them exposed to health problems and high medical bills. As a CO-OP focused on improving
health, it’s our mission to raise awareness and help all Coloradans get covered with quality,
affordable health insurance,” said Julia Hutchins, CEO of Colorado HealthOP.
As a health insurance CO-OP, Colorado HealthOP is turning health insurance upside
1. Colorado HealthOP is governed by its members
Colorado HealthOP does not have shareholders; instead members have a voice in how
the company is run. Members elect and can serve on the board of directors. When the
organization’s revenue is greater than costs, Colorado HealthOP members influence how
the excess is used — by lowering premiums, adding benefits or making other
2. Colorado HealthOP’s plans reward healthy behaviors
Colorado HealthOP protects its members when they’re sick or injured—but the CO-OP
also helps members get and stay healthy. After enrolling in most Colorado HealthOP
insurance plans, members can take simple preventive health actions to upgrade to an
enhanced plan. In an enhanced plan, members will pay less out-of-pocket when they see
a doctor, and receive money on a debit card they can use to pay for health expenses.
3. Colorado HealthOP offers members choices that can reduce costs
Colorado HealthOP offers a range of plans so that individuals and families can make a
choice that meets their financial and healthcare needs. The health insurance plan
options include those that offer flexibility with a robust provider network, as well as
tailored plans with more limited networks that people can purchase at a lower cost.
Colorado HealthOP members in some health insurance plans can also keep their
healthcare costs lower by choosing from a list of preferred providers who are committed
to improving quality and reducing cost.
“Coloradans have been waiting for a health insurance plan like ours, one that has their best
interests at heart,” Hutchins said. “We are excited to have this opportunity to help more
Coloradans get insured.”
How to Enroll
Coloradans can sign up for Colorado HealthOP health insurance by visiting Connect for
Health Colorado’s website or calling Colorado HealthOP toll-free at 855-796-7676. The
CO-OP’s local customer service representatives can help Coloradans enroll and answer
questions about Colorado HealthOP plans. Local brokers can also help Coloradans find and
enroll in plans.
Tax credits are available to people who qualify to help reduce the cost of their health
insurance. Colorado HealthOP provides a free online health insurance tax credit
calculator to help individuals determine if they may be eligible. For more information
about Colorado HealthOP or to learn more about changes in healthcare, visit
About Colorado HealthOP
Colorado HealthOP offers a new alternative to traditional health insurance in Colorado. A
nonprofit health insurance cooperative, Colorado HealthOP and its members are committed
to providing affordable, quality coverage to individuals and employers interested in making
a difference in their own health, their employees’ health and the health of their community.
Colorado HealthOP aims to improve health outcomes by putting the responsibility for
consumers’ care back into the hands of the cooperative’s members and providers. A private
market solution tailored for individuals and employers, Colorado HealthOP will begin open
enrollment in October 2013 via Connect for Health Colorado, Colorado’s health insurance
marketplace, and through independent brokers and agents. Coverage will begin January 1,
2014. For more information about Colorado HealthOP, please visit www.COHealthOP.org or