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					Instructions:

üIn groups, look at the brand
 logos.
üMake a list of the brand and what
 they sell.
üThe team with the most correct
 brand and product associations
 wins!
Coca – cola
Pop / Soda

 Microsoft
 Computer
 software
   International
Business Machines
    Computers

  General Electric
    Appliances
 Military hardware
    Intel
computer chips

    Disney
    Movies
 Entertainment
McDonalds
 fast food


   Nokia
cell phones
 Toyota
Vehicles


Marlboro
cigarettes
   Mercedes
luxury vehicles
   Hewlett-
   Packard
   Printers
  Computers
     Citi Bank
financial services


American Express
  Credit cards
   Gillette
   Razors


    Cisco
communications
     BMW
luxury vehicles


    Honda
Cars / Vehicules
  Ford
vehicles


Samsung
Electronics
    Sony
 Electronics
Entertainment

     Pepsi
Food / beverages
Nescafe
 Coffee


Budweiser
  beer
    Dell
 computer
 hardware

Merill Lynch
 Investment
   Banking
Morgan Stanley
 Investment
  brokerage

    Oracle
Database software
     Pfizer
pharmaceuticals

  J.P. Morgan
   Investment
     banking
     Nike
Shoes / clothing


     Merck
     drugs
 HSBC
Banking

  SAP
Computer
software
 Canon
cameras


Kellogg’s
  cereal
   Gap
clothing /
 fashion

  IKEA
 furniture
Harley Davidson
 motorcycles


     Heinz
    ketchup
    Apple
 Computers /
 Electronics

Louis Vuitton
Luxury clothing
 accessories
   Nintendo
computergames


      MTV
Music Television
Volkswagen
 vehicles

  L’Oreal
 Cosmetics /
  Perfume
   Xerox
photocopiers


    KFC
  Fast food
  Kodak
 cameras


  Wrigley’s
chewing gum
  Colgate
toothpaste

Pizza Hut
 Food and
beverages
   Gucci
Luxury items


  Kleenex
  Kleenex
    Avon
  cosmetics


     Ebay
Internet shopping
   Yahoo
  Internet
  services
   Nestle
   Food /
confectionary
   Adidas
sports apparel


    Rolex
   watches
 Porsche
sports cars


  Levis
  Jeans
Smirnoff
 vodka


 Boeing
Aerospace
Heineken
  beer


    Shell
Oil and Gas
   Nivea
skin cream


  Google
 Internet
  Starbucks
    coffee


Moet & Chandon
  champagne
Instructions:
Ask and answer with your partner about their
  own brand preferences.

Ask your partner WHY? they like that particular
 brand. Price? Quality? Image?
How loyal are they to their brand
0%                                100%?

Unloyal     somewhat        very       totally
WHAT BRAND OF
 _______________________
   DO YOU USE / HAVE?
WHY THAT BRAND?
HOW LOYAL ARE YOU?

				
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posted:10/2/2013
language:English
pages:43
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