Cambodia’s First Premium Travel and Tour Operator Launches

					        Cambodia’s First Premium Travel and Tour Operator Launches
 A new joint venture between a Vietnamese and Cambodian partner has taken place to promote quality
                      tourism in the Kingdom of Cambodia as Luxury Travel Ltd.

Hanoi, Vietnam, September 29, 2013 - A new joint venture between a Vietnamese and Cambodian
partner has taken place to promote quality tourism in the Kingdom of Cambodia as Luxury Travel
Ltd. ( is set to launch “Asia Premium Travel” to promote luxury tourism
in the kingdom of Cambodia as part of its expansion strategy.

Consolidating the talent of other travel experts in Cambodia, Luxury Travel Ltd. has set up a joint
venture, “Asia Premium Travel”, which will launch on October 1,
2013, with its head office in Siem Reap and a branch office in Phnom Penh.

Teeming with history, marvelous architecture and awash in natural beauty, Cambodia is fast
becoming a must see destination in Southeast Asia. And, although a lengthy period of internal
strife and civil war curtailed travel to Cambodia for the better part of three decades, the
establishment of peace has spurred a rise in tourism, which (accompanied by a hotel construction
boom in Siem Reap, Phnom Penh and Sihanouk Ville) has made the area an exotic, high-end
destination in the Mekong region.

“Our purpose is to build the first Cambodia-based premium luxury travel company which provides
full travel service and develops luxury hotel stays, cruises and restaurant visits in the Kingdom of
Cambodia and the Mekong sub region. Our team will be our clients’ personal experience guides
and our mission will be to provide the world’s most authentic luxury travel experiences in
Cambodia and the region.” Chea Win, co-founder and CEO of Asia Premium Travel Ltd.”

Asia Premium Travel's ( main business activities will focus on chic
inbound/outbound operations, luxury adventures, custom tours, romance, wellness and spa
destinations, MICE, family travel and private travel arrangements for stars, celebrities, royal and
government clientele. All of this will include arranging private jet and yacht cruises and anything
else required, as nothing is impossible our estimation.
“We define premium travel as experiential. The beauty of our Cambodian high-end travel
experience tours is the flavors of first-hand knowledge plus unique, sophisticated and excellent
service handled by local travel experts. We focus on FIT, MICE and tailor made experiences for
special interests”says Phan An, co-founder and DOSM of Asia Premium Travel.

“Each experience has been carefully designed to capture the crème de la crème, essence, culture
or food of each region, allowing clients to really absorb the experience and engage in a cultural
exchange, while flowing smoothly from place to place, and allowing time for relaxation and
exploration at their own pace. Of course, any travel experience can be modified to suit their
tastes, timeframe, budget, and special interests.”

Asia Pacific is the main force for Cambodian tourism, and Vietnam is a big market in particular, but
the company will also aim to attract long haul travelers from Europe, America and Australia, who
are seeking to explore Cambodia.

Luxury Travel Ltd. ( has a very good reputation, as well as offices
throughout Vietnam, which makes this a good partnership due to more airline and road
connections between the two countries. Also, international travelers also prefer combining
Vietnam and Cambodia into one single destination.

About Asia Premium Travel Ltd.
The first Cambodia-based premium travel and tour operator for the Mekong region, Asia Premium
Travel will be known for their custom high-end journeys, first-hand destination knowledge,
dedication to highly personalized experiences, insider access, and unsurpassed service to an elite
clientele. Asia Premium Travel ( provides travelers the world’s most
authentic luxury travel experiences, and their travel advisors work with the discerning,
adventurous and curious travelers across the globe seeking a highly personalized luxury travel
experiences. Their team of luxury travel specialists will customize the trip of a life time experience
for their clients.

About Luxury Travel:
Vietnam’s first luxury tour operator/DMC ( and based in Hanoi,with offices
throughout Vietnam, Luxury Travel Ltd. opened in 2004. The Luxury Travel Company Limited has
its own offices, luxury vehicles, luxury travel advisors, and representative offices in California,
London, Paris, Berlin, Brisbane, and a joint-venture company Cambodia. The company’s depth of
experience and large infrastructure enable it to create unique itineraries with the operational
confidence to fulfill the most sophisticated traveler’s expectations. Luxury Travel Ltd. has won
numerous travel awards for excellent performance including the most recent Guide Award 2013:
“The leading specialist in the art of travel with luxurious and private service”

Linh Doan
Luxury Travel Ltd.
05 Nguyen Truong To Str.,
Ba Dinh Dist, Hanoi, 10000


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Description: A new joint venture between a Vietnamese and Cambodian partner has taken place to promote quality tourism in the Kingdom of Cambodia as Luxury Travel Ltd.