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Yellowfin Win Business Intelligence Deal with Honda Europe


French consulting, services and enterprise software reseller, Delphinea Conseils, has secured a deal to provide automotive manufacturer, Honda, with Yellowfin’s consumer-oriented Business Intelligence (BI) solution.

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									Yellowfin Win Business Intelligence Deal with Honda Europe

French consulting, services and enterprise software reseller, Delphinea Conseils, has
secured a deal to provide automotive manufacturer, Honda, with Yellowfin’s
consumer-oriented Business Intelligence (BI) solution.

Melbourne, Victoria, Australia, September 27, 2013 -- The deal has seen Yellowfin rolled
out to the sales team within Honda Motor Europe Ltd’s Power Equipment division
(French branch), providing access to sales and customer data via one single trustworthy
Web-based source.

IT Manager at Honda Motor Europe (France), Regis Loumont, explained that the
company wanted to replace its existing BI tool with an easy-to-use and manage reporting
and analytics solution – to boost the performance of its sales force and increase the
efficiency of its IT department – and that Yellowfin was able to achieve that ambition.

“Yellowfin provides Honda with an intuitive and hassle-free Web-based BI solution,
enabling end-users, administrators and IT personnel to quickly create and access up-to-
date visual analytics, eliminating non-productive activities and producing a distinct
competitive advantage,” said Loumont. “Yellowfin is an agile and responsive
reporting solution. Yellowfin easily integrates with Honda’s CRM systems, allowing
our sales team to independently access the right information at the right moment –
whether they’re at their desk or on-the-move – to boost sales and improve customer

Loumont said that enabling sales personnel to access – and Honda’s IT department
to efficiently deploy, maintain and manage – BI content via a range of devices was an
important factor in their purchase decision.

“Honda’s IT department found it was easily able to boost its mobile data
proficiency with Yellowfin’s ‘author once, consume anywhere’ approach to
Mobile BI,” said Loumont. “The ability to deploy reports to the iPad and other
mobile devices, without the need to redevelop or rework reports in any way, has enabled
both our IT department and sales force to complete their respective roles more effectively
and efficiently, saving time and winning more business.”

Loumont added that the responsiveness of Yellowfin’s sales team and the technology
itself, combined with localized consultation offered by Yellowfin partners Delphinea
Conseils, delivered a great outcome.

“The intuitive nature of the product, and the professionalism of Yellowfin’s sales
and consulting services teams, has resulted in a highly successful implementation –
Honda Europe is a very happy customer,” said Loumont.
“I highly recommend Yellowfin to any company looking for a simple but complete BI
solution at an affordable price. Yellowfin’s financial and technological scalability
will allow us to easily extend the solution into other business areas in the future.”

Yellowfin’s Strategic Alliances Manager for EMEA, Daniel Shaw-Dennis, said that
signing Honda Europe was an indication of Yellowfin’s growing presence in, and
ability to service, the European market.

“Over the last 24 months, Yellowfin has increased its reach throughout Europe,
forming reseller partnerships with an extensive range of leading organizations, whilst
signing many flagship clients, including England’s National Health Service (NHS),
Germany’s University of Konstanz and of course Honda Europe.

“We’re looking forward to helping Honda consolidate its position as one of the
world’s leading motorcycle and auto manufacturers.”

About Honda Motor Europe Ltd (France): Honda France is the French arm of global
technology company Honda Motor Co., Ltd. Honda is the world’s largest motorcycle
manufacturer and one of the leading automakers and producers of power equipment

Honda France’s Power Equipment division develops, manufactures and markets
Honda’s range of ‘Power Products’, including Lawnmowers, Generators,
Outboard and General Purpose engines.

Delphinea Conseils: Delphinea was founded in 2006 and is based in Paris, France.
Delphinea provides a mix of consulting services, training courses and range of integrated
enterprise IT solutions, catering to a diverse customer base. Delphinea’s founding
partners share over 30 years experience in the BI industry.

About Yellowfin: Yellowfin is a global Business Intelligence (BI) and analytics software
vendor passionate about making BI easy. Yellowfin is headquartered and developed in
Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and
analytics solution. Founded in 2003 in response to the complexity and costs associated
with implementing and using traditional BI tools, Yellowfin is a leader in mobile,
collaborative and embeddable BI as well as Location Intelligence and data visualization.
For more information, visit www.yellowfinbi.com.

For further media information, interviews, images or product demonstration, please
contact: Tuan Bui, Delphinea Conseils Cofounder and Director on +33 (0)
or tuan.bui@delphinea.fr Lachlan James, Communications Manager, Yellowfin on +61 3
8617 4954 or lachlan.james@yellowfin.bi

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn
(Yellowfin Business Intelligence) or email pr@yellowfin.bi to subscribe to
Yellowfin’s free e-newsletter.
Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000,
Victoria, Australia +61 (0)3 8617 4954 lachlan.james@yellowfin.bi

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