MarketResearchCareers Announces Market Research Suppliers with the
Highest Level of Customer Satisfaction
Firefly, C&R Research, Forrester, Research Now, and QuestionPro earn top marks from their
Austin, TX, September 26, 2013 --(PR.com)-- The fifth annual Market Research Supplier Satisfaction
Survey released by MarketResearchCareers quantifies the current satisfaction levels of 60 MR suppliers
as determined by each company's own customers. Organizations with the highest level of overall
customer satisfaction this year, by industry segment, are: Firefly, C&R Research, Forrester, Research
Now, and QuestionPro.
"The satisfaction scores uniquely enable suppliers to directly compare the satisfaction levels with
competitors on an apples-to-apples basis, identify sources and changes in satisfaction over time, and enter
the upcoming strategic planning cycle with actionable data," said Mike Carroll, Vice President of Sales
and Marketing for MarketResearchCareers.
For each of the 60 suppliers, six critical satisfaction metrics, including customer service and price, are
provided -- including trended data from last year's edition. The report also identifies shifting industry
trends and development opportunities for providers of Qualitative Research, Full Service Research,
Syndicated Research, Online Sample, and Online Survey Software.
The three suppliers with the highest level of overall customer satisfaction by market research segment
* C+R Research
* Understanding Unlimited
Full Service Research
* C&R Research Services
* Opinion Research
Online Sample Providers
* Research Now
* Authentic Response
Online Survey Software
The report is also a valuable resource for buyers of market research as satisfaction scores can be used to
identify new potential suppliers with strengths aligned with a buyer's particular needs.
"As the industry continues to undergo dramatic change, we wish to congratulate every market research
supplier that improved at least one of the six critical customer satisfaction metrics," said Carroll.
The survey was conducted between August 14 and August 30, 2013 capturing the opinions of 525 market
MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs
focusing exclusively on the Market Research industry.
Visited monthly by nearly half of all market research professionals in the United States and possessing
the resumes of more than 40,000 market researchers, MarketResearchCareers provides real-time staffing
solutions. See why so many corporate hiring managers, human resource professionals, market research
suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill available market
Visit MarketResearchCareers on the web at http://www.marketresearchcareers or call
MarketResearchCareers at 1-800-872-5401.
Contact via Email
Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/518404