Lebanon market by gstec

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									 Household energy
management scheme:
  food for thought

            Dietmar Ueberbacher

      Italian Development Cooperation Office
             Italian Embassy in Lebanon
 Lebanon Sustainability Week, Beirut 2nd June 2011
                   Content

●   The SWH Experience of the Italian
    Cooperation in Lebanon
●




●   The SWH Market in Lebanon
●




●   Marketing for Intelligent Energy Use
            The SWH Experience of the
                Italian Cooperation
SWH technical courses since 2008
in collaboration with VIS, Don Bosco Technique Fidar, Province of Bolzano and LCEC

Different topics:                                   Training Certified by the
      ●   Assembly of Solar panels                Lebanese MoEW and MoEHE
      ●   Installation of SWH                                4 courses with more than 100
      ●   Train the trainer                                      experts trained so far


Climate Change Mitigation – Renewable Energy
in Partnership with the Ministry of Environment
                                                                                     2011
Integrated approach
      ●   Installation of 900 solar panels in more than 58 buildings of public utility
      ●   Training in RE and EE (SWH, train the trainers, energy managers)
      ●   Communication Campaign
    The SWH Experience of the
        Italian Cooperation
Hydraulic scheme example
      Energy situation in Lebanon

No fossil energy resources currently available
Renewable energy: 1%
40% “non technical” losses
Distorted energy market

      EDL suffers chronicle losses: 1.5 billion USD
      (2009)

Still: end user costs for electricity is high (due to
       generators etc.)= 100,000 LBP/month
                       Energy Saving Usage and Attitudes Study IPSOS 2007

      Same as average costs for Italian family
Solar Thermal Market in Lebanon




   Source: LCEC, “Developing the Solar Water Heaters Market in Lebanon” initiative
  Solar Thermal Market in Lebanon

SWH (200 l) price range: < 1,000 to over 2,000 USD
                                           without installation


             Variation depends very much on
                  quality and longevity

Typical price for SWH (200 l) thermosiphon:
                                           installation included
     ●   approx. 2,000 USD
     ●   Savings of approx. 240 USD/year
     ●   RoI: 8 years
  Solar Thermal Market in Lebanon
Case Study from Marjeyoun: Assessment of energy and financial performance of a
solar hot water system in a single family dwelling (Houri et al. 2009)

 Electricity consumption per year                   → 3,049 kWh
 Production costs of electricity
 for EDL (0,2 USD/kWh)                              → 609 USD
 Amount paid by user per year
 (0,064 USD/kWh)                                    → 192 USD
                    EDL loses 417 USD per year!
          After installation of SWH → running costs eliminated

                       Win-win situation for everybody.

 How to convince/help the users for undertaking investments?
    Solar Thermal Market in Lebanon

                                         Conclusion

●   Payback time of SWH varies depending on
    quality.
    → End users need to decide between longevity or
     shorter payback time


●   Savings for society (EDL) are huge.
    →   Policy making
Marketing for Intelligent Energy Use

Principle
 Renewable Energy and Energy Efficiency
measures need to be translated in a easy to
       grasp way and addressed in a
             positive manner

Emotional aspects are very important (pride,
safety etc.)
Marketing for Intelligent Energy Use
                                                EXAMPLE
CasaClima: Certification for low energy buildings in Italy

Easy to understand principles
Marketing for Intelligent Energy Use

●   CasaClima: Regional Implementation of the EPBD
●   99% of the inhabitants are satisfied with their buildings
●   Part of the success can be attributed to integrated
    marketing measures
Marketing for Intelligent Energy Use

passive house
                            same technology,
low energy house,
                            different image
casaclima etc…

  Passive, low energy...negative connotations?!

  Saving and optimization need to be
  addressed positively and not as being an
  effort

   CasaClima follows this approach…
Marketing for Intelligent Energy Use
Thank you for your attention!


               Dietmar Ueberbacher
         Italian Development Cooperation Office
                Italian Embassy in Lebanon
    Lebanon Sustainability Week, Beirut 2nd June 2011

             Dietmar.ueberbacher@esteri.it

								
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