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Core Health Message - A User-focused Health Litaracy Initiative

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Core Health Message - A User-focused Health Litaracy Initiative Powered By Docstoc
					                 Bonnie Braun, PhD
             Elizabeth Maring, PhD
                Linda Aldoory, PhD
                  Mili Duggal, MPH
            School of Public Health
Horowitz Center for Health Literacy
  University of Maryland Extension
Evaluate use of clicker technology
 in focus groups

                health message
Distinguish core
 preferences among low-income,
 rural mothers

Determine how   to apply findings
Understanding learners' preferences
 for both style of messages and
 delivery mechanisms could improve
 the ability of health professionals to
 attract learners’ attention and
 produce intended action …

    Improved Health Outcomes
Health  literacy principles suggest
 that health information must be
  • User-focused
  • Easy to understand and do
  • Culturally appropriate
  • Emotionally appealing
  • Scientifically sound
   They and their families experience
    • Poorer health outcomes
    • Limited availability and access
      to health services
    • Inadequate health insurance
      coverage
    • Low levels of health literacy
What factors help or hinder rural mothers’:

 Attention to health messages
 Understanding of messages
 Actions in response to messages
 Preferred channels of receiving
  messages
Reduce health disparities and improve
        health and well-being
 Ethnically diverse mothers (African
  American, Asian American, Hispanic,
  Native American, and White) living in
  rural communities in eight states
 Primary caregivers of at least one child
  between the ages of 0 and 12
 Income 185% or less than the federal
  poverty line
    Participants responded to questions
     about:
    • Their own health and their health
      literacy
    • Perceived sense of control
    • Appeal of test health messages
    • Preferences for receipt of health
      messages
   Participants discussed what elements
    mattered most to them
 Testedinitial health messages in the
 areas of:
  • Physical health, dental health, and food security
       Raise Your Hand — No


Press Your Clicker--Yes
Understanding learners' preferences for
 both style of messages and delivery
 mechanisms could improve the ability of
 health professionals to attract learners’
 attention and produce intended action…

      Improved Health Outcomes
                      Partners
       University of Massachusetts, Amherst,
            Washington State University,
         University of Maryland Extension,
              Rural Maryland Council,
        Maryland Rural Health Association,
   University of Maryland School of Public Health,
   Herschel S. Horowitz Center for Health Literacy
  And 14 Rural Families Speak state research teams.

This study is funded by a USDA National Institute of Food
      and Agriculture Rural Health and Safety grant.
             Contact Information:

Bonnie Braun, PhD., Professor & Faculty Scholar
 Herschel S. Horowitz Center for Health Literacy
      University of Maryland-College Park
             School of Public Health
                  301-335-4335
               bbraun@umd.edu

				
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posted:9/25/2013
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