Latest Trends and Key Issues in the Spanish Retail Packaging Market - The outlook for primary packaging containers, closures and outers to 2017

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Latest Trends and Key Issues in the Spanish Retail Packaging Market - The outlook for primary packaging containers, closures and outers to 2017 Powered By Docstoc
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Industry Forecast
Latest Trends and Key Issues in the Spanish Retail
Packaging Market
The outlook for primary packaging containers, closures and
outers to 2017
Reference Code: PK1106MR

Published: September 2013




     www.canadean-winesandspirits.com
                                                               Latest Trends and Key Issues in Spain Retail Packaging Market
                                                                                                                            Published: September 2013




Table of Contents
        1.      Executive Summary ................................................................................... 8
        2.      Overview of the Spain Packaging Market ............................................... 10
        3.      Consumer Drivers .................................................................................... 14
        3.1       Uncertain economic conditions influences consumer choices ............................ 14
        3.1.1     Rising unemployment drive demand for „value for money‟ products ................................ 14
        3.1.2     Food and Non-Alcoholic beverages ensure growth in packaging ..................................... 19
        3.2       Demographic trends driving consumer choices .................................................. 21
        3.2.1     Aging population drive the demand for easy-to-use pack formats .................................... 21
        3.2.2     Changing household structures create new consumer groups ......................................... 22
        3.3       Health and Wellness concerns continue to help organic and healthier
                  food products ..................................................................................................... 23
        3.4       New shopping behaviours .................................................................................. 26
        3.4.1     Increase in online shopping to broaden packaging demand ............................................. 26
        3.4.2     Private Label brands are in vogue in the Spanish Retail Market ...................................... 28
        3.4.3     Tourism industry - a boost to the retail sector ................................................................... 31
        3.4.4     Packaging innovations are travelling from developing markets in Asia to Spain .............. 32
        4.      Market Dynamics ...................................................................................... 33
        4.1       Overview ............................................................................................................ 33
        4.1.1     Spanish Packaging Market by Material ............................................................................ 33
        4.1.2     Spanish Packaging Market by Industry Sector ................................................................. 36
        4.1.3     Spanish Packaging Market by Pack Type ......................................................................... 37
        4.2       Flexible Packaging ............................................................................................. 38
        4.2.1     Overall Flexible Packaging Market .................................................................................... 38
        4.2.2     Number of Flexible Packaging Packs by Market ............................................................... 39
        4.2.3     Number of Flexible Packaging Packs by Type .................................................................. 40
        4.2.4     Number of Flexible Packaging Packs by Closure Material ............................................... 41
        4.2.5     Number of Flexible Packaging Packs by Closure Type .................................................... 41
        4.2.6     Number of Flexible Packaging Packs by Outer Material ................................................... 42
        4.2.7     Number of Flexible Packaging Packs by Outer Type ........................................................ 42
        4.3       Paper & Board ................................................................................................... 43
        4.3.1     Overall Paper & Board Packaging Market......................................................................... 43
        4.3.2     Number of Paper & Board Packs by Market ..................................................................... 44
        4.3.3     Number of Paper & Board Packs by Type ........................................................................ 45
        4.3.4     Number of Paper & Board Packs by Closure Material ...................................................... 46
        4.3.5     Number of Paper & Board Packs by Closure Type ........................................................... 46
        4.3.6     Number of Paper & Board Packs by Outer Material ......................................................... 47
        4.3.7     Number of Paper & Board Packs by Outer Type .............................................................. 48



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 ©Canadean 2013. This product is licensed and is not to be photocopied.                                       Reference code: PK1106MR
                                                              Latest Trends and Key Issues in Spain Retail Packaging Market
                                                                                                                            Published: September 2013



       4.4       Rigid Plastics ..................................................................................................... 49
       4.4.1     Overall Rigid Plastic Packaging Market ............................................................................ 49
       4.4.2     Number of Rigid Plastic Packs by Market ......................................................................... 50
       4.4.3     Number of Rigid Plastic Packs by Type ............................................................................ 51
       4.4.4     Number of Rigid Plastic Packs by Closure Material .......................................................... 52
       4.4.5     Number of Rigid Plastic Packs by Closure Type ............................................................... 52
       4.4.6     Number of Rigid Plastic Packs by Outer Material ............................................................. 53
       4.4.7     Number of Rigid Plastic Packs by Outer Type .................................................................. 54
       4.5       Rigid Metal ......................................................................................................... 55
       4.5.1     Overall Rigid Metal Packaging Market .............................................................................. 55
       4.5.2     Number of Rigid Metal Packs by Market ........................................................................... 56
       4.5.3     Number of Rigid Metal Packs by Type .............................................................................. 57
       4.5.4     Number of Rigid Metal Packs by Closure Material ............................................................ 58
       4.5.5     Number of Rigid Metal Packs by Closure Type ................................................................ 58
       4.5.6     Number of Rigid Metal Packs by Outer Material ............................................................... 59
       4.5.7     Number of Rigid Metal Packs by Outer Type .................................................................... 60
       4.6       Glass ................................................................................................................. 61
       4.6.1     Overall Glass Packaging Market ....................................................................................... 61
       4.6.2     Number of Glass Packs by Market .................................................................................... 62
       4.6.3     Number of Glass Packs by Type ....................................................................................... 63
       4.6.4     Number of Glass Packs by Closure Material .................................................................... 63
       4.6.5     Number of Glass Packs by Closure Type ......................................................................... 64
       4.6.6     Number of Glass Packs by Outer Material ........................................................................ 65
       4.6.7     Number of Glass Packs by Outer Type ............................................................................. 65
       5.      Packaging Design and Manufacturing Trends ....................................... 67
       5.1       Key Design Trends ............................................................................................ 67
       5.1.1     Economic uncertainty renders the Spanish packaging market highly price sensitive ....... 67
       5.1.2     Convenience is mostly associated with closures in Spain ................................................ 70
       5.1.3     Eco-friendly packaging is in nascent phase in the Spanish packaging market ................. 71
       5.1.4     Packaging firms need to more closely align themselves with manufacturers‟ needs ....... 73
       5.2       Key Manufacturing Trends ................................................................................. 74
       5.2.1     Demand for bigger size packaged water in rise in Spain .................................................. 74
       5.2.2     Labeling innovation as a tool to brand visibility ................................................................. 75
       5.2.3     Technology improvements in areas of productivity gain and reduce costs ....................... 75
       5.2.4     Difficulties in raw material procurement are driving up costs ............................................ 77
       5.2.5     Recyclability and sustainability hold importance for packaging manufacturers ................ 78
       6.      Regulatory Environment .......................................................................... 79
       6.1       Overview ............................................................................................................ 79
       6.2       Key Directives and Laws .................................................................................... 79



                                                                                                                                                3
©Canadean 2013. This product is licensed and is not to be photocopied.                                       Reference code: PK1106MR
                                                                    Latest Trends and Key Issues in Spain Retail Packaging Market
                                                                                                                                          Published: September 2013



       6.3       Packaging Waste Management Systems ........................................................... 80
       7.      Competitive Landscape ........................................................................... 82
       7.1       Competitive Landscape by Packaging Material .................................................. 82
       7.1.1     Flexible Packaging ............................................................................................................ 82
       7.1.2     Paper & Board ................................................................................................................... 82
       7.1.3     Rigid Plastics ..................................................................................................................... 83
       7.1.4     Rigid Metal ......................................................................................................................... 83
       7.1.5     Glass.................................................................................................................................. 84
       7.2       Key Companies in the Spain Packaging Industry ............................................... 85
       7.3       Key Financial Deals ........................................................................................... 86
       8.      Appendix ................................................................................................... 87
       8.1       What is this Report About?................................................................................. 87
       8.2       Time Frame ....................................................................................................... 87
       8.3       Product Category Coverage ............................................................................... 88
       8.4       Packaging Definitions......................................................................................... 93
       8.4.1     Primary Packaging Container ............................................................................................ 93
       8.4.2     Primary Packaging Closure ............................................................................................... 95
       8.4.3     Primary Packaging Outer .................................................................................................. 96
       8.5       Methodology ...................................................................................................... 97
       8.5.1     Overall Research Program Framework ............................................................................. 97
       8.6       About Canadean .............................................................................................. 100
       8.7       Disclaimer ........................................................................................................ 100




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©Canadean 2013. This product is licensed and is not to be photocopied.                                                    Reference code: PK1106MR
                                                                                        Latest Trends and Key Issues in Spain Retail Packaging Market
                                                                                                                                                                               Published: September 2013




List of Figures
        Figure 1: Market share of major packaging materials (%), 2012 .................................................................................... 10
        Figure 2: Rate of unemployment in Spain from 2011Q1–2013Q1 .................................................................................. 15
        Figure 3: Classification by employment status of the economically active population in the age bracket of 16–24, 2012 15
        Figure 4: Graph showing variation in the Consumer Confidence Index from 2012 Q1 – 2013 Q2 .................................. 16
        Figure 5: Approximately EUR15,400 million worth of CPG products were chosen by consumers in 2012 because they
        offered Better Value for Money ...................................................................................................................................... 18
        Figure 6: Graph showing expenditure on Food & Non-Alcoholic beverages and Clothing & Footwear as a proportion of
        the total expenditure ...................................................................................................................................................... 19
        Figure 7: Food sectors with the highest and lowest volume growth during 2007–2012 .................................................. 20
        Figure 8: Graph showing percentage of population in different age groups ................................................................... 21
        Figure 9: Graphs showing percentage of single and dual households in 2009 and 2011 ............................................... 22
        Figure 10: A product‟s Health benefits drove the consumption of EUR11,000 million worth of CPG products ................ 23
        Figure 11: Packaging implying the „Gluten free‟ value of the product ............................................................................. 24
        Figure 12: Packaging emphasizing the organic nature of the product ............................................................................ 25
        Figure 13: Classification of households by presence of children .................................................................................... 25
        Figure 14: Online Sales and Online Penetration in Spain is growing in Food & Grocery sectors .................................... 27
        Figure 15: Private Labels volume shares in CPG Markets ............................................................................................. 28
        Figure 16: Private Label products in CPG Markets ........................................................................................................ 29
        Figure 17: Private Label Lager in Spain......................................................................................................................... 29
        Figure 18: Store Brands offer better value for money .................................................................................................... 30
        Figure 19: Percentage of consumers reporting that PL packaging does not look cheap ................................................ 30
        Figure 20:Contribution of Travel & Tourism towards GDP of Spain ............................................................................... 32
        Figure 21: Spain Packaging by Material (Number of Packs, Million), 2007–2017........................................................... 33
        Figure 22: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2007–2017 ................................... 34
        Figure 23: Sectors by Packaging Material with the Four Lowest Growth Rates (%), 2007–2017.................................... 35
        Figure 24: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2007–2017 ..................................... 38
        Figure 25: Sectors with the Largest Market Share Gains and Losses in Spain Flexible Packaging, 2007–2017 ............ 39
        Figure 26: Packaging Types with the Largest Market Share Gains and Losses in Spain Flexible Packaging, 2007–2017
         ..................................................................................................................................................................................... 40
        Figure 27: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2007–2017 .......................... 43
        Figure 28: Sectors with the Largest Market Share Gains and Losses in Spain Paper & Board Packaging, 2007–2017 . 44
        Figure 29: Packaging Types with the Largest Market Share Gains and Losses in Spain Paper & Board Packaging 2007–
        2017.............................................................................................................................................................................. 45
        Figure 30: Closure Types with the Largest Market Share Gains and Losses in Spain Paper & Board Packaging, 2007–
        2017.............................................................................................................................................................................. 47
        Figure 31: Outer Types with the Largest Market Share Gains and Losses in Spain Paper & Board Packaging, 2007–
        2017.............................................................................................................................................................................. 48
        Figure 32: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2007–2017 .............................. 49
        Figure 33: Sectors with the Largest Market Share Gains and Losses in Spain Rigid Plastic Packaging, 2007–2017 ..... 50
        Figure 34: Packaging Types with the Largest Market Share Gains and Losses in Spain Rigid Plastic Packaging, 2007–
        2017.............................................................................................................................................................................. 51
        Figure 35: Closure Types with the Largest Market Share Gains and Losses in Spain Rigid Plastic Packaging, 2007–
        2017.............................................................................................................................................................................. 53
        Figure 36: Outer Types with the Largest Market Share Gains and Losses in Spain Rigid Plastic Packaging, 2007–2017
         ..................................................................................................................................................................................... 54
        Figure 37: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2007–2017 ............................... 55
        Figure 38: Sectors with the Largest Market Share Gains and Losses in Spain Rigid Metal Packaging, 2007–2017 ....... 56
        Figure 39: Packaging Types with the Largest Market Share Gains and Losses in Spain Rigid Metal Packaging, 2007–
        2017.............................................................................................................................................................................. 57
        Figure 4
				
DOCUMENT INFO
Description: Product Synopsis • “Latest Trends and Key Issues in Spain Retail Packaging Market" is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Spain packaging market. • The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within Spain consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials– Flexible, Glass, Rigid Plastic, Rigid Metal and Paper &Board. • The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential. • It provides an overview of the competitive landscape of Spain packaging sector with an analysis of the key market leaders including a snap shot of major deals. Introduction and Landscape Why was the report written? Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market. What is the current market landscape and what is changing? As consumer product demand evolves the dynamics between different packaging types also evolves – favouring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future. What are the key drivers behind recent market changes? The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, re
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PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.