The Future of the Hot Drinks Market in Romania to 2017

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					     1.




The Future of the Hot Drinks Market in Romania to
2017

Reference Code: HD0039MR

Published: September 2013




     www.canadean-winesandspirits.com
                                                                            The Future of the Hot Drinks Market in Romania to 2017
                                                                                                                                 Published: September 2013




Table of Contents

        1.      Introduction................................................................................................. 8
        1.1       What is this Report About?................................................................................... 8
        1.2       Definitions ............................................................................................................ 8
        1.2.1     This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 ..... 8
        1.2.2     Category Definitions ....................................................................................................... 8
        1.2.3     Distribution Channel Definitions ...................................................................................... 9
        1.2.4     Volume Units and Aggregations.................................................................................... 10
        1.2.5     CAGR Definition and Calculation .................................................................................. 10
        1.2.6     Graphical representation of Brands............................................................................... 11
        1.2.7     Exchange Rates ........................................................................................................... 11
        1.2.8     Methodology Summary ................................................................................................. 11
        2.      Romania Hot Drinks Market Analysis, 2007–17 ..................................... 12
        2.1       Hot Drinks Value Analysis, 2007–17 .................................................................. 12
        2.1.1     Overall Hot Drinks Market Value, 2007–17 ................................................................... 12
        2.1.2     Hot Drinks Market Value by Category, 2007–17 ............................................................ 14
        2.1.3     Market Growth Dynamics by Value – Hot Drinks, 2007–17............................................ 17
        2.2       Hot Drinks Volume Analysis, 2007–17 ............................................................... 18
        2.2.1     Overall Hot Drinks Market Volume, 2007–17................................................................. 18
        2.2.2     Per-Capita Consumption - Hot Drinks, 2007–17 ............................................................ 19
        2.2.3     Hot Drinks Market Volume by Category, 2007–17 ......................................................... 20
        2.2.4     Market Growth Dynamics by Volume – Hot Drinks, 2007–17 ......................................... 22
        3.      Romania Hot Coffee Market Analysis, 2007–17 ..................................... 23
        3.1       Hot Coffee Value Analysis, 2007–17 .................................................................. 23
        3.1.1     Hot Coffee Market by Value, 2007–17 .......................................................................... 23
        3.1.2     Average Consumer Price/Kg – Hot Coffee, 2007–17..................................................... 25
        3.1.3     Hot Coffee Market Value by Segments, 2007–17 .......................................................... 26
        3.2       Hot Coffee Volume Analysis, 2007–17 ............................................................... 28
        3.2.1     Hot Coffee Market by Volume, 2007–17 ....................................................................... 28
        3.2.2     Hot Coffee Market Volume by Segments, 2007–17 ....................................................... 29
        3.3       Market Growth Dynamics – Hot Coffee, 2007–17 .............................................. 31
        3.3.1     Hot Coffee Market Growth Dynamics by Value, 2007–17 .............................................. 31
        3.3.2     Hot Coffee Market Growth Dynamics by Volume, 2007–17 ........................................... 32
        3.4       Instant Coffee Analysis, 2007–17 ....................................................................... 33
        3.4.1     Instant Coffee Market by Value, 2007–17 ..................................................................... 33
        3.4.2     Instant Coffee Market by Volume, 2007–17 .................................................................. 34
        3.5       Roast and Ground Coffee Analysis, 2007–17..................................................... 35


                                                                                                                                                     2
 ©Canadean 2013. This product is licensed and is not to be photocopied.                                          Reference code: HD0039MR
                                                                      The Future of the Hot Drinks Market in Romania to 2017
                                                                                                                     Published: September 2013



       3.5.1     Roast and Ground Coffee Market by Value, 2007–17 ................................................... 35
       3.5.2     Roast and Ground Coffee Market by Volume, 2007–17................................................. 36
       3.6       Hot Coffee Brand Analysis, 2009–12 ................................................................. 37
       3.7       Hot Coffee Distribution Channel Analysis, 2009–12 ........................................... 39
       4.      Romania Hot Tea Market Analysis, 2007–17 .......................................... 42
       4.1       Hot Tea Value Analysis, 2007–17 ...................................................................... 42
       4.1.1     Hot Tea Market by Value, 2007–17............................................................................... 42
       4.1.2     Average Consumer Price/Kg – Hot Tea, 2007–17 ......................................................... 44
       4.1.3     Hot Tea Market Value by Segments, 2007–17 .............................................................. 45
       4.2       Hot Tea Volume Analysis, 2007–17 ................................................................... 48
       4.2.1     Hot Tea Market by Volume, 2007–17 ............................................................................ 48
       4.2.2     Hot Tea Market Volume by Segments, 2007–17 ........................................................... 49
       4.3       Market Growth Dynamics – Hot Tea, 2007–17 ................................................... 51
       4.3.1     Hot Tea Market Growth Dynamics by Value, 2007–17 .................................................. 51
       4.3.2     Hot Tea Market Growth Dynamics by Volume, 2007–17 ............................................... 52
       4.4       Black Specialty Tea Analysis, 2007–17 .............................................................. 53
       4.4.1     Black Specialty Tea Market by Value, 2007–17 ............................................................ 53
       4.4.2     Black Specialty Tea Market by Volume, 2007–17.......................................................... 54
       4.5       Black Standard Tea Analysis, 2007–17 .............................................................. 55
       4.5.1     Black Standard Tea Market by Value, 2007–17 ............................................................ 55
       4.5.2     Black Standard Tea Market by Volume, 2007–17.......................................................... 56
       4.6       Fruit and Herbal Tea Analysis, 2007–17 ............................................................ 57
       4.6.1     Fruit and Herbal Tea Market by Value, 2007–17 ........................................................... 57
       4.6.2     Fruit and Herbal Tea Market by Volume, 2007–17 ........................................................ 58
       4.7       Green Tea Analysis, 2007–17 ............................................................................ 59
       4.7.1     Green Tea Market by Value, 2007–17 .......................................................................... 59
       4.7.2     Green Tea Market by Volume, 2007–17 ....................................................................... 60
       4.8       Hot Tea Brand Analysis, 2009–12 ...................................................................... 61
       4.9       Hot Tea Distribution Channel Analysis, 2009–12 ............................................... 63
       5.      Romania Other Hot Drinks Market Analysis, 2007–17........................... 66
       5.1       Other Hot Drinks Value Analysis, 2007–17 ........................................................ 66
       5.1.1     Other Hot Drinks Market by Value, 2007–17 ................................................................. 66
       5.1.2     Average Consumer Price/Kg – Other Hot Drinks, 2007–17 ........................................... 68
       5.1.3     Other Hot Drinks Market Value by Segments, 2007–17................................................. 69
       5.2       Other Hot Drinks Volume Analysis, 2007–17 ..................................................... 71
       5.2.1     Other Hot Drinks Market by Volume, 2007–17 .............................................................. 71
       5.2.2     Other Hot Drinks Market Volume by Segments, 2007–17.............................................. 72
       5.3       Market Growth Dynamics – Other Hot Drinks, 2007–17 ..................................... 74



                                                                                                                                         3
©Canadean 2013. This product is licensed and is not to be photocopied.                                 Reference code: HD0039MR
                                                                        The Future of the Hot Drinks Market in Romania to 2017
                                                                                                                          Published: September 2013



       5.3.1     Other Hot Drinks Market Growth Dynamics by Value, 2007–17 ..................................... 74
       5.3.2     Other Hot Drinks Market Growth Dynamics by Volume, 2007–17 .................................. 75
       5.4       Chocolate-Based Hot Drinks Analysis, 2007–17 ................................................ 76
       5.4.1     Chocolate-Based Hot Drinks Market by Value, 2007–17 ............................................... 76
       5.4.2     Chocolate-Based Hot Drinks Market by Volume, 2007–17 ............................................ 77
       5.5       Malt-Based Hot Drinks Analysis, 2007–17 ......................................................... 78
       5.5.1     Malt-Based Hot Drinks Market by Value, 2007–17 ........................................................ 78
       5.5.2     Malt-Based Hot Drinks Market by Volume, 2007–17 ..................................................... 79
       5.6       Other Hot Drinks Analysis, 2007–17 .................................................................. 80
       5.6.1     Other Hot Drinks Market by Value, 2007–17 ................................................................. 80
       5.6.2     Other Hot Drinks Market by Volume, 2007–17 .............................................................. 81
       5.7       Other Hot Drinks Brand Analysis, 2009–12 ........................................................ 82
       5.8       Other Hot Drinks Distribution Channel Analysis, 2009–12 .................................. 84
       6.      Appendix ................................................................................................... 87
       6.1       About Canadean ................................................................................................ 87
       6.2       Disclaimer .......................................................................................................... 87




                                                                                                                                              4
©Canadean 2013. This product is licensed and is not to be photocopied.                                      Reference code: HD0039MR
                                                                                     The Future of the Hot Drinks Market in Romania to 2017
                                                                                                                                               Published: September 2013




List of Figures

        Figure 1: Romania Hot Drinks Market Value (RON m) and Growth (Y-o-Y), 2007–17 .................................................................... 13
        Figure 2: Romania Hot Drinks Market Value (RON m) by Category, 2007–17 ................................................................................ 16
        Figure 3: Romania Hot Drinks Market Dynamics, by Category, by Market Value, 2007–17 ........................................................... 17
        Figure 4: Romania Hot Drinks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .................................................................... 18
        Figure 5: Romania Per-Capita Hot Drinks Consumption (Kg/head & Y-o-Y growth), 2007–17 ...................................................... 19
        Figure 6: Romania Hot Drinks Market Volume (Kg m) by Category, 2007–17 ................................................................................ 21
        Figure 7: Romania Hot Drinks Market Dynamics, by Category, by Market Volume 2007–17 ......................................................... 22
        Figure 8: Romania Hot Coffee Market Value (RON m) and Growth (Y-o-Y), 2007–17 ................................................................... 24
        Figure 9: Romania Hot Coffee Average Consumer Price (RON) and Growth (Y-o-Y), 2007–17 .................................................... 25
        Figure 10: Romania Hot Coffee Market Value (RON m) by Segments, 2007–17 ............................................................................ 27
        Figure 11: Romania Hot Coffee Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .................................................................. 28
        Figure 12: Romania Hot Coffee Market Volume (Kg m) by Segments, 2007–17 ............................................................................ 30
        Figure 13: Romania Hot Coffee Market Growth Dynamics by Value, 2007–17 ............................................................................... 31
        Figure 14: Romania Hot Coffee Market Growth Dynamics by Volume, 2007–17 ............................................................................ 32
        Figure 15: Romania Instant Coffee Market by Value (RON m), 2007–17 ........................................................................................ 33
        Figure 16: Romania Instant Coffee Market by Volume (Kg m), 2007–17 ......................................................................................... 34
        Figure 17: Romania Roast and Ground Coffee Market by Value (RON m), 2007–17 ..................................................................... 35
        Figure 18: Romania Roast and Ground Coffee Market by Volume (Kg m), 2007–17...................................................................... 36
        Figure 19: Romania Hot Coffee Market Value by Brands (RON m), 2009–12 ................................................................................. 38
        Figure 20: Romania Hot Coffee Market Value by Distribution Channel (RON m), 2009–12 ........................................................... 41
        Figure 21: Romania Hot Tea Market Value (RON m) and Growth (Y-o-Y), 2007–17 ...................................................................... 43
        Figure 22: Romania Hot Tea Average Consumer Price (RON) and Growth (Y-o-Y), 2007–17 ...................................................... 44
        Figure 23: Romania Hot Tea Market Value (RON m) by Segments, 2007–17 ................................................................................ 47
        Figure 24: Romania Hot Tea Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ...................................................................... 48
        Figure 25: Romania Hot Tea Market Volume (Kg m) by Segments, 2007–17 ................................................................................. 50
        Figure 26: Romania Hot Tea Market Growth Dynamics by Value, 2007–17.................................................................................... 51
        Figure 27: Romania Hot Tea Market Growth Dynamics by Volume, 2007–17 ................................................................................ 52
        Figure 28: Romania Black Specialty Tea Market by Value (RON m), 2007–17............................................................................... 53
        Figure 29: Romania Black Specialty Tea Market by Volume (Kg m), 2007–17 ............................................................................... 54
        Figure 30: Romania Black Standard Tea Market by Value (RON m), 2007–17............................................................................... 55
        Figure 31: Romania Black Standard Tea Market by Volume (Kg m), 2007–17 ............................................................................... 56
        Figure 32: Romania Fruit and Herbal Tea Market by Value (RON m), 2007–17 ............................................................................. 57
        Figure 33: Romania Fruit and Herbal Tea Market by Volume (Kg m), 2007–17 .............................................................................. 58
        Figure 34: Romania Green Tea Market by Value (RON m), 2007–17 ............................................................................................. 59
        Figure 35: Romania Green Tea Market by Volume (Kg m), 2007–17 .............................................................................................. 60
        Figure 36: Romania Hot Tea Market Value by Brands (RON m), 2009–12 ..................................................................................... 62
        Figure 37: Romania Hot Tea Market Value by Distribution Channel (RON m), 2009–12 ................................................................ 65
        Figure 38: Romania Other Hot Drinks Market Value (RON m) and Growth (Y-o-Y), 2007–17 ....................................................... 67
        Figure 39: Romania Other Hot Drinks Average Consumer Price (RON) and Growth (Y-o-Y), 2007–17 ........................................ 68
        Figure 40: Romania Other Hot Drinks Market Value (RON m) by Segments, 2007–17 .................................................................. 70
        Figure 41: Romania Other Hot Drinks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ........................................................ 71
        Figure 42: Romania Other Hot Drinks Market Volume (Kg m) by Segments, 2007–17 .................................................................. 73
        Figure 43: Romania Other Hot Drinks Market Growth Dynamics by Value, 2007–17 ..................................................................... 74
        Figure 44: Romania Other Hot Drinks Market Growth Dynamics by Volume, 2007–17 .................................................................. 75
        Figure 45: Romania Chocolate-Based Hot Drinks Market by Value (RON m), 2007–17 ................................................................ 76
        Figure 46: Romania Chocolate-Based Hot Drinks Market by Volume (Kg m), 2007–17 ................................................................. 77
        Figure 47: Romania Malt-Based Hot Drinks Market by Value (RON m), 2007–17 .......................................................................... 78
        Figure 48: Romania Malt-Based Hot Drinks Market by Volume (Kg m), 2007–17 ........................................................................... 79
        Figure 49: Romania Other Hot Drinks Market by Value (RON m), 2007–17.................................................................................... 80
        Figure 50: Romania Other Hot Drinks Market by Volume (Kg m), 2007–17 .................................................................................... 81
        Figure 51: Romania Other Hot Drinks Market Value by Brands (RON m), 2009–12 ....................................................................... 83
        Figure 52: Romania Other Hot Drinks Market Value by Distribution Channel (RON m), 2009–12 ................................................. 86




                                                                                                                                                                          5
 ©Canadean 2013. This product is licensed and is not to be photocopied.                                                       Reference code: HD0039MR
                                                                                               The Future of the Hot Drinks Market in Romania to 2017
                                                                                                                                                                Published: September 2013




List of Tables

        Table 1: Category Definitions - Hot Drinks Market ............................................................................................................................. 8
        Table 2: Distribution Channel Definitions - Hot Drinks Market ............................................................................................................ 9
        Table 3: Volume Units for Hot Drinks Market .................................................................................................................................... 10
        Table 4: Romania Exchange Rate RON – USD (Annual Average), 2007 – 2012............................................................................ 11
        Table 5: Romania Hot Drinks Market Value (RON m) and Growth (Y-o-Y), 2007–17 ..................................................................... 12
        Table 6: Romania Hot Drinks Market Value (USD m) and Growth (Y-o-Y), 2007–17 ..................................................................... 12
        Table 7: Romania Hot Drinks Market Value (RON m) by Category, 2007–12 ................................................................................. 14
        Table 8: Romania H
				
DOCUMENT INFO
Description: Product Synopsis The Future of the Hot Drinks Market in Romania to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Hot Drinks consumption trends in Romania, historic and forecast Hot Drinks consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Hot Drinks sales overall and to know which categories and segments are showing growth in the coming years. Introduction and Landscape Why was the report written? • This report provides authoritative and granular data on the Hot Drinks market in Romania and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. • Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies. What are the key drivers behind recent market changes? This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen. What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in Romania Hot Drinks market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future. Key Features and Benefits Detailed category coverage is provided, covering three product segment
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PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.