Online – The Hot Topic at AADA 2013
Online was the key topic and theme at this year’s AADA Convention.
Dealer Solutions presented an amazing session delivered by Chris Fong
from Google USA and showed the industry how important it is to keep
up with consumer’s online habits.
The car shopping model has changed and introduced the Zero Moment of Truth (ZMOT). This means
that consumers have researched you and the vehicle online before they even step foot into your
dealership, they are smart!
Some great facts that we loved from the session:
78% of car buyers are shopping online
The Google Display Network reaches over 90% of Aussies every week
More people will drive home to pick up their smartphone than their wallet
Our Online Marketing team manned the Dealer Solutions booth providing information and Digital
Health checks to show just how dealerships stacked up online when it comes to the Australian
Automotive Industry benchmarks. If you missed out on attending AADA but want to see how your
Digital Health stacks up then email our Online Marketing team HERE.
The nurses were also a hit – check out the photos from the AADA Convention HERE!