Media Studies Courses: Where Creative and Technical Meet
“This media education program is designed to train media professionals for the new world of
ubiquitous computing,” say Michael O’Farrell and Jostein Algroy — co-authors of Mobile Internet For
Dummies — about the Entertainment and Media Systems Design offering at Centennial College.
“You don’t have to be tied to a workstation or even a laptop. You are free to move around,
travelling through your daily affairs and interacting with “clouds” of information wherever you go.
The data is already there and the networks are letting you access it from a mobile phone, PDA or
even an embedded chip. The possibilities are endless for untethered and anytime-access to
entertainment, education, business and social networks. Students will explore these possibilities in
both live and laboratory situations, where technology creators and media experts will collaborate to
create innovative solutions.”
This detailed description offers great insight into the media education students receive at
Centennial College. But here are more essential details that demonstrate how this three-semester
program prepares students for career opportunities such as: project coordinator, digital media
production, interactive technical produce, exhibit designer, producer of digital signage networks
content, user experience designer and software programmer of embedded systems.
The media studies courses are a first-of-their-kind collaboration between the School of
Communications, Media and Design, and The School of Engineering, Technology and Applied
Professionals with engineering and software skills who may lack media production and
content skills and professionals with media production and content skills who lack
engineering and software skills are cross-trained to lead teams containing both types of
Media studies courses emphasize design, production and management of innovative media
Among specific products explored are: interactive museum and retail installations,
application development and content creation for wireless devices, digital signage systems
and networks and more.
Many of the media studies courses are facilitated in laboratory situations, where technology
creators and media experts will collaborate.
A project-based approach gives students the chance to practice with PLCs, robotics,
sensors, electronics and network technology.
Among the specific media studies courses are: Visual Design, Video Production and Sound
Design, Media Electronics, The Marketing Cycle, Media System Engineering, Web
Programming and more.
Once they are comfortable with the media education they have received, students attend a
15-week, three-days-a-week media education field placement.
Classroom and project work is coordinated with the field placement at advanced meetings,
as the placement relationship with employers begins during the second term. This ensures
that students are able to make a positive contribution during their placement.
Students end their media education with a Portfolio Production course, during which they
assemble their project work from the program and independent work in a digital media
To complete their media education, students must achieve a minimum C-grade in all media
Parties who wish to attend media studies courses are required to present an official transcript
that demonstrates proof of successful completion of a university degree or college diploma in a
field related to engineering, technology or media. The school will also consider applicants with
partial post-secondary education (minimum of two years in university) and relevant work
experience. Applicants must also attend an information session to undergo a portfolio review,
present a resume and write a letter of intent.
For More Information Visit Centennialcollege.ca