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									                                                                                                                                                                                                      Leading Through Innovation   Full-time MBA Program 2010

                                                                                                                                                                                                      The Berkeley MBA

                                                                                                                                                                         Leading Through Innovation
The Berkeley MBA                                                                                Find Haas on....
Full-time MBA Program 2010
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                                                                                                                                                                         Full-Time Program 2010
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                                                                                                                           Because the faculty and admin-
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Application                                                                      of Business are continually
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                                                                                                                           July 2009
  Printed on recycled paper                                                                                                15,000 copies
                          The Berkeley MBA Program prepares leaders who
                          know how to put new ideas to work. Its rigorous general
                          management education gives you the skill set to deliver
                          innovation and growth to organizations. You discover how
                          to seize opportunities, challenge conventional wisdom,
                          and lead with creativity.
                          Integrated into the innovative business ecosystem of
                          the San Francisco Bay Area, the Haas School excels in
                          producing new ideas. Students can take advantage of
                          opportunities across the University, a world-class
                          research generator. Our entire culture is about fresh
                          thinking. This is Berkeley, after all.

Preparing You for
      Leadership and an Unlimited
                          The Berkeley MBA Program develops you as a confident
                          leader who looks beyond the status quo, puts fresh ideas
                          to work, and makes a positive impact on society.
                          You will have opportunities to further your career, or
                          launch a new one, as the program works with you to
                          achieve your professional goals.
                          And you will be welcomed into an incredibly talented,
                          diverse, involved, and collaborative community—
                          an invaluable network you will be part of for life.

                                                                                 2       Program
                                                                                 6       Academics
                                                                                 20      Place
                                                                                 28      Community
                                                                                 42      Careers
                                                                                 48      Admissions
                                                                                 51      Visit

                                                         Full-time Program 2010 Haas School of Business 1
L e A d i n g T H r o u g H i n n o VAT i o n

                                                       Defined by People, Place, and Culture                                                  Ryan Drake-Lee
                                                                                                                                              MBA 09
                                                                                                                                              Senior Associate
                                                                                                                                              McKinsey & Co.
                                                                                                                                              Atlanta, Georgia
                                                                                                                                              Summer Associate
                                                                                                                                              San Francisco, California
                                                                                                                                              Previous degree:
                                                                                                                                              BA, Economics and French
                                                                                                                                              Morehouse College, Georgia
                                                       The Berkeley MBA Program is about developing distinctive
                                                                                                                                              Job prior to Haas:
                                                       leaders. Through a rigorous general management                                         Senior Business Advisor
                                                       curriculum and innovative extracurricular learning                                     TechnoServe
                                                                                                                                              Mpumalanga, South Africa
                                                       experiences, you learn how to become a leader who can
                                                                                                                                              Being Logistics Manager of the 2008
                                                       harness new ideas to create value for your firm. You learn                             Energy Symposium gave Ryan Drake-
                                                       how to drive growth to ensure your organization thrives. These qualities               Lee plenty of access to the forefront of
                                                       and skills, which Haas calls Leading Through Innovation, are valuable in               innovative technologies and ideas in the
                                                       the world marketplace, and offer you a career advantage.                               alternative energy and sustainability
                                                                                                                                              sectors, along with valuable opportunities
                                                                                                                                              to network with people deeply involved in
                                                       Embracing Fresh Ideas                                                                  the field.
                                                       Leading Through Innovation is definitely not just about developing new                 opportunities to grow
                                                       technologies. It is also about using your enhanced leadership skills to                “Haas teaches people how to be
                                                       deliver strategic, operational, and organizational innovations. To succeed             independent-thinking leaders, capable of
                                                                                                                                              garnering widespread support for their
                                                       in today’s challenging global business environment, you must lead your
        Carrie Hurwitz                                 organization to differentiate itself by implementing fresh ideas of all
                                                                                                                                              ideas. The Haas curriculum gave me the
                                                                                                                                              flexibility to follow my personal interests
        MBA 09                                         sorts. Here you master these skills.                                                   in classes with real academic rigor.”
        Manager, Corporate Strategy and
        Business Development
                                                       This distinctive Berkeley MBA leadership approach is shaped by the                     Broad exposure
        McKesson Corporation
        San Francisco, California                      people, place, and culture that comprise Haas and all of UC Berkeley:                  “Having spent a year working with
                                                                                                                                              TechnoServe, a business solutions non-
        Marketing Intern                                  P
                                                       •	 	 eople: Along every dimension, Haas faculty, students, and staff                   profit organization, on economic develop-
        McKesson Corporation                                                                                                                  ment projects in South Africa, I came to
        San Francisco, California                         are characterized by the high quality standards of their work, their                Haas knowing I wanted to have an impact
        Previous degree:                                  exceptional talents and creativity, their intelligence, and their diversity         on macroeconomic issues. Haas offered
        BS, Biology                                       of experience.                                                                      lots of courses and electives to prepare
        University of Massachusetts at Amherst                                                                                                me for that. Plus, the cross-registration
        Job prior to Haas:
                                                       •	 Place: The San Francisco Bay Area is an unrivaled business ecosystem                opportunities we have with the law school
        Oncology Program Manager                          of innovation, entrepreneurship, and forward-moving change.                         and the Energy Resources Group broadened
        Synta Pharmaceuticals                                                                                                                 my exposure in a very beneficial way.”
        Lexington, Massachusetts                          Integrated into this ecosystem are UC Berkeley and Haas, which
        Carrie Hurwitz came to Haas to round              generate huge amounts of new knowledge and ideas through the                        Positive impact
        out her skill set. She left solidly               pioneering work of faculty. And Haas has creatively linked its courses              “I was fortunate to have Accounting
        grounded in strategy and business                 and programs across disciplines at Berkeley. Innovation is part of the              Professor Nicole Bastian Johnson as my
        development, financial analysis,                                                                                                      ‘thought partner’ on an independent study
        and the managerial skills needed                  ethos of this area, and you feel it every day at Haas.
                                                                                                                                              project with the McCullum Youth Court,
        for success. And, with her new job             •	 Culture: Berkeley MBA students are molded by a unique Haas School                   which offers collaborative justice as an
        at McKesson, she is continuing to                                                                                                     alternative to standard juvenile court for
        make the most of her background                   culture that values confidence without attitude, not accepting the
                                                          status quo, independent thinking coupled with collaborative action,                 first-time offenders. I created an activity-
        in science. “It is the best of both
                                                                                                                                              based cost study and helped develop best
        worlds,” she says.                                and making a positive impact on the world.                                          practices that will enable the youth court
        “In some ways, being in business                                                                                                      to have a positive effect on larger numbers
        school is two years of being self-                                                                                                    of at-risk youth.”
        ish. However, Haas provides endless
        opportunities to give back while                                                                                                      The Perfect Place
        focusing on ourselves. Going to                                                                                                       “I enjoy sharing San Francisco, my
        Vietnam through the International                                                                                                     hometown, with my classmates. The
        Business Development program to                                                                                                       Bay Area has its own flavor, from our
        work with the World Wildlife Fund on                                                                                                  fascination with clean tech to our taste
        an ecotourism project was one of the                                                                                                  for slow food. It’s true that they do things
        ways I was able to give back.”
                                                                                                                                              differently in Northern California. There is
                                                                                                                                              a real community attitude here.”

2 Haas School of Business Leading Through Innovation                                                                                    Full-time Program 2010 Haas School of Business 3
L e A d i n g T H r o u g H i n n o VAT i o n

               Foundation for Leadership and Innovation
                                                       Of the major learning experiences that make up Leading                              Fresh thinking and leadership is encouraged everywhere at Haas, including
                                                       Through Innovation in the Berkeley MBA Program, you will                            the classroom. For example, Haas was one of the first business schools
                                                       encounter about half of them in the classroom, and the other                        to pioneer the cross-disciplinary study of product design via the elective
                                                       half you gain in other ways—through special extracurricular                         Managing the New Product Development Process. This popular elective,                                                                                   James Bender MBA 10
                                                       offerings, interactions with classmates and other people,                           which has been taught by Senior Lecturer Sara Beckman for more than a                                                                                  Cisco Strategic Services
                                                                                                                                           decade, was among similar offerings that prompted BusinessWeek to name                                                                                 San Jose, California
                                                       and through your own initiatives.
                                                                                                                                           Haas one of the top design schools in the world. The culture of innovation is                                                                          Previous degree:
                                                                                                                                                                                                                                                                                                  BS, Computer Sciences
                                                                                                                                           continually enriched by faculty who study at the frontiers of knowledge and
                                                       Top-Caliber Students                                                                bring their insights into the classroom.
                                                                                                                                                                                                                                                                                                  US Naval Academy, Maryland
                                                                                                                                                                                                                                                                                                  Job prior to Haas:
                                                       The process actually starts with the careful selection of Berkeley MBA students,                                                                                                                                                           US Naval Aviator
                                                                                                                                                                                                                                                                                                  United States Navy
                                                       who have already demonstrated leadership and a spirit of innovation prior           Innovative Programs and Seminars
                                                       to their arrival. They have challenged convention, and they continually try to                                                                                                                                                             James Bender is no stranger to leader-
                                                                                                                                           Leading Through Innovation also includes of a series of experiential programs                                                                          ship. As a carrier naval aviator, he had
                                                       anticipate what’s coming next. They possess the independent, forward-looking                                                                                                                                                               the lives and safety of 85 people in his
                                                                                                                                           and executive skills seminars. Among the former is the acclaimed Haas@Work,
                                                       thinking long associated with UC Berkeley. The culture of Leading Through                                                                                                                                                                  hands. He has shared that leadership
                                                                                                                                           an applied innovation program that sends large teams of Berkeley MBA students                                                                          experience with his classmates, and in
                                                       Innovation at Haas reinforces these values, and the Bay Area’s creative,
                                                                                                                                           to work with top executives at brand-name firms such as Disney and Panasonic.                                                                          return, they have helped him learn to
                                                       entrepreneurial energy provides unrivaled opportunities to test new ideas.                                                                                                                                                                 look at problems from a profit-and-loss
         Cliff Dank                                                                                                                        The new Berkeley MBA Leadership Development Series will help you                                                                                       perspective.
                                                       You begin in MBA orientation with an exploration of the school’s leadership
         MBA 08                                        approach and the innovation process. The core (required) part of the MBA
                                                                                                                                           become a more effective leader through a collection of not-to-be-missed                                                                                “Without question, I’ve enjoyed the
         Consultant                                                                                                                        workshops delivered by well-known experts. The workshops, which are                                                                                    Haas experience with truly exceptional
         Monitor Group                                 curriculum covers the foundations of management and business, with an                                                                                                                                                                      and accomplished classmates. The
         New York, New York                                                                                                                offered throughout the year, address leadership from three perspectives:                                                                               admissions team does an amazing job of
                                                       emphasis on developing leaders. A cutting-edge leadership course will
         internship:                                                                                                                       self, team, and organization. For example, you can learn how to build                                                                                  finding a diverse group of students with
                                                       develop your capacity to lead others by giving you an in-depth understanding                                                                                                                                                               wide-ranging experiences.”
         Summer Associate                                                                                                                  your personal brand in Building Your Career, how to attract and retain
         Monitor Group                                 of your own capabilities. You will also participate in experiential leadership                                                                                                                                                             “The International Business Development
         Boston, Massachusetts                                                                                                             talent in Building Great Teams, and how to maximize organizational
                                                       exercises, read the latest advances in our understanding of leadership, and                                                                                                                                                                (IBD) Program is a can’t-miss
         Previous degree:                                                                                                                  savvy in Power and Influence.                                                                                                                          opportunity to break out of US business
         BA, English                                   discuss cases offered by top leaders of organizations.
         Johns Hopkins University, Maryland                                                                                                                                                                                                                                                       cultural norms and see firsthand how
                                                                                                                                                                                                                                                                                                  other cultural norms create differ-
         Job prior to Haas:
         International Trader
                                                       A Culture of Leadership                                                                                                                                                                                                                    ent kinds of business challenges and
         First New York Securities                                                                                                                                                                                                                                                                potential solutions.”
                                                       Learning how to lead at Haas involves more than motivational and people
         New York, New York
                                                       skills. You also learn how to set direction as a leader in your strategy course,     The Berkeley MBA Leadership Development Series 2009-2010
         During his time at Haas, Cliff Dank
         found no shortage of leadership               and how to manage complex projects and enterprises in your operations
         opportunities. In addition to serv-           course—both skills are critical to successful leadership. Finally, you are taught
         ing as a graduate student instructor                                                                                                                                                    FA L L                                                                         SPRING
                                                       the lessons of “leading responsibly” through your coursework and out-of-class
         in the Leadership and Leadership
         Communication classes, Dank served            activities, such as the Haas-founded Global Social Venture Competition. All of                                          Build         Harnessing             Heavy
                                                                                                                                                                                                                                                                                    What Got
                                                                                                                                              Se Lf                                                                                                            Leading With         You Here        The Art of
         as the MBA Association president and          this is backed by a strong school culture that actively promotes these values.                                           Your          Your Full             Hitter

                                                                                                                                                                                                                                       F EED-FORWARD PROGRAM
                                                                                                                                                                                                                                                                 Presence           Won’t Get       Bragging
         co-founded the Leadership Club.                                                                                                                                       Brand          Potential             Sales
                                                                                                                                                                                                                                                                                    You There

                                                                                                                                                         SEL F-A SSE SSM ENT
         “Students should know from their
         first day here at Haas that questioning
         and challenging the status quo is
         how Haas does business. Sustaining
         any cultural movement in a place                                                                                                     TeAm                              Tackling Tough             Working Cross-                                           Attracting +          Coaching for Optimal
                                                                                                                                                                                    Issues                  Functionally                                          Retaining Talent           Performance
         with as transient a population as a
         business school is tough. What Haas
         is doing is creating a culture among
         the students, the faculty, and the
         administration that recognizes and
         rewards innovation year after year.
         That is leadership.”
                                                                                                                                              org                              Building Winning
                                                                                                                                                                                                          Power + Influence
                                                                                                                                                                                                                                                                                            Decision Making
         “Being at Haas is about preparing                                                                                                                                          Teams                                                                              Savvy
         yourself to act on your passion. Haas
         is a place where you can test and
         clarify your wildest ideas and bring                                                                                                                                                                      * Please note that offerings are subject to change based on scheduling and availability.
         them to fruition.”

4 Haas School of Business Leading Through Innovation                                                                                                                                                                                                                                     Full-time Program 2010 Haas School of Business 5

                                                       A Rigorous, Flexible Curriculum
                                                                                                                                                              Hinna Aftab
                                                                                                                                                              MBA 10
                                                                                                                                                              Previous degree:
                                                                                                                                                              BS, Economics/Computer Science
                                                                                                                                                              Lahore University of Management Sciences,
                                                       Your Haas education is anchored in the fundamentals of                                                 Job prior to Haas:
                                                       general management and the latest theories and best                                                    Assistant Manager, Performance
                                                       practices in business—from accounting and finance to                                                   Warid Telecom, Ltd.
                                                                                                                                                              Lahore, Pakistan
                                                       marketing and strategy. You build a basic framework in qualitative,
                                                       quantitative, analytical, strategic, and problem solving skills. And the faculty                       Fulbright scholar and fashion
                                                                                                                                                              industry enthusiast Hinna Aftab
                                                       improves and updates the program regularly to reflect fast changes in the                              knows style when she sees it. She
                                                       business world.                                                                                        appreciates her classmates’ low-key,
                                                                                                                                                              confident style and the collaborative
                                                       The rigorous curriculum is rooted in the scientific disciplines of the                                 culture at Haas. “People don’t
                                                       university—economics, mathematics, social sciences such as psychology and                              hesitate to share and support each
                                                       sociology, and other areas. Faculty members who are experts in these fields                            other,” she says.
                                                       apply them toward increasing our knowledge of successful management,                                   A foundation for Success
                                                       leadership, human behavior, organizational performance, and economic                                   “My ultimate goal is to set up my
                                                       and market functions. As a result, you not only gain knowledge about best                              own apparel brand in Pakistan. At
                                                                                                                                                              Haas, I’m learning all of the general
                                                       business practices, but also learn about the fundamental principles behind
         Jacob Rios                                    them—the “how” and the “why.” The Berkeley MBA program is for individuals
                                                                                                                                                              business and management skills I’ll
                                                                                                                                                              need. I’m also starting to create a
         MBA 09                                        who like to think deeply and expand their understanding of the world.                                  network of colleagues that will help
         Product Marketing Manager                                                                                                                            me reach my dream.”
         Leadership Rotation Program
         Sybase Inc.
         Dublin, California
                                                                                                     The Core                                                 A Customizable Curriculum
                                                         Top-ranked Specialties                                                                               “Having completed the core
         internship:                                                                                 The Berkeley MBA curriculum consists
                                                                                                                                                              curriculum, I can say it was
         Product Manager                                 In 2009, US News & World Report             of 12 required core courses that provide
         Consorte Media                                                                                                                                       difficult! But it was an outstanding
                                                         ranked the following Haas School
         San Francisco, California                       areas of study in the top ten nationally:
                                                                                                     the analytical tools and essential                       preparation for the electives that
         Previous degree:                                                                            knowledge to lead effectively. The core                  will support my career goals. Haas
         BS, Electrical Engineering                      •		 Finance                                                                                          gives us room to experiment, to
         Rice University, Texas
                                                                                                     courses, which make up about 40                          choose and design our own path,
                                                         •		 Management                              percent of a typical student’s course of                 whether that is a class project or an
         Job prior to Haas:
         Management Consultant                           •		 Marketing                               study, are all taken in the first year and               independent study course.”
         Chicago, Illinois; Austin, Texas;               •		 Entrepreneurship
                                                                                                     build upon one another. In nearly every                  Practical experience
         and Houston, Texas                                                                          core course, faculty members make                        “The real-life experience is what
                                                         •		 Nonprofit	
         Thousands of music festivals are held                                                       significant use of team assignments                      makes classes like Entrepreneurship
         annually in the US, many of them                •		 International	                                                                                   exciting. We created an actual
                                                                                                     and projects where students work
         unprofitable. Jacob Rios indulged                                                                                                                    business plan and pitched it to real
         his love of music and put what he                                                           together in small groups to learn.                       VCs. What a great opportunity!”
         learned in his Pricing class to use
         on a project for Another Planet, an                                                                                                                  Building Strong Leaders
         event promoter. He and his team               Electives                                                                                              “No one can do everything on her
         determined the optimal ticket prices          A central feature of the Berkeley MBA program is its level of flexibility that                         own. Haas is giving me the skills
         for two Bay Area events: the Outside                                                                                                                 I need to work well with my peers
         Lands Music & Arts and the Treasure           enables you to customize your studies according to your own goals. An
                                                                                                                                                              and to motivate the people who will
         Island Music festivals.                       impressive menu of original elective courses comprises 60 percent of the
                                                                                                                                                              report to me. Those skills are just as
         “I really appreciated the emphasis on         curriculum, meaning you begin to customize your own course of study in the                             important as accounting and other
         teaching at Haas. Student feedback            first year of the program. You may choose from a wide variety of constantly                            subjects.”
         is listened to and taken seriously.
                                                       evolving electives and dual degree offerings—from within the Haas School                               Collaboration is Key
         I was surprised to find out how
         much I enjoyed the softer skills              and from the wider university—as well as design courses of your own in                                 “There is a healthy competition
         classes, like Organizational Behavior         conjunction with a faculty member. Last year students created courses                                  among Haas students. People want
         and Negotiations. I came from an                                                                                                                     to get ahead, but they also are very
                                                       such as Enterprise in Developing Economics and Managing Internet and
         engineering background, so those                                                                                                                     generous about sharing opportuni-
         were new ground for me.”                      Digital Media Products, as well as speaker series on the topics of education
                                                                                                                                                              ties and helping others.”
                                                       leadership and renewable energy.

6 Haas School of Business Leading Through Innovation                                                                                              Full-time Program 2010 Haas School of Business 7

                                                               Learning Beyond the Classroom
                                                       Gaining hands-on exposure to real-world business                                Applied Innovation Opportunities
                                                       situations is emphasized in the Berkeley MBA Program.                           Beyond the course-related field activities is a plethora of
                                                       Experiential field activities are an integral part of your                      programs, projects, student-organized conferences, case and
                                                       innovative courses as well as in numerous out-of-                               business plan competitions, and numerous special events that
                                                       classroom opportunities.                                                        challenge Berkeley MBA students to put their learning to work
                                                                                                                                       right away.
                                                       In Class and in the Field                                                       The school’s flagship applied innovation program is Haas@Work,
                                                       Over 50 percent of full-time Berkeley MBA electives make use of                 which sends teams of Berkeley MBA students to work with top
          Thaili Chi                                   hands-on projects in the field. This almost always means team projects—         executives at major firms such as Cisco, Disney, Panasonic,
                                                       an important aspect of experiential learning. For example, the course
          MBA 10                                       Business Model Innovation sends groups of students to work with Silicon
                                                                                                                                       Clorox, and Wells Fargo. In the program, you research a
          internship:                                                                                                                  competitive challenge posed by the firm and develop potential
          Global Equities Intern—                      Valley firms to analyze how firms use innovation in different ways to gain      innovative solutions during a three- to four-week program. The
          Corporate Governance
          CalPERS                                      industry leverage.                                                              best ideas are selected by the firm’s executives, and student
          Sacramento, California
                                                       The innovative Social Sector Solutions course partners with the international   teams are then dispatched to implement the strongest solutions.
          Previous degree:
          BA, Business Economics and Chinese           consulting firm McKinsey & Co. to engage in major consulting projects for       The Berkeley MBA Leadership Development Series brings top
          University of California, Los Angeles
          Job prior to Haas:
                                                       nonprofit organizations, such as the David Brower Center, the Graduate          leadership experts to work with Berkeley MBA students in               Fresh Ideas in Action
          Investment Banking Analyst                   Theological Union in Berkeley, and the Opportunity Fund. Students work          hands-on workshops and seminars.                                       Haas@Work sends teams of
          Deutsche Bank                                with senior leaders of the organizations and McKinsey consultants in                                                                                   Berkeley MBA students to global
          Hong Kong, China
                                                       offering plans, creative ideas, and solutions.                                  Dozens of individual and team competitions challenge students          firms to research a competitive
          The Haas international treks are                                                                                             to come up with solutions to real-world challenges. New                challenge posed by each firm
          designed to appeal to a wide range           One of the Haas School’s most heralded experiential electives, International
          of students. But that left Thaili Chi                                                                                        competitions created by Berkeley MBA students last year                and develop potential innovative
          thirsting for more real estate-specific      Business Development, sends more than 100 Berkeley MBA students to              included the Berkeley MBA Latin Business Challenge, and the            solutions during a three- to
          experiences. So, as co-leader of the         work in small teams with a variety of for-profit and nonprofit clients for      Facebook Connect Case Competition.                                     four-week program. The best
          China trek, he arranged mini-treks to        three weeks each summer on consulting projects in various countries. For                                                                               ideas are selected by the firm’s
          give students the chance to visit firms                                                                                      A wide selection of popular annual conferences—all completely          executives, and student teams
          in their particular area of interest.        example, one team recently worked in the jungles of Borneo, Indonesia,
                                                                                                                                       organized and led by students—gives you the opportunity to             are then dispatched to implement
          That’s how he and other real estate          helping farmers set up a viable business co-op that will allow them to
          students wound up visiting one of                                                                                            address top issues in a range of topic areas. The conferences          the strongest solutions. These
                                                       pool the rattan they harvest and sell it to furniture manufacturers at a                                                                               are some of the companies that
          China’s biggest real estate developers                                                                                       include the >play Conference on digital media, the Finance
          and touring some of its sites.               reasonable profit.                                                                                                                                     partnered with the Haas@Work
                                                                                                                                       Conference, the Diversity Conference, the Asia Business                program last year.
          “It was great to take my first real
          estate elective at the end of my first                                                                                       Conference, and the Women in Leadership Conference.
          year. It provided a coherent framework
          for understanding how every step of                                                                                          Finally, hundreds of business and thought leaders visit Haas
          the real estate investment process                                                                                           each year to share their real-world experiences in classes and
          affects profitability. A class project
          gave my team the opportunity to apply
                                                          Gaining Global                                                               in special speaking events.
          our academic learning in a real-world           Experience
          situation by identifying a property and         International Business                                                       Global Business
          preparing plans for its development.”           Development (IBD) sends
                                                          teams of Berkeley MBA                                                        Global experience is an increasingly integral aspect of the Berkeley
          “Haas has more real estate electives
          than most other business schools.
                                                          students to work on                                                          MBA experience. Global business is part of many courses, including
                                                          consulting projects with a
          Plus, being able to take classes at
                                                          variety of clients around
                                                                                                                                       courses with a specific focus on international topics, such as
          the law school and the school of                                                                                             Global Strategy and Multinational Enterprises, and Doing Business
                                                          the world for three weeks
          architecture means that we learn
          every aspect of the business.”
                                                          each summer. In 2008, one                                                    in China. You are encouraged to take advantage of international
                                                          group of students (pictured
                                                          right) consulted with local
                                                                                                                                       opportunities, such as spending a semester abroad, attending
                                                          corporations to study the                                                    international seminars, planning study trips to other countries
                                                          viability of launching a                                                     during breaks, or serving as a consultant through the International
                                                          top business school in
                                                                                                                                       Business Development program, which places students with
                                                                                                                                       organizations around the world for three-week projects.

8 Haas School of Business Leading Through Innovation                                                                                                                                                              Full-time Program 2010 Haas School of Business 9
                                                                                                                                                                              Through a rigorous general management curriculum and innovative learning
                                                                                                                                                                              experiences, you learn how to become a leader who can harness new ideas

Curriculum Overview
                                                                                                                                                                              to create value for your firm. You learn how to drive growth to ensure your
                                                                                                                                                                              organization thrives. These qualities and skills, which Haas calls Leading Through
                                                                                                                                                                              Innovation, are valuable in the world marketplace, and offer you a career advantage.

YearOne                                                                                                                                            YearTwo
                                                              The Core The MBA Program is anchored by 11 required, rigorous and                                                                                    Electives You have great flexibility in choosing from a wide variety of
                                                              integrated courses that promote a general-management perspective and                                                                                 electives and dual-degree offerings—from within the Haas School and from
                                                              that provide a framework for the more function-specific courses that follow.                                                                         the wider university—as well as designing courses of your own in conjunction
                                                              The first year of the program is divided into four quarters. Both the fall and                                                                       with a faculty member. Electives, which are introduced rapidly and are updated
                                                              the spring semesters contain two separate groups of courses, A and B.                                                                                regularly, reflect the newest ideas, trends, and thinking in business.

Pre-Term                                     Fall A & B                          Winter Break                         Spring A & B                  Summer Break                             Fall                                    Winter Break                         Spring
Pre-program Workshops                        The Core                            Global Study                         The Core                      Summer Internships                       Electives                               Global Study                         Electives
& Orientation Week                                                               Opportunities                                                                                                                                       Opportunities
                                         Required Core Courses A                                                   Required Core Courses A         Students are encouraged to          Some of the many electives                                                     Some of the many electives
Pre-enrollment Review                    WeeKS 1-8                           International experience is           WeeKS 1-8                       work with Career Services           typically offered in the fall              This past winter, groups of         typically offered in the spring
Workshops (optional/late summer)         •	Data	&	Decisions                  a key aspect of the Berkeley          •	Operational	Leadership        to secure summer internships        semester of the second year                students traveled to cities         semester of the second year
Quantitative Methods                                                         MBA program. There are                                                at top global firms.                include the following:                     such as New York, Hong              include the following:
                                         •	Economics	for	Business		 	                                              •	Macroeconomics	in	the	 	
Workshop: Two-week review                                                    several ways students can take                                        Students may also participate       •	Investment	Strategies		     	            Kong, Tel Aviv, and Beijing         •	Energy	and	Environmental		
                                           Decision Making                                                           Global Economy
of math, probability, statistics,                                            advantage of The Haas School’s                                        in the International Business         and Styles                               on global study treks. In             Markets
accounting, and finance.                                                     superb international offerings        Required Core Courses B         Development (IBD) program,                                                     Israel, for example, students
                                         •	Leading	People                                                                                                                              •	Negotiations	and		          	                                                •	Marketing	Research
                                                                             throughout the program,               WeeKS 9-15
                                                                                                                                                   which sends teams of                                                           communicated with original
Communications Workshop:                                                                                                                                                                 Conflict Resolution                                                          •	Real	Estate	Investment	and		
                                         Career Management                   including the International           •	Ethics	and	Responsibility		   students around the world                                                      ICQ investor Yossi Vardi and
Two-week refresher of                                                        Business Development                                                                                      •	Business	Law                             learned about undercover life         Market Analysis
business communication,                  Conference                                                                  in Business                   each summer to work on
                                                                             program, study tours and treks,                                       various projects for foreign        •	Real	Estate	Finance		       	            from former Mossad Chief            •	Managing	Innovation		        	
oral communication, and                  WeeK 8                                                                    •	Strategic	Leadership
                                                                             and study abroad programs.                                            corporations, organizations,          and Securitization                       Ephraim Halevy.                       and Change
writing skills.                          Two-day program of career
                                         planning workshops and              Last winter, for example, a                                           and governments. This past          •	Marketing	for	High-Tech			                                                   •	Game	Theory	and		            	
Orientation Week:                        exercises                           group of students traveled                                            year, students visited a variety      Entrepreneurs                                                                  Business Decisions
All students are welcomed to                                                 to China to visit Google’s                                            of countries, including Brazil,
Haas during a required 5-day             Required Core Courses B             operations, as well as LVMH                                           Laos, El Salvador, Ghana,                             	
                                                                                                                                                                                       •	The	Business	of		           	
introduction to the program              WeeKS 9-15
                                                                             (Louis Vuitton Moët Hennessy).                                        Gabon, South Africa, Saudi            Nanotechnology
that includes curricular                 •	Financial	Accounting                                                                                    Arabia, and Finland.                •	Venture	Capital	and		       	
overviews, cohort activities,            •	Introduction	to	Finance                                                                                                                       Private Equity
high-profile guest speakers,
                                         •	Marketing	Management                                                                                                                        •	Advanced	Healthcare	Finance
and an extensive introduction
to leadership in the MBA                 •	Leadership	Communication                                                                                                                    •	Innovation	in	Services	and		
curriculum.                                                                                                                                                                              Business Models
                                                                                                                                                                                       •	Global	Financial	Services

                        New in the
                        Berkeley MBA Curriculum                                                                                                                     Student-Initiated Elective Courses
                                                                                                                                                                    Student-initiated courses are a tradition at the Haas School.
                        •	The Berkeley mBA Leadership development Series—                                                                                           Every semester, the Berkeley MBA Program offers several
                          A new series of skills workshops to develop your                                                                                          courses that are initiated and run by students under faculty
                          core leadership skills                                                                                                                    guidance. Typically, such courses focus on a specific theme or
                        •	global management—Increased global experience                                                                                             industry. Recent student-initiated courses include:
                          opportunities around the world
                                                                                                                                                                    •	Social	Entrepreneurship            •	Investment	Speaker	Series
                        •	Culminating Project—A summing
                          up of what you have learned through                                                                                                       •	Life	as	an	Entrepreneur            •	Careers	in	Sports
                          completion of a real-world project                                                                                                        •	The	Private	Equity	Deal            •	Careers	in	Consulting
                                                                                                                                                                    •	Real	Estate	Speaker	Series         •	Biobusiness	Speaker	Series                For more information on the
                                                                                                                                                                    •	Microfinance                       •	Product	Management                        Berkeley MBA curriculum, including full
                                                                                                                                                                                                                                                     course descriptions, please visit:
                                                                                                                                                                    •	Careers	in	Marketing               •	Topics	in	Technology
                                                                                                                                                                    •	Private	Philanthropy               •	Alternative	Energy		        	   
                                                                                                                                                                    •	Wine	Industry                       Speaker Series                             curriculum.html.

10 Haas School of Business Leading Through Innovation                                                                                                                                                                                                     Full-time Program 2010 Haas School of Business 11
                                                                                                                                                                                                       With its comprehensive menu of innovative, specialized electives,
                                                                                                                                                                                                       the Berkeley MBA program is designed to provide you with a highly

                                                        Mapping Your Path to Success
                                                                                                                                                                                                       personalized experience. Regardless of whether you’re headed into
                                                                                                                                                                                                       finance or energy, to a Fortune 500 firm or a nonprofit organization, the
                                                                                                                                                                                                       MBA curriculum enables you to shape the scope of your education to
                                                                                                                                                                                                       fit your career goals. Here are just three examples of different paths
                                                                                                                                                                                                       Berkeley MBA students have taken to achieve success.

   Consulting                                                                                 Investment Banking                                                                                Brand Management

                                            fall 2007                                                                                        fall 2007                                                                                          fall 2007
                                            MBA200C       Leadership Communication                                                           MBA200C       Leadership Communication                                                             MBA200C          Leadership Communication
                                            MBA200S       Data and Decisions                                                                 MBA200S       Data and Decisions                                                                   MBA200S          Data and Decisions
                                            MBA201A       Economics for Business                                                             MBA201A       Economics for Business                                                               MBA201A          Economics for Business
                                                          Decision Making                                                                                  Decision Making                                                                                       Decision Making
                                            MBA202        Financial Accounting                                                               MBA202        Financial Accounting                                                                 MBA205           Organizational Behavior
                                            MBA203        Introduction to Finance                                                            MBA203        Introduction to Finance                                                              MBA205L          Leadership
                                            MBA205        Organizational Behavior                                                            MBA205        Organizational Behavior                                                              MBA206           Marketing Management
                                            MBA205L       Leadership                                                                         MBA205L       Leadership                                                                           MBA294           Careers in Marketing
                                            MBA206        Marketing Management                                                               MBA206        Marketing Management                                                                 MBA294           Careers in Consulting
                                            MBA294        Careers in Consulting                                                              MBA294        Careers in Consulting
                                                                                                                                                                                                                                                Spring 2008
                                            Spring 2008                                                                                      Spring 2008                                                                                        MBA201B          Macroeconomics in the
                                                                                                                                                                                                                                                                 Global Economy
Emma Rodgers                                MBA201B       Macroeconomics in the
                                                          Global Economy
                                                                                               Vasiliy Zhulin                                MBA201B       Macroeconomics in the
                                                                                                                                                           Global Economy
                                                                                                                                                                                                 Vandita Lakhani                                MBA204           Operations Management
MBA 09                                      MBA204        Operations Management
                                                                                               MBA 09                                        MBA204        Operations Management
                                                                                                                                                                                                 MBA 09                                         MBA207           Ethics and Responsibility
Associate                                                                                      Investment Banking Associate                                                                      Associate Brand Manager
                                                                                                                                             MBA207        Ethics and Responsibility in                                                                          in Business
McKinsey & Company                          MBA207        Ethics and Responsibility            Barclays Capital                                                                                  PepsiCo Frito-Lay
San Francisco, California                                 in Business                          New York, New York                                          Business                              Dallas, Texas                                  MBA260           Consumer Behavior
internship:                                                                                    internship:                                                                                       internship:
                                            MBA237        Financial Statement Modeling                                                       MBA231        Corporate Finance                                                                    MBA262           Brand Management and Strategy
Summer Associate                                                                               Investment Banking Summer Associate                                                               Marketing Intern
McKinsey & Company                                        for Finance Careers                  Lehman Brothers                               MBA236E       Mergers and Acquisitions:             Johnson & Johnson Neutrogena                   MBA292T          Strategic Corporate Social
San Francisco, California                   MBA290A       Introduction to Management           New York, New York                                          A Practical Primer                    Los Angeles, California                                         Responsibility
Previous degree:                                          of Technology                        Previous degree:                                                                                  Previous degree:
                                                                                               BS, Computer Science
                                                                                                                                             MBA237        Financial Statement Modeling for      BBA, Finance/Business
                                                                                                                                                                                                                                                MBA299           Strategy
BA, English
University of California, Los Angeles       MBA298A       International Business               Stanford University, California                             Finance Careers                       University of Texas at Austin
Job prior to Haas:
                                                          Development                          Job prior to Haas:                            MBA299        Strategy                              Job prior to Haas:                             fall 2008
Brand Manager                               MBA299        Strategy                             Software Engineer, Client Advocate                                                                Equity Research Associate                      MBA252           Negotiations and Conflict
Warner Bros. Entertainment                                                                     IBM                                                                                               Morgan Stanley
                                                                                               San Jose, California
                                                                                                                                             fall 2008                                           New York, New York
Burbank, California
                                            fall 2008                                                                                        MBA222        Financial Information Analysis                                                       MBA261           Marketing Strategy
In the summer of 2008, Emma                                                                    Vasiliy Zhulin entered Haas knowing he                                                            Taking her career from finance to
Rodgers went from interviewing              MBA222        Financial Information Analysis       wanted to move away from technology,          MBA236B       Investment Strategies and Styles      brand management was a “drastic                MBA267           Business to Business Marketing
women in rural Zambia about their           MBA224A       Managerial Accounting                but didn’t know exactly where he wanted                                                           change” for Vandita Lakhani. Her
                                                                                                                                             MBA236D       Portfolio Management                                                                 MBA299M          Marketing Strategy
everyday lives and cooking habits on                                                           to end up. The information sessions orga-                                                         team’s first-place finish in the Elite 8
                                            MBA261        Marketing Research                   nized by the Career Center introduced         MBA252        Negotiations and Conflict             Brand Management Case Competition
a consulting project for the Wildlife
Conservation Society to a summer            MBA290V       Innovation and Entrepreneurship      him to a wealth of possibilities. It wasn’t                 Resolution                            and her participation in the Wake              Spring 2009
internship with McKinsey & Company.                       in Telecommunications and Media      long before he found himself gravitating                                                          Forest Marketing Summit gave her               MBA224A          Managerial Accounting
                                                                                                                                             MBA294        Private Equity Speaker Series
The summer was exhausting, but                                                                 to finance, specifically investment bank-                                                         real-world experience and a better
                                            MBA298B       International Business                                                                                                                 sense of what brand management is              MBA237           Behavioral Finance
exhilarating, and she found herself                                                            ing, as the gateway to his new career.
putting the consulting skills learned                     Development                                                                        Spring 2009                                         all about.                                     MBA265           Integrated Marketing
                                                                                               “Putting together the Finance Club’s 2008
in African villages to good use in San      MBA299E       Competitive and                      Wall Street Trek honed my leadership          MBA232        Financial Institutions and Markets    “Haas fundamentally changed the way                             Communications
Francisco’s financial district.                           Corporate Strategy                   skills. And once we were in New York                                                              I think. I now look at problems, people        MBA268B          International Marketing
                                                                                                                                             MBA237        Designing Financial Models
“Haas made my transition from mar-                                                             City, I was impressed by the welcome we                     That Work                             and situations—personal and profes-
                                            Spring 2009                                                                                                                                                                                         MBA269           Pricing
keting into consulting possible. I really                                                      received. It was a great opportunity to                                                           sional—from many different angles,
                                                                                               see the real Wall Street work environ-        MBA237        Behavioral Finance                    and look beyond the ordinary for ways          MBA294           Wine Industry Speaker Series
boosted my strategic-thinking and           MBA231        Corporate Finance
problem-solving skills while there.                                                            ment and get a feel for the sort of jobs      MBA254        Power and Politics                    to create solutions. My biggest take-
The rigorous, fast-paced core courses       MBA237        Designing Financial Models           available. We visited lots of banks, heard                                                        away from Haas is that I am a much
                                                          That Work                                                                          MBA262        Brand Management and Strategy
gave me a strong foundation, and the                                                           interesting presentations, and had lots of                                                        more strategic thinker.”
broad range of electives helped me          MBA252        Negotiations and                     opportunities to network.”
                                                                                                                                                                                                 “Professor Rashi Glazer’s core class
drill down and strengthen my quanti-                      Conflict Resolution                  “Taking an elective in Corporate Finance                                                          was my first exposure to marketing.
tative skills.”                                                                                right before my summer internship was                                                             He framed the subject in a totally dif-
                                            MBA269        Pricing
“I came to Haas with a strong market-                                                          very helpful. And writing a business plan                                                         ferent way, especially for people who
ing background. I crafted my electives      MBA295F       Customer and Business                for my Behavioral Finance class was an                                                            thought marketing wasn’t very impor-
to fill in the gaps that I’ll need as a                   Development in Hi-Tech Enterprise    excellent way to bridge the gap between                                                           tant. He taught marketing as strategy,
management consultant: Corporate                                                               finance theory and the practical applica-                                                         which had a big impact on a lot of my
Finance, Financial Information                                                                 tion of those concepts.”                                                                          classmates, and me.”
Analysis and Financial Modeling,
for example.”

12 Haas School of Business Leading Through Innovation                                                                                                                                                                                       Full-time Program 2010   Haas School of Business 13

                                                                                   Certificate Options and Areas of Interest
                      Leading Expertise                      Global Management                                                    Health Management                                                  Technology
                           As a Berkeley MBA student,                                           With the continuing                                                   The Haas School and the                                         In recognition of the
                                                                                                globalization of the economy,                                         School of Public Health                                         pervasive impact of
                           you have the option to
                                                                                                the need to think and compete                                         have teamed up to prepare                                       technology on business,
                           earn a certificate in one of                                         internationally has become                                            management leaders for                                          the Berkeley MBA program
                           five areas of study. These                                           imperative. Nothing could                                             the healthcare industry.                                        provides you with an
                                                                                                be more illustrative of this                                          Graduates specializing in                                       overview of technology
                           certificates require a separate
                                                                                                point than the 80 students on                                         healthcare typically receive                                    management as well
                           application, and are earned                                          20 teams who were part of                                             multiple job offers from                                        as the opportunity for
                           after you have completed a                                           the Haas School’s acclaimed                                           consulting firms, health                                        specialization. The Haas
                                                                                                International Business                                                insurance plans, managed                                        School’s proximity to Silicon
                           designated group of courses.
                                                                                                Development (IBD) program                                             care organizations, and                                         Valley strengthens its
                           Although the Berkeley MBA                                            in 2009. Slated to double in                                          pharmaceutical, biotech-                                        connections to the high-
                           program is delivered from                                            size in the next few years, the                                       nology, medical device, and                                     tech community. Faculty
                                                                                                IBD program sends students                                            diagnostic firms.                                               members frequently invite
                           a general management                International                                                       Symptoms of Success                                                Interdisciplinary
                                                                                                around the world to consult                                                                                                           local executives to be guest
                           perspective, with business          Consulting Project                                                  Laronne Faulkner, mBA 08,      The program leverages               Collaboration
                                                                                                for a variety of firms and         appreciates how the mBA/mPH                                        Being a student in the
                                                                                                                                                                                                                                      lecturers in their courses
                                                               Jason Topel and Jessica                                                                            California’s cutting-edge
                           fundamentals at its core, a         Lopatka (above) were part        organizations each year under      program helped prepare him                                         management of Technology        and to partner with them
                                                                                                                                                                  managed care, Internet, and
                                                               of a recent international        the direction of Sebastian         for his role as a lead business                                    (mOT) program “plugs you into in research projects.
                           number of specialty areas                                                                               analyst for Blue Shield. “The  biotechnology industries as
                                                               Business development team        Teunissen, executive director                                                                         Silicon Valley as quickly as    Student groups host special
                           at the Haas School are top          that worked to improve the                                          two programs are seamlessly    laboratories for education          possible,” says Gabriel Jinich, events, such as the daylong
                                                                                                of the Clausen Center
                                                               sustainability of a school                                          and thoroughly integrated,” he and research. The program           mBA 10. “The brilliance of the Berkeley Nanotechnology
                           ranked in the world and offer                                        for International Business
                                                               nutritional program in Ghana.                                       says. “The rigor of the programoffers a joint MBA/MPH              management of Technology
                                                                                                and Policy.                                                                                                                           Forum and annual Digital
                           you additional opportunities                                                                            is outstanding. That benefits  (Masters in Public Health)          Program is that it mimics,
                                                                                                                                   both students with a business                                      in an academic setting, how
                                                                                                                                                                                                                                      Media Conference, and
                           for study.                        IBD clients range from large multinationals to nonprofit                                             degree program, and
                                                             organizations. During the first part of the year, student
                                                                                                                                   background and those with
                                                                                                                                                                  a Certificate in Health             innovation happens. engineers organize career-oriented
                                                                                                                                   mostly healthcare experience.”                                     come up with the idea, and      activities with local firms.
                                                             teams prepare a work plan in consultation with their clients                                         Management. Leading UC
                                                                                                                                                                                                      business people figure out
                                                             and undertake background research and analysis while                 Berkeley academic researchers from both the business                how to bring it to market.”     The Haas School offers a
                                                             attending classes on related topics. From mid-May to mid-            and public health schools, as well as prominent industry                                            technology specialization
                                                             June, teams spend three weeks on location in their assigned          practitioners, teach in the program.                               through its Management of Technology (MOT) program.
                                                             country. Upon return to the Haas School, they carry out                                                                                 The program, which focuses on the set of management
                                                                                                                                  An active student club, Haas Healthcare and BioBusiness
                                                             additional research to complete the assignment and present                                                                              activities associated with bringing high-tech products to
                                                                                                                                  (H2B2) educates students on the multi-faceted nature
                                                             their work to the Haas community. In addition to the IBD                                                                                market, is a joint effort of the Haas School and the College
                                                                                                                                  of healthcare and biotechnology, and connects them
                                                             course, Seminars in International Business (SIB) are offered                                                                            of Engineering.
                                                                                                                                  with industry alumni and professionals, as well as with
                                                             each year in countries such as China, India, and Brazil.
                                                                                                                                  students from other associations and schools. Students             MOT has also become the most popular interdisciplinary
                                                             The international emphasis of the Haas School is an integral         in the program organize a hugely successful annual                 program on the campus because it has successfully
                                                             part of its culture. Many Berkeley MBA students have lived,          Business of Health Care Conference.                                integrated business and technology education in classes that
                                                             studied, or worked abroad, and over one-third of the full-                                                                              bring MBA students and engineering students together.
                                                             time MBA students are international, representing over 40                                                                               Numerous Silicon Valley firms sponsor MOT projects every
                                                             countries. Many faculty members, too, are either originally            Certificate in Health Management                                 year in which teams of MBA and engineering students act as
                                                             from other countries, or have extensive international                  The certificate program prepares you for business leader-        project consultants. Three MOT fellowship programs offer
                                                                                                                                    ship roles in the health services and health technology
                                                             experience and contacts. The impact of this international              industries. Capitalizing on its location in one of the world’s   paid opportunities to about 25 students each year.
                                                             diversity on the MBA program is enormous, adding varied                most dynamic healthcare marketplaces and its proximity to
                                                             perspectives to classroom discussions, team projects, and              the vibrant Bay Area biotechnology industry, this certificate
                                                             everyday interactions.
                                                                                                                                    program provides access to a range of courses in health            Certificate in Management of Technology
                                                                                                                                    management and collaborates with companies that offer
                                                                                                                                    internships, consulting engagements, current real-world            This certificate program, sponsored jointly by the business
                                                                                                                                    case studies, guest speakers, and career opportunities.            and engineering schools offers courses geared toward both
                                                                                                                                                                                                       technically and non-technically trained students. Business
                                                               Certificate in Global Management                                                                                                        and engineering students share the classroom and learn from
                                                               This certificate program allows you to demonstrate proficiency                                                                          one another.
                                                               in the theory and application of global business and manage-
                                                               ment principles. Requirements for the certificate fall into
                                                               three areas: overseas experience, courses with international
                                                               content, and a language requirement.
14 Haas School of Business Leading Through Innovation                                                                                                                                                                   Full-time Program 2010 Haas School of Business 15

                                                        Certificate Options and Areas of Interest
Entrepreneurship                                                      Real Estate                                                        Corporate Responsibility                                       Nonprofit and Public Leadership
                                     The San Francisco Bay Area                                        The Haas Real Estate program,                                   Launched in 2003, the Center                                        Ranked #3 among
                                     has long been a hotbed for                                        consistently ranked among                                       for Responsible Business                                            business schools with a
                                     new business creation, and                                        the nation’s best, combines                                     has made the Haas School                                            nonprofit specialty (U.S.
                                     the Haas School remains                                           a strong analytical focus with                                  of Business the preeminent                                          News and World Report
                                     one of the world’s leading                                        hands-on field experience. It                                   educational institution                                             2009), the Center for
                                     centers for the study and                                         prepares you for a broad range                                  for research, teaching,                                             Nonprofit and Public
                                     practice of entrepreneurship.                                     of career paths with firms                                      experiential learning, and                                          Leadership inspires and
                                     Through academic and                                              such as real estate investment                                  community outreach in                                               prepares Haas students
                                     experiential learning, the                                        trusts, real estate operating                                   areas of Corporate Social                                           to use their skills in the
                                     Berkeley MBA program                                              companies, developers,                                          Responsibility (CSR).                                               social sector, produces
                                     offers its students the skills                                    financial institutions,                                                                                                             alumni that contribute
                                                                                                                                                                       As a premier educational
                                     and knowledge to launch                                           investment banks, and                                                                                                               significantly to social
                                                                                                                                                                       center bridging research,
                                     fast-growth, high-potential                                       consulting companies.                                                                                                               sector solutions, and
                                                                                                                                                                       theory, and the practice
                                     enterprises and teaches
  Innovative Business                                                 Constructing Careers            You focus on four areas of          Responsible Leader           of CSR, the center strives          Nonprofit Role Models encourages collaboration
                                     them how to start careers                                                                                                                                                                             and innovation within the
  Plan Competitions                                                   in Real Estate                  real estate—financial analysis,     center for Responsible       to educate all of its               Nora Silver (above), director
  The $25,000 grand prize
                                     in the venture capital            millicent Anglin’s, mBA 08,                                        Business co-Faculty                                              of the center for Nonprofit     social sector. The center
                                                                                                      finance and securitization,                                      stakeholders on the roles
  of the 2007 Global Social          industry. Some Haas               work as a student with the                                         director Kellie A. mcelhaney                                     and Public Leadership, speaks offers a robust series
                                                                                                      development, and investment                                      and responsibilities of
  Venture competition was            students begin their              San Francisco chapter of                                           (above) recently won the                                         with keynote speaker Leon       of courses taught by a
                                                                                                      strategy. Real estate courses       Faculty Pioneer Award for    business in society. Topics         Panetta, current director of
  won by Kirsten Tobey and           own firms even while in           the Urban Land institute, as                                                                                                                                        distinguished faculty of
  Kristin Richmond-Groos, both                                         well as her participation in
                                                                                                      in the Berkeley MBA program         institutional Leadership for such as strategic corporate         the ciA and former chief of
                                     school or launch startups                                                                                                                                                                             practitioners, researchers,
  mBA 06. They co-founded                                              extracurricular activities,    combine lectures and case           her innovative academic      responsibility, social              staff for President clinton, at
                                     immediately after graduation.                                                                                                                                                                         and established leaders
  Revolution Foods, a startup                                          helped prepare her for her     methods, student-initiated          leadership in the cSR area.  investing, and metrics              the Haas Nonprofit and Public
  that serves healthy, mostly    At the center of these                current career at Affordable   projects, and in-class work                                      of sustainability are explored      management Student-Alumni in the field. Topics include
  organic school lunches in                                            Housing in Berkeley. “Being                                                                                                         Leadership dinner.              social entrepreneurship
                                 activities is the highly                                             with leading real estate           in a robust series of programs and through research,
  primarily low-income Bay                                             on the UT Austin Real estate                                                                                                                                        and social impact, board
                                 ranked Lester Center for                                             professionals. You can further     teaching, and experiential learning projects.
  Area communities.                                                    challenge team was a great                                                                                                       governance and leadership, organizational strategy, and
                                 Entrepreneurship and                                                 develop your professional
                                                                       way to meet people and an                                         Beyond the core curriculum, concentrated study is available    financial management. In addition, nonprofit and public
Innovation, which emphasizes the integration of academic               opportunity to wrestle with a
                                                                                                      skills through internships,
                                                                                                                                         through elective courses, including an innovative strategic    issues and cases are integrated throughout the school’s
and experiential learning by bringing entrepreneurs and                practical problem in the area  a CEO mentoring program,
                                                                                                                                         CSR projects course in which student teams work directly       core coursework and other electives.
venture capitalists into the classroom. Among its many                 that interested me,” she says. participation in the Real Estate
                                                                                                                                         with major firms, such as eBay, Brown-Forman and Deloitte.
activities are two prominent business plan competitions—                                              Club, a powerfully effective                                                                      The center also offers an array of hands-on field work
one global in reach—and the monthly Berkeley                          real estate career development program, ACRE, and                  The center hosts the Peterson Lecture Series, which            opportunities that connect students with hundreds
Entrepreneurs Forum that provides the opportunity to                  extramural real estate development and finance                     draws top industry speakers, such as the chairman and          of nonprofit leaders and organizations. Experiential
meet with venture capitalists, entrepreneurs, and business            competitions. A nationally recognized real estate research         CEO of Whole Foods, the whistleblower from Enron, and          programs include Social Sector Solutions or S3, a
leaders. Just off campus is the Haas-affiliated Berkeley              program ensures that the latest ideas and knowledge                the senior vice president of sustainability at Wal-Mart. In    course which deploys consultant teams of students with
Entrepreneurship Laboratory, a business incubator which               infuse Berkeley MBA courses.                                       addition, there is a wide variety of popular programs that     coaches from McKinsey & Company to work with select
has room for up to eight startups launched by Haas                                                                                       enable students to experience the lessons of CSR first         nonprofit organizations on high-impact, entrepreneurial
                                                                      Berkeley MBA students regularly compete in and win major
students and alumni. The Lester Center’s classes, events,                                                                                hand. The Haas Socially Responsible Investment Fund            ventures. The center’s annual Education Leadership Case
                                                                      regional and nationwide real estate competitions, including
programs, and other activities are part of the UC Berkeley                                                                               is the first-ever student-managed investment fund at a         Competition brings together teams from top business
                                                                      the Bank of America Low-Income Housing Challenge, the
Venture Launchpad, a coordinated array of resources                                                                                      leading business school that uses CSR criteria as a screen     schools to present solutions to imminent education issues.
                                                                      NAIOP Real Estate Challenge, the UT Austin Real Estate
and experiences to help students interested in exploring                                                                                 for the fund’s portfolio. In collaboration with the College    The center also hosts the Schwab Charitable Philanthropy
                                                                      Finance Challenge, and the Urban Land Institute Gerald D.
entrepreneurship and innovation get the most out of their                                                                                of Chemistry, the Sustainable Products & Solutions (SPS)       Speakers, bringing together Haas students, alumni, and
                                                                      Hines Student Urban Design Competition.
time on the Berkeley campus.                                                                                                             Program, sponsored by Dow Chemical, creates a multi-           philanthropic leaders to tackle cutting-edge social impact
                                                                                                                                         disciplinary learning and research environment where           issues and best practices.
                                                                                                                                         the building blocks of sustainability are all considered
   Certificate in Entrepreneurship                                      Certificate in Real Estate                                                                                                      The center also prepares the future leaders of for-profit
                                                                                                                                         simultaneously as new products and solutions are
   Leveraging the Haas School’s proximity to Silicon Valley,            This certificate program shows potential employers that,                                                                        companies to participate actively as board members and
                                                                                                                                         explored. The Moskowitz Research Program examines
   this certificate integrates classroom and extracurricular            in addition to having mastered the fundamental material in                                                                      supporters of nonprofit organizations. The Berkeley Board
   activities. In addition to course requirements, you gain             the MBA program, you have successfully mastered the              the foundations and trends in the socially responsible
                                                                                                                                                                                                        Fellows program places over 60 students on over 50 local
   field experience either through an internship with a local           management, development, and financing of real estate.           investing industry and issues the Moskowitz Prize, the only
   entrepreneurial operation, or by completing a project that           Requirements include courses from related fields, such                                                                          nonprofit boards each year to serve the community and
                                                                                                                                         global award recognizing outstanding quantitative work on
   integrates fundamental business skills with a marketing or           as architecture, law, public policy, and city planning.                                                                         develop future board leaders.
   business plan for a venture of your own design.                                                                                       socially responsible investing.

16 Haas School of Business Leading Through Innovation                                                                                                                                                                        Full-time Program 2010 Haas School of Business 17

Concurrent Degree Options                                                                                                                               Brad Kittredge
                                                                                                                                                        MBA 09
                                                                                                                                                        Corporate Strategy and Business
                                                                                                                                                        McKesson Corporation
                                                                                                                                                        San Francisco, California
                                                                                                                                                        Previous degrees:
                                                        The Haas School offers                                                                          BA, Psychology
                                                        concurrent degree programs                      Haas and Columbia                               University of California, Berkeley

                                                        in areas of special interest to                 Offer Domestic                                  mA, international Affairs
                                                                                                        Exchange Program                                University of California, San Diego
                                                        business professionals. Earning                                                                 Job prior to Haas:
                                                                                                        The Haas School and
                                                        a dual degree offers Berkeley MBA               Columbia Business School
                                                                                                                                                        Senior Consultant
                                                                                                                                                        Deloitte Consulting
                                                        graduates new levels of flexibility and         offer an exchange program                       San Francisco, California
                                                        proficiency for unique career opportunities     for MBA students in the fall
                                                                                                        of their second year. Haas                      Brad Kittredge is working with
                                                        both in the United States and abroad.           exchange students have                          Haas classmate Elise Singer and
                                                                                                        the opportunity to take advan-                  two students in the School of
                                                                                                                                                        Information to build a Web-based
                                                        JD/MBA Program                                  tage of Columbia’s proximity
                                                                                                        to Wall Street and the media                    marketplace to connect patients with
                                                        The JD/MBA program provides you                 and entertainment industries                    doctors who are able to diagnose
                                                        with a solid foundation in both law and         in New York, while Columbia                     complex conditions. Their Haas
                                                                                                        students who come to Haas                       entrepreneurship classes and
                                                        management. Upon completion of this four-       gain exposure to Silicon                        workshops, the B-Plan and Global
    International Exchange                              year program, you earn a Berkeley MBA           Valley’s technology industry,                   Social Venture competitions, and the
                                                                                                        as well as west coast finance
    Programs                                            degree as well as a JD degree through
                                                                                                        firms and other industries
                                                                                                                                                        resources of the Lester Center have
                                                                                                                                                        been essential to their progress.
    Nothing compares to the experience of
                                                        either UC Berkeley’s School of Law or           such as biotech. Up to three
    attending a foreign university and get-             UC Hastings College of the Law in San           students from each school                       Permission to innovate
    ting to know students in another country            Francisco. Typically, you spend your first      may participate each year.                      “Haas has made me a better
    for an entire semester. Berkeley MBA                                                                                                                entrepreneur. It encouraged me to
    students may embark on an international
                                                        two years in law school and your third year
                                                                                                                                                        take chances and to understand that
    exchange program in the fall semester               in business school. During your fourth year,                                                    it is okay to fail.”
    of their second year. They pay the normal           you take elective courses in both schools.
    Haas fees and may earn up to 12 units                                                                                                               Cross-disciplinary expertise
    toward their MBA degree while abroad.                                                                                                               “The dual MBA/MPH degree gave me
    In addition to semester-long exchange               MBA/MPH Program in Health                                                                       the broad understanding I need to
    opportunities, students may earn
    academic credit through short-term
                                                        Management                                                                                      succeed in my new choice of a career
                                                                                                                                                        in the healthcare IT sector.”
    international seminars held during                  The Haas School and the UC Berkeley
    semester breaks. Recent destinations                School of Public Health work in                                                                 Teamwork Yields Success
    include India, Brazil, Chile, and China.                                                                                                            “Leading Through Innovation means
    International exchange programs are                 partnership to train leaders in the rapidly
                                                                                                                                                        not being afraid to question assump-
    offered in the following locations:                 expanding health management field. In                                                           tions—your own or someone else’s.
    •	London	Business	School	(LBS),	                    the 2.5-year MBA/MPH program, you                                                               Part of leadership is knowing that
      London, England                                   earn both the MBA and Masters of Public                                                         you can’t do it all on your own. You
    •	L’Ecole	Des	Hautes	Etudes		 	      	              Health degrees. You take courses in both schools and complete a three-                          need to be able to set a vision and
      Commerciales (HEC), Jouy-en-Josas,                                                                                                                organize a team to achieve it.”
      France                                            month internship in a health organization. The program prepares you for
                                                        senior positions in health-related industries, including managed care and                       A diverse faculty
    •	Instituto	de	Estudios	Superiores	de	la			
      Empresa (IESE), Barcelona, Spain                  insurance, consulting, healthcare delivery, biotechnology, e-health, medical                    “The diversity of the students
                                                                                                                                                        at Haas is well-matched by the
    •	Rotterdam	School	of	Management		        	         devices, and pharmaceuticals.                                                                   diversity of the faculty. All students
      (RSM), Rotterdam, The Netherlands                                                                                                                 seem to find one or two professors
    •	Scuola	di	Direzione	Aziendale	(SDA)		 	           MBA/MA Program in International and Area Studies                                                who really resonate with them.”
      Bocconi, Milan, Italy
                                                        This three-year MBA/MA program allows you to broaden your knowledge                             A Tradition of Change Agents
    •	The	Hong	Kong	University	of	Science		 	
      and Technology (HKUST), Hong Kong,                of different regions or countries by taking internationally-oriented topical,                   “It’s an honor to have been one of
                                                                                                                                                        the six students selected as Brian
      China                                             language, and area study courses from departments and schools across
                                                                                                                                                        Maxwell Fellows, named in memory
                                                        UC Berkeley. You may focus on either a topic or an area. Topics include                         of the Haas alumnus who was one
                                                        international or global issues, such as international trade and debt,                           of the founders of PowerBar. We are
                                                        investment strategy, global communications, environmental issues, or urban                      creating a community of people with
                                                                                                                                                        a passion to use business as a vehi-
                                                        and regional development. Areas include major countries such as China,                          cle for positive change in society. I’m
                                                        Japan, Russia, Germany, or Brazil, and regions such as the Middle East,                         inspired by all of the other Fellows.”
                                                        Africa, or Southeast Asia.

18 Haas School of Business Leading Through Innovation                                                                                    Full-time Program 2010 Haas School of Business 19
PLACe                                                                                                                                                  Gonzalo Martinez                Gonzalo Martinez
                                                                                                                                                       de Azagra y de                  de Azagra y de
                                                                                                                                                                                       Miota chose to
                                                                                                                                                       Miota                           do his summer

The Perfect Location
                                                                                                                                                       MBA 10                          internship with
                                                                                                                                                       internship:                     the Star Wars
                                                                                                                                                       Project Management Intern       team at LucasArts
                                                                                                                                                       Star Wars Team                  in San Francisco
                                                                                                                                                       LucasArts                       because he
                                                                                                                                                       San Francisco, California
                                                                                                                                                                                       believes it will
                                                                                                                                                       Previous degree:                give him valu-
                                                        The Haas School’s location in the San Francisco Bay                                            BSc, Economics
                                                                                                                                                       London School of Economics
                                                                                                                                                                                       able insights on
                                                                                                                                                                                       managing project
                                                        Area is a profound asset, a business ecosystem of innovation and                               MEng, Electrical & Electronic   teams—insights
                                                        entrepreneurship that is unrivaled anywhere. And it defines the people                         Engineering
                                                                                                                                                       Imperial College, London        he will need as he
                                                        we attract, the education we deliver, and the leaders we produce.                                                              works with five
                                                                                                                                                       Job prior to Haas:
                                                                                                                                                                                       classmates on
                                                                                                                                                       Senior Consultant
                                                        Widely recognized as the heart of the global technology industry, the                          PricewaterhouseCoopers          IguanaB, a startup
                                                                                                                                                       Bilbao, Spain                   company designed
                                                        birthplace of venture capital, and the center of the US wine market, the                                                       to bring the “main
                                                        Bay Area is also the new hub for the up-and-coming clean energy and                            street” shopping experience to the Internet.
                                                        biotechnology industries. In addition to serving as a launch pad for some                      “Right away, Haas stood out as the right place for
                                                        of the most successful recent startups—Google, Twitter, and eBay among                         a person passionate about entrepreneurship. The
                                                        them—the Bay Area is also home to a wide range of established Fortune                          location, close to Silicon Valley and San Francisco—
                                                                                                                                                       and with important links to Asia—is ideal.”
                                                        500 companies, as well as a long roster of firms—such as Charles
                                                                                                                                                       “Apart from my personal affinity with the Star
                                                        Schwab, Gap, and Chevron—known for leadership and innovation outside
                                                                                                                                                       Wars world, it is reassuring to know that I am
                                                        of the technology space.                                                                       joining a company whose president, Darrell
                                                                                                                                                       Rodriguez, is a Haas alum. As project manager
                                                        Once you arrive, you will quickly understand how the University of                             for the Star Wars team, I will face the challenge
                                                        California, Berkeley—one of the world’s top universities—both shapes                           of coordinating a multidisciplinary team of
                                                        and is shaped by the forces of innovation in the Bay Area. This is a place                     engineers, designers, artists, and business
                                                                                                                                                       people. The opportunity to work for a company
                                                        that continues to move knowledge forward, looking for and embracing                            like LucasArts is what pushes many of us leave
                                                        what comes next.                                                                               our old lives behind and come to Haas.”
                                                                                                                                                       “UC Berkeley with its great location and campus
                                                                                                                                                       facilities is also ideal for people who are passion-
                                                                                                                                                       ate about sports. The mild weather is particularly
                                                                                                                                                       well suited for outdoor activities. Surfing, skiing,
                                                                                                                                                       climbing and all sorts of outdoor activities are
                                                                                                                                                       within easy reach, and the active nature of the
                                                                                                                                                       student body ensures that you will have the
                                                                                                                                                       chance to do anything that interests you.”

                                                        Sara Nelson                     The first thing Sara Nelson did when she learned she had
                                                                                        been accepted at Haas was make a dinner reservation at
                                                        MBA 10                          Chez Panisse—the world-renowned restaurant founded
                                                        internship:                     by chef Alice Waters. Only then did she make her plane
                                                        Marketing Intern                reservations to get here in time for orientation. Naturally,
                                                        E.&J. Gallo Winery
                                                        Modesto, California
                                                                                        Nelson viewed the Bay Area as the perfect place to help
                                                                                        her embrace her love of food and wine, as she moves her
                                                        Previous degree:                career away from technology and toward the culinary
                                                        BBA, Marketing and French       scene.
                                                        University of Texas at Austin
                                                        Job prior to Haas:
                                                                                     “One project that I worked on as part of the Global
                                                        Online Brand Manager         Social Venture Competition brought together two of my
                                                        Dell                         interests: food and marketing. Two teachers launched
                                                        Austin, Texas                Operation C.H.E.F., a pilot cooking and nutrition
                                                                                     education summer camp. Subsequently, I teamed
                                                        up with a classmate, Dan Park, who had finance and consulting expertise, while
                                                        I contributed marketing and sales experience. Together, we helped the founders
                                                        create a business plan for future growth.”
                                                        “One of my International Business Development projects supported Elephant Pepper
                                                        in Zambia, an organization that encourages farmers to plant chili peppers on the
                                                        edges of their fields to reduce human/elephant conflict—apparently, elephants hate
                                                        chili! My team developed an online marketing plan to sell their branded chili sauces
                                                        to the US and European markets.”
20 Haas School of Business Leading Through Innovation                                                                                                  Full-time Program 2010 Haas School of Business 21

                                        Where Natural Beauty Meets Endless Opportunity
                                                        Few geographical areas in the world can meet, let                               The Berkeley campus is perched on a hillside; its upper reaches are
                                                        alone beat, the Haas School’s central location in the                           devoted to a vast nature preserve—excellent for a run or a contemplative
                                                        San Francisco Bay Area. The Haas community is, in turn,                         walk with postcard views of San Francisco, the Golden Gate Bridge, and
                                                        profoundly shaped by its surroundings.                                          the Pacific Ocean beyond. Surrounding the campus is the city of Berkeley,
                                                                                                                                        the quintessential university town, and a legendary one. With its multitude
                                                        The Bay Area is home to an innovation ecosystem that is unequaled               of coffee houses, shops, churches, theaters, world-famous gourmet
                                                        anywhere in the world. With its venture capital firms, established technology   restaurants, charming neighborhoods, beautiful gardens, and some of the
                                                        companies, and biotech and digital media industries thriving, the Bay Area      best bookstores anywhere, Berkeley is cosmopolitan, funky, friendly, relaxed,
                                                        marks one of the nation’s most unique confluxes of business centers. Many       and always stimulating.
                                                        of the most dynamic names in business, from Charles Schwab to Google,
                                                        call the region home.                                                           A Diversity of Scenery and Ideas
                                                                                                                                        The city of San Francisco needs no introduction, since nearly everyone on the
                                                        The Perfect Playground                                                          planet has either experienced its charms or seen it in countless films and
                                                        The San Francisco Bay Area is also perennially designated the world’s           television shows. Entertainment, culture, nightlife, shopping, sightseeing,
                                                        most popular tourist destination—and for good reason. There is the area’s       architectural gems—San Francisco is the epitome of the world-class, open-
                                                        stunning natural beauty, its seductively benign weather, and its atmosphere     minded city blessed with the best of everything.
                                                        charged with a worldly sophistication and a distinctive openness to new
                                                        ways of thinking.                                                               Less than an hour north of Berkeley is the alluring wine country of Napa and
                                                                                                                                        Sonoma counties. The moody, breath-taking Pacific Ocean compels a visit
                                                                                                                                        to one of the many open beaches or picturesque seaside towns dotting the
                                                                                                                                        coastline, including Big Sur, Carmel-by-the-Sea, and Mendocino. The natural
                              Clockwise from top: Looking over the San Francisco Bay toward Berkeley (left)                             beauty of Yosemite National Park, with its exquisite glacier-carved valley
                              and Oakland (right) from downtown San Francisco; a Napa Valley vineyard; Oracle
                                                                                                                                        of towering waterfalls and granite mountains, is only three hours from the
                              headquarters in Redwood Shores; The Pacific Ocean coastline off historic Highway 1;
                                                                                                                                        campus, as is one of the country’s premier skiing destinations—Lake Tahoe.
                              and the cliffs of El Capitan in Yosemite National Park.

22 Haas School of Business Leading Through Innovation                                                                                                                                                                   Full-time Program 2010 Haas School of Business 23

Carlos Penzini
MBA 07
Boston Consulting Group
San Francisco, California
Summer internship:
Product Manager
Mountain View, California
Previous degrees:
BS, System Engineering
Universidad Metropolitana
Caracas, Venezuela
MS, Finance
Institute of Advanced Studies in Administration (IESA)
Caracas, Venezuela
Job prior to Haas:
Founder and Managing Director
Caracas, Venezuela
Carlos Penzini and his family reveled in

                                                         The Berkeley Experience
the cultural offerings available at Berkeley.
Trading babysitting with Haas classmates,
they enjoyed world-class performers at
Zellerbach Auditorium on campus and were
frequent visitors to the Lawrence Hall of
Science. Having moved only across the
Bay from Berkeley to San Francisco after
graduation, the family is putting down roots
in the place Penzini continues to believe is
“the epicenter of innovation.”
“I have been following Silicon Valley on the
news and in magazines ever since my child-
hood. This is where the action is. I knew I had
to be here.”
“As we were packing, my wife told herself that
it would only be for two years. Then we could
come home. Within a couple of weeks of our
arrival at Berkeley, we knew we could happily                      in addition to attending one of the premier
stay here forever.”                                                business schools in the world, Haas students
“My wife was active in the Partners Club, and                      join the larger community at one of the most esteemed
Haas Kids was great for my son. As first-year                      universities. The mission of the university of California
students, most of us were new to the area, so
we made friends quickly.”                                          is to excel in research, teaching, and public service. over
                                                                   the decades, this mission has developed a culture at uC
                                                                   Berkeley that stimulates greatness.
                                                                   uC Berkeley’s global flavor and close proximity to Silicon
                                                                   Valley and downtown San francisco—the finance capital
                                                                   of the West Coast—provide unmatched opportunities.
                                                                   The Haas School encourages you to take advantage of all
                                                                   the university has to offer.
                                                                   With the Berkeley mBA program, you earn a degree from
                                                                   a university whose name and reputation open doors
                                                                   around the globe.

24 Haas School of Business Leading Through Innovation                                               Full-time Program 2010 Haas School of Business 25

    UC Berkeley
    Academic and
    Faculty Distinctions
                                                                                                  Bridges to UC Berkeley
    •	Ranks	first	nationally	in	the	number		
      of graduate programs in the top 10
      in their fields (National Research
    •	The	only	university	with	PhD		
      programs ranked in the top five
      across all 15 categories in the
      2006 edition of US News and
      World Report’s listing of top
      graduate schools
    •	Ranked	#2	in	the	nation	in	the		
                                                        Consistently ranked one of the top business schools in the
                                                        country, the Haas School of Business has a solid reputation for                        UC Berkeley
      2006 Washington Monthly College                   quality and leadership. The business school at the University of California,           Founded in 1868
      Rankings, based on three main                     Berkeley, was founded in 1898, making it the second oldest collegiate business
      criteria: performance as an engine
      of social mobility, research output,
                                                        school in the United States, and the first at a public university. Rank, reputation,
                                                                                                                                               Flagship campus of the University of California
                                                                                                                                                                                                                                           The Business of
                                                                                                                                               33,933 students from 101 countries
      and promotion of a service ethic                  and experience combine to offer Haas students a rich spectrum of quality                                                                                                           CleanTech
                                                        resources, noteworthy events, and high-profile speakers.                               23,863 undergraduate students
    •	The	leading	institution	in	awarding		                                                                                                                                                                                                As a Berkeley MBA student, you
      doctoral degrees to minorities                                                                                                           10,070 graduate students                                                                    have the opportunity to work across
                                                                                                                                                                                                                                           disciplines with top thinkers on some
      and women                                                                                   A University                                 1,953 faculty                                                                               of the world’s most cutting-edge
    •	20	Nobel	Prize	laureates	(including		                Colleges and Schools                   Second to None                               Nearly 340 degree programs                                                                  projects. For example, Haas students
      the late Haas Professor John Harsanyi)                                                                                                                                                                                               involved in the Berkeley Energy and
                                                           Berkeley MBA students have the         The Berkeley MBA program draws               Over 436,000 alumni worldwide                                                               Resources Collaborative (BERC)
                                                           opportunity to take electives at any
    •	201	American	Association	for	the		
                                                           of Berkeley’s renowned graduate
                                                                                                  on the incredible breadth and depth          1,232 acre campus                                                                           have been working with scientists
      Advancement of Science Awards                                                                                                                                                                                                        at Lawrence Berkeley National
                                                           departments.                           of the University of California at
                                                                                                                                                                                                                                           Laboratory on its new “CleanTech to
    •	229	American	Academy	of	Arts	and		                                                          Berkeley, whose graduate programs                                                                                                        Market” initiative. Students worked
      Sciences Awards                                      •	College	of	Chemistry
                                                                                                  are consistently ranked among                                                                                                            to evaluate the commercial viability
    •	76	Fulbright	Scholars                                •	School	of	Education                  the best in the world, and whose                                                                                                         of new technologies, such as a novel
                                                                                                                                               biology, leading to the development of the first cyclotron, the isolation of the            solar-chemical storage device, and
    •	383	Guggenheim	Fellows                               •	College	of	Engineering               undergraduate programs are among             human polio virus, and the discovery of all the artificial elements heavier than            the use of ionic liquids to pre-treat
                                                           •	College	of	Environmental	Design      the most selective. The proof is             uranium, including Berkelium and Californium. Twenty members of the UC                      biomass for conversion to biofuel.
    •	28	MacArthur	Fellows                                                                                                                                                                                                                 Below: participants Dwight Crabtree,
                                                                                                  in the university’s distinguished            Berkeley faculty have been awarded Nobel prizes for these and subsequent
    •	85	National	Academy	of		      	                      •	School	of	Information	                                                                                                                                                        MBA 10, and Adam Lorimer, MBA
                                                                                                  record of Nobel-level scholarship,           achievements in science, literature, and economics. Today, according to                     10, with researcher Black Simmons,
      Engineering Awards                                   •	School	of	Journalism                 constant innovation, a concern for           the National Research Council, UC Berkeley ranks first nationally in the                    VP of Deconstruction for the Joint
    •	131	National	Academy	of		     	                                                             the betterment of our world, and                                                                                                         BioEnergy Institute.
                                                           •	School	of	Law                                                                     number of graduate programs in the top 10 in their fields. (In fact, 97%
      Sciences Awards
                                                                                                  consistently high rankings of its            of the university’s programs made the top 10 list.)
                                                           •	College	of	Letters	and	Science
    •	14	National	Medal	of	Science	Awards                                                         schools and departments—the Haas
                                                           •	College	of	Natural	Resources         School among them.
    •	92	Sloan	Fellows                                                                                                                         Explore the Opportunities
                                                           •	School	of	Optometry
    •	5	Wolf	Prizes                                                                               Since its founding in 1868, UC Berkeley      You are encouraged to supplement business courses with graduate classes
                                                           •	School	of	Public	Health              has grown with the rapidly expanding         outside the business school in areas ranging from engineering, law, and
    •	3	Pulitzer	Prizes
                                                           •	School	of	Public	Policy              population of California and has             urban planning to foreign languages, international area studies, and public
    •	1	National	Poet	Laureate
                                                           •	School	of	Social	Welfare
                                                                                                  responded to the educational needs           policy. In addition, special interdisciplinary opportunities within the Berkeley
                                                                                                  of the developing state. By the 1930s,       community—such as the widely popular Management of Technology
                                                                                                  research at UC Berkeley burgeoned            Program—enable you to learn from top experts in almost every field. Joint
                                                                                                  in nuclear physics, chemistry, and           courses with students in law, engineering, information systems, and public
                                                                                                                                               health enhance the educational experience of many MBA students.

26 Haas School of Business Leading Through Innovation                                                                                                                                                                             Full-time Program 2010 Haas School of Business 27
                                                                                                                                                             Teck H. Ho
                                                                                                                                                             William Halford, Jr. Family

                                                        Explorers in Search of New Ideas
                                                                                                                                                             Chair in Marketing
                                                                                                                                                             Director, Asia Business Center
                                                                                                                                                             Member, Policy and Planning Committee
                                                                                                                                                             Several Cheit Awards for Teaching,
                                                                                                                                                             Haas School of Business
                                                                                                                                                             Courses taught:
                                                                                                                                                             Pricing, Strategic Pricing, and
                                                                                                                                                             Experimental Economics
                                                                                                                                                             Current research interests:
                                                                                                                                                             B2B contract design, strategic international
                                                                                                                                                             consulting, and trust building
                                                                                                                                                             industry experience:
                                                                                                                                                             Autodesk, Boston Scientific,
                                                                                                                                                             Campbell’s, eBay, HP, Quicklogic,
                                                        Haas School faculty members are explorers and discoverers,                                           Security Network of America
                                                        seeking new ideas and insights at the frontiers of knowledge.                                        degrees:
                                                        They are internationally recognized leaders in the study of the economic,                            B.Eng., Electrical Engineering
                                                                                                                                                             National University of Singapore
                                                        social, political, and technological forces shaping global markets today.                            MSc, Computer and Information Science
                                                                                                                                                             National University of Singapore
                                                        Haas faculty members play an active role in national and international                               MA, Decision Sciences
                                                        business communities, serving as consultants, board members, and speakers                            University of Pennsylvania
                                                                                                                                                             PhD, Decision Sciences
                                                        at major business conferences and seminars.                                                          University of Pennsylvania
                                                        They are in demand for key government positions,
                                                                                                                                                             Learning, according to Professor
                                                        and they perform important interdisciplinary                                                         Teck Ho, is more “concrete when
                                                        research with colleagues at Berkeley and at other top                                                it is hands-on.” That’s why at least
                                                        universities around the world. Rankings of academic                                                  one in four of his class sessions
                                                                                                                                                             is interactive. Using computer
                                                        reputation consistently place the Haas School faculty                                                simulations and role-playing, his
                                                        solidly in the top ten business schools worldwide.                                                   students engage in price wars and
                                                                                                                                                             auctions, negotiate B2B contracts,
                                                                                                                                                             and put themselves in the shoes
                                                        Deep Insights for Turbulent Times                                                                    of CEOs, marketing directors,
                                                        In their search for new knowledge, Haas School                                                       suppliers, and retail partners.
                                                        professors go far beyond merely describing                                                           Succeeding Together
                                                        a management or business problem and its                                                             “The students here are very
      Influential Paper                                 resolution. As members of a premier research                                                         collaborative. For example, when
      Takes Top Honor                                   university, Haas scholars seek the deeper answers         More than 50 Years
                                                                                                                                                             two students are interviewing for
                                                                                                                                                             the same position, the one who
                                                        to why things happen the way they do. They develop        of Great Ideas                             interviews first is likely to coach
      Finance professor Hayne Leland
      won the first-ever Stephen A. Ross                theoretical explanations in order to understand           The California                             the second. They understand and
      Prize in 2008 from the Foundation                 and predict future occurrences. These are among           Management Review                          value the ideas of group benefit
      for the Advancement of Research                   the tools that eventually help executives navigate        (CMR), published by the                    and teamwork.”
      in Financial Economics (FARFE).                   confidently through even the most turbulent,              Haas School, is one of                     finding the right Balance
      Leland won the award for his                      changing times.                                           the leading management                     “Haas students are smart, confident,
      1994 Journal of Finance paper,                                                                              journals of its kind,                      and balanced. They realize that if
      “Corporate Debt Value, Bond                       In fact, several Haas professors were key voices          serving as a nexus                         you focus solely on your career you
      Covenants, and Optimal Capital                    predicting and analyzing the recent economic              between those who study                    risk burning out very quickly. They
      Structure.” Recognized as the                                                                               management and those                       also are realistic about their future
                                                        turbulence. Professor Nancy Wallace’s research
      field’s most influential paper of                                                                           who practice it. CMR,                      careers. This doesn’t mean they
                                                        served as an early warning, determining that              which celebrated its 50th                  don’t have high expectations—they
      the past 15 years, it analyzed
      how firms determine the optimal
                                                        Wall Street banks and bond-rating agencies were           year in 2007, publishes                    do. But they aren’t arrogant about
                                                        underestimating the risk of many new mortgage-            research-based articles                    how soon they will achieve them.”
      mix of debt and equity to acquire
      funding at the lowest cost. The                   and asset-backed securities. Dwight Jaffee has            that address issues of cur-                Shared insights
      $100,000 Stephen A. Ross Prize                    done extensive research on the operations of              rent concern to managers.                  “A Haas professor is coach,
      was established last year by a                    Fannie Mae and Freddie Mac.                                                                          cheerleader, and supporter for the
      consortium of finance academics                                                                                                                        students. For example, if a student
      and practitioners from around the                                                                                                                      comes to me for advice about the
      world to be the preeminent award
                                                        A Roster of Leaders                                                                                  green, renewable energy sector—
                                                        Several faculty members are authors of widely used textbooks in marketing,                           which I might not know too much
      in financial economics.
                                                                                                                                                             about—I am happy to research the
                                                        economics, and management. Severin Borenstein is a nearly constant                                   field and offer my insights. The
                                                        presence in the national media explaining the ups and downs of the                                   faculty here cares about making a
                                                        nation’s energy markets. Michael Katz is a leading thinker and strategist                            difference in the students’ lives.”
                                                        in telecommunications policy. John Morgan and Teck Ho are actively
                                                        utilizing behavioral and experimental economics to make advances in
                                                        understanding strategic decision making. Jennifer Chatman is a top authority
                                                        on organizational culture and post-merger integration. And David Teece is a
                                                        widely sought expert in the field of innovation and knowledge management.

28 Haas School of Business Leading Through Innovation                                                                                           Full-time Program 2010 Haas School of Business 29
                                                                                                                                                                                                                                     Pictured from left to right: Henry
                                                                                                                                                                                                                                     Chesbrough, author of two leading
                                                                                                                                                                                                                                     books on innovation, adjunct professor,
                                                                                                                                                                                                                                     and executive director of the Center
                                                                                                                                                                                                                                     for open innovation; Laura Kray,
                                                                                                                                                                                                                                     associate professor of management
                                                                                                                                                                                                                                     philosophy and values; Laura Tyson,
                                                                                                                                                                                                                                     professor of global management and
                                                                                                                                                                                                                                     former chair of the national economic
                                                                                                                                                                                                                                     Council under President Clinton; Sunil
                                                                                                                                                                                                                                     dutta, professor of accounting and
                                                                                                                                                                                                                                     international business; and nicolae
                                                                                                                                                                                                                                     gârleanu, assistant professor of finance.

                                                                                                                                                                                                                                   Sara L. Beckman
                                                                                                                                                                                                                                   Senior Lecturer
                                                                                                                                                                                                                                   Winner, University of California Distinguished
                                                                                                                                                                                                                                   Teaching Award 2001
                                                                                                                                                                                                                                   Several Cheit Awards for Teaching,
                                                                                                                                                                                                                                   Haas School of Business
                                                                                                                                                                                                                                   At Haas since 1988
                                                                                                                                                                                                                                   Courses taught:
                                                                                                                                                                                                                                   Managing the New Product
                                                                                                                                                                                                                                   Development Process
                                                                                                                                                                                                                                   Operations Management

                                                        Passionate Scholars and Teachers
                                                                                                                                                                                                                                   Current research interests:
                                                                                                                                                                                                                                   Innovation and design management
                                                                                                                                                                                                                                   Operations strategy
                                                                                                                                                                                                                                   Environmental supply chain management
                                                                                                                                                                                                                                   industry experience:
                                                                                                                                                                                                                                   Booz Allen Hamilton

                                                        The cornerstone of the entire Berkeley MBA program is its                        Professional Faculty with Proven Experience                                               PhD, Industrial Engineering and
                                                                                                                                                                                                                                   Engineering Management
                                                                                                                                         The MBA program also makes creative use of experienced practitioners from                 Stanford University, California
                                                        distinguished faculty members and the high quality of their                                                                                                                MS, Industrial Engineering and
                                                                                                                                         industry in its classes as adjunct professors and lecturers. For example, Wall            Engineering Management
                                                        courses. At Haas, good teaching is a high priority.                              Street veteran Peter Goodson, former partner of private equity firm Clayton,              Stanford University, California
                                                                                                                                                                                                                                   MS, Statistics
                                                        The best proof of this is from Berkeley MBA students themselves, who             Dubilier & Rice, Inc., teaches the Mergers and Acquisitions course. In his
          John Morgan                                                                                                                    Innovation and Entrepreneurship in Telecommunications and Media course,
                                                                                                                                                                                                                                   Stanford University, California
                                                                                                                                                                                                                                   BS, Industrial Engineering
          Gary and Sherron Kalbach Professor
                                                        are asked to evaluate the teaching of their professors every semester.                                                                                                     Stanford University, California
          in Entrepreneurship                           Over the past several years, about two-thirds of the Haas School faculty         Dr. Reza Moazzami draws from his more than fifteen years of experience as
          Founding Director, Experimental                                                                                                an engineer, entrepreneur/CEO, investor, patent holder, and educator in the               “All of my classes are highly interactive.
          Social Science Laboratory (Xlab)
                                                        members have regularly earned the coveted “Club 6” status in their student                                                                                                 I attempt to create a classroom environ-
                                                        evaluations—that is, their average ratings are 6 or higher on a 7-point scale.   IT and communications industries.                                                         ment in which students feel comfortable
          Faculty Co-Director, Fisher Center for the
          Strategic Use of Information Technology                                                                                                                                                                                  asking ‘stupid’ questions, challenging one
          At Haas since 2002                                                                                                                                                      Since 1898, Berkeley’s business school           another and me directly, and sharing their
          Courses taught:                               Established Excellence in Teaching                                                The Center for                          faculty members have played a strong             own perspectives and stories.”
          Game Theory Approaches to Bargaining,
          Conflict, and Negotiations
                                                        In the Berkeley MBA classroom, faculty members emphasize both theory              Teaching Excellence                     role in state and federal government
                                                        and practice by using a variety of teaching methods. Case studies, seminars,                      The Center for          affairs. In 2009, Professor Laura Tyson
          Current research interests:
          E-commerce                                    simulations, guest speakers, and group projects all facilitate the learning                       Teaching Excellence     was named to President Obama’s
          Organizational design                                                                                                                           (CTE) promotes best     Economic Recovery Advisory Board.
          Experimental economics                        process. Classroom learning is enhanced by numerous opportunities to apply
                                                                                                                                                          practices in teaching   Previously, Tyson served as the chair of
          degrees:                                      the lessons to real-world situations. For example, some courses in marketing
                                                                                                                                                          and learning inside
          PhD and MA, Economics                         and entrepreneurship place teams of MBA and graduate engineering                                                          the National Economic Council under
          Pennsylvania State University                                                                                                   and outside the classroom.
          BS, Economics                                 students together at Silicon Valley firms for hands-on consulting projects.       Leveraging the experience and           President Clinton. Professor Carl Shapiro
          University of Pennsylvania                                                                                                      insights of veteran instructors,        recently joined the US Department
          “My teaching style is conversational,
                                                        Haas professors regularly integrate their research findings into new course       as well as a wide variety of instruc-   of Justice as the chief economist in
          exploratory, and interactive. I want          offerings and reassess the MBA curriculum to ensure its relevance in              tional tools and training resources,    the department’s antitrust division.
          students to feel that we’re on a journey      presenting current management issues. In their courses, Berkeley MBA              the CTE manages a full and
          to learn together. They’re curious and                                                                                                                                  And professor and former dean Tom
                                                        students benefit by being among the first to learn of faculty discoveries and     continuous spectrum of activities
          interesting, and they end up teaching                                                                                           and services to continually improve     Campbell—a former US Congressman
          me as much as I teach them.”                  by studying first-hand with the inventors of new theories and principles for                                              and director of finance for the State of
                                                                                                                                          the way education is delivered
                                                        management practice.                                                              throughout the Haas School.             California—announced his intention to
                                                                                                                                                                                  run for governor of California in 2010.

30 Haas School of Business Leading Through Innovation                                                                                                                                                                         Full-time Program 2010 Haas School of Business 31

                                                                   Future Business Leaders                                                              Vivian Weng
                                                                                                                                                        MBA 09
                                                                                                                                                        Senior Associate
                                                                                                                                                        McKinsey & Company
                                                                                                                                                        Taipei, Taiwan
                                                                                                                                                        Summer Associate
                                                                                                                                                        Goldman Sachs
                                                                                                                                                        Hong Kong, China
                                                        Berkeley MBA students arrive at Haas with solid academic                                        Previous degrees:
                                                        backgrounds and test scores confirming they possess the                                         BA, International Relations
                                                                                                                                                        National Taiwan University
                                                        intellectual capacity and stamina to meet the challenges of                                     MA, International and Developmental
                                                        the academically demanding program. They also arrive having                                     Economics
                                                                                                                                                        Yale University, Connecticut
                                                        already distinguished themselves in their previous work experience,                             Job prior to Haas:
                                                        as well as in community activities and other outside endeavors.                                 Business Analyst
                                                                                                                                                        McKinsey & Company
                                                        Just as valuable as what they bring to the program, however, is what the                        Taipei, Taiwan

                                                        program instills in them. The unique culture of the Berkeley MBA program                        Her desire to explore a wide range of
                                                        produces a unique brand of leader, shaped by a common set of traits and ideals.                 career and leadership opportunities
                                                                                                                                                        drew Vivian Weng to Haas. She
                                                                                                                                                        also wanted to improve her ability
                                                        Leadership in Putting Fresh Ideas to Work                                                       to balance work demands with her
                                                                                                                                                        personal life. Her Haas classes
                                                        Berkeley MBA students are independent thinkers and leaders who strive to                        satisfied the first goal; painting
                                                        put fresh ideas to work. This high level of innovation and involvement is a                     classes during a semester spent
                                                        staple of Haas culture, and leadership abilities are among the key attributes                   in Paris put her on the path to
                                                        of Berkeley MBA students. Whether they are creating student-initiated elective                  achieving the second.
         Nick Jablonski                                 classes in the MBA curriculum or launching school-wide events, students                         Talented Classmates
         MBA 10                                         regularly lead the way in shaping the Full-time MBA Program. Last year                          “Haas taught me to be more patient
         internship:                                    alone, for example, students created five new elective courses and launched                     and to broaden my vision. I got to
         Marketing Manager Intern                                                                                                                       know, worked with, and was inspired
         Trilibis Mobile                                the first-ever Berkeley MBA Latin Business Challenge, a national case                           by people from so many different
         San Mateo, California                          competition focused on Latin American and Hispanic business issues.                             backgrounds. My classmates are
         Previous degree:                                                                                                                               always so willing to help me become
                                                                                                                                                        a better person by sharing with me
         BS, Marketing and Television
         Syracuse University, New York                  Challenging the Status Quo                                                                      their perspectives and knowledge.”
         Job prior to Haas:                             While teamwork and collaboration are essential aspects of the Berkeley
         Assistant Director,
                                                                                                                                                        True Leadership
                                                        MBA experience, Berkeley MBA students are also independent thinkers
         MediaVest Worldwide                                                                                                                            “Thanks to my experiences at Haas
         New York, New York                             who challenge the status quo. They seek new solutions for old problems                          I realize that true leadership is not
         When he was looking at business                and possess the courage and confidence to ask tough questions and tackle                        about what we say or do; rather, it’s
         schools, the Q@Haas Lesbian, Gay,              difficult situations.                                                                           about how we inspire others to act.”
         Bisexual, and Transgender (LGBT)                                                                                                               new experiences
         Admissions Workshop was a big
         influence on Nick Jablonski’s deci-            Confidence Without Attitude                                                                     “I had never worked with a non-
         sion to come to Haas. This year, as                                                                                                            profit organization until I did a class
                                                        Berkeley MBA students are known for their creativity, resourcefulness,                          project to establish a performance
         president of Q@Haas, Jablonski is
                                                        intelligence, energy, and entrepreneurial drive. More distinctly, however,                      management system. It gave me a
         taking seriously his responsibility to
         organize an event that will have the           employers around the world recognize that Haas graduates value action over                      safe place to explore and meet the
         same positive effect on the next               ego—they are strong, confident leaders with collaborative mindsets who seek                     challenges of working in a new envi-
         class of Berkeley MBA students.                                                                                                                ronment and solving problems faced
                                                        out new, original ways of thinking.                                                             by non-profits in ways that matched
         “Diversity at Haas isn’t just some-                                                                                                            the culture.”
         thing written about in a brochure.
         We live it every day. We learn from
                                                        Motivated to Make Positive Change in the World                                                  exploring Your options
         it every day.”                                 Arun Sarin, Berkeley MBA 78 and former CEO of Vodafone, describes Haas                          “Haas offers a tremendous number
                                                        graduates as “leaders with heart.” He believes this captures the essence of                     of options and opportunities.
         “Leading a panel for the 2008 >play
                                                                                                                                                        This makes it an ideal place to
         Digital Media Conference was a way             Berkeley MBAs: innovative leaders concerned about leaving the world a better                    explore your career choices. I
         for me to get involved in the school           place. This is evident in many ways—from the group of students working with                     attended presentations by all sorts
         immediately. As the chair of the
                                                        the Lawrence Berkeley National Laboratory to market new clean technologies                      of companies, from traditional
         2009 conference, I couldn’t be more
                                                        to the teams of students who traveled to Africa to help farmers grow food                       investment banks to high-tech start-
         excited to continue the tradition
                                                                                                                                                        ups. In a marketing case competition,
         of presenting an event that brings             more sustainably as part of the International Business Development program.                     I worked on topics as different as a
         together hundreds of Haas students
                                                                                                                                                        shaver and the iPhone.”
         and alumni and industry profession-
         als to discuss the latest in technology
         and media.”

32 Haas School of Business Leading Through Innovation                                                                                     Full-time Program 2010 Haas School of Business 33

                                                                          A Collaborative Culture                                                        Toby Gardner
                                                                                                                                                         MBA 10
                                                                                                                                                         Investment Analyst (Real Estate)
                                                                                                                                                         Sacramento, California
                                                                                                                                                         Previous degree:
                                                                                                                                                         BS, Finance
                                                                                                                                                         Curtin University of Technology, Australia

Student Profile:                                                                                                                                         Previous job:
                                                                                                                                                         Strategy & Special Projects
Class of 2011                                            At Haas, teamwork and collaboration yield great rewards.                                        Columbia Winds, LLC (Venture Capital)
                                                                                                                                                         Portland, Oregon
Applicant Pool & Class Size                              Students are members of a close-knit, supportive peer network that draws                        Toby Gardner has kept busy pulling
Applications Received                      4064          on both shared experiences and a diversity of ideas and backgrounds to build                    the curtain aside, writing candidly
Entering Class Size                         240          bonds that last a lifetime.                                                                     about his MBA experiences at Haas
                                                                                                                                                         in his BusinessWeek MBA Journal.
Academic Profile                                                                                                                                         One of only nine worldwide MBA
Average Undergrad GPA                       3.59         A Welcoming Atmosphere                                                                          students selected to write for
Middle 80% GPA Range                   3.35-3.81         The Haas School is home to a fascinating, vibrant community marked                              BusinessWeek, Gardner shares his
                                                                                                                                                         personal insights to give prospective
Average GMAT                                718          by a nonstop schedule of activities developed by and for students. The                          students a deeper understanding of
Middle 80% GMAT Range                   680-760          reason for this has to do with the personalities of the students themselves.                    MBA life at Haas.
                                                         Berkeley MBA students frequently speak of a welcoming atmosphere that
Age Distribution                                                                                                                                         diverse global Perspectives
                                                         encourages involvement.                                                                         “As a BusinessWeek MBA Journal
Median Age                                    28
                                                                                                                                                         writer, I am privileged to share my
Age Range                                 25-40          Among the school’s greatest assets is the community of fellow students, who
                                                                                                                                                         experiences at Haas with all of
                                                         form a lifetime network of friends and professional contacts. The relatively                    those future Haas students out
Diversity                                                small size of the MBA program (only 240 students enroll in each entering                        there in countries around the world.
International                               30%          class) permits students to get to know all members of their class. Students                     And they are everywhere. Imagine,
US Minorities                               31%                                                                                                          at the beginning of the year, I sat
                                                         represent a wide range of ethnic backgrounds, religious affiliations, and
                                                                                                                                                         around a conference table and
Women                                       28%          sexual orientations. About a third of the students are from outside the United                  discussed entrepreneurship with
Countries Represented                         31         States, representing more than 30 countries.                                                    an Egyptian, Russian, Japanese,
                                                                                                                                                         Indian, and an American. With over
Professional Experience                                                                                                                                  30 countries represented among
Median Yrs Work Experience                     5         Going Above and Beyond                                                                          240 classmates, I am always
Middle 80% Range of Yrs Work Experience 3-7              As a complement to their coursework, students get involved in clubs and                         learning new things from my
                                                                                                                                                         peers as well as my classes.”
                                                         community service. They organize major conferences, put together panels of
Select Undergraduate Majors                                                                                                                              Creative Leadership
                                                         executives, and assemble ski trips to nearby Sierra Nevada resorts. Students
Engineering                                 27%                                                                                                          “An example of Haas students being
                                                         take advantage of the university’s wide range of public lectures, exhibitions,
Business                                    24%                                                                                                          given creative flexibility is the for-
                                                         concerts, and conferences. Consumption Functions bring together the whole
Economics                                   21%                                                                                                          mation of the Haas Asian Business
                                                         school for food, fun, and camaraderie.                                                          Association (HABA). We want to
Social Sciences                              9%                                                                                                          create a central communication
Natural Sciences                             6%          UC Berkeley has a long tradition of social responsibility and a commitment                      line between the school and the
Humanities                                   5%          to creating a better world. In keeping with that spirit, Berkeley MBA students                  Asian business community. Leading
Computer Sciences                            3%          get involved to make a difference. Almost the entire MBA class participates                     the Hong Kong Trek this year was
                                                                                                                                                         another way to keep the Haas con-
                                                         during the year in one of the many fun events that are a part of the Challenge
Select Previous Industries                                                                                                                               nection with Asia strong, to keep the
                                                         for Charity—talent shows, charity auctions, and sports competitions that help                   focus on Haas as an international
Consulting                                  32%          raise money for the Special Olympics and other organizations. Many Berkeley                     business school.”
Financial Services                          14%          MBA students volunteer as mentors for disadvantaged high school students                        gaining Knowledge,
Banking                                     13%          through the Young Entrepreneurs at Haas (YEAH) program. Nearly 100                              Building Confidence
High Technology/Electronics                  5%          percent of these high school students go on to college, many to top schools.                    “The core curriculum gives you a
Not-For-Profit/Government                    5%                                                                                                          clear and concise approach to solv-
Consumer Products/Retail                     4%          The cooperative, team-oriented nature of the Berkeley MBA program                               ing both qualitative and quantitative
                                                         encourages students to work together productively and harmoniously. Haas                        problems. It also gives you the
Healthcare/Pharma/Biotech                    4%
                                                         students are ambitious and driven to succeed, but they also understand the                      confidence to recognize that your
Military                                     3%                                                                                                          own opinions are valid.”
Real Estate                                  3%
                                                         value of studying together and socializing together—and they always seem to
                                                         do it in high gear. They embody the California mantra: work hard and play hard.                 Solid Preparation
Computer-Related Services                    2%
                                                                                                                                                         “I’m looking to take my career in the
Energy                                       2%                                                                                                          opposite direction from many of my
Entertainment                                2%                                                                                                          classmates: I’ve worked in the VC
Telecommunications                           2%
                                                                                                                                                         sector; now I want to move to asset
                                                                                                                                                         management. Haas can give me the
Transportation                               2%                                                                                                          tools—in new disciplines and in new
*As of August 6, 2009                                                                                                                                    industries—to make that switch.”

 34 Haas School of Business Leading Through Innovation                                                                                     Full-time Program 2010 Haas School of Business 35
                                                                                                                                                                                  Coming to Haas means joining a vibrant, thriving community of fellow students, alumni,
CommuniTY                                                                                                                                                                         staff, and faculty. From networking mixers to annual conferences, guest speakers to school-
                                                                                                                                                                                  wide events, there’s always something happening at Haas. And, as a member of the active

A Dynamic
                                                                                                                                                                                  Berkeley MBA student community, you will have the opportunity to not only attend these
                                                                                                                                                                                  stimulating and exciting activities, but also to participate in creating and planning them. Here
                                                                                                                                                                                  is just a small sample of the many events and activities MBA students were a part of last year.


                                       1                               2                        3                                             4                                         8                             9                                  10                                          11

                                                        5                                                        6                            7                                                 12                                            13                                                     14

 1 Learning from Warren                    Haas Professors Talk
                                           3                                5Annual orientation              7 Creating a Kinder,                  9 Healthcare Conference         11  Young entrepreneurs             13 Bringing good Things
                                                                                                                                                                                                                                                                MBA Student
Buffet—For a second time                Turmoil—Following Lehman           Week (o-Week)—The full-          gentler Car—Tetsuya Kaida,            explores integration—            at Haas (YeAH)—The                 to Haas—Startups and                      Groups: A Sampling
in two years, Berkeley MBA              Brothers’ collapse, and the        time MBA class of 2010           founder and general manager           Keynote speakers Leonard         Haas School’s YEAH                 venture capitalists aren’t                Berkeley Asia Business Conference
                                                                                                                                                                                                                                                                Berkeley Business Plan Competition
students conferred and dined            AIG bailout, Haas School           was greeted in August with       of Toyota’s Business Revolution       D. Schaeffer, chairman           program continues to offer         the only ones innovating,                 Berkeley Energy and Resources
with renowned investor and              faculty organized a lineup         inspiring O-Week words from      Corporate Value Project               of Surgical Care Affiliates      entrepreneurial training to        according to Jeff Immelt,                   Collaborative (BERC)
philanthropist Warren Buffet            of Dean’s Speaker Series           Barbara Desoer, MBA 77,          Department, discussed how             and founding chairman of         several hundred educationally      chairman and CEO of General               Berkeley Nanotechnology Club
                                                                                                                                                                                                                                                                Berkeley Net Impact Club
on a trip organized by the              events at which MBA students       president of mortgage, home      Toyota is adapting to changing        WellPoint; Paul H. Keckley,      disadvantaged local                Electric, who spoke to Haas               Berkeley Real Estate Club
Haas Finance Club. During               heard from faculty and             equity, and insurance services   global trends in lifestyles,          executive director of the        teenagers each year. Berkeley      students. Unlike some Silicon             Black Business Students
the two-hour Q&A session,               other experts on the impact        at Bank of America; World of     values, cultures, and emotions        Deloitte Center for Health       MBA mentors help YEAH              Valley venture capitalists,                 Association
                                                                                                                                                                                                                                                                Challenge for Charity (C4C)
Buffett fielded questions on            of the economic turmoil.           Good CEO Priya Haji, MBA 03;     during a presentation                 Solutions; and Marc Owen,        participants prepare business      Immelt said he believes                   Digital Media and
then-President-Elect Barack             Among the speakers to              Bob Haas, chairman emeritus      organized by the Clausen              an executive vice president      plans, which are presented to      “good enough” technology,                   Entertainment Club
Obama’s tax policy, current             address conditions was Haas        of Levi Strauss & Co.; and       Center for International              at McKesson, explored “The       a venture capital board each       combined with scale, quality,             European Business Club
                                                                                                                                                                                                                                                                Finance Club
economic conditions, and pre-           Professor Emeritus Janet           IDEO General Manager Tom         Business and Policy.                  Impact of Integration” at the    spring.                            and safety, will ultimately win           Global Social Venture Competition
acquisition valuation.                  Yellen, now president and          Kelley, MBA 83.                                                        third annual event.                                                 out in the clean energy field.            Haas Consulting Club
                                        CEO of the Federal Reserve                                           8 >play’s disruptive                                                  12 Past and Present                                                          Haas Culinary Club
 2   facebook face-off—                                                     6 education Leadership          debate generates Buzz—                10 finance Conference            Connect at Alumni event—           14 uC Berkeley energy                     Haas Entrepreneurs Association
                                        Bank of San Francisco.                                                                                                                                                                                                  Haas Healthcare Association
MBA students competed                                                      Case Competition Takes           A capacity crowd examined             faces Year of Turbulence—        More than 550 students and         Symposium—The third                       Haas Leadership Club
in the first-ever Haas                   4 making the Case for             on nation’s Toughest             how newcomers and                     Finance professionals            alumni turned out for the          annual event showcased                    Haas Partners Club
School Facebook Case                    manpower mexico—                   System—Children in the           established players are               weighed in on weathering         tenth annual Haas Alumni           cutting-edge solutions                    Haas Soccer Club
                                                                                                                                                                                                                                                                Haas Technology Club
Competition, sponsored by               Berkeley MBA students              nation’s capital stood to        turning the communications            the storm during the second      Network celebration in Silicon     for business, science,                    Haas Veterans Club
the Berkeley Digital Media              from the Latin American            benefit from a focus on          industry on its ear at                annual Berkeley Finance          Valley, where designated           and government under                      HaasWeek (student newspaper)
and Entertainment Club                  and Hispanic Business              human capital at the third       November’s >play conference           Conference. The attendees        alumni minglers shared their       development across campus                 Investment Club
(DMEC) in October. Students             Association teamed with            annual Education Leadership      on digital media. Biz Stone,          heard from keynote speakers      insights about 12 different        and at Lawrence Berkeley                  Jewish Business Club
                                                                                                                                                                                                                                                                Latin American & Hispanic
were challenged to select               Manpower Mexico to launch          Case Competition, held at        co-founder of Twitter, and            Rohit Bhagat, global COO of      professional fields.               National Laboratory. Keynote                Business Association
a strategic partner for                 the inaugural Berkeley MBA         Haas in February. Ten teams      Shane Kim, corporate VP of            Barclays Global Investors;                                          speakers were Mary D.                     Marketing Club
Facebook Connect, which                 Latin Business Challenge,          from top business schools        strategy and business                 Mark Zanoli, managing                                               Nichols, chairwoman of the                Pacific Rim Club
                                                                                                                                                                                                                                                                Q@Haas (Gay, Lesbian, Bisexual and
allows users to “connect”               which drew MBA students            applied themselves to the        development for Microsoft’s           director at JP Morgan;                                              California Air Resources                    Transgender Community)
their Facebook identity and             from six schools.                  school system’s most difficult   Interactive Entertainment             and Aneta Marcheva Key,                                             Board, and John Hofmeister,               Redwoods@Haas
friends to any site.                                                       challenges.                      Business, delivered the               an associate principal at                                           founder and CEO of Citizens               South Asian Business Association
                                                                                                                                                                                                                                                                Wine Industry Club
                                                                                                            keynote addresses.                    McKinsey & Co.                                                      for Affordable Energy and                 Women in Leadership
                                                                                                                                                                                                                      former president of Shell Oil.            Young Entrepreneurs at Haas (YEAH)

36 Haas School of Business Leading Through Innovation                                                                                                                                                                                          Full-time Program 2010 Haas School of Business 37
                                                                                                                                                                                                                               Arun Sarin
                                                                                                                                                                                                                               MBA 78

Your Own                                                                                                                                                                     Barbara J. Desoer
                                                                                                                                                                             MBA 77
                                                                                                                                                                                                                               former Ceo
                                                                                                                                                                                                                               Vodafone group Plc
                                                                                                                                                                                                                               London, united Kingdom

     Worldwide Network
                                                                                                                                                                             Bank of America Home Loans                        Arun Sarin has built a legacy as a strategist, operations
                                                                                                                                                                             & insurance                                       genius, and visionary at the forefront of the wireless
                                                                                                                                                                             Charlotte, north Carolina                         industry. Sarin was appointed head of London-based
                                                                                                                                                                             Barbara Desoer is president of Bank               Vodafone, the world’s second largest cell phone company,
                                                                                                                                                                             of America Home Loans & Insurance.                in 2003, serving as CEO for five years.
                                                                                                                                                                             She oversees a home loans business                As someone who has devoted much of his career to
                                                                                                                                                                             that accounts for about 20 percent of             linking people together, Sarin believes in the power of
                                                        From your first day as a Berkeley MBA student, you are
                                                                                                                                                                             the US mortgage origination market,               connections, including those found through the Haas
                                                        able to leverage the power of one of the best professional                                                           with a $2 trillion servicing portfolio            alumni network, which he calls “very supportive,” adding,
                                                        networks on the planet. More than 32,000 Haas School graduates—                                                      serving nearly 14 million custom-                 “It is part of coming to Haas: it will help to propel your
                                                        and over 430,000 UC Berkeley graduates—are connected by a robust alumni                                              ers. She also oversees the bank’s                 career in time.” As an alumnus, Sarin still comes to Haas
                                                        network that includes career resources, online communities, and local                                                home equity business and insurance                and often makes time to share his wisdom with current
                                                        alumni chapters in major cities around the globe.                                                                    services organization, which is the               students.
                                                                                                                                                                             world’s largest provider of loan pro-             About business, Sarin says,
                                                        Endless Networking Opportunities                                                                                     tection products.                                 “It is not about money,
                                                        Whether in Shanghai, Santiago, London, or New York, you will have                                                       In 2006 and 2007, US Banker named              greed, and power. It is about
                                                        immediate access to local alumni who get together often to strengthen their                                             Desoer one of the “25 Most Power-              doing something bigger
                                                                                                                                                                                ful Women in Banking.” Desoer’s                than yourself.” He notes
                                                        personal and professional contacts at chapter and regional gatherings. In
                                                                                                                                                 broad mandate—one that covers technology connecting Bank of                   that under his leadership,
                                                        addition, a variety of online and in-person alumni groups and clubs formed
                                                                                                                                                 America with its approximately 53 million consumer households,                Vodafone did business
                                                        around special interests—from biotech and real estate to business in greater             as well as ensuring that critical operations function reliably and            in 27 countries around
                                                        China—can provide you with insights and contacts.                                        efficiently to the satisfaction of the bank’s customers—requires              the world and had 150
                                                        •	 Alumni Chapters—With chapters in over 43 countries all over the world,                strong technical, analytical, and strategic skills. Desoer says               million customers. Being a
                                                           including more than 30 chapters in the US, there are, on average, Haas alumni         she was drawn to Haas because the school provided her with a                  responsible business leader
                                                           events happening five out of seven days a week all over the world.                    comprehensive education in these core areas.                                  is tremendously important
                                                        •	 Affinity/Industry Groups—Haas alumni have formed a variety of groups around           She says her time at Haas has helped her throughout her career                to Sarin. In fact, he believes,
                                                           certain affinities and industries (real estate, entrepreneurship, consulting, etc.)   by giving her both an analytical foundation and early leadership              “The key difference between
                                                           for networking and career opportunities.                                              experience. “The MBA program provided me with a foundation of                 Haas and any other
                                                                                                                                                 technical skills which I have applied in various roles throughout             business school is Haas
                                                        •	 Student/Alumni Mixers—Active MBA students organize alumni mixer events.
                                                                                                                                                 my career,” she says. “Team projects in the program helped me                 produces leaders with a
                                                           Last year, for example, “Dinner for 6” was a casual, small-group opportunity for                                                                                    heart—leaders who are
                                                           students to interact with alumni in specific fields of interest. In addition, each    understand group dynamics such as leadership, compromise,
                                                                                                                                                 and how to more effectively work as a team.”                                  going to leave the world a
                                                           semester the Haas School Alumni Relations Office hosts a major networking                                                                                           better place.”
                                                           event for all MBA students and alumni in the Bay Area.
                                                        •	 Online Social Networks—Facebook and LinkedIn communities provide
                                                           members of the network a convenient means of leveraging contacts and
                                                           deepening their Haas affiliations.
                                                        •	 Networking Tools—Access to powerful online tools, including Haas@Cal, the                                                    Paul Otellini
                                                           Haas School’s exclusive online community, provides you the tools necessary                                                   MBA 74
                                                           to start your own blogs, group event calendars, group emails, and more.                                                      Ceo
                                                           There is also access to a collection of more than 4,000 Haas alumni who have                                                 intel Corporation
                                                           volunteered to be career advisors.                                                                                           Santa Clara, California
                                                                                                                                                                                        According to Paul Otellini, “The biggest sin is to stay heads-down
                                                        Lifetime Tools and Resources                                                                                                    when the world is changing.” In 2005, Otellini became the fifth chief
                                                        As a graduate of the Berkeley MBA Program, you will not only continue to                                                        executive officer of Intel Corporation—a convincing indicator of personal
                                                        have full access to all networking tools, you will also enjoy a full menu of                                                    achievement and professional distinction.
                                                        career services, as well as personal development and educational resources.                                                     His promotion came after more than 30 remarkably successful years at
                                                        •	 Lifetime Careers Resources—Access to job databases, resume services,                                                         Intel. “I stayed because I never ceased to learn or to have a new oppor-
                                                           personal advising and coaching, and career workshop and webinars offered by                                                  tunity to grow,” he says. “We went from startup to the largest semicon-
                                                           the Career Center.                                                                                                           ductor manufacturer in the world while I was working here. It’s pretty
                                                        •	 Knowledge for Life—In addition to lifelong access to the Haas School’s Long                                                  hard to beat that in any other place.”
                                                           Library and Factiva services, alumni are invited to audit specific courses in the                                            When asked to reflect on the attributes of a successful corporate leader,
                                                           fall and spring semesters                                                                                                    he underscores a few: “I think one must possess relevant competence in
                                                        •	 Reunions—At your one-year anniversary and then every five years after that,                                                  one’s industry and firm. And the ability to manage well is a prerequisite
                                                           you are welcomed back to Haas for Reunion Weekend where you will have the                                                    for leadership.” He adds, “At least in a high-tech company, one needs to
                                                           opportunity to socialize and reconnect with your fellow graduates, as well as                                                be close to one’s products and customers.”
                                                           share experiences and expertise with each other.

38 Haas School of Business Leading Through Innovation                                                                                                                                                                                         Full-time Program 2010 Haas School of Business 39

                                                                                                                                                                                              Cathie Lesjak

Your Own
                                                                                                                                                                                              MBA 86
                                                                                                                                                                                              Chief financial officer
                                                                                                                                                                                                                                           Maura O’Neill
                                                                                                                                                                                              Hewlett-Packard                              MBA 04

     Worldwide Network
                                                                                                                                                                                              Palo Alto, California                        Chief of Staff
                                                                                                                                                                                                                                           uS Sen. maria Cantwell
                                                                                                                                                                                              Hewlett-Packard’s core management
                                                                                                                                                                                                                                           Washington, d.C.
                                                                                                                                                                                              philosophy, which recognizes that
                                                                                                                                                                                              employees are a company’s most                                After starting three
                                                                                                                                                                                              valuable resource, helped create a                            companies and helping
                                                                                                                                                                                              steady stream of new challenges                               a classmate build a Web
                                                                                                                                                                                              for Cathie Lesjak as she worked                               2.0 textbook company,
John Riccitiello                                   Kathryn Hall                                   Peter Kontes                                                                                her way up from treasury analyst to                           Maura O’Neill’s career
BS 81                                              MBA 08                                         MBA 74                                                                                      chief financial officer at the storied                        took a sharp turn when
                                                                                                                                                                                              Silicon Valley giant. “The skills and                         she became chief of staff
Chief executive officer                            Vintner                                        Chairman emeritus & Co-founder
                                                                                                                                                                                              knowledge that I gained at Haas—my           to US Sen. Maria Cantwell, a Washington
electronic Arts, inc.                              HALL Wines                                     marakon Associates
                                                                                                                                                                                              understanding of how to price and            State Democrat whom O’Neill has known
redwood City, California                           St. Helena, California                         new York, new York
                                                                                                                                                                                              manage risk—play a role in almost            since 1992. As Cantwell’s top aide, O’Neill
                 After graduating                                   Accomplished attorney                          Peter Kontes is a co-                                                      all my decision making,” she says.           organized Senate hearings on oil prices
                 from Berkeley, John                                and businesswoman,                             founder and chairman                                                                                                    and is leading the charge on clean energy
                 Riccitiello traveled                               Kathryn Hall returned                          emeritus of Marakon                                                                                                     tax incentives.
                 the world, moving up                               to Napa Valley in 2001                         Associates, described         Ann Hsu                                      Don Wurster
                 the corporate ladder                               after serving four                             by Fortune magazine           MBA 98                                       MBA 80                                       Paul Rice
                 from his first job with                            years as the United                            as one of the “elite half
                 Clorox, where he                                   States Ambassador                              dozen” strategy consult-      Ceo of China operations                      President                                    MBA 96
                 relocated to Dusseldorf,          to Austria. By 2005, her Napa Valley           ing firms in the world. He has advised         rivalWatch                                   national indemnity Company                   President and Ceo
to a post as group marketing director              winery, HALL Wines, was growing at             top management of some of the world’s          Shanghai, China                              omaha, nebraska                              Transfair uSA
with Pepsi in Cypress, and then to the             a brisk pace. Hall’s latest undertaking        best-known companies, and has broad                              Just two years out of                                                   oakland, California
                                                                                                                                                                                                               A quarter century ago,
United Kingdom as CEO of Sara Lee’s                was a 120,000 square-foot expansion            industry experience in financial services,                       business school, Ann                                                                     Paul Rice realized that his
                                                                                                                                                                                                               Don Wurster left San
worldwide bakery division. Riccitiello             project designed by legendary archi-           branded consumer products, retailing,                            Hsu co-founded an                                                                        Fair Trade Certified label
                                                                                                                                                                                                               Francisco for a job at
returned to the Bay Area to head EA,               tect Frank Gehry—a green-certified,            and manufacturing. A leading authority                           Internet start-up called                                                                 would succeed after coffee
                                                                                                                                                                                                               an insurance company
a $3 billion video game publisher that             state-of-the-art building meeting a            on managing large companies to achieve                           RivalWatch that gath-                                                                    giant Starbucks signed
                                                                                                                                                                                                               owned by Warren Buf-
produces blockbuster games such as                 number of environmentally sustainable          superior value growth, he has authored a                         ers data about online                                                                    on. When Dunkin’ Donuts
                                                                                                                                                                                                               fett’s conglomerate
Madden NFL and The Sims.                           construction standards.                        number of publications and co-authored                           retailers. She helped                                                                    followed three years later,
                                                                                                                                                                                                               Berkshire Hathaway
                                                                                                  The Value Imperative.                          guide it safely through the tech bust and                                                                  he knew Fair Trade, once
                                                                                                                                                                                                               in Omaha. Head of
                                                                                                                                                 then returned to China to open a new         National Indemnity Company since 1989,       scoffed at by corporate skeptics, had hit
                                                                                                  Yossi Bachar                                   RivalWatch office in Shanghai. “It’s much    Wurster credits Haas with helping him        the big time. “This concept of great-tasting
                                                                                                                                                 harder to start a company in China,” Hsu
                                                                                                  MBA 85, PhD 87                                 says. “But I had a lot of good friends who
                                                                                                                                                                                              develop accounting and analytical skills     products that also make a difference in the
                                                                                                                                                                                              that have made it easier to negotiate        world is something that works even with
                                                                                                  former director general                        were invaluable in helping me to lay the     the uncertain world of insurance, where      mainstream consumers,”says Rice, who is
                                                                                                  israel ministry of finance                     groundwork and recruit people.”
                                                John Woolard                                      Tel Aviv, israel
                                                                                                                                                                                              execs often don’t learn how their under-     CEO of TransFair USA, which certifies and
                                                MBA 97                                                                                                                                        writing decisions will “work out” until      promotes fair trade products, including
                                                                                                                    “UC Berkeley was the         Greg Greeley                                 several years later.                         coffee, tea, bananas, and chocolates.
                                                                                                                   first place in which I felt   MBA 98
                                                                                                                   I was under pressure to
                                                oakland, California                                                                              Vice President of european retail
                                                                                                                   study hard,” says Yossi
                                                                                                                                                 Amazon europe                                                                             Stuart Bernstein
                                                                                                                   Bachar. “During my first
                                                John Woolard brings more than two decades
                                                                                                                   ten weeks at Berkeley,        Luxembourg                                                                                BS 85
                                                of experience in the energy technology sector
                                                to his role as CEO of BrightSource, one of the                     I studied more than in                          Greg Greeley left Sun
                                                                                                                                                                                                                                           managing director and Partner
                                                world’s new leading companies in the movement     all of my undergraduate studies put                              Microsystems for
                                                                                                                                                                                                                                           financial institutions equity
                                                to solar energy. As head of BrightSource,         together.” Enduring Berkeley’s rigors                   in 1999
                                                                                                                                                                                                                                           markets group
                                                Woolard helped broker recent deals with           gave Bachar confidence years later when                          because of the online
                                                                                                                                                                                                                                           goldman Sachs
                                                Southern California Edison and Pacific Gas        the Israeli government tapped him to                             retailer’s commitment
                                                                                                                                                                                                                                           new York, new York
                                                & Electric to provide more than 2,200 megawatts   address the near-total control the five                          to customer satisfac-                                                   Stuart Bernstein is head of Financial Institu-
                                                of clean solar power. The company was named       largest Israeli banks had over the                               tion. Now Amazon’s vice                                                 tions Capital Markets at Goldman, Sachs &
                                                a 2009 Technology Pioneer by the World            nation’s capital market. As director                             president of European                                                   Co., the firm he joined after graduating from
                                                Economic Forum in recognition of efforts to       general of the Finance Ministry, Bachar        retail, Greeley runs retail and marketing                                                 Haas in 1985. Last year, he executed the $20
                                                make solar energy cost competitive with           helped jumpstart the Israeli economy           operations for, Amazon.                                                      billion IPO for Visa, the largest IPO in US
                                                fossil fuels. It was the only solar company       by opening the markets to new banks.           de., and Greeley is always                                                     history, as well as several multibillion-dollar
                                                among 34 winners, which were honored for                                                         focused on what comes next: “The future                                                   offerings for institutions such as General
                                                their involvement in the development of                                                          will bring many opportunities for authors,                                                Electric, Washington Mutual, Wachovia,
                                                life-changing technology innovation.                                                             musicians, filmmakers, and content pro-                                                   National City, and Goldman Sachs. The
                                                                                                                                                 viders, as wells as for other companies                                                   Banker magazine named Goldman Sachs
                                                                                                                                                 offering their products online and for the                                                “Most Innovative in Initial Public Offerings”
                                                                                                                                                 billions of people who want to consume                                                    for the Visa transaction.
                                                                                                                                                 media in old and new ways,” he says.

40 Haas School of Business Leading Through Innovation                                                                                                                                                                                    Full-time Program 2010 Haas School of Business 41
                                                                 Haas Alumni in London

                               Opening Doors to Future Success   Andre Calcada
                                                                 MBA 03
                                                                 (far left)
                                                                                                         Maria Dahl
                                                                                                         MBA 01
                                                                                                         (middle right)
                                                                                                         Vice President, Oncology Portfolio
                                                                 Manager                                 IPSEN
                                                                 McKinsey & Company                      London, United Kingdom
                                                                 London, United Kingdom
                                                                 Previous degree:
                                                                                                         Business Development
                                                                 Aerospace Engineering                   Chiron Corporation
                                                                 Instituto Superior Tecnico, Portugal
                                                                                                         Previous degrees:
                                                                 “The Berkeley MBA                       Ph.D, Tumor Immunology
                                                                 curriculum is very flexible,            Imperial Cancer Research Fund
                                                                 which was an advantage                  University College London
                                                                 for me since I wanted to                MSc. Chemical Engineering
                                                                 focus on subject matters                Technical University Denmark
                                                                 where my background was                 “The Career Center has a
When the world’s most selective                                  weaker or where I wanted                unique knowledge of the
organizations seek new talent,                                   to develop a deeper level of            needs of a broad range of
they turn to Haas. The school’s key                              knowledge. The knowledge I              industries not only in the
                                                                 acquired allowed me to better           Bay Area but also nation-
location and deep ties to global                                 understand and apply what               ally and internationally. For
firms will provide you with the tools                            could have otherwise been               me this was very valuable in
and connections you need to launch                               ‘dumb’ frameworks to client             terms of understanding what
                                                                 situations.”                            opportunities might be suit-
the next stage of your career.
                                                                 “The Haas community was,                able for my background and
Top financial institutions,                                      most of all, collegial and
consulting firms, consumer                                       tight knit. I had heard of this         “When I was at Haas I started
                                                                 and purposefully sought this            the Biotech Club which orga-
products manufacturers, and                                      kind of atmosphere, as I was            nized events with speakers
technology companies are among                                   looking for a very different            from the pharmaceutical and
those firms that hire Haas                                       experience from what other              biotech industry, I was also
                                                                 schools might offer. Students           co-chair of the business plan
graduates as interns and full-time                               spent a lot of time together            competition—through this
employees. employers seek out                                    outside of class and academ-            role I got to know the biotech
Berkeley mBA students because                                    ics: travelling, sports, or just        start-up Somagenics. I have
                                                                 socializing.”                           been an external advisor to
they demonstrate not only a                                                                              them ever since.”
mastery of powerful quantitative
and management tools, but also a
                                                                 Emily Bolton
                                                                 MBA 05                                  Sanchit Suri
solid understanding of best
practices for the changing
                                                                 (middle left)                           MBA 07
                                                                 Associate Director                      (far right)
technological, global, and human                                 Social Finance                          Associate
                                                                 London, United Kingdom
dimensions of business. Because                                                                          JP Morgan Chase & Co.
                                                                 internship:                             London, United Kingdom
the school’s culture produces                                    Farber Intern                           Previous degree:
innovative leaders, Haas is widely                               REDF (formally the Roberts              B. Technology
                                                                 Enterprise Development Fund)            Indian Institute of Technology
recognized as one of the most                                                                            Delhi, India
                                                                 Previous degree:
desirable schools at which                                       BA, Natural Sciences                    “Once you have obtained
to recruit.                                                      Cambridge University,
                                                                                                         the basics through the core
                                                                 United Kingdom
                                                                                                         curriculum, nothing at Haas
                                                                 “I chose the Berkeley MBA               is set in stone. You have the
                                                                 because of its track record             opportunity to put together
                                                                 in enabling leaders to apply            a class list that works for
                                                                 business management and                 you, one that allows you to
                                                                 investment approaches                   really dig into an area that
                                                                 to solve complex social                 interests you.”
                                                                 problems. I was not disap-
                                                                 pointed. Berkeley gave me               “Being involved with groups
                                                                 the foundation of theoretical           like the Finance Club and the
                                                                 frameworks and practical                Consulting Club was a good
                                                                 experience I needed to build a          supplement to my classes.
                                                                 career in this sector.”                 They were forums to continue
                                                                                                         discussions and interpret
                                                                 “Without doubt, Berkeley has            what is going on in the
                                                                 been catalytic in my career             business world.”
                                                                 and has enabled me to do a
                                                                 job I am passionate about and
                                                                 that is driving meaningful
                                                                 change in society.”

42 Haas School of Business Leading Through Innovation                               Full-time Program 2010 Haas School of Business 43

                                     Building Your Career
                                                                                                                                                   Berkeley MBA                                                      Berkeley MBA
                                                                                                                                                   Class of 2009 Full-time                                           Class of 2010                                                       Top full-time
                                                                                                                                                   Employment Report*                                                Summer Internship Report*                                           employers
                                                                                                                                                                                                                                                                                         A.T. Kearney, Inc.
                                                                                                                                                                                                                                                                                         Adobe Systems
                                                                                                                                                     Median Salary: $110,000                                           Median Monthly Salary: $6,083
                                                                                                                                                     Mean Salary: $110,000                                             Mean Monthly Salary: $5,839                                       Boston Consulting Group
                                                                                                                                                     Median Signing Bonus: $20,000                                     (based on a 10-week internship)
                                                                                                                                                                                                                                                                                         Deloitte Consulting, LLP
                                                        The Haas School’s highly regarded reputation in the                                          Mean Signing Bonus: $20,825                                                                                                         Genentech, Inc.
                                                        business community and its location in the heart of the                                                                                                                                                                          McKesson Corporation
                                                        San Francisco Bay Area provide Berkeley MBA graduates                                                                                                                                                                            McKinsey & Company

                                                        with an ideal gateway to many of the world’s most selective                                                                                                                                                                      PricewaterhouseCoopers,
                                                                                                                                           2009 Fulltime employment employment
                                                                                                                                                          2009 Fulltime                                                    2010 summer Internship
                                                                                                                                                                                                                                         2010 summer Internship
                                                        organizations across a variety of industries.                                             employment by industry:                                            internships by industry:
                                                                                                                                                                                                                                                                                         Symantec Corporation
                                                        The Haas School provides you with access to employers through multiple
                                                        channels. On-campus interviews and corporate presentations are popular
                                                        forums for presenting oneself to a prospective employer. The Haas                         Widely Diversified
                                                                                                                                                                         Entertainment Real Estate
                                                                                                                                                                                                                                     Widely Diversified                                  Top internship
                                                                                                                                                                         1.4%                                                        Manufacturing 2.3%
                                                        School’s MBA Career Services facilitates hundreds of on-campus interview
                                                                                                                                                  2.2%                                                                                               Other 2.8%                          employers
                                                                                                                                                                                                        Other 1.4%   Real Estate 3.3%
                                                        opportunities for positions spanning the globe and over a thousand electronic             Education/Govt/                                                                                                                        Abbott Laboratories
                                                        job postings specifically targeting Berkeley MBA students each year. In                   Nonprofit employment
                                                                                                                                           2009 Fulltime3.6% 2009 Fulltime employment                                      2010 summer Internship
                                                                                                                                                                                                                     Entertainment       2010 summer Internship
                                                        addition, you are given the opportunity to interact with hiring managers and                                                                                                                                                     Apple
                                                                                                                                                  Energy 4.4%
         Leonardo Calenda                               recruiters in more informal ways, including industry firm nights, career                                                                                     Consumer
                                                                                                                                                                                                                     Products/                                                           Bloom Energy
         di Tavani                                      panels, corporate visits, alumni mixers, and job fairs.
                                                                                                                                                  Consumer                                      Consulting
                                                                                                                                                                                                                     Retail 7.0%                           Technology
                                                                                                                                                                                                                                                           27.1%                         British Telecom (BT)
         MBA 09                                                                                                                                   Products/Retail
                                                                                                                                                                                                31.2%                                                                                    Chevron
         Equities Research Intern                       A Personal Approach                                                                                                                                          Energy
         JMP Securities, LLC
                                                        If your career goal is to work for a firm or industry that doesn’t recruit on             Bio/Pharma/                                                                                                                            Education Pioneers
         San Francisco, California                                                                                                                Health/
                                                        campus, the Career Center staff can help you devise and execute a strategy                MedDevices
                                                                                                                                                                                                                                                            Financial                    Genentech, Inc.
         internship:                                                                                                                                                        Financial                                Consulting                             Services
         Summer Intern                                  for a customized job search. The school’s small MBA class size allows career              9.4%                      Services        Technology               8.9%                                   16.4%                        LucasArts
         Oliver Wyman                                                                                                                                                       13.8%           26.1%
         São Paulo, Brazil                              advisors to offer a personalized, hands-on approach to your career search.                                                                                                                                                       McKinsey & Company
         Previous degree:
                                                                                                                                                                                                                     Education/Govt/                                                     Microsoft
                                                                               The goal of the Chetkovich Career Center is to provide                                                                                Nonprofit 9.8%
         MS, Economics                                                                                                                                                                                                                                                                   Yahoo!
         IBMEC, Brazil                                                         you with resources and opportunities to successfully                                                                                                                           Bio/Pharma/
         BS, Economics                                    The Berkeley                                                                                                                                                                                        Health/MedDevices
         Pontificia Universidade Catolica, Brazil         MBA Program          match your skills and interests with an employer. The                                                                                                                          10.3%
         Job prior to Haas:                               was ranked           center’s experienced staff provides you with a wide
         Senior Analyst, Corporate Finance
         MMX Mining and Metals
                                                          #4 nationwide        range of personalized services, including help with
         Rio de Janeiro, Brazil                           by recruiters        individual career planning, clarifying career directions,
         Leonardo Calenda di Tavani’s IBD                 in a 2008            resume writing, and interview preparation.                         employment by function:                                            internships by function:
         experience was truly international.              BusinessWeek
         His four-person team included stu-               survey.               The center plans workshops, panels, networking
         dents from Brazil, Japan, India, and                                   events, and receptions specific to all phases of the
         the US working on a project for a                                                                                                                                                Real Estate
                                                                                                                                                                                                                                                     Real Estate 2.0%
         Finnish government department in                                       career search. It also organizes on- and off-campus               Leadership/               Other 3.6%    2.2%
                                                        recruiting activities and job fairs. The staff provide you with valuable                  Rotational                                                         Other 8.6%
         Helsinki. He put that adventure in                                                                                                       Program 4.3%
         cross-cultural business practices              resources and indispensable tools to conduct successful career searches
         to work immediately in his summer
         internship position.                           while in school and throughout your lifetime.                                             General                                                            General
                                                                                                                                                  Management                                                                                             16.7%
         “Having an MBA gives you so many                                                                                                         9.4%                                          Consulting           14.6%
         career opportunities. The friendly,                                                                                                                                                    34.8%
         skilled people in the Career Center
         helped me understand which posi-                                                                                                                                                                            Business
         tions would be the best fit and helped                                                                                                   Business                                                           Development                            Marketing
         me polish my interview skills to get                                                                                                     Development                                                        7.1%                                   28.8%
         one of them.”                                                                                                                            11.6%
                                                                                                                                                                            Finance                                                          Finance
                                                                                                                                                                            14.5%           Marketing                                        22.2%
         “Haas makes the adjustment easy for                                                                                                                                                19.6%
         international students from the very
         start. There are people to help you
         and your family. That made a big dif-
         ference for me and my wife, and now,
         for our five-month-old baby.”

                                                                                                                                                  *All information as of August 1, 2009

44 Haas School of Business Leading Through Innovation                                                                                                                                                                                                                 Full-time Program 2010 Haas School of Business 45

     Supporting You from Planning to Pursuit
                                                        While you are in the Berkeley MBA program, you will learn                              Recent Recruiters of
                                                        how to manage a successful career and prepare yourself                                 Berkeley MBAs
                                                        to secure the job you want after graduation. The Chetkovich
                                                        Career Center combines highly personalized services, quality programs, and             Selected companies and organizations
                                                                                                                                               that participated in on-campus recruit-
                                                        state-of-the-art tools to assist you in thinking strategically about your career       ing and/or hired a Berkeley MBA
                                                        objectives and to offer you a structured approach to tackling the job market.          during the 2008-2009 school year.
                                                                                                                                                                                                                                                                                                Berkeley MBA graduates
                                                                                                                                                                                                                                                                                                use Career Services to
                                                        Accessible Career Experts                                                                                                                                                                                                               find jobs all over the
                                                        The Career Center also offers a broad range of services from experienced                                                                                                                                                                world. Recent alumni
                                                        advisors, coaches, managers, and practitioners at all stages of the career             20th Century Fox                     Chartis Group, The                Hewlett-Packard                     Moody’s Investors Service             working in New York
                                                                                                                                               2Wire                                Chevron Corporation               Hiring Org.                         Morgan Stanley                        include Juan De Yturbe,
                                                        planning process.                                                                      3V SourceOne Capital                 CICC                              Horizon Wind Energy LLC (SI)        Mozilla
                                                                                                                                                                                                                                                                                                MBA 08, Merrill Lynch;
                                                                                                                                               A.T. Kearney, Inc.                   CIM Group                         Houlihan Lokey                      Mubadala Development Company
                                                        •	 Career Advisors—Experienced professionals help you determine your career                                                                                                                                                             Alex Jeffers, MBA 05,
                                                                                                                                               Abbott Laboratories                  Cisco Systems                     Horvart Org.                        Navigenics, Inc.
                                                           goals, develop your skills, and structure and implement an effective job search.    Accurate Solar Power                 Citi                              HP                                  NetApp                                Macquarie Capital;
                                                        •	 Account Managers—Senior-level account managers maintain hundreds of                 Activision                           Claremont Creek Ventures          HSBC Holdings                       Nielsen Mobile                        Tanya Brara Shah, MBA
                                                                                                                                               Acumen Fund                          Clorox Company, The               Humana Inc.                         Nomura                                04, BCG; and Rob
                                                           relationships with companies. The center also has an account manager in New         Adobe Systems                        Community Energy Services         IBM                                 Norcob Capital Management, LLC
                                                                                                                                                                                      Corporation                                                                                               Koerner, MBA 05, L’Oreal.
                                                           York, focused on maximizing opportunities for students with East Coast firms.       Advisor Software, Inc.                                                 IG                                  NorthPoint Financial Group
                                                                                                                                               Agilent Technologies, Inc.           Community Markets for             Infosys Consulting                  NVIDIA Corporation
                                                        •	 MBA Career Coaches—A select group of experienced second-year MBA                                                           Conservation
                                                                                                                                               Agora Partnerships                                                     Infosys Technologies Ltd.           OC&C Strategy Consultants
                                                                                                                                                                                    Coral Reef Alliance
         Alex de Winter                                    students mentor first-year students through the interview and career                Airset
                                                                                                                                               Alexander Group , Inc., The
                                                                                                                                                                                    Cornerstone Research
                                                                                                                                                                                                                      International Finance Corporation
                                                                                                                                                                                                                                                          Onyx Pharmaceuticals
                                                                                                                                                                                                                                                          Opportunity Fund                   Serious Materials
         MBA 09                                            search processes.                                                                   Alexandria Real Estate Equities,
                                                                                                                                                                                    Cowen and Company, LLC
                                                                                                                                                                                    Creative Artists Agency
                                                                                                                                                                                                                      Intuitive Surgical
                                                                                                                                                                                                                                                          OptiSolar                          Siam Cement Public Company
         Mohr Davidow Ventures                          Extensive Training Programs and Activities                                             Alphabet Energy
                                                                                                                                               Alvarez & Marsal
                                                                                                                                                                                    Credit Suisse
                                                                                                                                                                                    Del Monte Foods
                                                                                                                                                                                                                      IQ Engines
                                                                                                                                                                                                                      ITT Corporation
                                                                                                                                                                                                                                                          Pacific-10 Conference              Simon-Kucher & Partners
         Menlo Park, California                                                                                                                                                                                                                           Panasonic
                                                        The Career Center offers a full schedule of diverse programs and activities to         Amazon                               Deloitte Consulting LLP           Ivelich Stone                                                          Sony Corporation of America
                                                                                                                                                                                                                                                          Parnassus Investments
         internship:                                                                                                                           Amgen                                DeNA Global                       IVG AG                                                                 Southern California Edison (SCE)
                                                        prepare you for success.                                                                                                                                                                          Parthenon Group, The
         Summer Intern                                                                                                                         Analysis Group                       Deutsche Bank                     J. Moore Partners                                                      Spinal Modulation
                                                                                                                                                                                                                                                          Passport Capital, LLC
         Mohr Davidow Ventures                                                                                                                                                      Deutsche Post World Net
         Menlo Park, California                         •	 Career Management Conference—Accelerate your preparations for the job               Animotion                                                              Javelin Venture Partners            PATH (Program for Appropriate      St. John Knits Inc.
                                                                                                                                               Apple                                DFJ DragonFund China              Jefferies & Company                   Technology in Health)            Starwood Capital Group LLC
         Previous degrees:                                 search process during an intensive, two-day conference during your first year.      Applied Biosystems                   Dimensional Fund Advisors         JMA Ventures                        Pepsico                            Sun Microsystems
         BS, Chemistry/English                                                                                                                                                      Dolby Laboratories, Inc.
                                                        •	 Premium Programs—A series of workshops and seminars taught by industry              Applied Materials                                                      Johnson & Johnson                   Perella Weinberg Partners          SunPower Corporation
         Amherst College, Massachusetts                                                                                                        Ashoka                               Dow Chemical Company              Johnson & Johnson / International   PG&E                               Sutter Health
         PhD, Chemistry                                    and leadership development experts is designed to give you an advantage in          Aspire Public Schools                Driptech                          Johnson & Johnson / LifeScan        Pixar                              Sybase
         Stanford University, California                   interview preparation and a head start on career success.                           AT&T                                 Draper Richards Foundation, The   Johnson & Johnson / Neutrogena      Plan Vivo                          Symantec Corporation
         Job prior to Haas:                                                                                                                    Aurora Biofuels                      E.&J. Gallo Winery                Jordan, Edmiston Group, Inc., The   President Bakery Public Company,   Systech Environmental
         Senior Scientist
                                                        •	 Case and Interview Preparation—Firms such as JP Morgan, Goldman Sachs,              Autodesk, Inc.                       eBay Inc.                         JP Morgan                             Ltd.                             Tea Collection
         Pacific Biosciences                               Clorox, Bain, and McKinsey & Co. are invited into the classroom to train            Bain & Company                       Education Pioneers, Inc.          Kaiser Permanente                   PricewaterhouseCoopers, LLP        Telegraph Hill Partners (THP)
         Menlo Park, California                                                                                                                Barclays Capital                     Edufire                           Katzenbach Partners LLC             Project FROG                       The Draper Richards Foundation
                                                           students how to apply their classroom skills in the interview room.                                                      Eli Lilly and Company                                                 Project Rover
                                                                                                                                               Barclays Global Investors                                              Kaufman Hall & Associates                                              The Jordan, Edmiston Group, Inc.
         After a satisfying career in bench
         science, Alex de Winter will apply
                                                        •	 Job Search Teams—An intensive six-week program that utilizes teamwork and           Barclays Wealth                      Emerson Human Capital             Keystone Strategy, LLC              PRTM (Pittiglio Rabin Todd &
                                                                                                                                                                                                                                                                                             The North Face
                                                                                                                                               Barker Pacific Group                 Endeavor Global, Inc.             Kirkland and Ellis, LLP                                                The Parthenon Group
         what he learned at Haas about the                 Haas expertise helps you quickly launch a strong job search in your chosen field.                                        Enermix                                                               Prudential Capital Group
                                                                                                                                               Basis Holdings LLC                                                     KLA-Tencor                                                             Thentic
         “business behind science” to his               •	 Corporate Visits and Tech Treks—The Career Center helps organize special            Bay Hills Capital                    Environmental Defense Fund        Kurt Salmon & Associates
                                                                                                                                                                                                                                                          PwC Advisory
                                                                                                                                                                                                                                                                                             Therapeutic Research Center
         job in venture capital.                                                                                                                                                    EPS Corp                                                              Qualcomm, Inc
                                                                                                                                               BearingPoint, Inc.                                                     Lab126                                                                 Tishman Speyer
                                                           visits by Berkeley MBA students to various organizations around the world.                                               Ernst & Young LLP                                                     RBC Capital Markets
         “I love taking classes taught by people                                                                                               Benetech                                                               Lazard Freres & Co                                                     T-Mobile
                                                                                                                                                                                                                                                          RC Gardner Development
         who have practical experience in               •	 Specific Industry Programs—A diverse set of activities and events tailored          Bertelsmann                          Extend Health                     Legend Holding Capital
                                                                                                                                                                                                                                                          Realization Technologies
                                                                                                                                                                                                                                                                                             Trilibis Mobile
                                                                                                                                               Bertram Capital                      Facebook                          LEK Consulting                                                         TurnHere, Inc.
         what I want to do after graduation.               to specific industries, such as the Analyzing Careers in Real Estate Program                                             FBR Capital Markets                                                   RealNetworks
                                                                                                                                               Better Place                                                           Levi Strauss & Co.                                                     UBS
         People like Jessica Hoover, former VP             (ACRE) or the Investment Banking Fellows Program, which both partner                BillShrink                           Fidelity                          Life Technologies
                                                                                                                                                                                                                                                                                             UC Regents, Office of the Treasurer
         of Business Development at Chiron,                                                                                                                                         Franklin Templeton Investments                                        Redwood Renewables
                                                           students with relevant alumni.                                                      Bloom Energy                                                           LOLApps
                                                                                                                                                                                                                                                          Renewable Funding
                                                                                                                                                                                                                                                                                             UCSF, Program on Reproductive
         who taught Business Development                                                                                                       Blu Skye Sustainability Consulting   Freddie Mac                       Los Alamos National Laboratory                                            Health and the Environment
         in Biotech. We learned about deal-                                                                                                                                         FreeWheel                                                             Robert Bosch GmbH                  Unilever
                                                                                                                                               Blue Shield of California                                              LucasArts
         making, joint partnerships, mergers,           Tools that Make a Difference                                                           Booz & Company                       FSG Social Impact Advisors        Lunascape, Inc.
                                                                                                                                                                                                                                                          Robert W. Baird & Co.              University of California, Berkeley
                                                                                                                                                                                    FUDEM                                                                 Roche                              University of California, Office of
         and acquisitions from someone who              Berkeley MBA students have access to some of the best online job search                Boston Consulting Group                                                Lux Capital
                                                                                                                                                                                    Gap, Inc.                                                             Rockland Capital Energy               the President
         has done all of that.”                                                                                                                Boston Scientific                                                      Magoosh                               Investments, LLC                 URS Corporation
                                                        and career resources available.                                                        Brandes Investment Partners          Gartner                           MarketBridge                        RPO Management Consultants
         “Being a Haas Venture Fellow                                                                                                          Bridgespan Group                     Gates Foundation                  Matarozzi Pelsinger Builders
                                                                                                                                                                                                                                                                                             Visa Inc.
         was an invaluable opportunity to               • CareerNet—The school’s state-of-the-art student careers website enables you          Bright Power, Inc.                   Gazillion                         MassMutual Financial Group
                                                                                                                                                                                                                                                          RSF Social Finance                 VMware
                                                                                                                                                                                                                                                          Russell Reynolds Associates        Walt Disney Company, The
         look at and experience both sides                to stay on top of the job market by providing instant access to career tools, as     Brightstorm                          GCA Savvian Advisors              Mattel, Inc.                        Rutberg & Company, LLC             Wellington Management Company,
         of the VC equation in real time. I               well as employer and event information.                                              British American Tobacco             Genentech, Inc.                   McKesson Corporation                              LLP
         listened to my fellow students from                                                                                                     Company                            General Electric Company          McKinsey & Company                  Samsung                            Wells Fargo Bank
         the Entrepreneurship class pitch               •	 Virtual Interview Coaching—A custom tool that enables you to review model           Brocade Communications Inc.          Gilead Sciences                   Medtronic                           SAP                                Wipro Technologies
         their ideas. In the Venture Capital                                                                                                   BT (British Telecommunications)      Global Citizen Year               Meltwater Group
                                                           responses to common interview questions, review critical components of a case       BTS                                  Goldman Sachs
                                                                                                                                                                                                                                                          Satyam Computer Services           Woori Bank
         Investment Competition, real VCs                                                                                                                                                                             Merrill Lynch                       Security Global Investors          Worldco Company
                                                           interview, and solicit coaching and feedback from a consultant.                     California Public Employees          Google                            Method Products Inc.
         critiqued my performance. I got the                                                                                                     Retirement System (CalPERS)                                                                              Sempra Energy                      WPP Group
                                                                                                                                                                                    GSM Association’s Development     Microsoft Corporation
         best of both worlds.”                                                                                                                 Cambridge Associates, LLC              Fund                                                                Serious Materials                  Xilinx, Inc.
                                                                                                                                                                                                                      Miller Buckfire & Co                Seven Hills Partners LLC           Yahoo!
                                                                                                                                               Capgemini                            Haas School of Business
                                                                                                                                                                                                                      Mint Software                       Shell Exploration and Production   ZS Associates         Bold: Hired Haas
                                                                                                                                               CBS Interactive                      Harris Williams & Co.
                                                                                                                                                                                                                      Mohr Davidow                                                           Zuora
                                                                                                                                               Charles Schwab                       Henkel/Dial Corp.
                                                                                                                                                                                                                      Monitor Group

46 Haas School of Business Leading Through Innovation                                                                                                                                                                                                               Full-time Program 2010 Haas School of Business 47
THe BerKeLeY mBA

                                                        Apply to the Berkeley MBA Program
     Berkeley mBA
     Banking fellows
     The Berkeley MBA Investment
     Banking Fellows Program sup-
     ports and encourages talented
                                                        Each fall, the Full-time MBA Program enrolls 240 bright,                           Exams
     students to pursue careers in                      diverse, and creative future business leaders. We admit                            The GMAT is required for all applicants. Applicants who received their
     investment banking. This pro-                      candidates with solid professional experience and leadership potential who         university degrees in countries other than the US, the UK, Australia, or
     gram, funded by the CJ White                       come from a wide variety of industries and backgrounds. We seek candidates
     Scholarship Fund, awards                                                                                                              English-speaking Canada are also required to take the TOEFL or IELTS
     scholarships to a select group                     who possess the Berkeley values of confidence without attitude and a               exams. Residence in the US or US citizenship does not waive the requirement
     of full-time Berkeley MBA                          willingness to look beyond the status quo.                                         for the English language exam. Please visit for test
     students each year who have
     demonstrated a commitment to                       Candidates should apply online at Please read               requirements and more information.
     the field. In addition to receiv-                  the application instructions carefully. In addition, be sure to review the
     ing specialized career counsel-
     ing and a subsidy for school-                      admissions podcasts and blogs for helpful application tips.                        Letters of Recommendation
     organized visits to investment                                                                                                        We require two letters of recommendation and prefer that at least one
     banking firms in New York or
     overseas, student fellows are                      Professional Experience                                                            come from a current employer. Select individuals with whom you have
     also paired with experienced                       The quality of an MBA program is                                                   had considerable professional interaction, such as your supervisor or a
     mentors in the investment
                                                        immeasurably enhanced by the real-world                                            major client. Your letter writers should be able to attest to your value as an
     banking community.                                                                                                                    employee, your professional accomplishments, and your personal qualities
                                                        business experience that students bring to
                                                        the classroom. For this reason, most of our                                        and interpersonal skills in an organizational context. For this reason, we
                                                        students have two or more years of full-                                           strongly discourage academic references. Recommendations from co-workers,
                                                        time professional work experience following                                        someone you have supervised, relatives, or personal and family friends are
                                                        the completion of their undergraduate                                              inappropriate and can be detrimental to the review of your application.
                                                        degree. More important, however, is the
                                                        richness of that experience. When reviewing                                        Interviews
                                                        applications, we are interested in the                                             The Admissions Committee conducts interviews of applicants by invitation only,
                                                        progression and milestones of your career,                                         and we ask that you please refrain from contacting us to request an interview.
                                                        as well as your supervisor’s assessment of                                         Interviews are offered both on-campus and in cities around the world.
                                                                                                            The Haas School of Business
                                                        your value as an employee and potential as          is named to honor Walter A.
                                                        a leader.                                           Haas Sr., a 1910 graduate of   Admission to Concurrent Degree Programs
                                                                                                            the school and president of
                                                                                                            San Francisco-based Levi       Three joint degree programs are available for full-time MBA students,
                                                        Academic Aptitude                                   Strauss & Co. from 1928 to     including an MBA/MPH, JD/MBA, and MBA/MA in International Area Studies.
                                                        Candidates may apply if they hold the               1955. The gift naming the      Candidates for the MBA/MPH Program must complete the MBA application
                                                                                                            building was donated by his
                                                        equivalent of a four-year US bachelor’s             wife, Elise Stern Haas (a      and apply by the normal MBA application deadlines; applicants for the JD/
                                                        degree and have not obtained an MBA                 great-niece of founder Levi                                                        MBA must apply to the
                                                        or comparable degree from another                   Strauss), and three of his                                                         MBA program and the
                                                                                                            children. The Haas family       Admissions deadlines
                                                        institution. In reviewing your transcripts,         still maintains control of                                                         law school separately,
                                                        we take into account your choice of                 the firm today.                 Application Submitted by: decision posted by:      and applicants for
                                                        coursework, the rigor of your undergraduate                                         Round 1 Oct. 20, 2009     Jan. 27, 2010            the MBA/MA may add
                                                        major, the competitiveness of your academic                                         Round 2 Dec. 10, 2009     March 17, 2010           the International Area
                                                        institutions, and your grade point average                                          Round 3 Feb. 2, 2010      April 28, 2010           Studies program during
                                                        (GPA). Although we do not have a minimum requirement, a GPA of B (3.0)              Round 4 March 10, 2010 May 19, 2010                the first year of study.
                                                        or better is generally the standard for serious consideration.
                                                        The curriculum at Haas includes courses that have a qualitative focus and
                                                        others that are more analytical and quantitative. All applicants should have
                                                        completed, at a minimum, a college-level mathematics or statistics course.
                                                        The Admissions Committee looks carefully at quantitative proficiency when
                                                        making its admissions decisions.

48 Haas School of Business Leading Through Innovation                                                                                                                                                                       Full-time Program 2010 Haas School of Business 49
       THe BerKeLeY mBA

                                                    Costs and Financial Aid

                                                    The Berkeley MBA program has
                                                    one of the most reasonable tuition
                                                                                                                Student Loans
                                                                                                                Most MBA students finance a portion of their
                                                                                                                                                                         Visit to Learn More                                                                                                                                                                                                                                Haas School
                                                                                                                                                                                                                                                                                                                                                                                                                            Richard Lyons,
                                                    and fee structures of any top MBA                           education through the Federal Direct Loan                                                                                                                                                                                                                                                                   James Lincoln,
                                                                                                                Program: a federally funded, non-credit-based
                                                    program. Almost 70 percent of Haas students                 loan program. Up to $20,500 may be borrowed
                                                                                                                                                                                                                                                                                                                                                                                                                            Associate Dean for
                                                                                                                                                                                                                                                                                                                                                                                                                            Academic Affairs
                                                    receive some form of financial assistance, including
                                                                                                                annually through a combination of subsidized and                                                                                                                                                                                                                                                            Jennifer Chizuk,
                                                    scholarships and loans.
                                                                                                                unsubsidized loan funds. The Direct Loan is a                                                                                                                                                                                                                                                               Senior Assistant Dean and
                                                                                                                fixed-rate loan, with an interest rate of 6.8 percent.                                                                                                                                                                                                                                                      Chief Operating Officer
                                                    Educational Costs                                           Students wanting to borrow more than $20,500 can                                                                                                                                                                                                         W I N
                                                                                                                                                                                                                                                                                                                                                                                                                            Jay Stowsky,
                                                    Each year the Financial Aid Office estimates the            also utilize one of the supplemental credit-based
                                                                                                                                                                                                                                                                                                                                                                                                                            Senior Assistant Dean

                                                                                                                                                                                                                                                                                                                                                                                                                            for Instruction

                                                    average costs for a graduate student during the             loan programs. The Federal Direct Loan Program is
                                                                                                                                                                                                                                    P O

                                                                                                                                                                                                                                          I N

                                                                                                                                                                         The best way to know what it’s really

                                                                                                                                                                                                                                                                                                                                                                                                                            Alice Kubler,

                                                                                                                only open to US citizens and permanent residents.

                                                    nine-month academic year, which include tuition,


                                                                                                                                                                                                                                                                                                                                                                                                                            Assistant Dean for

                                                                                                                                                                         like to be a Berkeley MBA student is


                                                    required fees, and estimates for living expenses,



                                                                                                                                                                                                                                                        E S
                                                                                                                                                                                                                                                                                                                                                                                                                            Budget and Operations


                                                                                                                                                                                                                                                    O R
                                                    books, and supplies. These estimates (see chart                                                                      to come visit, meet some students and

                                                                                                                                                                                                                                                            N A T
                                                                                                                                                                                                                                                                                                                                                                                                                            Richard Kurovsky,

                                                                                                                                                                                                                                                                              1                                               37

                                                    on left) are the basis for determining financial aid
                                                                                                                                                                         faculty, and observe a class. Visiting

                                                                                                                                                                                                                                                                  I O N A
2009–2010                                                                                                       Many graduate student instructorships are available                                                                                                                                                                                                                                                         Executive Director,
                                                    eligibility and supplemental loan borrowing limits.
                                                                                                                                                                                                                                                                                                                    101                                                                                              80

                                                                                                                to second-year students in several fields. Graduate
                                                                                                                                                                                                                                                                                                                                                                                                                            Marketing & Communications
Fees and Costs                                                                                                                                                           gives you the chance to learn more about the

                                                    Because the living expense estimates are averages
                                                                                                                                                                                                                                                                                                   San                                                                     Vallejo
                                                                                                                Student Instructors (GSIs) receive reduced tuition as                                                                                                                              Rafael

financial Aid office
                                                    for all UC Berkeley graduate students, actual
                                                                                                                well as a monthly stipend. Approximately 28 percent
                                                                                                                                                                         Haas culture and community, and to check                                                                                              Richmond                                                         780
                                                                                                                                                                                                                                                                                                                                                                                                                            full-time mBA
                                                                                                                                                                                                                                                                                                                                                                                                                            Program Staff
                                                    costs—especially housing—may be higher.                                                                              out the facilities. We strongly encourage this
                                                                                                                                                                                                                                                                                                               Rafael                                     80
nine-month Budget

                                                                                                                of the second-year full-time MBA students served

                                                                                                                                                                                                                                                                                                                                                                                                                            Julia Min,

                                                                                                                as GSIs in 2008-09. You should apply for these           investment of your time because we know that it          Ocean                                               Golden                                                              University
Total Fees Estimate                                 California Residency                                                                                                                                                                                                                                                                                                                                                    Executive Director

                                                                                                                                                                                                                                                                                      Bridge                                Berkeley                      of California,
for California residents              $35,893                                                                   positions in the spring of your first year of studies.   can help you decide if the program is a good fit                                                     Francisco                                            80                     Berkeley       Concord

                                                    In many cases, US citizens or permanent residents
                                                                                                                                                                                                                                                                                                              80    Oakland
                                                                                                                                                                                                                                                                                                                    Bay                                                                                                     Abby Scott,
                                                                                                                                                                         for you. For details on how we make it easy for                                                                                                                Oakland                24
(including health insurance)*                                                                                                                                                                                                                                         Daly                                          Bridge

                                                                                                                                                                                                                                                                                                                                                                                                                            Director, MBA Career

                                                    may qualify for California residency by their second
                                                                                                                                                                                                                                                                                               South                                                                            Walnut

                                                                                                                                                                         you to explore Haas, visit                                                                     San
                                                                                                                                                                                                                                                                                                                               Alameda                                          Creek
Total Fees Estimate                                 year of graduate school. We strongly recommend
                                                                                                                                                                                                                                                            280                                Francisco

                                                                                                                The Haas School is pleased to be one of the few                                                                                 International
                                                                                                                                                                                                                                                                                                                                                                                                                            Dan Sullivan,

for nonresidents                      $45,093       that students pursue this, as it can significantly                                                                   visitation.html.                                                       Airport                                                        Oakland
                                                                                                                                                                                                                                                                                                               International                    San                             San
                                                                                                                                                                                                                                                                                                                                                                                                                            Director of Academic Affairs

(including health insurance                                                                                     top business schools to offer a loan repayment                                                                                                                                       San
                                                                                                                                                                                                                                                                                                               Airport                  880     Leandro                         Ramon

and tuition)                                        reduce their student fees (by an estimated $9,200                                                                                                                                                                                                Francisco
                                                                                                                assistance program (LRAP). The LRAP is designed          For those who can’t make it to campus, the Full-
                                                                                                                                                                                                                                                                                                                                                    Hayward                                                                 Amy Hornstein,
                                                    in 2009-10).
                                                                                                                                                                                                                                                                                                                   San                                                    680

                                                                                                                to provide financial support to recent graduates of                                                                                     92                                                         Bridge          92
                                                                                                                                                                                                                                                                                                                                                                                                                            Director of Student Affairs
estimated Living expenses                                                                                                                                                time MBA Admissions office also sponsors off-                                                                       101

                                                                                                                the MBA program who are employed in the public                                                                                                                                                                                                                        Pleasanton
                                                                                                                                                                                                                                                                                                                                                                                                                            Kate Blumberg,
(Estimated by the Financial Aid Office.
                                                    Financial Aid                                                                                                        campus information sessions and participates
                                                                                                                                                                                                                                                                                                         Redwood                                                                                580

Based on nine months.)                                                                                          or nonprofit sectors (where salaries are typically
                                                                                                                                                                                                                                                                                                                    Bridge    84
                                                                                                                                                                                                                                                                                                                                                                                                      Livermore             Student Services Coordinator
                                                                                                                                                                         in MBA Fairs around the world. You’ll hear from

                                                    Federal financial aid, in the form of loans, is             lower). Students working in not-for-profit or

                                                                                                                                                                                                                                                                                   I L
Housing and Utilities                 $10,431                                                                                                                                                                                                                                                                                                                                                                               mBA Admissions
                                                                                                                                                                                                                                                                                                         Alto                                 880

                                                                                                                                                                                                                                                                                      I C
                                                    available for MBA students who are either US                government positions and earning $80,000 per year        school representatives and, in some sessions,                                                                                             Mountain

                                                                                                                                                                                                                                                                                                                                                                                                                            and financial Aid

                                                                                                                                                                                                                                                                                                          A L

Food                                  $5,054        citizens or permanent residents. To apply, file the         or less can apply to be reimbursed for student loan      students and recent alumni. To learn about                                                                      Sunnyvale
                                                                                                                                                                                                                                                                                                              L E Y

                                                                                                                                                                                                                                                                                                                                                                                                                            Peter Johnson,
                                                                                                                                                                                                                              1                                                                                             237

                                                    Free Application for Federal Student Aid (FAFSA)            payments for a maximum period of ten years.              upcoming events in your area, visit mba.haas.

Books and Supplies                    $2,500                                                                                                                                                                                                                                                                       Clara
                                                                                                                                                                                                                                                                                                                                         San                                                                                Director of Admissions
                                                    at any time after January 1st.                                                                                                                                                                                      9               85
                                                                                                                                                                Online, you can
                                                                                                                                                                                                                                                                                                                                                                                                                            debi fidler,
                                                                                                                Financial Assistance for
Personal                              $1,920        You should apply for aid before you are admitted                                                                                                                                                                                                                  International                                               BART                              N

                                                                                                                                                                         also post a question for admissions staff and
                                                                                                                                                                                                                                                                                                                      Airport                                                     (Bay Area
                                                                                                                                                                                                                                                                                                                                                                                  Rapid Transit)                            Director of Financial Aid
                                                    to Haas!
Transportation                        $2,821                                                                    International Students                                   participate in chats hosted by MBA admissions                                                                                                                                                                                                      Katherine Andre,
                                                                                                                                                                                                                                                                                                                                                                                                                            Admissions Advisor
Estimated Living Expenses             $20,226
                                                    Scholarships                                                International students are eligible for all Haas-
                                                                                                                administered scholarships and Haas Achievement
                                                                                                                                                                         throughout the year.                                                                                                                                                                                                                               Jeff Cowgill,
                                                    In 2009-2010, the Haas School awarded over                  Awards. Please note, however, that only a limited                                                                                                                                                                                                                                                           Operations Manager
Total Estimated Expenses                            $2.6 million in scholarships to domestic and                                                                                                                                                                                                                                                                                                                            Lee Forgue,
for California Residents              $58,619                                                                   number of students are chosen for these.
                                                    international students. Listed below are some of                                                                                                                                                                                                                                                                                                                        Admissions Specialist
                                                                                                                Most international students will be responsible
Total Estimated Expenses                            the most significant scholarship awards available
for Nonresidents                      $67,819       for full-time MBA students. For a complete
                                                                                                                for paying the entire cost of attendance for both                                                Haas Student Ambassadors                                                                                                                                                                                   Stephanie Fujii,
                                                                                                                                                                                                                                                                                                                                                                                                                            Senior Associate Director of
                                                                                                                years of study, and should plan carefully to ensure                                              We are the Haas Student Ambassadors (HSA), the student voice                                                                                                                                               Admissions
*Please note that student health insurance          list, visit
                                                                                                                adequate financial resources.                                                                    within the Full-time MBA Admissions Office. We offer unique,                                                                                                                                               Kara Hayman,
does not include spouse or dependents. That         ScholarshipEnter.htm.
coverage must be purchased separately. Refer                                                                                                                                                                     real-life perspectives about being enrolled in the Berkeley MBA                                                                                                                                            Assistant Director
to            Haas merit Scholarships are awarded for either                                                                                                               program. Specifically, our mission is to ensure that all prospective                                                                                                                                       of Admissions
insurance/families.shtml.                           half or full tuition for both years of study in the full-                                                                                                    students’ contact with Haas is informative, positive, and as                                                                                                                                               Cindy Jennings-Millette,
Note: 2010-2011 registration fees and               time program. They are awarded by the Admissions                                                                                                             interactive as possible. During the school year, we host a daily
estimated living expenses are expected to rise.                                                                                                                                                                                                                                                                                                                                                                             Associate Director
                                                    Committee, and no additional application is                                                                                                                  information session, Monday through Friday, from 1:00 to 2:00 p.m.                                                                                                                                         of Admissions
                                                    required.                                                                                                                                                    A member of the admissions committee is present for a portion                                                                                                                                              Corinne Kang,
                                                                                                                   Brian L. maxwell                                                                              of these sessions to answer admissions-related questions. Prior                                                                                                                                            Associate Director
                                                    Haas Achievement Awards are also awarded for
                                                    either half or full tuition for both years of study, and
                                                                                                                   fellows Program                                                                               to the information session, you can enjoy an hour-long lunch with                                                                                                                                          of Admissions
                                                                                                                   The Brian L. Maxwell Fellows Program                                                          current students. To participate, meet in the MBA Admissions                                                                                                                                               Pamela Maestas,
                                                    recognize individuals who have achieved success in
                                                                                                                   supports Berkeley MBA students who                                                            Office at 11:45 a.m. Additionally, with 72 hours advance notice, we                                                                                                                                        Receptionist/Interview
                                                    spite of significant economic, educational, health-            exhibit an entrepreneurial nature and                                                         are happy to coordinate classroom visits for prospective students.                                                                                                                                         Coordinator
                                                    related, or other challenges. Achievement Awards               a willingness to take a chance on new
                                                    require submission of a separate application after                                                                                                           HSA also conducts interviews and coordinates events for admitted                                                                                                                                           Vina Nguyen,
                                                                                                                   ideas and innovations. Students selected
                                                                                                                                                                                                                 applicants. We look forward to assisting you in all stages of the                                                                                                                                          Admissions/Financial Aid
                                                    admission to the program.                                      as Fellows receive full tuition and fees,
                                                                                                                                                                                                                 application process and welcome your questions by phone, e-mail,                                                                                                                                           Specialist
                                                    CJ White grants provide full and half tuition                  and become part of a fellowship network
                                                                                                                   with other recipients. The program                                                            or in person.                                                                                                                                                                                              Daniel Roddick,
                                                    awards for incoming students who are pursuing                                                                                                                                                                                                                                                                                                                           Assistant Director
                                                                                                                   was established by Jennifer maxwell,
                                                    careers in financial services, with a preference for           BS 88 (nutrition), in honor of her late               (510) 642-5610 | |                                                                                                                                                                     of Financial Aid
                                                    investment banking.                                            husband, PowerBar co-founder Brian                                                                                                                                                                                                                                                                       Wendell Tull,
                                                                                                                   maxwell, BA 75.                                                                                                                                                                                                                                                                                          Assistant Director
                                                                                                                                                                                                                                                                                                                                                                                                                            of Admissions

       50 Haas School of Business Leading Through Innovation                                                                                                                                                                                                                                                                                                                                Full-time Program 2010 Haas School of Business 51
                                                                         From the Dean

                                                                         Berkeley-Haas is the kind of place that sets minds
                                                                         alight, and sets lives on a brighter course. I encourage
                                                                         you to learn more about its benefits for your future
                                                                         career success.
                                                                          You will soon discover that while this business school

                                                                          provides the requisite rigorous general management
                                                         foundation of a top business school, it also offers much more. Berkeley-
                                                         Haas is about the independent thinking that differentiates UC Berkeley
                                                         from others. It is about the pioneering research and teaching of our
                                                         faculty and the innovative leadership of our students and alumni.
                                                         Berkeley-Haas has always been a good fit for individuals who have
                                                         strong leadership potential and who want to learn how to put fresh ideas
                                                         to work in their organizations. This combination of skills is what we call
                                                         Leading Through Innovation. This has been happening here naturally
                                                         for many years. We see many of our alumni whose careers embody this
                                                         approach to leadership. Now we are actively reshaping our Berkeley
                                                         MBA curriculum and expanding our extracurricular options so that all
                                                         students may experience what it means to be a Berkeley-Haas leader.
                                                         The Berkeley MBA is about community—and the kind of esprit de corps
                                                         that this fosters. We believe that great leadership starts with strong
                                                         values, such as questioning the status quo, leading without attitude,
                                                         and leading responsibly. And Berkeley-Haas people tend to commit
                                                         themselves to larger causes that have a positive impact on the world.
                                                         This is a school that is proactively increasing its reach and
                                                         excellence—striving to change the world for the better through its
                                                         people, ideas, and culture. It is an exciting time to be here. Please
                                                         come and visit to see for yourself.
                                                         Sincerely Yours,

                                                         Richard Lyons
                                                         Bank of America Dean and Professor

52 Haas School of Business Leading Through Innovation                                         Full-time Program 2010 Haas School of Business 53

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