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Gloves off in the C-Suite: Netbiscuits Survey Draws the Battle Lines for CIOs/CMOs and the Mobile Web

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Gloves off in the C-Suite: Netbiscuits Survey Draws the Battle Lines for CIOs/CMOs and the Mobile Web Powered By Docstoc
					
				
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posted:9/18/2013
language:Japanese
pages:3
Description: LONDON--(BUSINESS WIRE)--Netbiscuits, the global leader in software solutions for adaptive web experiences, today revealed the findings from a US/UK survey of 300 CIOs, CMOs and other C-Level executives on mobile web strategy within their organizations. The survey uncovered internal tensions between CIOs and CMOs, driven by their different motivations when building for the mobile web and their beliefs on which function should be responsible for its ownership. Netbiscuits’ research found that the
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