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Create Good Habits, Break Bad Habits: Self-Help Bestseller "The Habit Factor" Hits Audible, iTunes and Amazon in Audiobook Format

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Create Good Habits, Break Bad Habits: Self-Help Bestseller "The Habit Factor" Hits Audible, iTunes and Amazon in Audiobook Format Powered By Docstoc
					Create Good Habits, Break Bad Habits: Self-Help Bestseller "The Habit Factor"
Hits Audible, iTunes and Amazon in Audiobook Format

The Habit Factor self-help bestseller from publisher Equilibrium Enterprises is now available as an
audiobook through Audible.com, Amazon and iTunes. The book explores HABIT (as the sole subject
matter) and reveals timeless truths certain to accelerate your ability to achieve goals and create
your ideal future - your success. The book succeeds the top-selling Productivity app of the same
name, available for iTunes Android smartphones, also from Equilibrium Enterprises.

San Diego, CA, September 17, 2013 --(PR.com)-- “It's a bit crazy to think just over four years ago there
were essentially zero 'Habits & Goals' apps, and today there might be more than 100. I think that says a
lot about the impact, results and fundamental principles shared within 'The Habit Factor,'®” affirmed
Martin Grunburg, Equilibrium Enterprises CEO, author of "The Habit Factor" book and designer/inventor
of the app that shares the same name.

For years Grunburg has coached clients (businesses, organizations and executives mostly) that a key to
real momentum and accomplishment was to temporarily forget about “steps” and “action items” and
focus on core, related behaviors (habits) to achieve their goals. “What 'The Habit Factor'® has done is flip
goal achievement on its head,” Grunburg says, referring to the SMART goals methodology that has
prevailed since the early '80s as the de facto goal achievement methodology for businesses and
executives. “We've always been taught that goals should be Specific, Measurable, Achievable, Relevant
and Time-bound—all good criteria, but the question I have is, 'How smart can SMART goals be if
they don't take habit into account?'”

“It's all about simplicity and momentum when it comes to goal achievement. Would you rather focus on
45 task items or just 3 core, related behaviors (habits) that, when developed, will help you achieve your
goal?” An example he shared might be the goal of running a half-marathon. “You could call the trainer,
buy new running shoes, sign up for the event, schedule your workouts, go shopping for the right foods
etc. Or, rather, simply focus on jogging for 25 minutes, 3 times a week, drinking eight glasses of water
daily, and not eating large meals after 5pm, five times a week.” He calls this Habit Alignment
Technology™, which has helped people understand how habits serve goal achievement.

Another major challenge is the common misunderstanding of habit. Grunburg contends that it is the
negative connotation habit carries within our society that has people a bit confused at first. “If I were to
ask a high school student to tell me the first thing she thinks of if I say the word 'habit' she'll likely say
'smoking' 'drinking' or 'drugs,'” Grunburg says. This confusion is further propagated by how society and
the media constantly reference and frame habit. “I wrote 'The Habit Factor'® to change that connotation. I
know our kids' future and our collective future will greatly benefit from this new understanding of habit!”

The Habit Factor® app (iOS and Android) has been featured on the world's most popular tech and
productivity blogs, including Mashable.com and Lifehacker.com as well as iTunes and merited Grunburg
an invitation to present at TEDx in the United Arab Emirates. "The Habit Factor"® book is routinely
listed as a bestseller in the iTunes Spirituality category and Amazon's Self-Help, Personal Transformation

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and Creativity.

You can find "The Habit Factor"® in its new audio version at Audible: http://bit.ly/168XlUb or iTunes:
http://bit.ly/18p6icR and Amazon: http://amzn.to/THF2011

To learn more about "The Habit Factor"® or contact Mr. Grunburg, please, visit www.thehabitfactor.com

To learn more about Equilibrium Enterprises, please visit www.equilibrium-ent.com




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Contact Information:
Equilibrium Enterprises
Gretchen Grunburg
858-633-1125
Contact via Email
www.equilibrium-ent.com


Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/516470




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Description: The Habit Factor self-help bestseller from publisher Equilibrium Enterprises is now available as an audiobook through Audible.com, Amazon and iTunes. The book explores HABIT (as the sole subject matter) and reveals timeless truths certain to accelerate your ability to achieve goals and create your ideal future - your success. The book succeeds the top-selling Productivity app of the same name, available for iTunes Android
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