Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Spain beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
The economy and the weather were the most significant market drivers during Q2-13 and particularly impacted on-premise consumption. On-premise-centric categories, such as beer and carbonates, suffered most from the low temperatures and weakened consumer spending power.
What are the key drivers behind recent market changes?
EDA outlets have seen their numbers contract as a result of sustained poor results, with traditional small outlets the worst hit. Channel-sensitive categories like beer, carbonates and spirits have seen lower sales as a result.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Spain beverage industry and want more detail and analysis on this data. Canadean’s Spain Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q2 2013 vs Q2 2012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
An economic mood indicator, completed by Canadean’s local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have