50 tools and technologies to help you in a slow housing market
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Things that will help you work smarter and cut costs
Use simple (and cheap!) online tools to manage your deals. deals
actionthis.com basecamphq.com
Go paperless with e-signatures.
echosign.com docusign.com
Kill your fax machine. Buy a Tablet PC.
dell.com hp.com lenovo.com toshiba.com
Store your docs online, not in a file cabinet.
carbonite.com documentree.com box.net
Use your lawyer less! Free.
docstoc.com
Stop buying software. Work on the Web.
google.com/apps thinkfree.com zoho.com
Never forget anything. Free.
1. jott.com - Voice to Text 2. rememberthemilk.com Manage, Get reminded, stay organzied.
Get a free conference line.
freeconferencecall.com
Never “have to run back to the office”
Cnet.com engadget.com tech.yahoo.com
Control headcount. Use freelancers.
elance.com guru.com
Things that let you engage customers and g y g g prospects in new ways
Conduct meetings online. Free.
yugma.com
Send a stylish electronic newsletter.
myemma.com verticalresponse.com ti l
Add chat to your y website. Free.
Meebo.com Plugoo.com
Collaborate with clients and colleagues using wikis. Free wikis Free.
pbwiki.com
Connect your website to your phone.
liveperson.com Kasamba.com K b
Live Chat Click to Call Chat,
Organize and share property photos t h t with everyone -- or someone. someone
flickr.com photobucket.com
Markup photos, maps and floor plans online. Free. Free
skitch.com kit h
Share your presentations with clients and prospects. F t Free.
slideshare.net
Things that will help you grow your g py g y professional network
Send and receive referrals online.
zolve.com
Reconnect with old colleagues. Free.
linkedin.com
Learn from others. Free.
realtown.com
Blogs you should read (and watch)
Make sense of change.
Futureofrealestatemarketing.com
Get news from the newsmakers.
inmantv.com
Keep an eye on real estate Geeks.
geekestateblog.com
Look into the future of real estate.
1000wattblog.com
Dive into things g that confuse you (at first).
mashable.com
Escape p conventional marketing wisdom.
sethgodin.typepad.com th di t d
Understand the power of reputation and word of mouth marketing.
womma.org
Technology gy insights from working agents and brokers.
agentgenius.com
Market smarter – and cheaper
Send your listings everywhere -- from one place.
threewide.com postlets.com nls.point2.com
Create video audio video, and photo tours -from one place. p
homezonemedia.com
Ad agency in a box box. Create, deploy, optimize. ti i
Qui d are needed
mixpo.com p
Create killer online flyers. Distribute them everywhere. y
vflyer.com y
Turn plain docs into great looking PDFs. Free.
Primopdf.com Primopdf com
Know who’s coming to your Website and measure your marketing.
google.com/analytics visistat.com
Find out what on your website visitors like – and don’t like.
clickdensity.com crazyegg.com
New advertising opportunities
Create hyper hypertargeted ads in facebook. facebook
Facebook.com/ads
Advertise online – in your neighborhood g
outside.in
Target your advertising to your farm.
adwords.google.com
Advertise on many sites in your market from one place. p
adbrite.com
Target homes in your ZIP code.
zillow.com
Technologies that help you leverage your knowledge
Reevaluate your y website. Start a blog.
wordpress.com typepad.com typepad com activerain.com/outsideblogs
Neighborhood news ne s feed and listing alert. alert
twitter.com
Know more about your market than your competition.
altosresearch.com
Document your home tours, your neighborhood, or your listings with a video camera. They re They’re cheap!
cnet.com tech.yahoo.com tech yahoo com
Things that shrink space and time
Create your own y maps. Put them on your website. Free.
zeemaps.comm maps.google.com
Bring the house or neighborhood to them with video.
vimeo.com wellcomemat.com wellcomemat com mlbroadcast.com turnhere.com
Tour a neighborhood without leaving the office. office
maps.google.com l everyscape.com
Technologies that help you meet the g py neighbors
Mingle with property mavens in your community. Free community Free.
propertyqube.com
Create your own y online social network. Free.
ning.com i
Answer real estate questions from consumers in your market. Free.
trulia.com/voices
Position yourself y as an expert with online consumers. Free.
Zillow.com Zillow com
Start an email group about an issue in your community. Free.
groups.yahoo.com
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