Marketing Veteran Howard Davidson of Arlington, MA Expands Crakerjack Marketing to Deliver Marketing Services in Boston, MA

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					Marketing Veteran Howard Davidson of Arlington, MA Expands Crakerjack
Marketing to Deliver Marketing Services in Boston, MA

Crackerjack Marketing Starts Up Again to Serve Startups and Small Businesses

Arlington, MA, September 09, 2013 --(PR.com)-- Arlington-based marketing consultant Howard
Davidson announces the expansion of Crackerjack Marketing, a team of five offering web design and
development, e-mail and social media marketing, content writing, event planning and marketing strategy
consultation services to diverse Greater Boston startup companies and small businesses, as well as larger
marketing agencies that need help in smaller areas.

“Crackerjack is poised to take a share of the market because larger agencies are focusing on large
projects, strategy, SEO, user experience and big campaigns,” said Davidson, who founded his agency in
May 2012. “They focus on what they do best and call upon Crackerjack as a trusted partner to handle
important but smaller components of the overall marketing.”

Davidson is tapping into the rising market for small ad agencies, which MediaJobs.com considers to be
“among the hottest trends in the digital media landscape.” As the demand for digital marketing and the
globalization of companies and their markets continue to increase, more larger companies are enlisting
smaller agencies for marketing, even diversifying their agencies for different kinds of promotions to
different audiences, cultures, nations, etc. The companies thus keep their options for creative product and
service presentation open, as opposed to sticking with a large agency “old guard” with firmly set
strategies that don't flex with the market diversity.

For instance, MediaJobs reports that a fledgling Chicago marketer is set to gain a client in Taco Bell. A
Raleigh, N.C.-based small ad agency doubled its revenue between 2010 and 2011, after starting up in
2009 with no clients, and won AdAge's 2013 “Small Agency of the Year” award. A Brooklyn-based
startup has gained more than 50 clients in three years, including big names like Amazon.com, Need
Supply and Urban Outfitters, due in part to their “stay lean and think digital” philosophy of keeping the
firm small, bringing in rotating freelancers when needed, and working closely with their clients from the
beginning to develop their desired brand messages. Davidson will continue to capitalize on this trend as
he expands Crackerjack's client base.

Prior to founding Crackerjack, Davidson was a marketing consultant, manager, director and chief strategy
officer for a variety of Boston-area companies and marketers: graphic design firm Metropolis Creative,
online jeweler Gemvara, digital engagement agency Piehead, blog writing service messageAMP (now
Indivly Magic), and influence marketing agency influencers@. He holds a degree from Massachusetts
College of Art.

For more information about Crackerjack Marketing, e-mail info(at)crackerjackmarketing(dot)com, or
visit crackerjackmarketing.co. Also visit Howard Davidson's blogs, crackerjackmarketing.co/blog/ and
howardjdavidson.com/.


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Contact Information:
Crackerjack Marketing
Howard Davidson
617-771-7922
Contact via Email
www.crackerjackmarketing.co


Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/514810




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