The Future of the Feminine Hygiene Market in the US to 2017 by Canadean

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Product Synopsis
The Future of the Feminine Hygiene Market in the US to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Feminine Hygiene consumption trends in the US, historic and forecast Feminine Hygiene consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Feminine Hygiene sales overall and to know which categories and segments are showing growth in the coming years.

Introduction and Landscape
Why was the report written?
• This report provides authoritative and granular data on the Feminine Hygiene market in the US and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.

• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the US Feminine Hygiene market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.

Key Features and Benefits
Detailed category coverage is provided

More Info
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     1.




The Future of the Feminine Hygiene Market in the
United States to 2017

Reference Code: HB0210MR

Published: September 2013




     www.canadean-winesandspirits.com
                                                     The Future of the Feminine Hygiene Market in the United States to 2017
                                                                                                                                 Published: September 2013




Table of Contents

        1.      Introduction................................................................................................. 8
        1.1       What is this Report About?................................................................................... 8
        1.2       Definitions ............................................................................................................ 8
        1.2.1     This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 ..... 8
        1.2.2     Category Definitions ....................................................................................................... 8
        1.2.3     Distribution Channel Definitions ...................................................................................... 9
        1.2.4     Volume Units and Aggregations.................................................................................... 10
        1.2.5     CAGR Definition and Calculation .................................................................................. 10
        1.2.6     Graphical representation of Brands............................................................................... 10
        1.2.7     Exchange Rates ........................................................................................................... 11
        1.2.8     Methodology Summary ................................................................................................. 11
        2.      The United States Feminine Hygiene Market Analysis, 2007–17.......... 12
        2.1       Feminine Hygiene Value Analysis, 2007–17 ...................................................... 12
        2.1.1     Overall Feminine Hygiene Market Value, 2007–17 ........................................................ 12
        2.1.2     Feminine Hygiene Market Value by Category, 2007–17 ................................................ 13
        2.1.3     Market Growth Dynamics by Value – Feminine Hygiene, 2007–17 ................................ 15
        2.2       Feminine Hygiene Volume Analysis, 2007–17 ................................................... 16
        2.2.1     Overall Feminine Hygiene Market Volume, 2007–17 ..................................................... 16
        2.2.2     Per-Capita Consumption - Feminine Hygiene, 2007–17 ................................................ 17
        2.2.3     Feminine Hygiene Market Volume by Category, 2007–17 ............................................. 18
        2.2.4     Market Growth Dynamics by Volume – Feminine Hygiene, 2007–17 ............................. 20
        3.      The United States Internal Cleansers & Sprays Market Analysis, 2007–17
                21
        3.1       Internal Cleansers & Sprays Value Analysis, 2007–17 ....................................... 21
        3.1.1     Internal Cleansers & Sprays Market by Value, 2007–17 ................................................ 21
        3.1.2     Average Consumer Price/Unit – Internal Cleansers & Sprays, 2007–17 ........................ 22
        3.2       Internal Cleansers & Sprays Volume Analysis, 2007–17 .................................... 23
        3.2.1     Internal Cleansers & Sprays Market by Volume, 2007–17 ............................................. 23
        3.3       Market Growth Dynamics – Internal Cleansers & Sprays, 2007–17 ................... 24
        3.3.1     Internal Cleansers & Sprays Market Growth Dynamics by Value, 2007–17 ................... 24
        3.3.2     Internal Cleansers & Sprays Market Growth Dynamics by Volume, 2007–17................. 25
        3.4       Internal Cleansers & Sprays Brand Analysis, 2009–12 ...................................... 26
        3.5       Internal Cleansers & Sprays Distribution Channel Analysis, 2009–12 ................ 27
        4.      The United States Pantiliners and Shields Market Analysis, 2007–17 . 29
        4.1       Pantiliners and Shields Value Analysis, 2007–17 ............................................... 29




                                                                                                                                                     2
 ©Canadean 2013. This product is licensed and is not to be photocopied.                                          Reference code: HB0210MR
                                                The Future of the Feminine Hygiene Market in the United States to 2017
                                                                                                                   Published: September 2013



       4.1.1     Pantiliners and Shields Market by Value, 2007–17........................................................ 29
       4.1.2     Average Consumer Price/Unit – Pantiliners and Shields, 2007–17 ................................ 30
       4.2       Pantiliners and Shields Volume Analysis, 2007–17 ............................................ 31
       4.2.1     Pantiliners and Shields Market by Volume, 2007–17 ..................................................... 31
       4.3       Market Growth Dynamics – Pantiliners and Shields, 2007–17 ........................... 32
       4.3.1     Pantiliners and Shields Market Growth Dynamics by Value, 2007–17 ........................... 32
       4.3.2     Pantiliners and Shields Market Growth Dynamics by Volume, 2007–17 ........................ 33
       4.4       Pantiliners and Shields Brand Analysis, 2009–12 .............................................. 34
       4.5       Pantiliners and Shields Distribution Channel Analysis, 2009–12 ........................ 36
       5.      The United States Sanitary Pads Market Analysis, 2007–17................. 38
       5.1       Sanitary Pads Value Analysis, 2007–17 ............................................................. 38
       5.1.1     Sanitary Pads Market by Value, 2007–17 ..................................................................... 38
       5.1.2     Average Consumer Price/Unit – Sanitary Pads, 2007–17.............................................. 39
       5.2       Sanitary Pads Volume Analysis, 2007–17 .......................................................... 40
       5.2.1     Sanitary Pads Market by Volume, 2007–17 .................................................................. 40
       5.3       Market Growth Dynamics – Sanitary Pads, 2007–17 ......................................... 41
       5.3.1     Sanitary Pads Market Growth Dynamics by Value, 2007–17 ......................................... 41
       5.3.2     Sanitary Pads Market Growth Dynamics by Volume, 2007–17 ...................................... 42
       5.4       Sanitary Pads Brand Analysis, 2009–12 ............................................................ 43
       5.5       Sanitary Pads Distribution Channel Analysis, 2009–12 ...................................... 45
       6.      The United States Tampons Market Analysis, 2007–17 ........................ 47
       6.1       Tampons Value Analysis, 2007–17 .................................................................... 47
       6.1.1     Tampons Market by Value, 2007–17 ............................................................................ 47
       6.1.2     Average Consumer Price/Unit – Tampons, 2007–17 ..................................................... 48
       6.2       Tampons Volume Analysis, 2007–17 ................................................................. 49
       6.2.1     Tampons Market by Volume, 2007–17.......................................................................... 49
       6.3       Market Growth Dynamics – Tampons, 2007–17................................................. 50
       6.3.1     Tampons Market Growth Dynamics by Value, 2007–17 ................................................ 50
       6.3.2     Tampons Market Growth Dynamics by Volume, 2007–17 ............................................. 51
       6.4       Tampons Brand Analysis, 2009–12.................................................................... 52
       6.5       Tampons Distribution Channel Analysis, 2009–12 ............................................. 54
       7. The United States Women’s Disposable Razors & Blades Market Analysis,
       2007–17.............................................................................................................. 56
       7.1       Women’s Disposable Razors & Blades Value Analysis, 2007–17 ...................... 56
       7.1.1     Women’s Disposable Razors & Blades Market by Value, 2007–17 ............................... 56
       7.1.2     Average Consumer Price/Unit – Women’s Disposable Razors & Blades, 2007–17 ........ 57
       7.2       Women’s Disposable Razors & Blades Volume Analysis, 2007–17 ................... 58
       7.2.1     Women’s Disposable Razors & Blades Market by Volume, 2007–17............................. 58



                                                                                                                                       3
©Canadean 2013. This product is licensed and is not to be photocopied.                                Reference code: HB0210MR
                                                   The Future of the Feminine Hygiene Market in the United States to 2017
                                                                                                                              Published: September 2013



       7.3       Market Growth Dynamics – Women’s Disposable Razors & Blades, 2007–17 ... 59
       7.3.1     Women’s Disposable Razors & Blades Market Growth Dynamics by Value, 2007–17 ... 59
       7.3.2     Women’s Disposable Razors & Blades Market Growth Dynamics by Volume, 2007–17 60
       7.4       Women’s Disposable Razors & Blades Brand Analysis, 2009–12 ...................... 61
       7.5       Women’s Disposable Razors & Blades Distribution Channel Analysis, 2009–
                 12....................................................................................................................... 63
       8.      Appendix ................................................................................................... 65
       8.1       About Canadean ................................................................................................ 65
       8.2       Disclaimer .......................................................................................................... 65




                                                                                                                                                  4
©Canadean 2013. This product is licensed and is not to be photocopied.                                         Reference code: HB0210MR
                                                                           The Future of the Feminine Hygiene Market in the United States to 2017
                                                                                                                                                                                         Published: September 2013




List of Figures

        Figure 1: The United States Feminine Hygiene Market Value (USD m) and Growth (Y-o-Y), 2007–17 ......................................... 12
        Figure 2: The United States Feminine Hygiene Market Value (USD m) by Category, 2007–17 ..................................................... 14
        Figure 3: The United States Feminine Hygiene Market Dynamics, by Category, by Market Value, 2007–17 ................................ 15
        Figure 4: The United States Feminine Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ..................................... 16
        Figure 5: The United States Per-Capita Feminine Hygiene Consumption (Unit/head & Y-o-Y growth), 2007–17 ......................... 17
        Figure 6: The United States Feminine Hygiene Market Volume (Units m) by Category, 2007–17 ................................................. 19
        Figure 7: The United States Feminine Hygiene Market Dynamics, by Category, by Market Volume 2007–17 .............................. 20
        Figure 8: The United States Internal Cleansers & Sprays Market Value (USD m) and Growth (Y-o-Y), 2007–17 ........................ 21
        Figure 9: The United States Internal Cleansers & Sprays Average Consumer Price (USD) and Growth (Y-o-Y), 2007–17 ......... 22
        Figure 10: The United States Internal Cleansers & Sprays Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ................... 23
        Figure 11: The United States Internal Cleansers & Sprays Market Growth Dynamics by Value, 2007–17 .................................... 24
        Figure 12: The United States Internal Cleansers & Sprays Market Growth Dynamics by Volume, 2007–17 ................................. 25
        Figure 13: The United States Internal Cleansers & Sprays Market Value by Brands (USD m), 2009–12 ...................................... 26
        Figure 14: The United States Internal Cleansers & Sprays Market Value by Distribution Channel (USD m), 2009–12 ................ 28
        Figure 15: The United States Pantiliners and Shields Market Value (USD m) and Growth (Y-o-Y), 2007–17 ............................... 29
        Figure 16: The United States Pantiliners and Shields Average Consumer Price (USD) and Growth (Y-o-Y), 2007–17 ............... 30
        Figure 17: The United States Pantiliners and Shields Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ........................... 31
        Figure 18: The United States Pantiliners and Shields Market Growth Dynamics by Value, 2007–17 ............................................ 32
        Figure 19: The United States Pantiliners and Shields Market Growth Dynamics by Volume, 2007–17 ......................................... 33
        Figure 20: The United States Pantiliners and Shields Market Value by Brands (USD m), 2009–12 .............................................. 35
        Figure 21: The United States Pantiliners and Shields Market Value by Distribution Channel (USD m), 2009–12 ......................... 37
        Figure 22: The United States Sanitary Pads Market Value (USD m) and Growth (Y-o-Y), 2007–17 ............................................. 38
        Figure 23: The United States Sanitary Pads Average Consumer Price (USD) and Growth (Y-o-Y), 2007–17 .............................. 39
        Figure 24: The United States Sanitary Pads Market Volume (Units m) and Growth (Y-o-Y), 2007–17 .......................................... 40
        Figure 25: The United States Sanitary Pads Market Growth Dynamics by Value, 2007–17 ........................................................... 41
        Figure 26: The United States Sanitary Pads Market Growth Dynamics by Volume, 2007–17 ........................................................ 42
        Figure 27: The United States Sanitary Pads Market Value by Brands (USD m), 2009–12 ............................................................. 44
        Figure 28: The United States Sanitary Pads Market Value by Distribution Channel (USD m), 2009–12 ....................................... 46
        Figure 29: The United States Tampons Market Value (USD m) and Growth (Y-o-Y), 2007–17 ..................................................... 47
        Figure 30: The United States Tampons Average Consumer Price (USD) and Growth (Y-o-Y), 2007–17...................................... 48
        Figure 31: The United States Tampons Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ................................................. 49
        Figure 32: The United States Tampons Market Growth Dynamics by Value, 2007–17 .................................................................. 50
        Figure 33: The United States Tampons Market Growth Dynamics by Volume, 2007–17 ............................................................... 51
        Figure 34: The United States Tampons Market Value by Brands (USD m), 2009–12..................................................................... 53
        Figure 35: The United States Tampons Market Value by Distribution Channel (USD m), 2009–12 ............................................... 55
        Figure 36: The United States Women’s Disposable Razors & Blades Market Value (USD m) and Growth (Y-o-Y), 2007–17 ..... 56
        Figure 37: The United States Women’s Disposable Razors & Blades Average Consumer Price (USD) and Growth (Y-o-Y),
        2007–17 .............................................................................................................................................................................................. 57
        Figure 38: The United States Women’s Disposable Razors & Blades Market Volume (Units m) and Growth (Y-o-Y), 2007–17 . 58
        Figure 39: The United States Women’s Disposable Razors & Blades Market Growth Dynamics by Value, 2007–17................... 59
        Figure 40: The United States Women’s Disposable Razors & Blades Market Growth Dynamics by Volume, 2007–17 ............... 60
        Figure 41: The United States Women’s Disposable Razors & Blades Market Value by Brands (USD m), 2009–12..................... 62
        Figure 42: The United States Women’s Disposable Razors & Blades Market Value by Distribution Channel (USD m), 2009–12
        ............................................................................................................................................................................................................. 64




                                                                                                                                                                                                                           5
 ©Canadean 2013. This product is licensed and is not to be photocopied.                                                                                            Reference code: HB0210MR
                                                                          The Future of the Feminine Hygiene Market in the United States to 2017
                                                                                                                                                                                        Published: September 2013




List of Tables

        Table 1: Category Definitions - Feminine Hygiene Market................................................................................................................. 8
        Table 2: Distribution Channel Definitions - Feminine Hygiene Market .............................................................................................. 9
        Table 3: Volume Units for Feminine Hygiene Market ........................................................................................................................ 10
        Table 4: The United States Exchange Rate USD (Annual Average), 2007 – 2012 ......................................................................... 11
        Table 5: The United States Feminine Hygiene Market Value (USD m) and Growth (Y-o-Y), 2007–17 .......................................... 12
        Table 6: The United States Feminine Hygiene Market Value (USD m) by Category, 2007–12 ...................................................... 13
        Table 7: The United States Feminine Hygiene Market Value (USD m) by Category, 2012–17 ...................................................... 13
        Table 8: The United States Feminine Hygiene Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market
        size (2007, 2012 & 2017), by Category, by Value (USD m) ............................................................................................................. 15
        Table 9: The United States Feminine Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ...................................... 16
        Table 10: The United States Per-capita Feminine Hygiene Consumption (Unit/head & Y-o-Y growth), 2007–17 ......................... 17
        Table 11: The United States Feminine Hygiene Market Volume (Units m) by Category, 2007–12 ................................................ 18
        Table 12: The United States Feminine Hygiene Market Volume (Units m) by Category, 2012–17 ................................................ 18
        Table 13: The United States Feminine Hygiene Market Dynamics: past and future growth rates (2007–12 & 2012–17) and
        market size (2007, 2012 & 2017), by Category, by volume (Units m) .............................................................................................. 20
        Table 14: The United States Internal Cleansers & Sprays Market Value (USD m) and Growth (Y-o-Y), 2007–17 ........................ 21
        Table 15: The United States Internal Cleansers & Sprays Average Consumer Price (USD) and Growth (Y-o-Y), 2007–17 ........ 22
        Table 16: The United States Internal Cleansers & Sprays Market Volume (Units m) and Growth (Y-o-Y), 2007–17 .................... 23
        Table 17: The United States Internal Cleansers & Sprays Market Dynamics: past and future growth rates (2007–12 & 2012–17)
        and market size (2007, 2012 & 2017), by Value (USD m), by Segments ........................................................................................ 24
        Table 18: The United States Internal Cleansers & Sprays Market Dynamics: past and future growth rates (2007–12 & 2012–17)
        and market size (2007, 2012 & 2017), by Volume (Units m), by Segments..................................................................................... 25
        Table 19: The United States Internal Cleansers & Sprays Market Value by Brands (USD m), 2009–12 ....................................... 26
        Table 20: The United States Internal Cleansers & Sprays Market Value by Distribution Channel (USD m), 2009–12 ................. 27
        Table 21: The United States Pantiliners and Shields Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................ 29
        Table 22: The U
								
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