Asia's Largest Digital Marketing Event To Showcase The Latest Trends in Online Marketing
Click Asia Summit (CAS), the biggest social media marketing conference in Asia, brings doers, achievers and
digital marketers from around the world to share tips, ideas, and thoughts about the latest online marketing
trends. As Click Asia Summit 2013 steps into the third year (after successful outings in 2011 and 2012), the
expectations are even higher. This year, CAS will be held in India's commercial capital, Mumbai, from 9th to
11th December 2013 at the Trident Hotel.
As a popular mobile marketing conference in Asia, CAS 2013 aims to benefit sponsors a lot more than before:
• You can raise the awareness of your brand with a wide range of offline and online marketing,
advertising and PR
• Network with potential clients
• Position your company as a technology leader in your sector
• With 15 participating nations, 50 renowned speakers, 800+ delegates from international brands like
Google, Microsoft, Adobe and more, Click Asia Summit aims to provide a unique platform to sponsors
where they can interact with live audience in a networking environment.
The Click Asia Summit, a successful social media marketing conference, provides a good opportunity for
brands in social media and mobile marketing domains to showcase their stories, ideas and experiences.
Over 1 billion buyers currently use smart phones in their daily lives. And that opens a whole new genre of
marketing opportunities. In the past couple of years, brands have started to appreciate the significance of
responsive websites, which detect the type of device they are being viewed from, and change accordingly.
Mobile users can now access websites which are customized for small screens of tablets and mobiles.
Mobile marketing is already the biggest story in 2013. Let's look at some of the exciting mobile marketing
trends of 2013.
Mobile experience will be the same like PC
Social media integration, Geotargeting and intelligent assistants like Apple's Siri and Google Now on mobile
phones are expected to offer the same user satisfaction as personal computers. This is also the reason why
firms are creating responsive websites, applications and landing pages.
Augmented Reality (AR)
AR is one of the most exciting mobile technologies in recent times. Internet marketers can develop AR apps
that let buyers pan their mobile cameras at products to get important product information such as discounts
Revolution of Quick Response (QR) Codes
The use of QR codes have increased over the last few years. However, in 2013, many brands have started
creating and offering devicescannable technology to shoppers. Nearfield communication (NFC), another
groundbreaking mobile technology, is also gaining traction. This tech helps smartphone users to transfer data
from their devices to other compatible devices and card readers. Buyers will be able to pay for products in a
store that support this technology via their mobile phones.
At CAS 2013, expect to hear a lot more on the latest trends, industry practices and the future of digital,
mobile and social media marketing from industry leaders and achievers.
CAS 2013 aims to discuss the latest mobile marketing trends and seek answers to what lies ahead in the
digital marketing spectrum. The digital and mobile world has moved on greatly since the inaugural summit in
The aim has always been to stay a few steps ahead of this dynamic, cuttingedge and everchanging industry.
The Click Asia Summit is the must attend event within the Internet marketing industry in Asia. The continued
success of this summit can be attributed largely to the speakers, delegates and the entire team of dedicated
professionals involved with Asia's largest digital marketing event.
Asia's Largest Digital Marketing Summit 2013 – This Time Even Bigger
Click Asia Summit (CAS) is the largest digital and mobile marketing event in Asia, bringing leading marketers,
thinkers and doers from the world of search, social and mobile marketing to India's business capital, Mumbai
for 3 days of interactive and experiential learning. CAS 2013 will be held from December 9 11 at Trident
Hotel, with an explosion of knowledgesharing, trend spotting and strategy execution.
Mobile marketing is not tomorrow's technology, it's today's reality – the sooner marketers understand that, the
easier it will be for them to succeed in a mobiledriven market. The question now isn't whether you would
include mobile in your upcoming campaign, but rather which elements you need to include and how
frequently: mobile couponing? Mobile commerce? NFC? Augmented Reality? Mobile social? Geotargeting?
As a highlyanticipated mobile marketing event, CAS 2013 looks to answer these pertinent questions, simplify
industry jargons, remove mental roadblocks and put marketers on track so as to achieve the next digital
breakthrough. It's all about the consumer now Consumercentric Engagement delivers value to businesses
and they need to learn to think from the customers' point of view.
Online marketing campaigns also rely on the power of social media. Unfortunately, both big and small
marketers are still not very confident about their social media marketing efforts. CAS looks to drive certainty
and bring marketers closer to their audiences with panels, workshops and discussions on how to use the
different social media platforms, their challenges, opportunities and future trends.
It's no secret that social media is all about engagement. But the question is how? In a recently published
paper on user experience, companies that seek to create longterm, more meaningful relationships with their
customers portray that it is the customers who are amazing. People buy a product not because they like the
brand; instead they buy a particular product because they like themselves.
Social media marketing needs to address this branduser disconnect: your community manager may want
users to believe that your brand is awesome – but users want to be awesome. What makes them awesome? A
great product or service that lets them better do whatever it is they want to do.
Though your community manager may not be the one who develops the product or any of its facets like
marketing communication, packaging, branding or targeting, he/she can share great content, create better,
positive experiences at all touch points, owe responsibility for what is being said about your brand online and
develop a system to share the feedback with those making the product or creating the content.
CAS 2013 follows in the footsteps of CAS 2011 and 2012. CAS 2011 was set at a time when both Europe and
the US were struggling to keep recession at bay. Asia was emerging as a powerful economic hub that would
dominate global markets for the coming years. For every marketing professional who wanted to be a part of
the changing face of Digital and Mobile marketing in Asia, CAS 2011 became the must attend digital
Building on 2011's success, CAS 2012 was designed to create a forum for the world's top marketing and
advertising gurus and professionals to congregate and create a marketplace for ideas and services which will
help Asian companies get the marketing edge. It was a resounding success with more than 4000 total
conference attendees, 500 global delegates, 50 international speakers and 15 participating countries.
Asia's Largest Digital Marketing Event looks to focus on key action areas
Click Asia Summit (CAS), Asia's largest digital marketing event, now in its third year, is slated to bring top
mobile and online marketers, brand owners, entrepreneurs, SEO architects, content developers and digital
media experts from 9th to 11th December 2013, at Mumbai, India.
While as a technology enabling platform, it has accomplished quite a bit in its two previous iterations, CAS
2011 and CAS 2012, in terms of showing the way forward to mobile, social, digital marketing and advertising
companies, there's still work left going forward.
CAS 2013 aims to bring more Asian companies on the digital road map and while that's not going to be a
walk in the park, knowing how companies approach digital change will definitely help.
Here are some trends that surface due to the changes new digital technology brings to the table.
High aspirations, limited knowledge
Digital media and its commercial understanding is still nascent in Asia, though companies aspire and feel they
should do something; they even plan to do something in the near future but are clueless regarding what it is
they need to do and how. Some organizations aren't even sure if they have the required budget to flag off
their digital endeavors.
Whatever it is, the will is there, but knowledge is scarce. As one of Asia's prominent digital and mobile
marketing conferences, CAS 2013 looks to equip companies with new insights into disruptive, newage
technologies so that they have a reference point to start with.
Need for more, better precedents
Asian companies are still in two minds about the ROI of some elements of digital marketing. Therefore, it
doesn't come as a surprise that they need to carefully consider and evaluate a digital transformation campaign
However, this attitude towards the potential of digital technology is not because they aren't adventurous or
open – it's because they don't have live examples, reallife case studies of digital media or marketing strategies
that have been executed well. There's still confusion about digital transformation and how to go about it.
For some it could be the implementation of a solid new social media marketing platform, a CMS or the
current work culture within a company that can have a more farreaching affect. As a successful digital
marketing event, CAS will try to showcase some best practices in addition to project pioneering and
innovation so that Asian companies can work towards planning and implementing better digital strategies.
Digital marketing is in the pipeline
Strategy and digital marketing is in the pipeline, especially for South East Asian countries like Singapore. It's
permeating into business objectives with concept budgets doing the rounds. However, there is reluctance to
take the plunge due to the aforementioned factors. The intent is there; companies just need the final push to
make the transition.
Where are the Csuite marketers?
Like other past technologies, Asia should accelerate adoption of digital technologies. There shouldn't be any
further delay in emulating accepted processes and strategies of Europe and the US. But in the current
scenario, Asian companies are not very inclined to hire a CIO, CDO or CMO.
The emergence of these specialized roles is an indicator of digital adoption as well as a stimulator for the
growth of such technologies in the region. Being the largest digital marketing event in Asia, CAS 2013 is
geared towards speeding up the adoption of these disruptive technology trends and helping Asian companies
reach their objectives taking the established digital route.