Problem solving is nothing more than applied imagination at work. I am one of the lucky few who get to do what I love every day. Advertising has never felt like a job to me; it’s a passion. As a child, my imagination soared, and I saw inspiration everywhere. I still do. As Albert Einstein said, “The true sign of intelligence is not knowledge, but imagination.” I can’t imagine a more exciting time to be doing what I do. There seems to be no end to the opportunities for creative expression and communicating ideas. Today, my goal is to find a company where innovative thinking is encouraged and brilliant ideas flourish. WHAT I’VE DONE. WHERE I’VE BEEN. I am a creative director/art director with 15+ years of experience bringing brands to life and re-branding those that have lost their imagination along the way. Prior to working for the Glendale Convention & Visitors Bureau and handling marketing initiatives for the City of Glendale, Arizona, I worked for ad agencies and design studios as well as in-house design shops, including Microsoft and REI. My clients have ranged from 5-star resorts and country clubs, to real estate developers, restaurants, boutiques and a full spectrum of B2B and consumer accounts. I have won local, national and international awards for my creative work for the City of Glendale as well as ad agencies — and those are just for the competitions I’ve actually entered. Working in fast-paced creative environments on high-profile accounts has honed my skills to a level clients know they can count on to get their jobs delivered on time, on budget and with a creative product that’s vibrant, innovative and consistently gets results. I possess strong interpersonal skills; I’m big on teamwork and collaboration, and proud of my excellent track record of effectively managing and executing demanding projects that have included advertising, promotions, packaging and informational design. I also excel at supplying guidance and leadership to creative teams to help motivate them to produce their best creative work. MY CLIENTS HAVE INCLUDED: InterContinental Montelucia Resort & Spa • Sanctuary Camelback Resort and Spa • Barrett-Jackson Cessna • Backroads (the world’s #1 Travel Company) • Fiesta Bowl • US West • Camelback Ranch - Glendale Jobing.com Arena • Scottsdale Museum of Contemporary Art • The Flinn Foundation • The Rim and Chaparral Pines • Hancock Communities • Meritage Homes • FireRock Country Club • Estrella Mountain Ranch Heidi’s Boutique • Banzai Cowboy Martini & Sushi Bar • Giant Rustic Pizza • National Auto & Home Insurance The Villages at Loreto Bay • Benovia Winery MY CREATIVE ADVENTURES. Glendale Convention & Visitors Bureau & Marketing for the City of Glendale, AZ Creative Director/Art Director • March 2006 - Present Designed award-winning, one-of-a-kind media kit for Super Bowl XLII, Fiesta Bowl, BCS Championship, Wrestlemania and others that were distributed to media representatives nationwide. Developed local and national “Glendale’s Got Game” advertising campaign to position Glendale as a national destination for sporting events. This campaign launched before the 2008 Super Bowl promoting Glendale, AZ as the host city. Project responsibilities included concepting and designing the print ads and marketing materials, as well as directing the photo shoots. In the six months leading up to the big game, the number of hits to the Glendale’s tourism websites increased by 250 percent and the city’s sports-related sites grew by 1,450 percent. During the four weeks leading up to Super Bowl Sunday, the city’s main site received more than 13.7 million hits, the mega-events site received more than 1.2 million hits, and the tourism site received nearly 1.1 million hits. Combined, all hits came to just over 16 million. To generate sales tax revenue for the city, developed and designed the “Shop Glendale” ad campaign and collateral materials to encourage city residents to shop locally. Initially planned as just a one-year program, due to its overwhelming success, the campaign is now in its sixth year. Key player on the implementation team for the new Glendale Convention & Visitors Bureau, which launched in 2010. The Glendale CVB website averages 20,000 unique visitors per month. Established the West Valley Events Coalition brand image, logo and individual product campaigns targeted to the tourism and trade markets to generate additional room nights and increase visitor spending in the Glendale area. Before, the Glendale CVB focused only on day trip-travel. Since the 2013 launch of the “Off the Charts” meeting planner marketing campaign, the Glendale CVB has reported a 14 percent increase in hotel occupancy. Created and designed the commemorative poster for the 25th Anniversary of the Glendale’s Jazz & Blues Festival, along with posters for several previous years. All received state, national and international awards. Rebranded “That Thursday Thing” event to make it more “hip,” targeting female consumers age 25 to 54, encouraging them to visit the downtown shopping event. The project included developing a new logo and print campaign, as well as posters, flyers and other collateral material. The initial launch in 2008 resulted in record-breaking attendance – a trend that continues today. Revamped all Glendale CVB event campaigns, including “Christmas in July,” “Teddy Bear Day,” “Dog Days of Summer,” “Front Porch Festival” and others. As a result, these events have experienced record-breaking attendance and produced a significant increase in sales for Historic Downtown Glendale merchants year after year. On average, 30 percent of event attendees are first-time visitors to Glendale’s Historic Downtown. Following the rebranding of Historic Downtown Glendale and branding Glendale’s World Dining District, there was a 100,000+ visitor increase to the downtown area within the first year. This is huge considering Historic Downtown Glendale has a population of only 21,462 residents (Glendale’s total population is 227,000). The result was a positive financial gain for downtown merchants. Concepted and designed the Glendale CVB’s 2012 “Adventure Begins Here” advertising campaign and collateral material that has been placed in local, national and international publications, including; Oprah Magazine, Canadian Traveler, Sunset, Arizona Official State Visitors Guide, Edmonton Journal and Phoenix Magazine, to name a few. The print ad in Oprah Magazine alone generated 6,849 requests for additional information about Glendale. Concepted and designed the Glendale CVB’s 2013 “A to Z” advertising campaign and collateral materials. When the print campaign appeared in two Midwest publications on the same day, 3,000 calls and emails came in on the first day requesting the Glendale, AZ & West Valley Visitor Guide. Fusion Group USA Creative Director/Art Director • July 2005 - Feb. 2006 Responsible for all concepting, design, art direction, branding, and production on many different client projects, with an emphasis on high-end real estate and retail businesses. Responsibilities also included directing studio and on-location photo shoots, as well as negotiating and working with printers and other outside vendors. In addition, managed a team of freelancers including copywriters and production artists. Worked closely with clients and Fusion team members to assure internal and external deadlines were met. Martz Agency, Scottsdale AZ Senior Art Director • Sept 2001 - June 2005 Responsible for developing creative concepts and designs for numerous high-end real estate, tourism retail, private country clubs, hotel resorts/spas, and package goods clients. The creative work appeared in a wide variety of mediums including newspapers, magazines, online, collateral, billboards, packaging and direct mail. Partnered with creative teams to pitch new business which resulted in winning such high-profile accounts as: InterContinental Montelucia Resort & Spa • Sanctuary Camelback Resort and Spa • Barrett-Jackson • Hancock Communities • Meritage Homes • FireRock Country Club • Estrella Mountain Ranch • Heidi’s Boutique The Villages of Loreto Bay, Mexico Responsibilities also included directing studio and on-location photo shoots, selecting papers, inks and special finishes for print jobs, as well as project estimating. Caldera Visual Strategy & Design, Phoenix AZ Senior Graphic Designer • November 1999 - Sept 2001 Worked on a variety of clients including, Cessna, Backroads Travel Company, US West, Scottsdale Museum of Contemporary Art, and The Flinn Foundation, all to concept and produce eye-catching and effective marketing materials including, a 200-page travel catalog, annual reports, corporate brochures, packaging, logos, direct mail and other collateral. Microsoft, Redmond WA Graphic Designer • Nov 1998 - October 1999 Concepted and produced visual standards kits for company-wide distribution. Created brochures, invites, flyers and other company collateral materials. REI, Kent WA Graphic Designer • Oct 1997 - Nov 1998 Responsible for producing direct mail catalogs, flyers, POS material and hangtags, as well as national advertising for all of REI’s corporate publications. TOOLS OF MY TRADE. Experienced in the latest industry-standard design software, including Adobe InDesign, Photoshop, Illustrator, Acrobat, Microsoft Word, Excel and WordPress. DESIGN DEGREE. Art Institute of Seattle, Associates of Applied Arts – 1993 I’m ready to hit the ground running and produce the quality creative concepts and designs that will “wow” your audience and get you the response and return on investment that you deserve. You can reach me at 480.278.2111 or JayneGauthier@yahoo.com.
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