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How To Write A Book Press Release

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					                        Tips on how to Write A Book Press Release


                                                A great number of indie authors usually do not
                                               appear at all familiar with the way to create a book
                                               news release, but this generally is a useful
                                               approach to introduce readers to your books, and it
                                               is usually a great method to increase your website
                                               or blog’s page ranking as well. Yet, it is important to
                                               fully grasp what would make a great press release
simply because writing a poor press release does absolutely nothing for you, and it can potentially
hurt you because it’s a poor reflection on you as an author.


What Is A News Release?


A press release is just like a news story. It’s created in 3rd person, and by making use of a press
release you are looking to entice editors and news men and women of the news-worthiness of
your book, otherwise you as an author.


How Do I Avert The Slush Pile?


Reporters and news wires acquire tons of news releases daily. In order for your press release to
avoid this fate, you should think like a reporter. In doing so, it’s key to know reporters:


·don’t care about supporting you


·getting hassled by PR individuals all of the time (so I’m just one more man or woman with a story)


·do not care about your website, your book, your author journey


You provide them a story to care about. Then they do care about you along with your book. To
complete this, you need an angle.


What’s My Angle?


In order for your book press release to build punch, you will need to have an angle. What I mean
is that you simply need something that will make your book, and you as the author, stand out from
your competition. Let's Say I publish a mystery series that readers can’t put down isn't an angle.
Why? Absolutely everyone says that. You'll need something which the news persons will take
note of.
What’s My Message?


A goal for a product, say organic skin care, is less difficult than for a book, since you can quickly
focus on a precise market (people who want far better skin but do not want to use chemicals on
their skin). But you'll be able to however publish a book press release that has a means of
hooking men and women in. You do this by designing a message that a percentage of your
readers will connect with. What I mean by that is your press release has something in it which is
newsworthy. Perhaps you won an award – that is wonderful for a press release. But most of us
haven’t won awards. So what do you do? Change your thinking – you’re an professional in some
thing, correct?


How about another example. Say you already know a lot about birdwatching, and one of the
characters in your thriller series enjoys birdwatching. This would be your angle and you assemble
your message from this:


I’m an expert in birdwatching and I’ve seen an issue with birds where I live – oh, and I just happen
to have a book on the market too.


Not the best case in point but it’s a means to have you contemplating about the best way to be
able to write a Book Press Release. Creating a press release can be difficult for fiction, but
essentially you need your press release to create a connection in your reader’s head. For fiction,
this can be something newsworthy about yourself, like how you got started writing, why you chose
the genre you did, where your story idea came from, and quotes about your book or writing. If you
can get quotes about your book from other respected authors, that is ideal to integrate within your
press release.


Besides Attracting Press Media, Why Put Out A Press Release?


Among the issues I’m heavily devoted on is enhancing the page rank of my blog and my author
internet site. A few months back I hired a person to help me boost my page rank for selected
keywords. A part of improving page rank is to put together links back to your web site. There are
several strategies to do this, but certainly one of them is…you guessed it, a properly penned press
release. Why? Cause in case your press release is picked up by Google News along with other
places, and your release has your links on it, you're getting useful backlinks to your website.


Creating a Book Press Release

				
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posted:8/17/2013
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