How To Write A Book News Release

Document Sample
How To Write A Book News Release Powered By Docstoc
					                         Tips on how to Write A Book Press Release


                                                 Various indie authors do not seem at all familiar
                                                with the way to write a Book Press Release, but this
                                                generally is a worthwhile approach to introduce
                                                readers to your books, and it is a wonderful strategy
                                                to boost your site or blog’s page rating at the same
                                                time. Though, it is important to fully grasp what
                                                tends to make a great press release because
writing a bad press release does almost nothing for you, and it might potentially hurt you simply
because it’s a poor reflection on you as a writer.


What Is A News Release?


A press release is just like a news story. It’s composed in third person, and by using one you will
be looking to entice editors and news men and women of the news-worthiness of your book,
otherwise you as an author.


How Do I Keep away from The Slush Pile?


Reporters and news media wires generate tons of news releases each day. In order for your
press release to avoid this fate, you'll want to think like a reporter. In doing so, it’s key to grasp
reporters:


·don’t care about supporting you


·getting hassled by PR people all of the time (so I’m just one more person with a story)


·don’t care about your site, your book, your author journey


You provide them a story to care about. At that time they do care about you along with your book.
To do this, you will need an angle.


What’s My Angle?


In order for your book press release to build punch, you should have an angle. What I mean is
that you simply need something that can make your book, and you as the author, stand out from
the competition. Let's Say I write a mystery series that readers can’t put down will not be an
angle. Why? All authors says that. You'll need something that the news media will take notice of.
What’s My Message?


A message for a product, say organic skin care, is easier than for a book, because you can easily
target a specific market (individuals who want better skin but do not want to use chemical
substances on their skin). But you can nevertheless create a book press release that has a way of
hooking individuals in. You do this by designing a message that a percentage of your readers will
connect with. What I mean by this is your press release has something in it that's newsworthy.
Perhaps you won an award – this is brilliant for a news release. But many of us haven’t won
awards. So what do you do? Change your thinking – you’re an expert in some thing, right?


How about one more example. Say you already know a whole lot about birdwatching, and one of
the vital characters in your thriller series loves birdwatching. This could be your angle so you
develop your message from this:


I’m an expert in birdwatching and I’ve observed an issue with birds where I live – oh, and I just
happen to possess a book available as well.


Not the greatest case in point but it’s a way to have you thinking about how you can write a Book
Press Release. Composing a press release is often challenging for fiction, but essentially you
want your press release to make a connection in your reader’s head. For fiction, this can be
something newsworthy about yourself, like how you got started writing, why you chose the genre
you did, where your story idea came from, and quotes about your book or writing. If you can get
quotes about your book from other respected authors, this can be ideal to integrate inside your
news release.


Aside from Attracting Press Media, Why Place Out A Press Release?


Among the elements I’m heavily devoted on is increasing the page rank of my weblog and my
author web site. A few months ago I hired someone to help me increase my page rank for
particular keywords. A part of increasing page rank is to build links back to your website. There
are plenty of solutions to do this, but among them is…you guessed it, a properly created press
release. Why? Simply because if your press release is picked up by Google News along with
other places, and your release has your links on it, you are getting useful backlinks to your web
site.


pop over to these guys

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:1
posted:8/17/2013
language:English
pages:2