Real Estate SEO - Optimizing Your Website Content Advanced Summary:
This article pertains to real estate search engine optimization (SEO). In this article's
usage, real estate SEO is the act of improving a real estate agent's website for better
search engine visibility. Optimizing Your Body Content
We begin this lesson with a reminder that readers come first, and search engines second.
When creating your page content, strive to create something of value for the reader.
Create helpful, well-organized content related to your various services / sub-topics. If you
focus on helping the reader with relevant content, half the search engine battle is already
won. It's also worth noting that other websites will be more inclined to link to yours if it's
full of valuable information. As more and more websites link to yours, it increases your
"link popularity," which in turn improves your search engine visibility. Segment Topics
When writing the content, don't try to include all of your key phrases on any given page.
That would be too much of everything, and it would prevent the search engines from
determining the primary focus of the page. For best search engine results, each page
should have a primary focus that supports the overall theme of your website. If the
overall theme of your site is San Diego real estate, then one of your pages might be about
buying condos in San Diego (if that's one of your specialties). In this case, you might
have a page that focuses on the specific topic of buying condos in San Diego. In fact, that
might even be your HTML page title: "Buying a condo in San Diego - Tips for Success."
Want an easy way to come up with topic ideas for your pages? Just revisit your list of key
search phrases (you have one, right?). If you've chosen your key phrases wisely, they will
dictate the content you should have on your website. Then it's just a matter of creating a
page (or pages) to support each key phrase. One way to achieve this is to add article
pages to your website. An article of 300 - 500 words will allow you to integrate your key
phrases in a natural way. Also, be sure the page content is a direct extension of the page's
title element. Search engines will compare the content of your web pages to the titles for
those pages. The two should match. The key phrase in your title should be carried over
into the actual page content. When you think about it, this should happen automatically.
For instance, if you have a page about the real estate market in Sarasota, Florida, a good
title might be "Sarasota Real Estate: All About the Sarasota Real Estate Scene." This title
would then match the body content of the page. The page's content is a direct extension
of the title. Good for readers, and good for search engines!
* You may republish this article if you retain the active hyperlinks below. About the
Author Brandon Cornett is the author of The Agent's Guide to Search Engine
Visibility, a 130-page SEO training kit designed specifically for real estate agents.
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