What is a Trademark

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					What is a Trademark? At one point or another, we’ve all seen a product or business
name with a small, encircled R floating next to it. You’ve probably wondered what
this R symbol really means, and how exactly it got there in the first place. Most people
will tell you that it means something to the effect of “registered,” but that’s
only a small part of the significance behind the circled R. It’s correct that this symbol
does imply the term registered, but registered with whom, and how? A "registered
trademark", or ®, refers to a name, slogan or logo that has been officially registered
with the United States Patent and Trademark Office (USPTO). Registering a trademark is
beneficial to a business because it publicly states that your trademark is registered with
the USPTO and therefore, you have exclusive rights to that name within your industry.
This means that if your business had a registered trademark, and you found another
business of a similar nature utilizing your name or logo, you would *likely have the legal
right to use your name! Each time an individual applies for a trademark, the USPTO
performs a cross reference check of their name and/or design for similarities among
Federally registered or pending trademarks ONLY. The USPTO search is lacking in State
trademark AND US National Common-Law databases. Because the USPTO protects
names in this fashion, you do not run the risk of another business utilizing and possibly
soiling the reputation of the company that you worked hard to build! Once you have
applied for your trademark, the USPTO will consider it a pending mark for up to 18
months. This is among the many reasons why it is important to apply for your trademark
sooner versus later. The sooner you apply, the sooner it is that you will be doing business
under a registered, protected name!
* This is dependent on if the name is truly available at the time of filing. In other words,
   was there a prior existing Federal or State trademark? Was there prior existing
   Common-Law usage of the name? Marit Lee is a Researcher for TradeMark Express.
   Since 1992, TradeMark Express has met the needs of their clients with comprehensive
   research, application preparation, attorney referrals and trademark consultation. For
   further details, please visit us on the web at TradeMark Express or call Marit directly at

Marijan Stefanovic Marijan Stefanovic Digital Imagery http://proart-13.blogspot.com/
About Publisher, Web, PC, Marketing, Blogging, Social Networks & More * Please be open minded while reviewing this data, further research is suggested. This documents and articles are in "as is" form, I can not take responsibility for financial or physical harm occurred while using or misuse of information posted, thanks for understanding, Marijan