Balance Ascension Family Health
By: Martrek Wingo 4194 Evening Star Cove, Memphis, TN 38125 (901) 830-3772 – www.Mwingo.net
•Majority of people worldwide are not aware of how important nutritional wellness is to their overall health or the powerful results individuals have already received using natural holistic medicine and therapies. •Consumers are overwhelmed with information on and offline comprised mostly of text based information (Articles, Books, Magazines, Websites, etc). Although these mediums serve a purpose, they have created a lot of confusion and unanswered questions. As an illustration of the type of questions consumers have, we use the popular supplement, Ginkgo Biloba: •What is Ginkgo Biloba? •What is it used for? •Is there evidence that it works? •What is the active ingredient? •Is it safe? •Are there interactions with medications or other herbs/supplements? •What is the appropriate dosage? •Should I tell my doctor that I am using it?
Our company has put plans in motion to create a Web 2.0 website including a natural holistic health and wellness social network featuring a paid members area comprised of online streaming, interactive nutritional and holistic health digital video movies. Balance Ascension Family Health will start off focusing on both intellectual and tangible products. The intellectual products will be a natural holistic health and wellness social network and the ability to join a membership area where the consumer can view high quality online streaming, interactive natural holistic health and wellness digital video movies.
The tangible products will be wellness supplements that cover majority of the areas of natural holistic health and wellness; and also compliment the information learned through the nutritional movies.
The movies all will be accompanied by a short quiz to give an interactive approach to viewing and also allows the members to know that they have learned the necessary information in that topic and increase their overall holistic health awareness. Members are able to choose any movie they would like to view individually and will have the ability to download them to their computer, ipod, and/or the equivalent. The members area and streaming video will be broken down into five areas: holistic health recipes, holistic health topics, holistic therapies, on location, and questions and answers including over 107 topics.
Holistic Health Topics and Therapies
1. Advanced Nutrition/Human Advancement/Peak Performance 2. Anti Aging/Longevity 3. Detoxifying the Mind and Body 4. Emotions: Are we unstable? 5. Future of Earth. Eco-Friendly 6. Holistic Health Basics 7. Nature's Cure for Cancer? 8. Natural Holistic Health for Beauty 9. Natural Holistic Health for Intimacy (Love/Sex) 10. Natural vs. Synthetic Supplements 11. Natural Smoking Cessation 12. Nutrition and Behavior 13. Super Foods 14. The Naturopathic Doctor Difference 15. Weight Loss: Its Time To Change. You Are Ready 16. What To Eat to Give You The Best Health Ever 17. And many more Including over 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.
Acupuncture Aromatherapy Biological Dentistry BioTechnology Broths, Herbal Coffee, Juicing, Smoothies, and Herbal Teas Chelation Therapy (Reducing Cholesterol and Plaque) Chiropractic Therapy Hair Analysis Healing Technologies Herbology Homeopathy Hyperbaric Oxygen Therapy Hypnotherapy Iridiology Live Field Microscopy Muscle Testing and many more
The Business Model
E-Commerce Product Sales E-Consultations Natural Holistic Health and Wellness Social Network Online Streaming Video Subscribers
BAFH plans to have products and services that appeal to the entire general population and focus on specific wellness market niches. One area that we will focus a great deal on is the Anti Aging/Longevity market.
Baby Boomers: Between 1946 and 1964, 78 million children were born in the United States. Those children are now currently ages 43 to 65. This age group is behaving different than any prior generation. Baby Boomers are refusing to passively accept the aging process which is leading to the enormous demand for anti aging wellness products, services, and information. The boomers are responsible for roughly $5 trillion of our $10 trillion economy. 75% of our nations wealth is held be the entire senior citizen population (which includes most of the baby boomers) "Wellness is universal, when people buy once they normally come back and continue to buy. There is so much text based information out their about holistic health and wellness that it can be somewhat confusing and knowing who to trust can also be a burden. I remember how I felt when I first compared natural nutritional products 5 years ago. I learned through trial and error before I went on to professional education. I am here to be the voice of reason to lead and guide people to a better quality of life" - Martrek Wingo, Founder and President
The Underlying Magic
Balance Ascension Family Health (BAFH) has an unique opportunity to become a one of a kind online streaming, interactive nutritional education, e-commerce and holistic health care company; with plans to be a part of leading the way in the mega lucrative, natural holistic health and wellness industry worldwide. Martrek Wingo, Founder and President of BAFH has a unique prospective on looking at health and wellness. He can see patterns and trends in almost every concept. His experience, creativity, and ability to adapt to ever changing markets and technology is a great strength to BAFH. Martrek Wingo has experienced almost every aspect of the health and wellness industry and has professional fitness training as a college athlete and Junior Olympics participant.
BAFH believes that it has staked out a niche within the wellness industry. This arena allows us a temporary competitive advantage. However, we are competing with a vast array of media and sites (15,000) offering health-related content and services. Aside from the consumer health sites on the Internet, print media and television also offer information related to health and wellness. These same media outlets are the causes for the health information overload in text based form and confusion consumers have because of this which we plan to correct.
Rapid member enrollment over the years is one of the keys to our success. Another key component is majority of these media outlets lack a face amongst the massive pages of health information. As Oprah Winfrey was able to provide the face for day time talk shows when that market was rapidly developing. Martrek Wingo has plan to also provide the face for holistic health information. Building standards and traditions others will follow, not resting upon one.
Marketing and Sales
"One seventh, $1.5 trillion, of the U.S. economy today is devoted to the healthcare business. However, by the year 2010, an additional $1 trillion of the economy will be devoted to products and services that keep us healthy, make us look or feel better, slow down the effects of aging, and prevent diseases from developing altogether." Paul Zane Pilzer, The Wellness Revolution. Marketing During The First Round of Funding We Would Like To Concentrate On: •Our Affiliate Program Promotion •Pay Per Click Search Engine Marketing •Press Releases and Public Relations •Radio and Minor Television Appearances •Viral Marketing •Website Optimization – Web 2.0 Technology Sales Our Sales Strategy Includes: •Our 100% Satisfaction Guarantee •Affiliate Program Referrals •Conversion Ratio Improvement •Logistics Monitoring •Merchant Account and International Payment Acceptance •Website Security Enhancement
Mercola.com - has 850,000 newsletter subscribers and 2.5 million visitors each month; making over $15,000,000 annually and is the #1 Natural Health website based on traffic (Alexa.com) without the use of advertisement or paid public relations campaigns. Healthcorner.walgreens.com - is a television series sponsored by Walgreens that appears on Lifetime Television every Sunday. It covers various general health topics and specific ailments from a allopathic perspective. They include streaming video from the show online.
Askdrshah.com - is a website operated by Dr. Rajesh and Rupal Shah. They are homeopathic medical advisors and global doctors serving patients in over 110 countries online.
Naturalcures.com - is a website based on the book Natural Cures "They" Don't Want You to Know About by Kevin Trudeau which sold over 10 million copies at $29.95. Healthyhealing.com - is a website owned and operated by Dr. Linda Page, a natural health pioneer with over 30 years of experience. She has grown her website to include private label products where she is the face of the product. Her business model centers around selling text based information and branded wellness products.
Martrek Wingo, B.A., C.Ht., Founder and President Leader - Healer - Philosopher – Visionary Martrek Wingo is a Board Certified Hypnotherapist, a Licensed Health and Life Insurance Producer, a Licensed Mortgage Loan Officer, a Novice Real Estate Investor, a Webmaster, and has a certification in Natural Applications of Nutrition & Body Chemistry. He received his Bachelor of Arts in Communication with a concentration in Film and Video Production from the University of Memphis while spending two years of his undergraduate career at Seton Hall University. He has over 5 years of personal holistic health experience, 5 years of business management experience, and 15 years of fitness and wellness experience. Martrek Wingo is pulling from his motivation, knowledge, experience, and wisdom gained over time to lead and manage BAFH to become a company focusing on being a leader in the holistic health and wellness industry. Dr. John Smothers, N.D, M.H, Health Advisor, Industry Specialist, and Managing Partner Naturopathic Doctor and Master Herbalist Dr. John Smothers, N.D, M.H, has 20 years of experience in corporate management and corporate sales engineering. He has started and advised numerous companies and has been successful as both a manager and entrepreneur. He received his Bachelors Degree in Mechancial Engineering. He also received diplomas as Doctor of Naturopathy and Master Herbalist from the Trinity College of Natural Health in Warsaw, Indiana and is a registered Naturopath. He is Board Certified in Naturopathy through the American Naturopathy Medical Accreditation Boards. He is well versed in the dynamics and multitudes of Alternative Medicine.
2nd Round of Funding Management Hierarchy Structure
Chief Executive Officer Executive Secretary Chief Financial Officer Affiliate Program Sales Executive Marketing Specialist Whole Foods Chef Chief Health Officer Chief Operations Officer Ecommerce CSR
Public Relations Specialist
Balance Ascension Family Health is majority owned by its founder and president, Martrek Wingo. His percentage and the rest of the first round ownership percentage is shown below. 40-25% Martrek Wingo, C.Ht, Founder and President (Founders equity ownership is negotiable) 25-40% First round investor(s) (Investors equity ownership is negotiable) 20% Held for future management employees
10% Dr. John Smothers, N.D., Master Healer
5% Advisory Board
SALES FORECAST 2008 - $15,600 2009 - $6.3 million 2010 - $16.2 million 2011 - $48.6 million 2012 - $81.0 million NET PROFIT 2008 – ($80,500) 2009 - $3.2 million 2010 - $9.4 million 2011 - $33.9 million 2012 – $56.5 million
Current Status and Use of Funds
Current Status As of October 1st, 2007 we have been looking for funding. We currently have not secured any investments
Return of Investment Initial first round investors could realize a true x20-30 fold increase in their investment in 3-5 years (i.e. a $20,000 investment could become worth $600,000 and a $500,000 investment could become worth $15,000,000 or more). This statement is based on the sales forecast and is not in any way intended to be considered an actual fact since results could vary more or less then what is projected.
Use of Funds Through detailed business planning we have determined our start up cost to be $500,000. Our startup cost are used to conduct comprehensive market research, establish a marketing budget for beta testing, provide initial working capital, purchase of all the necessary state of the art equipment needed to create online streaming video content, and purchase wellness products for our inventory.