Quick Copywriting for the Web - 4 Steps to Copywriting for the Web Copywriting
doesnâ€™t have to be an exercise in frustration, but often it is, especially for the web.
Even if youâ€™re a writer, catering to the special considerations of the web can be a
trying experience. Try these four steps to make your job easier.
1. Use plain language. If you use a lot of vernacular and professional jargon, people will
tune you out. Keep the language simple and assume you are talking to an audience
unfamiliar with your work unless it is targeted solely for your profession. This
involves knowing your audience.
2. Know your subject well, or at least research it. If you are asked to write 700 words of
copy on violins and you played the trumpet, you will need to do research. Because of
the internet, this can be easy, although you will have to be sure your sources are
reliable and cite them if necessary.
3. Study SEO writing. SEOâ€”Search Engine Optimizationâ€”is a great way to get your
copy noticed. This generally involves using a keyword or keyword phrase about 2% of
the time for optimal rankings on customer searches. Make sure you donâ€™t overdo it
thoughâ€”some search engines are sensitive to padding articles with keywords and
your website could be blacklisted.
4. Be clear. Donâ€™t pack your paragraphs with fluff just because you need to write 500
words or copy. If you donâ€™t have enough information for 500 good words, find out
more or consider writing a sidebar or a â€œDid you knowâ€¦â€ section. Do you
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Building Raymond Nesa is an experienced web marketer specializing in article
marketing, traffic generation, and list building.