Digital Re-print -
July | August 2013
Cereals event review
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Conference in partnership with days. This event is dominated by agriculture,
Oxford Farming Conference farming and arable industries. We enjoyed
(OFC) taking place over the two the chance to experience these other sides
days. Chaired by OFC directors, of the industry and learning only helps our
speakers including Minister for products become more attuned to our
Agriculture David Heath con- audiences.
centrated on technological and We were able to meet many compa-
political barriers to increasing nies in the Post-Harvest Technology clus-
ereals took place June 12-13, British wheat yields. ter. Many meetings were well received
2013, near Boothby Graffoe nabim held fort within the HGCA site and and the photos with staff and their
in Lincolnshire, UK. With a held a press event showing off 2013’s Milling stands were great fun to get involved
near-record 25,850 visitors, the event Wheat Challenge finalists for the first time. The in. We met familiar faces and new
was crowded with farmers and agricul- shortlist of Britain’s brightest wheat growers companies and distributed many copies
of the March-April Grain & Feed Milling
Technology magazine and International
Over the next eight pages, Perendale's Darren Parris, Tom Milling Directory.
The weather played havoc at the end of
Blacker, Richard Sillett and Lee Bastin (on photography the first day and throughout the afternoon
of the second. Large rain clouds and thunder
duty) bring you their reports from the show meant very wet ends to each day, which was
unfortunate for all the exhibitors we spoke
ture professionals. Given the hardship contained Teeside’s Stephen Craggs, James to. Thankfully the organisers were alert to
experienced by the sector in the last 12 Loder-Symonds of Canterbury in Kent and Nick the danger and kept visitors and exhibitors
months this was a remarkable turnout and David Philp from Berkshire. updated with weather warnings.
and on the ground the show buzzed Being in the backyard of Perendale Although both days’ late afternoon
with interest and enthusiasm. Publishers Ltd, we sent four members of weather had guests making their exits a
staff to this relatively local exhibition. Our little earlier than planned, there was noth-
Visitors and exhibitors alike were stand was near the centre of Cereals and ing to dampen the spirits of visitors or
given plenty to think about by the Arable attracted a good number of people on both exhibitors.
50 | July - august 2013 Grain &feed millinG technoloGy
Bayer CropScience impressed us with the range
of interesting crop plots, interactive iPads and
a great range of hospitality at their stand. We
met last issue’s contributor Ken Black, product
Managing director Barry Scott (left) manager, and posed for a photograph together
and export manager Jens Erik Iversen with Alan Morris (Head of Sales, Professional Melike Arikan from Alapala's market-
(right) represented DanCorn at Cereals. Products, UK and Ireland). Commercial trainee ing department met Darren Parris at
The new additions to the International Joe Whittaker demonstrated the apps on an Perendale's stand at Cereals. Melike said
Milling Directory are pictured here with iPad which gave great detail about Bayer that Cereals was a good event and it was
their demonstration grain sifter. (TB) CropScience’s products. (TB) enjoyable to see all the exhibitors for the
Product info: http://bit.ly/19PUXsH Product info: http://bit.ly/14dO5mx first time.
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Grain &feed millinG technoloGy July - august 2013 | 51
We met with Bentall Rowlands on Thursday
Wiltshire-based Alvan Blanch had an open- afternoon following the most unexpected of We met at the Satake stand for talks and
air plot showcasing their grain drying and storms – despite the recent drenching sheets photographs with the team. This familiar
milling machinery. Sales managers Peter of rain which had nearly washed us all away, partner, a full-page advertiser in the maga-
Andrews and Mike Miles are standing with the team were good enough to venture zine, was accommodating in telling us about
two members of the Perendale team and out and stand on the waterlogged grass to their key product for Cereals 2013, the
the Alvan Blanch manufactured Continuous pose for GFMT in front of one of their key AlphaScan II Hi Flow. The AlphaScan IIHF is
Double Flow Grain Dryer. (RS) products. The product in question is a flat the next generation of 'low cost - high capac-
Product info: http://bit.ly/1338r26 bottom silo which can be seen behind them ity' sorting from Satake. Pictured (l-r) Richard
and is the leader in a range designed for Sillett; Kassem Nameh, regional sales man-
the storage of granular feed, with diameters ager; Simon Hills, technical manager; Leon
from 3.0-32.0m. Pictured (l-r) Kevin Groom, Doyle, service engineer; Tom Blacker. (TB)
technical director; Nick Carter, technical sales Product info: http://bit.ly/18dsjxD
& project manager; Andrew Shaw, technical
sales engineer. (LB)
Product info: http://bit.ly/15R6XIL
25,850 farmers, agronomists
and other professionals
Griffith Elder were the very last company we saw
at the show – certainly not because they were attended Cereals 2013
at the bottom of our list, but because they were
inundated with customers every time we hap-
pened by their stand. We were eager to spend At Mecmar, we spoke to John McArthur,
some time with managing director David Elder general manager, and Andrew Smith, sales
with whom we’d had some great talks the year and service, about the show on the final
before, but he was invariably at the very heart of day of the event and what it had held for
the action; smiling and gesticulating enthusiasti- them. Mecmar’s stand was dominated by
cally as he closed another deal. By the time we their unique practical batch grain dryer.
did catch up with him, most of the companies in Pictured (l-r) Andrew Smith, Tom Blacker,
the vicinity were now packing up and preparing John McArthur and Richard Sillett. (TB)
to leave what had been a great event. I’d wager Product info: http://bit.ly/1cNcSQk
though that none of them could claim to have
enjoyed the show more than the team at Griffith
Elder. As the staff gathered together and posed Perry were exhibiting again at Cereals. We
for GFMT on one of the fob activated weigh met industrial sales manager Richard Sago at
beams, David Elder himself seemed satisfied and his stand. This was a very busy stand but we
ready to finally relax. Pictured (l-r) Paul Rodwell, managed to catch a photo next to a bucket
service manager; David Elder, managing director; elevator on show. Pictured (l-r) Tom Blacker,
Tom Blacker; Richard Sillett; Tim Spafford, UK Richard Sago and Richard Sillett. (TB)
sales manager. (LB) Product info: http://bit.ly/14Aoi9o
Product info: http://bit.ly/178Wvc4
52 | July - august 2013 Grain &feed millinG technoloGy
Precia Molen almost didn’t make it into the Industry-leading builders of NIR systems Bag specialists S. G. Baker have a manufactur-
magazine this year – it seemed that every FOSS were stationed this year in the show’s ing plant just down the road from Cereals in
time we ventured optimistically in their direc- renewables section. Being in one of the few Grantham. Producing bags for specialist uses
tion, an important meeting was taking place, sheltered exhibition spaces at Cereals proved from flood defences to grain transport, they
or a member of staff was suddenly needed to be a wise decision during Thursday’s came to Cereals hoping to build their com-
elsewhere. Fortunately for us, just as the downpour. Members of the FOSS UK sales mercial links with the arable industry. Here
sun reappeared from behind a cloud for the team Tim Shearston (left) and Andy Laight Perendale team member Richard Sillett talks
first time all afternoon, the perfect window (right) were very happy to demonstrate Matthew Cox, sales director, through the
finally appeared in their busy day. After some their Infratec 1241 Grain Analyser, which International Milling Directory. (RS)
general discussion, several key members combines the accuracy and versatility their Product info: http://bit.ly/1cNe6v8
of the sales team were persuaded to be products are known for. (RS)
photographed with us behind one of the Product info: http://bit.ly/1bf0tD6
Precia Molen belt scales that were on display,
along with one of their trusted weighbridges.
Pictured (l-r) Tom Blacker; Andy Bevington,
regional sales manager; Bob Cooper, regional
manager; Les White, UK sales manager;
"A record 500
Richard Sillett. (LB)
Product info: http://bit.ly/1cfX0bi
While at Cereals, Cimbria Unigrain A/S were
launching a new product range of SEA optical
electronic sorting machines for a plethora
of products such as grains, nuts, pulses and
other dry food and non-food products.
Cimbria is a world leader in grain processing
technology. Cimbria delivers efficient and
Shropshire-based Danagri-3S supply and controlled technology processes, equipment
install grain machinery from the likes of GSI and plants for handling and storing crops
and Skiold for Britain’s food industry. Their while focussing on increasing quality and
stand was virtually besieged by clients and Parkerfarm Weighing Systems demonstrated energy efficiency and improving cost effec-
customers for the whole two days, but we their weighbridges as one of their many tiveness. Pictured (l-r) sales manager David
did manage to grab five minutes to speak to precision instruments. Part of the Italy-based Thompson and assistant Helen Thompson
financial manager Roger Bargery. Here he is Bilanciai Group, Parkerfarm came to Cereals (Cimbria UK), and sales manager Michael
answering our questions outside the Danagri aiming to close deals with some of the Bjorn (Cimbria A/S). (DP)
hospitality unit. (RS) thousands of potential customers. Pictured Product info: http://bit.ly/14Aph9I
Product info: http://bit.ly/13mo7sh alongside the Perendale team are Mark Spick
and Nikki Smith of Oliversoft, who provide
software solutions for grain storage and
Product info: http://bit.ly/19PWgYP
54 | July - august 2013 Grain &feed millinG technoloGy
HSBC sponsored the event
for a 10th successive year
Meeting Chris Giles and Jim Comber (pic-
tured) from Turner Process Equipment
was a real pleasure. Their historical pedi-
gree ensures their clients benefit from
a wealth of knowledge, experience and
technical resources gained from over 100
years of operation. Chris explained why
he had chosen Cereals event to showcase
their Grain Pre-Cleaner GP82-2: “Cereals
is quickly becoming an internationally
recognized show, allowing many of our
customers to see their products up close.”
Product info: http://bit.ly/148xSt8
BDC Systems brought over grain equipment from Svegma and Skandia, who they represent and
distribute for in the UK. Here BDC staff pose with a Svegma batch dryer which (as usual for BDC)
is in an immaculate state of finish. The Hampshire company also had on hand prototype handling UK Agriculture minister David
equipment from Skandia, giving Cereals visitors a look at the next step for milling technology.
Pictured (l-r) Stuart Tobin, managing director Andrew Head, Walter Russell, director Andrew Lee, Heath attended on Wednesday
Wayne Tobin and Luke Bullus. (RS)
Product info: http://bit.ly/13mnmzf
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Grain &feed millinG technoloGy July - august 2013 | 55
There were 64 hectares of stands and live demonstrations in themed areas including Crop Plots, Working
Cultivations, Sprays and Sprayers, Post-Harvest Technology, Business Area, Potatoes and Renewables
It was another busy show for the Tornum
team who took time out to talk to Tom
Blacker from the International Milling
Directory. Sales manager Håkan Sedwall
(centre) and vice president of marketing
Anders Malm (right) explained how Tornum
is one of the few international companies
that can offer a complete turnkey solution
along the whole line from conveyors to dri-
ers. Anders commented further on their dri-
ers, highlighting their 30 percent saving on gas
consumption with reduced dust emissions.
Product info: http://bit.ly/1ev1FCb
nabim announces finalists in the search for the
2013 UK champion milling wheat grower
abim, supported by HGCA, announced the three farmer
finalists for the 2013 Milling Wheat Challenge at the
Cereals Event. Now in its fourth year, the aim of the
challenge is to find the country's best milling wheat grower.
The 2013 finalists are:
• Stephen Craggs, East Close Farm, Sedgefield, Stockton-on-Tees
• James Loder-Symonds, Denne Hill Farm, Womenswold,
• Nick & David Philp, Church Farm, Waltham St Lawrence,
Martin Savage, trade policy manager, nabim said the standard of the
entries remains very high and the judges had a tough job selecting the nabim (National Association of British and Irish Millers) invited
finalists. "Each of these growers farm significant areas with wheat as their GFMT to attend the Milling Challenge launch event prior to
main crop. All three are forward-thinking, very technically competent Cereals taking place. There was a good atmosphere in the
and consistently grow quality crops of bread-making wheats." nabim tent on arrival and many people were jostling for pho-
The challenge has become established as a formal recognition tographs and interviews with the finalists. The friendly nabim
by Britain's flour millers of how the country's best growers combine team was keen to discuss their long-standing relationship with
attention to detail with end-customer awareness and business acu- us. Pictured (l-r) Ray and Stephen Craggs from Stockton-on-
men to create a win: win for the whole wheat chain. Tees and Nick and David Philp from Church Farm in Reading.
Savage added, “UK flour millers are committed to UK wheat and The third finalist who unfortunately was not able to attend
to the farmers who grow it because more than 80 percent of the on the day was James Loder-Symonds of Denne Hill Farm,
wheat we mill comes from UK farmers. We work closely with plant Kent. (TB)
breeders and others in the chain to ensure there is a good supply of
top quality milling wheat. The Milling Wheat Challenge is very impor-
tant to nabim because we want to support and encourage farmers to standards of the milling trade; our finalists all demonstrate very strong
grow the wheat our bread-making customers require.” management in these areas. Harvest 2012 proved very difficult for
“High yields are often said to be the future of wheat growing, but both farmers and millers since low specific weights produced a range
our overriding message to growers of any wheat for milling is that of significant issues. All parts of the grain supply chain worked hard
yields must be matched by quality and manufacturing functionality. to minimise these"
Bakers and other food manufacturers set very high specifications so it Judging of the three finalists took place at the end of June with farm
is important that all milling wheat is grown to the highest standards of visits, which included discussions with the growers, crop walking, and
both quality and food safety. " inspections of storage facilities.
"Growing quality wheat consistently is a difficult task which requires The winner will be announced at a celebration dinner hosted by
best practice in agronomy, storage and delivery to meet the exacting nabim at the Ritz Hotel in London.
56 | July - august 2013 Grain &feed millinG technoloGy
But it’s not just the UK market is always a hot topic at Cereals on new content but can’t con-
which benefits from this expertise; and the HGCA showcased sev- firm anything yet,” says Dawson.
Cereals attracts visitors from as eral varieties of milling wheat,” says “However, the technical seminars
far afield as New Zealand and Dawson. have been well received so I imag-
Australia. The draw of the event is Although the 2013 show has only ine they will run again. We are
the range of technology on show just taken place, plans are well always looking for new ways to
and also, bizarrely for UK residents, underway for the next event in
Past, present and future the climate. “The weather the 2014. Most interestingly, after
Cereals has been a fixture on the main arable farming areas of New three years in Lincolnshire, Cereals
British arable calendar since the Zealand, particularly during the will return to Cambridgeshire and
mid-1980s when the show began growing season, is similar to the a new site near Duxford. The
as a crop demonstration event. UK. The UK has a lot of new tech- new site is the same size as the
Over the years, the show has dou- nology so overseas visitors can get Lincolnshire venue and is close
bled in size and now showcases answers that they might be able the 2010 site, which was near
a range of information about the to take back home,” says Dawson. Cambridge. Visitors and exhibitors
arable sector in one place. The This year’s show has built upon alike will be pleased to hear that
modern show has a multitude of previous shows and saw signs for the new site has on site parking so
different areas, but it was the addi- recovery in the arable industry. the park and ride scheme of 2010
tion of Velcourt’s arable event in “I’m very pleased with visitor has been consigned to history. bring a technical focus but can’t say
1997 and the Spray and Sprayers numbers because it’s been a dif- The reasons behind the move is what at the moment.
section in 2003 that really grew ficult few years for farmers,” says use different land, and to attract Looking ahead to next year
Cereals into the event it is today, Dawson. visitors from more of the south. Dawson says, “2014 is a year for
explains Rebecca Dawson market- The Agriculture minister, David “Changing location ensures that farmers to repair themselves and
ing manager of Cereals organiser, Heath was also at the show. “This everyone can get to the event,” Cereals offers a great opportunity
Haymarket. shows what an important event it explains Dawson. to find out how to do that.”
Despite the changes, Cereals has is for the arable industry.” In addition to the new site, the A thriving show, a new location
stayed true to its arable roots and Grain and milling technologies team at Haymarket are already and an improved technical pro-
is a unique place to keep up-to- were well represented through- working on new elements for the gramme: we can’t wait for Cereals
date on the latest innovations. out the show. “Grain marketing 2014 show. “We are working 2014.
The sun was beaming when we met Chief
Industries on the first day of the show. Before
my colleagues and I sat down with Rod
Watson, managing director, to talk shop, the
whole Chief team came together enthusiasti-
cally for a series of photos in front of one
of their silos. Their main product of interest
however was a 9 meter high Continuous
Mixed Flow Grain Dryer – one that Chief
were kind enough to allow our intrepid pho-
tographer to climb in his quest for compelling
shots of the Lincolnshire landscape. Pictured
(l-r) Rod Watson, managing director; sales/
installation engineers Nick Welman and
Brian Batty; Damian Brine, international sales;
Arran Roberts, sales engineer. (LB)
Product info: http://bit.ly/18dvx4i
Grain &feed millinG technoloGy July - august 2013 | 57
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This digital Re-print is part of the July | August 2013 edition of Grain & Feed
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