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Book Review - Mastering Online Marketing by Mitch Meyerson Mitch Meyerson is a Guerrilla Marketer and founder of Guerrilla Marketing Coaching. Someone recommended this book to me a while ago. I looked it up on Amazon, saw the cover and backtracked. The cover sends very strong out-of-date signals to me. If you are going to read something on internet marketing you want it to be up-to-date, don't you? Then a few more people recommended the same book. I thought my reaction to the book cover might be a culture thing. I've been living in France for a long time after all. A country proud of its design culture. So I took the time to read that Michael Gerber had written the forward to the book. Now I listened. I strongly recommend anyone starting a company to read Michael Gerber's book, The E-Myth. I avoided looking at the book cover and ordered the book. To my surprise, once I opened the book I really enjoyed Mastering Online Marketing. I ended up reading the entire book in one sitting. And I got my notebook out and took notes. Not really because I was learning new things. But because the book inspired me. It gave me new ideas of what I should be doing on my own websites and for my online business. And I have already implemented a few of them this morning. Unlike the cover, the content is very up-to-date. It was actually published in 2008. I particularly liked the style of the content inside the book. It is very clear. Very easy to read. Very useful. And it inspires immediate action. There are tests, checklists and to-do lists at the end of each chapter to help you master your online marketing. This book is perfect if you are just starting an online business or if you feel you have let your current online marketing slip and need to review your strategies. This book is a kind of inspiration workbook for you to set up your online marketing strategy. It guides you to decide where you should spend your time to make your business a success. It is obvious the simplicity within the book is distilled from expert knowledge and sound business practices. A lot of thought and expertise went into writing it. Mastering Online Marketing starts off with a few of the principles in The E-Myth. There is a Business Mindset Self-Assessment Test and a Marketing Mindset Self-Assessment Test. The first few chapters help you to step away from your hands on tasks and evaluate your strategic marketing plan. There are chapters covering everything else you need to incorporate into you online marketing plan: Your products and services Design and navigation Web copy Traffic conversion Automation Multimedia Traffic strategies People power Web 2.0 The importance of momentum At the end of each of these chapters a check list helps you to clearly identify your action plan. Your action items are business focused. I'm not going to put this book back on the bookshelf just yet. I want to go back and review some of those check lists again. This is the book I'll bring out again whenever I want to spend a short hour or two to review and improve my online marketing plan. Why? The book is so good it can actually help you to improve your online business in such a short time. Are you committed to speeding up your international sales cycles? Learn how to combine cross- cultural marketing tools and international sales strategies for faster sales. Join us on the International Sales Road Map Would you like to develop your international business? Are you a beginner at international sales and marketing? Read the Beginners Guide Discover Your International Business Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.
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