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Book Review - Mastering Online Marketing by Mitch Meyerson by MarijanStefanovic


									Book Review - Mastering Online Marketing by Mitch Meyerson Mitch Meyerson is a
Guerrilla Marketer and founder of Guerrilla Marketing Coaching. Someone
recommended this book to me a while ago. I looked it up on Amazon, saw the cover and
backtracked. The cover sends very strong out-of-date signals to me. If you are going to
read something on internet marketing you want it to be up-to-date, don't you? Then a few
more people recommended the same book. I thought my reaction to the book cover might
be a culture thing. I've been living in France for a long time after all. A country proud of
its design culture. So I took the time to read that Michael Gerber had written the forward
to the book. Now I listened. I strongly recommend anyone starting a company to read
Michael Gerber's book, The E-Myth. I avoided looking at the book cover and ordered the
book. To my surprise, once I opened the book I really enjoyed Mastering Online
Marketing. I ended up reading the entire book in one sitting. And I got my notebook out
and took notes. Not really because I was learning new things. But because the book
inspired me. It gave me new ideas of what I should be doing on my own websites and for
my online business. And I have already implemented a few of them this morning. Unlike
the cover, the content is very up-to-date. It was actually published in 2008. I particularly
liked the style of the content inside the book. It is very clear. Very easy to read. Very
useful. And it inspires immediate action. There are tests, checklists and to-do lists at the
end of each chapter to help you master your online marketing. This book is perfect if you
are just starting an online business or if you feel you have let your current online
marketing slip and need to review your strategies. This book is a kind of inspiration
workbook for you to set up your online marketing strategy. It guides you to decide where
you should spend your time to make your business a success. It is obvious the simplicity
within the book is distilled from expert knowledge and sound business practices. A lot of
thought and expertise went into writing it. Mastering Online Marketing starts off with a
few of the principles in The E-Myth. There is a Business Mindset Self-Assessment Test
and a Marketing Mindset Self-Assessment Test. The first few chapters help you to step
away from your hands on tasks and evaluate your strategic marketing plan. There are
chapters covering everything else you need to incorporate into you online marketing plan:
Your products and services Design and navigation Web copy Traffic conversion
Automation Multimedia Traffic strategies People power Web 2.0 The importance of
momentum At the end of each of these chapters a check list helps you to clearly identify
your action plan. Your action items are business focused. I'm not going to put this book
back on the bookshelf just yet. I want to go back and review some of those check lists
again. This is the book I'll bring out again whenever I want to spend a short hour or two
to review and improve my online marketing plan. Why? The book is so good it can
actually help you to improve your online business in such a short time. Are you
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Discover Your International Business Cindy King is a Cross-Cultural eMarketer &
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years field experience in international business development and helps mid-sized
business owners create international business development strategies that shorten time to

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