Austria Beer Market Insights 2013

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					Beer Market Insights
2013 Cycle

Beer Market Insights

2013 Cycle

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Beer Market Insights/Jun-13                                  ©Canadean. This product is licensed and is not to be photocopied.   3

 Wisdom Databases and Reports available from Canadean Beverages in 2013:

 Beer Country Market Insight Reports and Wisdom Databases

       Australia(1)                 Indonesia                        Philippines            Taiwan
       China                        Japan                            Singapore              Thailand
       Hong Kong                    Malaysia                         South Korea            Vietnam

       Argentina                    Chile                            Guatemala              Panama
       Brazil                       Colombia                         Honduras               USA(1)
       Canada(1)                    Costa Rica                       Mexico                 Venezuela
       Caribbean(2)                 El Salvador                      Nicaragua

  West Europe
       Austria(1)                   Germany(1)                       Italy                  Spain(1)
       Belgium(1)                   Greece                           Netherlands(1)         Sweden(1)
       Denmark(1)                   Ireland (Republic)(1)            Norway(1)              Switzerland(1)
       Finland(1)                   Ireland (Northern)               Portugal               United Kingdom(1)

  East Europe
       Bulgaria                     Hungary                          Romania                Slovenia
       Croatia                      Latvia                           Russia                 Turkey
       Czech Republic               Lithuania(1)                     Serbia                 Ukraine
       Estonia(1)                   Poland                           Slovak Republic


 In addition to above reports, top line data is also available for another 111 countries.
       Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and
       South Africa.
       Includes data on: Antigua, Aruba, Bah
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Description: Product Synopsis A detailed market research report on the Austria beer industry. Researched and published by Canadean. Introduction and Landscape Why was the report written? This report comprises of high level market research data on the Austrian beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing? Beer consumption increased in 2012. There was little change in market segmentation with lager retaining its commanding position. What are the key drivers behind recent market changes? Radlers boosted the category as did the noticeable trend towards the individualization of beer consumption. People like to taste and enjoy different kinds of beers rather than drinking the same brand or even type of beer continuously. What makes this report unique and essential to read? The Austria Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers. Key Features and Benefits This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Austria Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis. This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type. This report provides data and analysis of th
PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.