The Future of Retailing in Romania to 2017

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					      1.




Industry Forecast


The Future of Retailing in Romania to 2017

Reference Code: RT0141MR

Published: July 2013




      www.canadean-winesandspirits.com
                                                                                                      The Future of Retailing in Romania to 2017
                                                                                                                                                  Published: July 2013




Table of Contents
        1.      Introduction............................................................................................... 16
        1.1       What is this Report About?................................................................................. 16
        1.2       Definitions .......................................................................................................... 16
        1.2.1     This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 .... 16
        1.3       Summary Methodology ...................................................................................... 22
        1.3.1     Overview ............................................................................................................................ 22
        1.3.2     The triangulated market sizing method ............................................................................. 22
        1.3.3     Industry surveys in the creation of retail market data ........................................................ 24
        1.3.4     Quality control and standardized processes ..................................................................... 24
        2.      Romania Retail Sales Overview .............................................................. 25
        2.1       Retail Channels Overview .................................................................................. 25
        2.2       Retail Categories Overview ................................................................................ 29
        3.      Channel Group Analysis: Value Retailers .............................................. 34
        3.1       Value Retailers Overview ................................................................................... 34
        3.1.1     Value Retailers by Channel ............................................................................................... 34
        3.1.2     Value Retailers by Category .............................................................................................. 38
        3.2       Value Retailers Channel Analysis ...................................................................... 43
        3.2.1     Cash and Carries and Warehouse Club Stores ................................................................ 43
        3.2.2     Value, Variety Stores and General Merchandise Retailers ............................................... 49
        4.      Channel Group Analysis: General Retailers .......................................... 55
        4.1       General Retailers Overview ............................................................................... 55
        4.1.1     General Retailers by Channel ........................................................................................... 55
        4.1.2     General Retailers by Category .......................................................................................... 60
        4.2       General Retailers Channel Analysis ................................................................... 65
        4.2.1     Convenience Stores (including Independents) and Gas Stations ..................................... 65
        4.2.2     Department Stores ............................................................................................................ 70
        4.2.3     Hypermarkets, Supermarkets and Hard-Discounters ....................................................... 75
        4.2.4     Vending Machines ............................................................................................................. 81
        4.2.5     Other General and Non-Specialist Direct Retailers ........................................................... 87
        5.      Channel Group Analysis: Specialist Retailers ....................................... 93
        5.1       Specialist Retailers Overview ............................................................................. 93
        5.1.1     Specialist Retailers by Channel ......................................................................................... 93
        5.1.2     Specialist Retailers by Category ..................................................................................... 100
        5.2       Specialist Retailers Channel Analysis .............................................................. 107
        5.2.1     Clothing, Footwear, Accessories and Luxury Goods Specialists .................................... 107
        5.2.2     Drug Stores and Health and Beauty Stores .................................................................... 112



                                                                                                                                                                 2
 © Copyright 2013 Canadean. This product is licensed and is not to be photocopied.                                       Reference code: RT0141MR
                                                                                                  The Future of Retailing in Romania to 2017
                                                                                                                                             Published: July 2013



       5.2.3     Duty Free Retailers .......................................................................................................... 118
       5.2.4     Electrical and Electronics Specialists .............................................................................. 124
       5.2.5     Food and Drinks Specialists ............................................................................................ 130
       5.2.6     Home Furniture and Homewares Retailers ..................................................................... 136
       5.2.7     Home Improvement and Gardening Supplies Retailers .................................................. 142
       5.2.8     Music, Video, Book, Stationery and Entertainment Software Specialists ....................... 148
       5.2.9     Other Specialist Retailers ................................................................................................ 154
       6.      Channel Group Analysis: Online Retailing........................................... 160
       6.1       Online Retailing Overview ................................................................................ 160
       6.1.1     Online Retailing by Category ........................................................................................... 160
       7. Category Group Analysis: Apparel, Accessories, Luggage and Leather
       Goods .............................................................................................................. 166
       7.1       Apparel, Accessories, Luggage and Leather Goods Category Overview.......... 166
       7.1.1     Apparel, Accessories, Luggage and Leather Goods by Channel ................................... 166
       7.1.2     Apparel, Accessories, Luggage and Leather Goods by Category .................................. 171
       7.2       Apparel, Accessories, Luggage and Leather Goods Category Analysis ........... 176
       7.2.1     Clothing & Footwear ........................................................................................................ 176
       7.2.2     Jewelry, Watches and Accessories ................................................................................. 180
       7.2.3     Luggage & Leather Goods .............................................................................................. 184
       8.      Category Group Analysis: Books, News and Stationery .................... 188
       8.1       Books, News and Stationery Category Overview ............................................. 188
       8.1.1     Books, News and Stationery by Channel ........................................................................ 188
       8.1.2     Books, News and Stationery by Category ....................................................................... 193
       8.2       Books, News and Stationery Category Analysis ............................................... 198
       8.2.1     Printed Media .................................................................................................................. 198
       8.2.2     Stationery & Cards .......................................................................................................... 202
       9.      Category Group Analysis: Electrical & Electronics ............................. 206
       9.1       Electrical & Electronics Category Overview ...................................................... 206
       9.1.1     Electrical & Electronics by Channel ................................................................................. 206
       9.1.2     Electrical & Electronics by Category ............................................................................... 211
       9.2       Electrical & Electronics Category Analysis ....................................................... 216
       9.2.1     Communications Equipment ........................................................................................... 216
       9.2.2     Computer Hardware & Software ..................................................................................... 220
       9.2.3     Consumer Electronics ..................................................................................................... 224
       9.2.4     Household Appliances ..................................................................................................... 228
       9.2.5     Photographic Equipment ................................................................................................. 232
       10. Category Group Analysis: Food & Grocery ......................................... 236
       10.1      Food & Grocery Category Overview................................................................. 236



                                                                                                                                                            3
© Copyright 2013 Canadean. This product is licensed and is not to be photocopied.                                    Reference code: RT0141MR
                                                                                                    The Future of Retailing in Romania to 2017
                                                                                                                                               Published: July 2013



       10.1.1 Food & Grocery by Channel ............................................................................................ 236
       10.1.2 Food & Grocery by Category ........................................................................................... 241
       10.2       Food & Grocery Category Analysis .................................................................. 246
       10.2.1 Drinks............................................................................................................................... 246
       10.2.2 Household Products ........................................................................................................ 250
       10.2.3 Packaged Food ............................................................................................................... 254
       10.2.4 Personal Care .................................................................................................................. 258
       10.2.5 Tobacco ........................................................................................................................... 262
       10.2.6 Unpackaged Food ........................................................................................................... 266
       11. Category Group Analysis: Furniture & Floor Coverings ..................... 269
       11.1       Furniture & Floor Coverings Category Overview .............................................. 269
       11.1.1 Furniture & Floor Coverings by Channel ......................................................................... 269
       11.1.2 Furniture & Floor Coverings by Category ........................................................................ 274
       11.2       Furniture & Floor Coverings Category Analysis ................................................ 279
       11.2.1 Floor Coverings ............................................................................................................... 279
       11.2.2 Furniture .......................................................................................................................... 282
       12. Category Group Analysis: Home & Garden Products ......................... 286
       12.1       Home & Garden Products Category Overview ................................................. 286
       12.1.1 Home & Garden Products by Channel ............................................................................ 286
       12.1.2 Home & Garden Products by Category ........................................................................... 291
       12.2       Home & Garden Products Category Analysis ................................................... 295
       12.2.1 Gardening & Outdoor Living ............................................................................................ 295
       12.2.2 Home Improvement ......................................................................................................... 299
       12.2.3 Homewares ..................................................................................................................... 303
       13. Category Group Analysis: Music, Video & Entertainment Software .. 307
       13.1       Music, Video & Entertainment Software Category Overview ............................ 307
       13.1.1 Music, Video & Entertainment Software by Channel ...................................................... 307
       13.1.2 Music, Video & Entertainment Software by Category ..................................................... 311
       13.2       Music, Video & Entertainment Software Category Analysis .............................. 315
       13.2.1 Games Software .............................................................................................................. 315
       13.2.2 Music & Video .................................................................................................................. 319
       14. Category Group Analysis: Sports & Leisure Equipment .................... 322
       14.1       Sports & Leisure Equipment Category Overview .............................................. 322
       14.1.1 Sports& Leisure Equipment by Channel ......................................................................... 322
       14.1.2 Sports& Leisure Equipment by Category ........................................................................ 327
       14.2       Sports & Leisure Equipment Category Analysis ............................................... 331
       14.2.1 Sports Equipment ............................................................................................................ 331
       14.2.2 Toys and Games ............................................................................................................. 335




                                                                                                                                                              4
© Copyright 2013 Canadean. This product is licensed and is not to be photocopied.                                      Reference code: RT0141MR
                                                                                          The Future of Retailing in Romania to 2017
                                                                                                                                 Published: July 2013



       15. Appendix ................................................................................................. 339
       15.1      About Canadean .............................................................................................. 339
       15.2      Disclaimer ........................................................................................................ 339




                                                                                                                                                5
© Copyright 2013 Canadean. This product is licensed and is not to be photocopied.                          Reference code: RT0141MR
                                                                                                                               The Future of Retailing in Romania to 2017
                                                                                                                                                                                      Published: July 2013




List of Figures
        Figure 1: The Triangulated Market Sizing Methodology ................................................................................................. 23
        Figure 2: Romania Overall Retail Sales and Forecast (RON bn), by Channel Group, 2007–2017 ................................. 25
        Figure 3: Romania Overall Retail Market Dynamics, by Channel, 2007–2017 ............................................................... 26
        Figure 4: Romania Overall Retail Sales and Forecast (RON bn), by Category Group, 2007–2017 ................................ 29
        Figure 5: Romania Overall Retail Market Dynamics, by Category, 2007–2017 .............................................................. 30
        Figure 6: Romania Value Retailers Sales and Forecast (RON mn), by Channel, 2007–2017 ........................................ 34
        Figure 7: Romania Value Retailers Market Dynamics, by Channel, 2007–2017 ............................................................ 35
        Figure 8: Romania Value Retailers Sales and Forecast (RON mn), by Category Group, 2007–2017 ............................ 38
        Figure 9: Romania Value Retailers Market Dynamics, by Category Group, 2007–2017................................................. 39
        Figure 10: Romania Cash and Carries and Warehouse Clubs Sales and Forecast (RON mn), by Category Group, 2007–
        2017.............................................................................................................................................................................. 43
        Figure 11: Romania Value, Variety Stores and General Merchandise Retailers Sales and Forecast (RON mn), by
        Category Group, 2007–2017 ......................................................................................................................................... 49
        Figure 12:Romania General Retailers Sales and Forecast (RON mn), by Channel, 2007–2017 .................................... 55
        Figure 13:Romania General Retailers Market Dynamics, by Channel, 2007–2017 ........................................................ 56
        Figure 14: Romania General Retailers Sales and Forecast (RON mn), by Category Group, 2007–2017 ....................... 60
        Figure 15: Romania General Retailers Market Dynamics, by Category Group, 2007–2017 ........................................... 61
        Figure 16: Romania Convenience Stores (including Independents) and Gas Stations Sales and Forecast (RON mn), by
        Category Group, 2007–2017 ......................................................................................................................................... 65
        Figure 17: Romania Department Stores Sales and Forecast (RON mn), by Category Group, 2007–2017 ..................... 70
        Figure 18: Romania Hypermarkets, Supermarkets and Hard-Discounters Sales and Forecast (RON mn), by Category
        Group, 2007–2017 ........................................................................................................................................................ 75
        Figure 19: Romania Vending Machines Sales and Forecast (RON mn), by Category Group, 2007–2017...................... 81
        Figure 20: Romania Other General and Non-Specialist Direct Retailers Sales and Forecast (RON mn), by Category
        Group, 2007–2017 ........................................................................................................................................................ 87
        Figure 21: Romania Specialist Retailers Sales and Forecast (RON mn), by Channel, 2007–2017 ................................ 93
        Figure 22: Romania Specialist Retailers Market Dynamics, by Channel, 2007–2017 .................................................... 94
        Figure 23: Romania Specialist Retailers Sales and Forecast (RON mn), by Category Group, 2007–2017................... 100
        Figure 24: Romania Specialist Retailers Market Dynamics, by Category Group, 2007–2017....................................... 101
        Figure 25: Romania Clothing, Footwear, Accessories and Luxury Goods Specialists Sales and Forecast (RON mn), by
        Category Group, 2007–2017 ....................................................................................................................................... 107
        Figure 26: Romania Drug Stores and Health and Beauty Stores Sales and Forecast (RON mn), by Category Group,
        2007–2017 .................................................................................................................................................................. 112
        Figure 27: Romania Duty Free Retailers Sales and Forecast (RON mn), by Category Group, 2007–2017 .................. 118
        Figure 28: Romania Electrical and Electronics Specialists Sales and Forecast (RON mn), by Category Group, 2007–
        2017............................................................................................................................................................................ 124
        Figure 29: Romania Food and Drinks Specialists Sales and Forecast (RON mn), by Category Group, 2007–2017 ..... 130
        Figure 30: Romania Home Furniture and Homewares Retailers Sales and Forecast (RON mn), by Category Group,
        2007–2017 .................................................................................................................................................................. 136
        Figure 31: Romania Home Improvement and Gardening Supplies Retailers Sales and Forecast (RON mn), by Category
        Group, 2007–2017 ...................................................................................................................................................... 142
        Figure 32: Romania Music, Video, Book, Stationery and Entertainment Software Specialists Sales and Forecast (RON
        mn), by Category Group, 2007–2017 .......................................................................................................................... 148
        Figure 33: Romania Other Specialist Retailers Sales and Forecast (RON mn), by Category Group, 2007–2017 ......... 154
        Figure 34: Romania Online Retailing Sales and Forecast (RON mn), by Category Group, 2007–2017........................ 160
        Figure 35: Romania Online Retailing Market Dynamics, by Category Group, 2007–2017............................................ 161
        Figure 36: Romania Apparel, Accessories, Luggage and Leather Goods Retail Sales and Forecast (RON mn), by
        Channel Group, 2007–2017 ........................................................................................................................................ 166
        Figure 37: Romania Apparel, Accessories, Luggage and Leather Goods Retail Market Dynamics, by Channel Group,
        2007–2017 .................................................................................................................................................................. 167
        Figure 38: Romania Apparel, Accessories, Luggage and Leather Goods Retail Sales and Forecast (RON mn), by
        Category, 2007–2017 .................................................................................................................................................. 171
        Figure 39: Romania Apparel, Accessories, Luggage and Leather Goods Retail Market Dynamics, by Category, 2007–
        2017............................................................................................................................................................................ 172
        Figure 40: Romania Clothing & Footwear Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ........ 176
        Figure 41: Romania Jewelry, Watches and Accessories Retail Sales and Forecast (RON mn), by Channel Group, 2007–
        2017............................................................................................................................................................................ 180




                                                                                                                                                                                                     6
 © Copyright 2013 Canadean. This product is licensed and is not to be photocopied.                                                                     Reference code: RT0141MR
                                                                                                                                The Future of Retailing in Romania to 2017
                                                                                                                                                                                       Published: July 2013


       Figure 42: Romania Luggage & Leather Goods Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017
       ................................................................................................................................................................................... 184
       Figure 43: Romania Books, News and Stationery Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017
       ................................................................................................................................................................................... 188
       Figure 44: Romania Books, News & Stationery Retail Market Dynamics, by Channel Group, 2007–2017 ................... 189
       Figure 45: Romania Books, News and Stationery Retail Sales and Forecast (RON mn), by Category, 2007–2017 ..... 193
       Figure 46: Romania Books, News and Stationery Retail Market Dynamics, by Category, 2007–2017 ......................... 194
       Figure 47: Romania Printed Media Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 .................. 198
       Figure 48: Romania Stationery & Cards Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 .......... 202
       Figure 49: Romania Electrical & Electronics Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 .... 206
       Figure 50: Romania Electrical & Electronics Retail Market Dynamics, by Channel Group, 2007–2017 ........................ 207
       Figure 51: Romania Electrical & Electronics Retail Sales and Forecast (RON mn), by Category, 2007–2017 ............. 211
       Figure 52: Romania Electrical & Electronics Retail Market Dynamics, by Category, 2007–2017.................................. 212
       Figure 53: Romania Communications Equipment Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017
       ................................................................................................................................................................................... 216
       Figure 54: Romania Computer Hardware & Software Retail Sales and Forecast (RON mn), by Channel Group, 2007–
       2017............................................................................................................................................................................ 220
       Figure 55: Romania Consumer Electronics Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ..... 224
       Figure 56: Romania Household Appliances Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ..... 228
       Figure 57: Romania Photographic Equipment Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 . 232
       Figure 58: Romania Food & Grocery Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ............... 236
       Figure 59: Romania Food & Grocery Retail Market Dynamics, by Channel Group, 2007–2017 ................................... 237
       Figure 60: Romania Food & Grocery Retail Sales and Forecast (RON mn), by Category, 2007–2017 ........................ 241
       Figure 61: Romania Food & Grocery Retail Market Dynamics, by Category, 2007–2017 ............................................ 242
       Figure 62: Romania Drinks Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017.............................. 246
       Figure 63: Romania Household Products Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ........ 250
       Figure 64: Romania Packaged Food Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ............... 254
       Figure 65: Romania Personal Care Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ................. 258
       Figure 66: Romania Tobacco Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 .......................... 262
       Figure 67: Romania Unpackaged Food Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ........... 266
       Figure 68: Romania Furniture & Floor Coverings Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017
       ................................................................................................................................................................................... 269
       Figure 69: Romania Furniture & Floor Coverings Retail Market Dynamics, by Channel Group, 2007–2017................. 270
       Figure 70: Romania Furniture & Floor Coverings Retail Sales and Forecast (RON mn), by Category Group, 2007–2017
       ................................................................................................................................................................................... 274
       Figure 71: Romania Furniture & Floor Coverings Retail Market Dynamics, by Category, 2007–2017 .......................... 275
       Figure 72: Romania Floor Coverings Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ............... 279
       Figure 73: Romania Furniture Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017.......................... 282
       Figure 74: Romania Home & Garden Products Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 286
       Figure 75: Romania Home & Garden Products Retail Market Dynamics, by Channel Group, 2007–2017 ................... 287
       Figure 76: Romania Home & Garden Products Retail Sales and Forecast, (RON mn) by Category Group, 2007–2017
       ................................................................................................................................................................................... 291
       Figure 77: Romania Home & Garden Products Retail Market Dynamics, by Category, 2007–2017 ............................. 292
       Figure 78: Romania Gardening & Outdoor Living Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017
       ................................................................................................................................................................................... 295
       Figure 79: Romania Home Improvement Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ......... 299
       Figure 80: Romania Homewares Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ..................... 303
       Figure 81: Romania Music, Video & Entertainment Software Retail Sales and Forecast (RON mn), by Channel Group,
       2007–2017 .................................................................................................................................................................. 307
       Figure 82: Romania Music, Video & Entertainment Software Retail Market Dynamics, by Channel Group, 2007–2017
       ................................................................................................................................................................................... 308
       Figure 83: Romania Music, Video & Entertainment Software Retail Sales and Forecast (RON mn), by Category, 2007–
       2017............................................................................................................................................................................ 311
       Figure 84: Romania Music, Video & Entertainment Software Retail Market Dynamics, by Category, 2007–2017 ........ 312
       Figure 85: Romania Games Software Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ............. 315
       Figure 86: Romania Music & Video Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017 ................. 319
       Figure 87: Romania Sports & Leisure Equipment Retail Sales and Forecast (RON mn), by Channel Group, 2007–2017
       ................................................................................................................................................................................... 322
       Figure 88: Romania Sports & Leisure Equipment Retail Market Dynamics, by Channel Group, 2007–2017 ................ 323
       Figure 89: Romania Sports & Leisure Equipment Retail 
				
DOCUMENT INFO
Description: Product Synopsis Future forecasts and historic market data can improve market and strategic planning. Understand which channels and products will be the major winners and losers in the coming years. Know the share of sales between different products in your key channels and how this will develop. Assess the impact of economic recession and recovery on market growth. Introduction and Landscape Why was the report written? "The Future of Retailing in Romania to 2017" is based upon an extensive, cross-country, industry research program which brings together Canadean’s research, modelling, and analysis expertise in order to develop uniquely detailed market data. It provides detailed quantitative analysis of past and future trends - crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are showing growth for which products in the coming years. It aims to capture the shift to new channels depending on the country, the effects of recession, and shifting consumer behavior; thereby providing timely, highly comparable analysis of the retail markets. Data sets are provided for 2007 through to 2017, with actuals being provided for 2012. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies. What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending – retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns – ho
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Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.