Consumer Attitudes and Online Retail Dynamics in the US, 2013 by Canadean

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Consumer Attitudes and Online Retail Dynamics in the
US, 2013


Reference Code: RT0091IS

Published: July 2013




      www.canadean-winesandspirits.com
                                                              Consumer Attitudes and Online Retail Dynamics in the US, 2013
                                                                                                                                     Published: July 2013




Table of Contents
        1.      Introduction................................................................................................. 6
        1.1       What is this Report About?................................................................................... 6
        2.      Market at a glance ...................................................................................... 7
        3.      Consumer Insight: Online Shopping Attitudes and Behaviors .............. 8
        3.1       Overview of the US Online Shopping Environment .............................................. 9
        3.1.1     Increasing internet population and access to broadband encouraging online shopping .... 9
        3.1.2     Usage of Smart Phone technology in retailing on the rise ................................................ 10
        3.1.3     Proposed Sales tax on online shopping to hamper online retailers .................................. 11
        3.1.4     Brick-and-mortar retailers integrating their online and offline retail strategies .................. 12
        3.2       Consumer Attitudes and Behavior ...................................................................... 13
        3.2.1     Online Shoppers becoming more knowledgeable and sophisticated ............................... 13
        3.2.2     Showrooming and Webrooming on the rise ...................................................................... 14
        3.2.3     Average online spend in the US increasing ...................................................................... 15
        3.2.4     Cyber Monday 2012 was the biggest online shopping day in US history ......................... 16
        3.2.5     Social Media creating brand awareness amongst customers ........................................... 17
        4.      Online Channel Dynamics ....................................................................... 19
        4.1       The Online Channel’s Share of Total Retail Sales .............................................. 19
        4.1.1     US online vs. offline channel forecasts ............................................................................. 19
        4.2       Channel Dynamics ............................................................................................. 21
        4.2.1     US retail channel dynamics – future performance ............................................................ 21
        4.2.2     Channel group share development ................................................................................... 22
        4.2.3     Individual channel performance ........................................................................................ 23
        4.3       Category Dynamics ............................................................................................ 25
        4.3.1     Online vs. offline retail sales comparison by category group, 2012 .................................. 25
        4.3.2     Online retail market dynamics by category ....................................................................... 26
        4.3.3     Online retail sales share by category group ...................................................................... 28
        4.3.4     Online retail sales growth by individual category .............................................................. 29
        4.3.5     Food and grocery categories: market size and forecasts ................................................. 29
        4.3.6     Electrical and electronics categories: market size and forecasts ...................................... 30
        4.3.7     Music, video, and entertainment software categories: market size and forecasts ............ 32
        4.3.8     Apparel, accessories, luggage and leather goods categories: size and forecasts ........... 33
        4.3.9     Books, news and stationery categories: market size and forecasts ................................. 34
        4.3.10 Sports and leisure equipment categories: market size and forecasts ............................... 35
        4.3.11 Furniture and floor coverings categories: market size and forecasts ................................ 36
        4.3.12 Home and garden categories: market size and forecasts ................................................. 37
        5.      Case Studies: Leading Online Retailers in the US ................................ 38
        5.1       Retailer 1: L.L.Bean ........................................................................................... 39


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 ©Canadean. This product is licensed and is not to be photocopied.                                            Reference code: XXXXXXXX
                                                                  Consumer Attitudes and Online Retail Dynamics in the US, 2013
                                                                                                                                                 Published: July 2013



       5.1.1     Business Description ......................................................................................................... 39
       5.1.2     Site Experience ................................................................................................................. 39
       5.2       Retailer 2: Bestbuy.com ..................................................................................... 45
       5.2.1     Business Description ......................................................................................................... 45
       5.2.2     Site Experience ................................................................................................................. 45
       5.3       Retailer 3: Saks.com .......................................................................................... 49
       5.3.1     Business Description ......................................................................................................... 49
       5.3.2     Site Experience ................................................................................................................. 50
       5.4       Other Innovative Retailers in the US .................................................................. 56
       5.4.1     Zazzle.com ........................................................................................................................ 56
       5.4.2     Renttherunway.com ........................................................................................................... 57
       6.      Appendix ................................................................................................... 58
       6.1       Definitions .......................................................................................................... 58
       6.2       Summary Methodology ...................................................................................... 63
       6.2.1     Overview ............................................................................................................................ 63
       6.2.2     The triangulated market sizing method ............................................................................. 63
       6.2.3     Industry surveys in the creation of retail market data ........................................................ 65
       6.2.4     Quality control and standardized processes ..................................................................... 65
       6.3       About Canadean ................................................................................................ 66
       6.4       Disclaimer .......................................................................................................... 66




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©Canadean. This product is licensed and is not to be photocopied.                                                      Reference code: XXXXXXXX
                                                                              Consumer Attitudes and Online Retail Dynamics in the US, 2013
                                                                                                                                                                       Published: July 2013




List of Figures
        Figure 1: Online Retail Sales in the US ........................................................................................................................... 7
        Figure 2: Total Internet Users and Penetration, 2007–2012............................................................................................. 9
        Figure 3: Smartphone Technology in Online Shopping .................................................................................................. 11
        Figure 4: Online and Offline Store Integration................................................................................................................ 13
        Figure 5: Showrooming and Webrooming Process ........................................................................................................ 15
        Figure 6: Average Online Spend per User on the Rise .................................................................................................. 16
        Figure 7: Sales during Holiday Season.......................................................................................................................... 17
        Figure 8: Social Media Impacting Online Retail ............................................................................................................. 18
        Figure 9: The US Online and Offline Retail Sales and Forecast (USD bn), 2007–2017 ................................................ 20
        Figure 10: The US Overall Retail Market Dynamics by Channel Group, 2007–2017 ...................................................... 21
        Figure 11: The US Retail Sales and Forecast (USD bn) by Channel Group, 2007–2017 ............................................... 22
        Figure 12: The US Retail Sales, Online vs. Offline, 2012 ............................................................................................... 25
        Figure 13: The US Online Retailers Market Dynamics by Category Group, 2007–2017................................................. 26
        Figure 14: The US Online Retail Sales and Forecast (USD bn) by Category Group, 2007–2017 ................................... 28
        Figure 15: www.llbean.com: Home Page ...................................................................................................................... 40
        Figure 16: www.llbean.com: Well Organized Product Pages ........................................................................................ 41
        Figure 17: www.llbean.com: Product Comparison ......................................................................................................... 43
        Figure 18: www.llbean.com: M-commerce Application................................................................................................... 44
        Figure 19: www.bestbuy.com: Homepage ..................................................................................................................... 46
        Figure 20: www. bestbuy.com: Product View................................................................................................................. 47
        Figure 21: www.bestbuy.com: Product Comparison ...................................................................................................... 48
        Figure 22: www.bestbuy.com: M-commerce .................................................................................................................. 49
        Figure 23: www.saks.com: Homepage .......................................................................................................................... 50
        Figure 24: www.saks.com: Well organized Product Section .......................................................................................... 51
        Figure 25: www.saks.com: Product Page offering Video Clips ....................................................................................... 53
        Figure 26: www.saks.com: Mobile Apps ........................................................................................................................ 55
        Figure 27: www.zazzle.com: Webpage Offering to Sell Your Designs ........................................................................... 56
        Figure 28: www.renttherunway.com: How it works ........................................................................................................ 57
        Figure 29: The Triangulated Market Sizing Methodology ............................................................................................... 64




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 ©Canadean. This product is licensed and is not to be photocopied.                                                                        Reference code: XXXXXXXX
                                                                                   Consumer Attitudes and Online Retail Dynamics in the US, 2013
                                                                           
								
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