Market Focus: Trends and Developments in the Savory Snacks Sector in Australia

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Market Focus: Trends and Developments in the Savory Snacks Sector in Australia Powered By Docstoc
					Market Focus: Trends and Developments in the
Savory Snacks Sector in Australia
Reference Code: CS1415MF
Publication Date: July 2013

                      © Copyright Canadean, 2013 This product is licensed and is not to be photocopied   1

 Country Context                                     • Australia's population is aging and becoming increasingly multi-cultural
                                                     • Food & Grocery growth will be concentrated in national chains
                                                     • Hypermarkets & Supermarkets dominate distribution of both Savoury Snacks and Food
                                                     & Grocery overall
                                                     • Public awareness regarding healthy diets and nutrition has increased
                                                     • Australian consumers are concerned about value for money and health
                                                     • Snacks are an integral part of experience-seeking Australian consumers’ busy lives

 Sector Analysis                                      • Fluctuating exchange rates have added complexity to the Australian Savoury
                                                      Snacks market
                                                      • Potato chips will continue to be Australia’s favorite snack
                                                      • Potato Chips and Popcorn will gain popularity over Nuts And Seeds and
                                                      • Processed Snacks
                                                      • Market value and growth by category, 2007-2017

 Brands & Private Labels                             • With the exception of Nuts and Seeds, private label penetration is low
                                                     • Price discounting and the Coles/Woolworths duopoly are driving rapid growth in private
                                                     label sales
Description: Product Synopsis This report provides a concise overview of the Savory Snacks market in Australia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future. Introduction and Landscape Why was the report written? This overview of the consumer and market dynamics of the Australian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? Public awareness of healthy diets and nutrition has increased, driven by government and private initiatives, though its effects are to yet to be strongly seen on the Savory Snacks market. As such Savory Snacks categories such as Potato Chips and Popcorn have beaten the growth rates recorded by categories such as Nuts and Seeds and Processed Snacks throughout 2007 to 2017.However, the Australian dollar versus the US dollar fell rapidly during the second half of 2008, and then grew rapidly during 2009. This has caused volatile growth in the Australian Savory Snacks market in US$ terms, even though volumes have grown at a relatively constant rate. What are the key drivers behind recent market changes? Australia's population is aging, which creates an opportunity for more health-conscious product lines, and is becoming a more multi-cultural society due to immigration, which is increasing opportunities for ethnic food products. Price and health are becoming increasingly important for Australian consumers as the Savory Snacks sector evolves to take into account pressures on consumer spending and rising awareness of weight issues. What makes this report unique and essential to read? This report brings together consumer insight and m
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