This report provides a concise overview of the Savory Snacks market in Australia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Australian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
Public awareness of healthy diets and nutrition has increased, driven by government and private initiatives, though its effects are to yet to be strongly seen on the Savory Snacks market. As such Savory Snacks categories such as Potato Chips and Popcorn have beaten the growth rates recorded by categories such as Nuts and Seeds and Processed Snacks throughout 2007 to 2017.However, the Australian dollar versus the US dollar fell rapidly during the second half of 2008, and then grew rapidly during 2009. This has caused volatile growth in the Australian Savory Snacks market in US$ terms, even though volumes have grown at a relatively constant rate.
What are the key drivers behind recent market changes?
Australia's population is aging, which creates an opportunity for more health-conscious product lines, and is becoming a more multi-cultural society due to immigration, which is increasing opportunities for ethnic food products. Price and health are becoming increasingly important for Australian consumers as the Savory Snacks sector evolves to take into account pressures on consumer spending and rising awareness of weight issues.
What makes this report unique and essential to read?
This report brings together consumer insight and m