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Optimizing_Your_Website

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									Title: Optimizing Your Website

Word Count: 598

Summary: The title of this article would lead many to believe it relates to search engine
optimization tactics. Indeed, some of that will be covered but the primary message behind
this article relates to a broader message. Optimizing your website has a lot more to do
with human beings than it does about mechanical search engines. Keep in mind that only
the very top 3 or 4 listings get sizable traffic from the search engines so the objective for
everybody else is to optimize your websi...


Keywords: website, optimization, seo, keyword, ezine, email


Article Body: The title of this article would lead many to believe it relates to search
engine optimization tactics. Indeed, some of that will be covered but the primary message
behind this article relates to a broader message. Optimizing your website has a lot more
to do with human beings than it does about mechanical search engines. Keep in mind that
only the very top 3 or 4 listings get sizable traffic from the search engines so the
objective for everybody else is to optimize your website for actual people.

The reality today is that search engine technology is so advanced that the things you
would do to benefit your human visitors are generally the same thing you would do to
cater to the search engines anyway. That means you no longer have to play games to get a
higher ranking. You can just go about your business and make your website as good as
possible for your visitors and your ranking will go up automatically.

First things first. Your visitors need to understand exactly what it is you do. Focus is one
of the most important things you can project on your website. To do so, optimize every
single page of your website with targeted keywords or phrases. You can find other
articles on my website telling you how to develop a good list of keywords but once
compiled, you should have that list nearby every time you add content to your site.

Having targeted keywords and phrases throughout your website will benefit people and
search engines alike. Visitors to your site will have a better understanding of what you do
and search engines will be able to better classify your website on a specific topic. That
will give them reason to rank your website higher when someone searches for that
particular topic.

Secondly, you should offer your target a value item or resource tool on your homepage.
The objective is to greet new visitors with something they can use … right away. If
someone stumbles upon your site and immediately sees something they can use, the odds
of them browsing your site for a while goes up dramatically. And the longer they browse
your site, the more trust develops.
Take advantage of auto-responders to manage new leads. Auto-responders are simple
sign-up forms you can place on your website to allow visitors to sign up for something
you offer. It could be a free report or a newsletter or anything else you offer to your
visitors. When someone fills out the form, their contact information is automatically
stored on a list you can use later to stay in touch. And it’s precisely that last step – staying
in touch – that will provide the biggest benefits.

One of the most common things people use in conjunction with an auto-responder is an
email newsletter. Some people call them ezines and they can offer tremendous
advantages for those who use them effectively. Don’t spam your subscribers but stay in
touch regularly and provide real value in each issue. Doing this will encourage them to
come back and visit your site and keep them updated on the various products or services
you might be offering.

Of course, there are lots of things you can do to maximize the benefits you get through
your website and this article only touches on a few of them. But it’s a great place to start
and you might be surprised little strategies like this can completely change your online
business identity. Check my website where you’ll find a lot more information about other
strategies you can use.

								
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