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					Title: Ezines – Goldie And The Bear Ezines

Word Count: 428

Summary: Once there were three bears that lived in a far off land. Each had their own
weekly ezine and worked hard to make their ezines the best possible.

Papa Bear included knowledge-based content on fishing and the role salmon play in the
North Pacific ecosystem.

Mama Bear included knowledge-based content on the role of doily making in a
burgeoning cottage industry related to bed and breakfast establishments worldwide.

Teen Bear wrote a stream of consciousness ezine that r...


Keywords: marketing,internet marketing,site promotion,ezine marketing


Article Body: Once there were three bears that lived in a far off land. Each had their own
weekly ezine and worked hard to make their ezines the best possible.

Papa Bear included knowledge-based content on fishing and the role salmon play in the
North Pacific ecosystem.

Mama Bear included knowledge-based content on the role of doily making in a
burgeoning cottage industry related to bed and breakfast establishments worldwide.

Teen Bear wrote a stream of consciousness ezine that read more like a common blog
entry than any knowledge-based content his parents produced.

One morning the bear family sat down to finish their weekly ezines when they
simultaneously discovered their Internet service was down.

The three made their way to McGruff’s 24-hour Sushi Bar where they enjoyed a
breakfast of Hirame, Saba and Shrimp Rolls.

Meanwhile a young lady named Goldie was wandering through the forest when she
happened upon the cottage recently vacated by the bear trio.

While she knocked, she was an individual of pronounced curiosity. She stumbled into
Papa Bear’s office just as the Internet came back up. She saw his ezine ready to send.
Goldie read of salmon and ecology and said, “This ezine is too hot.”

Then she visited Mama Bear’s computer where she read of doilies and the latest fashions
in bed and breakfast décor. Goldie said, “This ezine is too soft.”
Then she found Teen Bear’s laptop and read about the latest olie impossible tricks on a
skateboard using little more than a hard flip and a nose manual. She smiled and said,
“This is just right.”

The bears came home and discovered Goldie reading Teen Bear’s ezine. While they were
grateful she enjoyed it they asked her to sign up online instead of breaking and entering.

The moral of the story is there are a multitude of ezines available for a wide variety of
tastes. Not everyone will be satisfied with yours. Make it easy for them to opt in and opt
out. It is OK for a visitor to sign up for your ezine and then opt out after a relatively few
ezine deliveries.

Market your ezine effectively and honestly and you will find a more interested group of
individuals that will look forward to what you have to say. Ezines can be a highly
effective form of online marketing, but you don’t have to trick people to drop by.

Most of all make sure the ezines you send are worth reading and compelling enough for
those on your list to come back to.

				
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posted:8/5/2013
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Marijan Stefanovic Marijan Stefanovic Digital Imagery http://proart-13.blogspot.com/
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