Marketing Plan for [Company Name] Prepared on: [Date] Target Market Who are you targeting, specifically? Where can you find them? Unique Selling Position What makes your products or services unique? USP tips. Value to Customers Why will your customers choose you? What value do you offer? SWOT Analysis What are your strengths, weaknesses, opportunities and threats? SWOT tips. Competitors Who are your top 3 competitors? What is their SWOT? Pricing Strategy What will you charge for your products or services (now and later)? Why? Pricing tips. Promotion Strategy How will you generate interest, leads and conversions? What results do you want to achieve from your marketing activities Marketing Goals (in 1 month, 3 months, 6 months & a year)? Marketing goals tips. Budget How much are you willing to spend per month on marketing? Action Items What will you do to promote your business (in 1 month, 3 months, 6 months & a year)? Provided by the Small Business Bonfire. Please share, improve & pass on to other small business owners.