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Marketing plan

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					                             Marketing plan


Prepared by:-



Name:



Title:



-Executive summary

-mission & objectives.

-product & service description.

-marketing objectives.

-Major marketing strategy.

( who is your company? What is your product? Where is your market located?

When will your plan be implement? How much profit & sales to you expect? )
1-Situation analysis:-
-Industry analysis

Market characteristic ( size ,growth rate, level of competition)

Trends & drives and legal conditions.

-Competitive analysis
-swot analysis
-Customer analysis



2-Objecives:
-Corporate objectives.
-marketing objectives.



3-Marketing strategy:
-market segmentation strategy.
-Targeting strategy.
-Product life cycle.
-Potential strategies.
-core strategy.


4-Marketing programs:
-marketing mix.
-Market research.


5-Implementation plan:
-Product design and program.
-Marketing &sales.
-Distributors.
-Resources.
-scheduling.


6-performance evaluation &mentoring:
-Monitoring ads campaigns.
-sales analysis.
-meeting schedule.
-sales force evaluation.
/http://www.biztree.com/Store

				
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posted:8/5/2013
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