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									Monetizing Facebook Through Contests - Facebook

                           By Reon Lasuo -

Nowadays, thousands of online entrepreneurs, facebook small businesses, and large companies are
monetizing Facebook through contests. It is not uncommon to see businesses pushing products,
services, or causes through contests hosted in the social networking site. If you own digital space of any
kind, you should be doing the same. The power of Facebook as a marketing tool is undeniable. Facebook
is after all the biggest social media site out there. Its members are close to approaching the one billion
mark. If this doesn't make you rush out and use Facebook like crazy, nothing will. The great thing about
the social network is that you don't have to be an online entrepreneur to be able to make use of it. Even
if your business only operates offline, you can still make a huge online presence for it on Facebook.

Holding a Facebook contest is nothing new. Ever since the site's beginnings, people have been using it to
conduct contests. Now that the site has grown into a whole new level, it's not surprising to see hundreds
of contests being held on it in a daily basis. Marketers have seen the potential of Facebook contests and
they are taking full advantage of it. You should be doing it as well if you want to leverage Facebook's
huge traffic and member levels. Of course, the process is not as simple as offering prizes and stuff. You
have to plan everything just like any marketing campaign. You can't just go in there without any
directions or goals. If you do, you will likely fail.

Everybody knows that besides Facebook's advertising program, everything on the site is free to use. You
don't have to pay a cent to make use of the services, resources and tools that it offers. Speaking of tools,
there's one tool that is particularly helpful in holding Facebook contests and that would be the Facebook
Connect feature. If you want to try monetizing Facebook through contests then Facebook Connect is
something you should look into. This is going to make the whole contest process easier to conduct and
of course simpler to track and measure. Facebook Connect was specifically made to help outside parties
like you to get a better experience on the social network. With regards to contests, Facebook Connect
will amplify the results of your contest campaign.

But first of all, what exactly is Facebook Connect and why does it matter in hosting Facebook contests?
In the simplest of terms, it is but a feature of Facebook that allows users to share their information and
activities with third party websites and applications. You are basically connecting your Facebook account
with third party websites. That is of course if you allow them to. Looking at this scenario on a marketing
perspective, this is a huge opportunity for entrepreneurs, marketers, and businesses to get connected
with customers, readers, clients, fans, etc. It is therefore not surprising to see many websites holding
Facebook contests by leveraging the Facebook Connect feature. You will simply double or even triple the
number of people you can reach if you use Facebook Connect on a contest.

So… What’s Next ?
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