Common Business Mistakes Online And How To Avoid Them…

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					August 1st, 2013                                                                                          Published by: inspiredprogress




Common Business
Mistakes Online And
How To Avoid Them…
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Common Business Mistakes                                             Avoid These Common Business Mistakes Online
Online And How To Avoid                                              Common Business Mistakes 2: Thinking the way your
                                                                     customers found you in the past will be the same way they
Them…                                                                will find you in the future.

In this post we are going to look                                    Everything is changing. If they found you through yellow
                                                                     pages ads in the past, then forget about that.
at 5 of the most common business
                                                                     The yellow pages has dropped the ball!.
mistakes when it comes to online
                                                                     However customers used to find you is not good enough now,
marketing and how to avoid them…                                     the game is changing and so will the way customers search and
If this post highlights some of the common business mistakes         find local businesses.
people make online.                                                  People are now shopping differently. You may not like this,
Common Business Mistakes 1: Resisting the trend.                     but this is the way the trend is going.
One of the most common business mistakes is that there
are a number of business people out there who have the               Common Business Mistakes 3: Thinking your website is a
misconception that the internet is ‘going away’. This is simply      brochure.
not the case, in fact it is the opposite. The importance of having
an online presence is increasing and is here to stay and if your     Your website is NOT a brochure and will never be a brochure.
business does not already have an online presence, then you          Here’s the difference..
need to get one ASAP.                                                Consumers these days want more than just looking at the
The internet is increasingly playing more essential role in our      photographs of your business and the benefits that you offer.
daily lives. If you are not harnessing this, if you don’t have        They want to INTERACT and they want to be able to buy
a website, if you aren’t using social media, if you aren’t using     online. Just last year over $160 BILLION dollars were spent
mobile apps, if you aren’t using the internet in your store to       by consumers online. This is what people want, this is where
help your customers shop, then unless you change this, you are       the trend is going, you have to get in on this.
going to be left behind.                                             You’re website has to be interactive, you’re website has to be
                                                                     engaging, you’re website has to have personality.
                                                                     It CANNOT be a website the same as how you saw five years
                                                                     ago, where you put up a header graphic, a few photos, a bit
                                                                     of information about your business and services and say “call
                                                                     me!” — that doesn’t work anymore, and if you stay like that you
                                                                     are going to be out of business.



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August 1st, 2013                                                                                          Published by: inspiredprogress

Common Business Mistakes 4: Not capturing the names and
email addresses of your visitors.
If you are not capturing the names and email addresses not
only of your customers, but of everyone who is visiting your
site, you are losing money.
Why?
Because when you have the name and email addresses of your
visitors it means that you can then contact them again and
again with promotional offers through other automated email
software such as aweber and get response.
This means that if a customer does not buy the firs time that
they visit your website, it gives you a second bite of the cherry.
 In fact it gives you a third, fourth, fifth, sixth, seventh, and
virtually infinite bites of the cherry to sell your product and
services to them.
Not only this, but also buy emailing them regularly, it gives you
the chance to develop and nurture a long term, trusting and
mutually beneficial relationship with them. You can also grab
their mobile phone number too, as this is going to be a very
powerful source of marketing in the near future.


Common Business Mistakes 5: Staying ignorant of how the
internet works.
You do need to know EVERYTING, but it is in your best
interests to know how it all works.
Why?
Because there are an increasing number of people who know
the internet game already and just got into business a few
months ago! – You do not want them dominating your target
market. You need to keep up with the great equalizer , known
as the internet.
It is important to keep in touch with how marketing on the
internet works, how you are going to use this amazing platform
to attract more customers and stay ahead of your competition
who are also trying to do the same thing.
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Leave YOUR comment below.

Have you made or currently making any of
these common business mistakes online?
Can you think of any more common
business mistakes when it comes to the
internet?




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